LinkedIn Workshop Handout - WBNL Coaching · LinkedIn is the definitive professional networking and business development platform. It is the place to showcase you, your brand, and

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LINKEDIN PROFILE Power Tips to Create an All-Star

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Jan O'Brien | 702.858.9191 | [email protected]

Updated 3.18.18

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https://www.linkedin.com/in/janobrien

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Power Tips to Create an All-Star

LinkedIn is the definitive professional networking and business development platform. It is the place to showcase you, your brand, and your business to peers, influencers, and prospective clients. LinkedIn is like a powerful search engine and searchable database of information, people, companies, and groups. Login to your LinkedIn account and navigate to “Me” in the upper right hand corner, click on the dropdown arrow and select “View Profile”.

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#1: Professional Photo Upload a professional headshot of just you that is consistent with your brand image and the message you want to share with connections.

#2: Keywords in Headline Use your targeted keywords that you want to be found for in search results here. You have up to 200 characters so use them!

#3: Branded Background Image Maintain your consistent brand by uploading an image that matches your other online sites and social media platforms. You can design your branded background in a program like Canva.com. The optimal image size is 1400 x 425 pixels.

LINKEDIN PROFILE



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Power Tips to Create an All-Star LINKEDIN PROFILE


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#4 Client-Focused & Keyword Optimized Summary The Summary section is one of the most valuable areas of your profile. You get 2000 characters so use them to connect with potential clients and other business professionals. We recommend writing this summary in first person and remember to integrate your target and niche keywords. Start by establishing your credibility with one to two short paragraphs about you, your story, your background, and what makes you unique. Next identify your perfect client(s), what do they need, and how you provide a solution for them. Close with a solid call to action and include how people can contact or connect with you. - What makes you unique (credibility, authority, value) - Whom you serve (your target audience) - What you provide (product or service) - Include a call to action and your contact information







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#5: Contact & Personal Info This area is accessible from the right sidebar of your profile. Complete all the applicable fields to include up to three website/ blogs, your best phone number, address and Twitter account. Make it easy for people to connect with you outside of LinkedIn. NOTE: Confirm your privacy settings and ensure you have selected that everyone can see your email, public profile if this is your choice. Also confirm all your privacy setting while you are there!

#6: Custom URL From your profile page, select Edit Public Profile & URL. To customize the URL for your public profile, simply click on the settings icon next to the existing URL. Recommend making this be your name as your LinkedIn profile will most likely show up in search results when someone Google’s you. From this page, you can also edit the visibility of your profile page. You control your profile’s appearance for viewers who are not logged-in members. Limits you set here affect how your profile appears on search engines, profile badges, and permitted services like Outlook.







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#7: Add Media to Summary, Education and Experience Sections To add multimedia content just click on the edit icon in the upper right hand corner of each of these sections. You can add links, videos, PowerPoint presentations, PDF files and photos. Make your Summary pop by adding visual content like an introductory Video about you and the services you provide. Tip: If it is a video, in the title area, add instructions on clicking on the image to view the video. Consider adding your Marketing Brochure or other promotional PDF or a slide deck presentation of your services.







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#8: Featured Skills & Endorsements Add at least 10 skills to this section. Once again, think keywords that you would like to be found for when someone searches LinkedIn. You can edit this area to add or delete skills and to rearrange them. Endorse others for skills as many will reciprocate and do the same for you.

#9 Get Recommendations Remember, you have to be a 1st level connection to request a recommendation. Just click on the “Ask to be recommended” in this area, complete the 2 dropdown boxes and add a personalized note and request.







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#10 Accomplishments Certifications, Organizations, Courses, Honors, Awards, Languages and Projects go here.

#9: Interests This last area of your profile will display the influencers, companies, groups and schools that you are following.




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Wandering But Not Lost Podcast Subscribe and Listen on iTunes, Google Play, Stitcher

Real Estate and Reality meet as co-hosts, Jan O’Brien and Matt Emerson bring you Tips, Tools, & Topics to supercharge your business. They'll

share their insights along with interviews with industry thought leaders. The ethos of WBNL Coaching is helping you to align and connect so that

you can prosper. The Wandering Zen segment will offer you some inspiration so that you can disconnect and recharge.

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At WBNL Coaching, we specialize in providing training and coaching for real estate professionals, agent team leaders, managers, and brokers. Our training

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