Leading a New Era of Computing

AMD 2010 Financial Analyst Day

Matt Skynner, Corporate Vice President and General Manager, Graphics Division, AMD Products Group

Chris Cloran, Corporate Vice President and General Manager, Client Division, AMD Products Group

November 9, 2010

| AMD 2010 Financial Analyst Day | November 9, 20103

Agenda

Graphics Momentum

Accelerated Processing Units

Product Demos


AMD Strategy

Deliver winning platforms

Differentiate with GPU technology Win with

AMD Fusion


Worldwide Graphics Market

Based on AMD internal data and external sources

EMEA37%

Greater China30%

APAC13%

Americas20%

2010 TAM by Region

Desktop33%

Notebook38%

Workstation2%

Console27%

2010 GPU UnitsTotal GPU: 193 Million Units


Discrete GPU Unit Share: AMD is #1

Source: Mercury Research

30%

40%

50%

60%

70%

Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010

AMD Other GPU


In 2011, Graphics Market Est. ~560 M Units*

AMDGraphics

TAMAPUTAM

DiscreteGraphics

TAM

* Based on Mercury Research Q3 2010 forecast


The GPU Era Ahead

TIMELINE

CAPA

BIL

ITIE

S






AMD Eyefinity Gaming Ecosystem


1. 6 monitors at 2560 x 1600 resolution and 60Hz deliver 1.4 billion pixels per second




HD 5970

ATI Radeon™HD 5870

Eyefinity 6 Edition

HD 5870

HD 5850

HD 5830

HD 5770

HD 5750

HD 5670

HD 5570

HD 5550

HD 5450

150+ Awards Worldwide


the bestjust got

better


Product Strategy

$250

$150 ATI Radeon™ HD 4800

SeriesATI Radeon™

HD 5700 Series TIMELINE

AMD Radeon™ HD 6800 Series

“Cayman”

ATI Radeon™ HD 5800

Series

“Antilles”


Design Goals– ATI Radeon™ HD 5800 series-class performance

optimized at lower power and price– Best performance/watt, performance/mm2

– Fastest sub-150W card in the market

How? OptimizedATI Radeon™ HD 5800series configuration,improved functionality

AMD Radeon HD 6800 Series


AMD Desktop Discrete Graphics Products in Q1 2011

TIMELINE

PERFO

RM

AN

CE1

Q3 2010 Q4 2010






AMD Radeon™HD 6870





Q1 2011

“Turks”

“Caicos”





1. Performance placements are estimates.


AMD Discrete Radeon Mobility Roadmap

2009 2011

“Manhattan” Series “Vancouver” Series“M9x” Series

Enthusiast35W+ TDP

Performance20-30 TDP

Mainstream<20W TDP

Platform Segment

2010

HD 4800 Series55nm, DX10.1 Enthusiast

HD 4700 Series55nm, DX10.1 Enthusiast

HD 4500 Series55nm, DX10.1 Mainstream

HD 4300 Series55nm, DX10.1 Mainstream

HD 4600 Series55nm, DX10.1 Performance

HD 5800 Series40nm, DX11 Enthusiast

HD 5700 Series40nm, DX11 High-Performance

HD 5600 Series40nm, DX11 Performance

HD 560v SeriesDX10.1 Mainstream

HD 5400 Series40nm, DX11 Mainstream

HD 540v SeriesDX10.1 Mainstream

“BLACKCOMB”40nm, 2nd Gen DX11Ultra High-End Enthusiast

“GRANVILLE”High-Performance Enthusiast

“WHISTLER”2nd Gen DX11, Stereo/BD3DDynamic SG

“CAPILANO”128-bit DX11 Performance

“SEYMOUR”2nd Gen DX11, Stereo/BD3DDynamic SG

“ROBSON”DX11, Dynamic SG


AMD Strategy

Deliver winning platforms

Differentiate with GPU technology Win with

AMD Fusion


Agenda

Graphics Momentum


Product Demos


Game-Changing Momentum

AMD technology partners introduced 100+ Mainstream Notebooks in May

11 of the world’s top 12 notebook OEMs shipping AMD platforms

Incredibly promising design wins for “Brazos” platform


Today

16:9 @ 2-7 megapixels

HD video flipcams, phones, webcams (1GB)

3D Internet apps and HD video online, social networking w/HD files

3D Blu-ray HD

Multi-touch, facial/gesture/voice recognition + mouse & keyboard

All day computing (8+ Hours)

