LinkedIn For Humanists: Expanding Your Online Connections ... › wp-content › uploads › 2016 › ... · LinkedIn For Humanists: Expanding Your Online Connections To Build A Personal

LinkedIn For Humanists: Expanding Your Online Connections To Build

A Personal Brand

Dr. Anne Dela Cruz, ASQ CQPM, CCMC, PMP, SCPMDirector, Diversity, Inclusion and Admissions

UCLA Graduate DivisionMonday, May 9, 2016

Quick Poll

By show of hands, how many of you consider yourselves as the following:• Career (industry/function) explorer• Career (industry/function) enhancer• Career (industry/function) changer

Content By Anne Dela Cruz

Agenda

• Why Network?• Social Network Benefits• Professional Social Networks• LinkedIn Best Practices

– Branding and Marketing (AKA Storytelling)– Research– Connecting– Sharing

• Other Web 2.0 Tools• How To Get Started, Tips and Resources• Q&A


How long does it take to make an initial impression when you first meet someone?


Why Network?

Relationship Building

+ MutualBenefit

Connections

Think: Reciprocity and Knowledge Sharing


Reasons for Networking

• Increase professional knowledge and expertise

• Share information

• Enable key connections and referrals• Mentors• Collaborators• Potential Employers• Colleagues• Others

• Build your personal brand


Develop a networking strategy

Define goals or objectives

Create outcomes and

success metrics

Create an implementation

and/or communication

plan


Communication plan elements must be aligned

Messaging

Planned Media

Audience

Frequency

PRIME Model1. Plan2. Research3. Implement4. Measure5. Evaluate

Five Elements of a StorySource: http://thescriptlab.com/screenwriting/story/development/736-story-five-key-elements#

1.The story is about somebody (character) with whom we have some empathy.2.This somebody wants something very badly.3.This goal is difficult, but possible to do, get, or achieve.4.The story accomplishes maximum emotional impact and audience connection.5.And the story comes to a satisfactory ending.


Personal Branding: How do you craft your story?Marketing Ps Branding You

Product/Positioning Self-Assessment,Elevator Pitch,Positioning Statement

Place Research and Targeting (Industry, Function, etc.)

Packaging Resume/CV, Cover Letters, Business Cards, Website, Social Media, Personal Image, etc.

Promotion Networking (In Person and Social Media) and Interviewing

Price Funding opportunities and value proposition

Plan Creating your personal marketing plan


Personal Branding: What is your story?

What You Offer

Target’s/Clients’Needs

What Marketplace

Offers

VP

Know your value proposition (VP) to understand how to differentiate yourself.


How do we network?

Percent of internet users using social media

Think about diversity in your networks:• Online• In-Person


Why Social Network?

• Builds your personal brand globally

• Virtual and accessible 24/7

• Enables you to share information to help others

• Be part of a virtual community, expanding beyond physical boundaries


Social Networks

Professional Social Networks

Roles in Social Networking

• Passive• Knowledge

AcquisitionData

Consumer

• Active• Knowledge

SharingData

Contributor


LinkedIn Best Practices

• LinkedIn may be used for– Branding and marketing yourself– Researching people, industries, jobs– Connecting with people and groups– Sharing information

Refer to the annotated LinkedIn Profile for tips and best practices


Promoting Yourself with LinkedIn

• Your LinkedIn Profile allows you to– Target an audience in your current or

desired field (think about purpose and objective – career search or networking)

– Highlight valuable skill sets and actions (think transferrable skills)

– Tell your story (education and experience progression)


LinkedIn Character Limits

1. Company Name: 100 maximum characters.2. Professional Headline: 120 character limit.3. Summary: 2,000 character limit.4. Specialties: 500 maximum characters.5. Website Anchor Text: 30 maximum characters.6. Website URL: 256 maximum characters.7. Position Title: 100 characters.8. Position Description: 200 minimum and 2000 maximum characters.9. Interests: 1,000 Characters10. Phone number: 25 character limit (Viewable only to 1st degree connections if populated).[link removed]

(Instant message): 25 character limit (Viewable only to 1st degree connections if populated).11. Address: 1000 character limit (Viewable only to 1st degree connections if populated).12. Skills: You may add up to 25 skills using 61 characters per skill.13. LinkedIn Status Update: You can use up to 700 characters unless you want to update your Twitter status at

the same time. Twitter® updates are limited to 140 characters. If you go over the 140-character limit, only the first 140 characters will be visible on Twitter.

Note: Information as of 12/2013https://community.linkedin.com/questions/4568/maximum-characters-counts-for-2013.html


Quick Poll

When you were setting up your profile,did you have the following available:• Resume or CV• Examples of LinkedIn profiles you

thought were good examples• Job descriptions of positions you are

targetingContent By Anne Dela Cruz

TIP: Is this a recent photo?

TIP: Professional Headline should be aligned with profile goal

TIP: People should know whether you want to connect or not

TIP: See where you are in search results

For each of the experience items, are there key projects and/or accomplishments to briefly highlight?

Are the top skills showing aligned with the current or target positions?

Are there additional points you want to make about your education entries?

Are there groups or influencers you want to associate yourself to? Think current and future target circles.

