Lesson 7 – Designing a Newsletter

8/3/2019 Lesson 7 Designing a Newsletter

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Click to edit Master subtitle style

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Lesson 7 Designing

a Newsletter


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Vocabulary Development

Block - also known as text block; theshape (similar to a wood block) producedby the outline of a large group of words ora paragraph

Deck - explanatory line of text that followsa headline and comes before the body ofthe article

Elements - basic tools of design, or partsof a design

E-mail Newsletter- newsletter intended

to fit the e-mail format and be distributed


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Mailing Label - label for subscriber

mailing information Native Format - format inherent or

exclusive to software, such as the .pubformat for Microsoft Publisher; the originalformat used internally within a program

One-Sided - printing option to use onlyone side of a sheet of paper

Place - to copy and paste from oneprogram into another; to put text in a textbox

Presets - fixed values or options in a


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Pull-Quote - selection from an article

which is set in a font size bigger than thebody; usually intended to catch a readerseye and draw him/her into reading the fullarticle

Readability - level of ease in reading andcomprehending text

Theme - dominant or main design; also a

coordinated design scheme Two-Sided - printing option to use both

sides of a sheet of paper

Visual Cues - guides which lead the eye


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Newsletter

an example of publication that talks abouta specific topic of interest to a particularaudience.

is meant to inform and update its readersof developments on that topic.

follows a consistent layout style called a

grid


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Types of a Newsletter

Promotional

Relationship Expert


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Promotional

for promoting a product or service serves to convince its readers to buy a

featured product of patronized the servicebeing promoted.


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Relationship

for building a community of people with acommon interest in something, such asthe members of a church or the fans of a

person or thing. should have all the information its readers

will look for about the publishing

organization.


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Expert

for sharing expertise on business andtechnology issues; usually, but not always,paid-for subscriptions

should appear authoritative and its designmust look professional enough to buildand gain readers trust.


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Parts of a Newsletter

Nameplate the identification mark of thenewsletter containing its name, logo, andpublication information.

Head/Title the label of an article Masthead other details about the

publication Continuation Lines indicators of where

an article will be continued on the page orin the newsletter.


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Byline who wrote an article Body the actual text of an article


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Other parts

decks kickers pull-quotes frame (border) grid


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Guidelines

Unity Rhythm/Repetition Balance Dominance Proportion


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Unity

equated with consistency or harmony can be achieved by using visual cues

such as frames, boxes, borders, lines andcolor combinations used with a grid.


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Rhythm/Repetition

flow of elements associated with eyemovement following visual cues alongevery page.


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Balance

arrangement pleasing to the eye symmetrical (formal)

asymmetrical (informal)


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Dominance

linked to emphasis and contrast one element may be more significant than

others.


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Proportion

related to dominance relative size of one section or part of an

object or design in relation to anothersection, or the relation of one object toanother object on terms of size.


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Recommendations

Use white space. Watch your words. Remove the spaces between paragraphs. Use standard punctuation. Use no more than three fonts in a

publication to keep the page neat.

Consider how best to align your text.


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Use appropriate font size for your body

copy line length. Use clip art sparingly.

Documents

Lesson 7 – Designing a Newsletter