Performance that is seen and felt

Wor

kloa

ds

Data Dense and Parallel Workloads in Mobile Form FactorsMid 2000s

4:3 @ 1.2 megapixels

Digital cameras, SD webcams (1-5 MB files)

WWW and streaming SD video

DVDs

Mouse & keyboard

3-4 Hours

Standard-definition Internet

Technology Mid 1990s

Display 4:3 w/0.5 megapixel

Content Email, film & scanners

Online Text and low res photos

Multimedia CD-ROM

Interface Mouse & keyboard

Battery 1-2 Hours

Form

Fact

ors

Early Internet and Multimedia Experiences


AMD Fusion APUs: The Clear Advantage

OEMsDevelopers

Consumers

Reduced complexity & thermal power

Full experience in sleek form factors

Visibly superior: easy to sell

Long battery life, cool form factors

Discrete-level GPU in each PC

Performance you see and feel

APIs portable across platforms

Reduced bottleneck

Improved performance, programmability


Two x86 Cores Tuned for Target Markets

Low PowerMarkets

SmallDie Area

Cloud Clients Optimized

Mainstream Client and Server Markets

“Bulldozer”

Performance & Scalability

“Bobcat”

Flexible, Low Power & Small


“Brazos” Platform: Hitting the PC Market Sweet Spot

Providing full PC experience at every price point– Targets potential high-volume opportunity between

netbooks and mainstream

“Zacate” APU– 18-watt TDP (max) @ 1.6 GHz– “Bobcat” dual-core x86 + DirectX®11 capable GPU– Full HD & multitasking experience– Mainstream DT/NB opening price points

“Ontario” APU– 9-watt TDP (max) @ 1.2 GHz– “HD Internet” experience– Ultra small form factors and HD netbooks


AMD Notebook Platforms

“Zacate” 18W APUValue & Essential

“Ontario” 9W APU Essential

“Llano” APUMainstream

Up to 50% GPU performance increase

Up to 8.5+ hours resting battery life

2011

HD Internet computing Up to 10.5+ hours resting battery life

Heterogeneous compute in single die

Amazing HD entertainment

“Krishna” APUValue & Essential

“Wichita” APU Essential & Tablets

“Trinity” APUMainstream

2012

“Danube” PlatformMainstream

2010

Quad- and triple-core computing for mainstream

DirectX®11 capable discrete GPUs

Up to 7 hours resting battery life

True gaming & superior video performance

Up to 7.5 hours resting battery life

“Nile” PlatformValue & Essential

Note: Processor features and schedule are preliminary and subject to change without notice.


AMD Desktop Platforms

“Komodo” CPUsEnthusiast

“Trinity” APUMainstream

“Krishna” APUSmall Form Factor

2012

AMD Phenom™ II CPUsEnthusiast

AMD Athlon™ II CPUsMainstream and Small Form Factor

2010

Ultimate performance, up to 6-core computing

Immersive gaming with DirectX®11 capable GPUs

Amazing price/performance, quad-core computing

Industry-leading DirectX®11 capable GPU performance

“Bulldozer” CPUsEnthusiast

“Llano” APUMainstream

“Zacate” APUSmall Form Factor

2011

32nm architecture, 4-8 cores

AMD Radeon™ HD 6000 Series discrete DirectX®11 capable GPUs

DirectX®11 capable GPUs on die

Unmatched flexibility for sleek, compact industrial designs

Note: Processor features and schedule are preliminary and subject to change without notice.


AMD Fusion APUs Enable Vivid Experiences

A better Internet experience Tools for your digital life

Great looking videos and 3D The best-looking games


Leveraging Software Ecosystem for Optimal User Experiences

A better Internet experience Tools for your digital life

Great looking videos and 3D The best-looking games


Agenda

Graphics Momentum


Product Demos


DISCLAIMER

The information presented in this document is for informational purposes only and may contain technical inaccuracies,omissions and typographical errors.The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but notlimited to product and roadmap changes, component and motherboard version changes, new model and/or product releases,product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMDassumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revisethis information and to make changes from time to time to the content hereof without obligation of AMD to notify any personof such revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NORESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULARPURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHERCONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD ISEXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ATTRIBUTION

© 2010 Advanced Micro Devices, Inc. All rights reserved.

AMD, the AMD arrow logo, AMD Athlon, AMD Phenom, Radeon and combinations thereof, are trademarks of Advanced MicroDevices, Inc. All other products names and logos are for reference only and may be trademarks of their respective owners.

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