TIP: Photo:Professional and clean background

TIP: Professional Headline is effective

TIP: People should know how to contact you

TIP: Google yourself

TIP: HighlightItems via posts

TIP: With 2000 characters, highlight key accomplishments and tell your story

Summary Statements

• Summary statements are like your elevator pitches/positioning statements of your LinkedIn Profile

• The statements may include:– Brief introduction/info - something about you– Highlight of key accomplishments that are tied to major

skills or competency areas– Where people can get more information about you– How they can connect and/or follow you– Your value proposition/what looking to do next


TIP: Incorporate keywords that can be picked up for SEO

Activity• Utilize the worksheet provided to begin crafting your

summary statement which may include (10 minutes)– Brief introduction/info - something about you– Highlight of key accomplishments that are tied to major

skills or competency areas– Where people can get more information about you– How they can connect and/or follow you– Your value proposition/what looking to do next

• Pair up with someone sitting next to you to share what you have and get feedback. Take turns. Each person will have 5 minutes to share their work and to seek feedback.


Poll

What was the experience of creating summary statement like for you?

• Easy• Hard


TIP: Include key accomplishments tied to each experience item

TIP: Getrecommendations

TIP: Decide whether imagesmay enhance your profile

TIP: HighlightPublications,If any

TIP: Track Skills and see if connections willing to provide skills endorsements

TIP: Describe key details as tied to Education

TIP: See other people likethe person you are looking at

TIP: Look atConnections tosee 1) if you havecommonconnections and2) If you shouldconnect withadditionalpeople

TIP: Review Groups as youmay want to join similargroups

TIP: Review Influencers as youmay want to follow similarinfluencers

TIP: Review News and Companies as youmay want to Follow similarentities

Branding and Marketing Yourself

• Ensure you have a professional photo• Make sure your professional headline addresses your value

proposition• Pick key accomplishments to highlight in your summary• Keep position title and information updated• Provide contact information

Tip: Get feedback from others about your LinkedIn profile.


TIP: You canstart out withgeneral search anddrill down

TIP: General search resultsin:-Company-People

TIP: General search resultsin:-Groups-Jobs

TIP: You canuse dropdownto narrow search

TIP: Use companypage to see whoyou are connectedto, careers, andrecent updates

Researching With LinkedIn

• Researching on LinkedIn provides information on:– People– Companies– Groups– Jobs

Tip: Start out with a general search and drill down to more details.


How To Research Jobs

• Use your alumni databases to identify individuals in roles of interest to you

• Speak to those in your network to help identify individuals you may want to meet in industry/functions of interest

• Use the “People” search in LinkedIn to identify the career path and education of individuals in positions you are interested in

• Look at LinkedIn to not only see positions of interest but who may be in your network with a connection

• Look at various job boards• Conduct informational interviews


TIP: Look at profiles of thosewhose careerpaths intrigue you,looking at experiencefor positions

TIP: Take a lookat education tosee their path

TIP: Look at Honors andAwards to see if there aresome potential connections

TIP: Look at profiles of thosewhose careerpaths intrigue you,looking at experiencefor positions

TIP: Look at connectionsof others whointrigue you

TIP: Look at connectionsof others whointrigue you – acronyms?

TIP: Certs may emergeIn the profile

Connecting With People

• You can connect with people:– Directly by adding a connection– Through a group– Sharing profile– InMail Connections

Tip: Don’t use the generic message when requesting a connection. Customize it.


TIP: Customizeyour personal note whenrequesting a connection


TIP: If a media link might be helpful,assess first

TIP: Take partin groupdiscussions toobtain info,show expertise,and share info

Sharing Information on LinkedIn

• Adding rich content to your profile pages• Participating in group discussions• Responding and liking home feed items and interests

Tip: How would you like to highlight your expertise? Use that framework to determine how you will engage online.


Accomplishment Statement Refresher

Situation + Action + Result + Metric = Accomplishment

Component Question

Situation or Problem What is the situation or problem?

Action What action did I take?Why was my involvement relevant?

Result What was the result and why does it matter?

Metrics Do I have any metrics to support the result or to demonstrate impact?


How To Manage Social Media Accounts

Manage social media tools individually

Use social media management tool

(HootSuite or Buffer)


Other Web 2.0 Media Tools

Web 2.0

Blogs

Video/Vlogs

Other Tools

Webcast/Podcast


How To Get Started with Social Networking

• Search for yourself online and see the results• Consider your personal branding• Create a networking strategy (to include social networking)• Create a LinkedIn profile, if you haven’t already done so• Start by contributing content online

– LinkedIn Groups– Blog responses– Amazon book reviews

• Make sure your social media presence isportrays you in a positive way


Job Search Overview

Skills

Interests/Motivation

CultureFit

IDEAL

POSITION


Job Search Overview


Herminia Ibarra’s Summed Up Three Steps To Career Switching

• Step 1: Experiment and take action• Step 2: Create a network• Step 3: Build your story

Note: Other major categories are career explorers and career enhancers


Think of the entire package

• Your package can include your business cards, CV, cover letter, social media presence, and other “marketing” pieces

• Review your social media accounts – does the content or photos show what you want

• Email addresses – Be professional!• Join professional organizations/groups and get involved• Build your network and manage relationships


Networking Resources• Books:

– What Color Is Your Parachute? by Richard N. Bolles– Job Search Magic by Susan Whitcomb– I’m On Linked In – Now What? by Jason Alba– Real World Communications Strategies at Work by Cindy Chernow– Never Eat Alone by Keith Ferrazzi

• Websites:– Ask The Headhunter with Nick Corcodilos:

http://www.asktheheadhunter.com/– UCLA Career Center: http://career.ucla.edu/– Higher Ed Jobs: http://www.higheredjobs.com/– Socalherc: http://www.hercjobs.org/southern_california/


Q&A

Post-Session Announcements

• LinkedIn Photo Booth available

Documents

LinkedIn For Humanists: Expanding Your Online Connections ... › wp-content › uploads › 2016 › ... · LinkedIn For Humanists: Expanding Your Online Connections To Build A Personal