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CREATING CONNECTIONS. MAKING CONVERSATIONS. POWERING A COMMUNITY. #AWEBLiveExpo www.accountingwebliveexpo.co.uk

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CREATING CONNECTIONS.MAKING CONVERSATIONS.POWERING A COMMUNITY.#AWEBLiveExpowww.accountingwebliveexpo.co.uk

07771 [email protected]

Content is the single biggest factor in why people attend exhibitions and AccountingWEB has been delivering best-in-class digital content* for more than 20 years.

Now we're using that expertise, along with our unrivalled reputation and reach, to put on an accounting event with content and the practical needs of our audience at its heart.

Over the past year we’ve seen just how integral the accounting community is to UK businesses and, as we experience new ways of working and the acceleration of the digital transformation of accounting, there's never been a more exciting time to come together, celebrate and learn about what's new!

Tom Dunkerley, CEO Sift

*AccountingWEB reader survey, June 2019 - 95% of respondents rated our content from good to excellent.

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07771 [email protected]

ABOUT ACCOUNTINGWEB LIVE EXPO

AccountingWEB Live Expo is no different.

Held at the Ricoh Arena, Coventry on 1-2 Dec 2021, AccountingWEB Live Expo is a brand new event designed for the UK accounting community to meet, share, support and grow business together.

AccountingWeb Live Expo invites visitors from across the UK accounting profession who are looking to navigate uncertain economic times and compliance challenges, seek best practice, understand streamlining, automation to offer service excellence. The event aims to inspire, motivate and challenge current thinking and will be an invaluable opportunity to meet with peers, suppliers and improve business.

With its desirable blend of content, workshops, technology and vendor showcases AccountingWEB Live Expo will bring accounting professionals together with industry experts and suppliers who are committed to supporting and driving the accounting profession forward.

Planned after the Autumn Budget and before the self-assessment season gets fully underway, AccountingWEB Live Expo is a unique opportunity to meet face to face with the community and help them prepare for the year ahead.

We look forward to working with you.

John StokdykEditor in Chief, AccountingWEB

For more than 23 years, AccountingWEB has been the most timely, insightful and trusted source for accountants seeking concise answers on compliance, business and technology issues to help them do their jobs better. As the UK's leading website for accountants, we have sought to meet the needs of the entire profession, delivering rich content and practical insight on the key issues and questions it faces.

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AUDIENCE REACH

We know our audience, what they want and how they want it. We speak to them every day — now let us connect them with you.

AccountingWEB has unrivalled reach within the accounting profession. Our trusted relationship with them ensures we can deliver an audience to AccountingWEB Live Expo for you to build a relationship with.

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AUDIENCE OVERVIEWAccounting Practice58% of our readers work in accounting firms, representing reach into approximately 70% of all active firms in the UK! They act as advisors and provide outsourced compliance services to approx 2.7m small businesses across the UK.

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AUDIENCE OVERVIEWSME Audience42% of our readers work in SME businesses across the UK. Typically, they manage internal compliance functions, provide internal reporting on a business's financial performance and increasingly act as change agents around internal processes.

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CONTENT PROGRAMMEAs you would expect from an event delivered by AccountingWEB, content is at its heart. The latest trends, technologies and business critical information will be available to attendees — all free of charge and in a variety of formats. Keynote speakers, panel sessions, practical workshops and CPD seminars are just some of the types of content available at AccountingWEB Live.

ANY ANSWERS | TheatreOur 100-seat, Question Time style theatre will be at the heart of the show floor. This is where our audience gets to put their burning questions to our panel of industry experts, fellow accountants, politicians and special guests.

Ask our expert panelists — no question will go unanswered!

INSIGHT EXCHANGE | WorkshopsTheatres on the main exhibition floor will connect you with potential customers using the power of practical content. With capacity for 50-70 people, these pre-booked sessions will include product demos, case studies and seminars.

Show how your products and services can help solve real world challenges.

ACCOUNTINGWEB | KeynoteSpecial guest speakers will share exciting new insights and perspectives around the issues facing the accounting profession. From political hard-hitters to market analysts, our keynote sessions will inspire and provoke.

Our keynotes are designed to get people talking!

ACCOUNTINGWEB | AcademyThis CPD-accredited education programme will develop newcomers and pros alike. We'll be helping them learn the skills they need to succeed; from getting to grips with key software packages to delivering best-in-class client service.

Open to sponsors and exhibitors who can meet our learning agenda.

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AUDIENCE RESEARCH

When exhibiting at or sponsoring an event you want to know that the people you’re meeting have the authority and desire to buy your products and services. That’s why AccountingWEB conducted a market survey* of potential attendees to identify their buying needs and the format, time and location of the event they want – providing you with confidence that your customers and potential new customers will be attending AccountingWEB Live Expo!*AccountingWEB reader survey, June 2019

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07771 [email protected]

WHY EXHIBIT?AccountingWEB is the UK's most trusted brand for accountants in practice and business.

With our finger on the pulse of what accountants really care about, we'll use our unrivalled reach and relationships to deliver you new business conversations and customers that you won't get anywhere else.

1. Exciting new way to build brand awareness, showcase your products and engage the biggest UK audience of accounting professionals in practice and business

2. Reach a quality audience no other event delivers - our research shows that 33% of the AccountingWEB audience cannot be found at other events

3. Generate high quality sales leads. 71% of the AccountingWEB audience are purchase decision makers

4. Unique blend of content, showcase and education, as befits the UK's market-leading content provider

5. Reinforce your position as a key supplier to the accounting community. 76% of our audience have made purchases based on what they have seen

REASONS TO EXHIBIT106. Central England location enabling the broadest

UK audience reach, with state of the art facilities, free car parking, easy train access and high-powered Wi-Fi

7. Get involved in our exhibition workshops and CPD-accredited training sessions and show potential customers how your products and services can solve their business challenges

8. Interactive panel sessions, fuelled by Any Answers, will bring your customers' most important questions and challenges to the show floor - and to you!

9. Our reputation to attract the best keynote speakers, from inside and beyond the world of accounting, finance and business, will maximise visitor attendance at the start and end of each day

10. Opportunities for additional branding, corporate hospitality and experiential marketing in this dedicated venue

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“AccountingWEB Live have really taken the lead in being there & available for accountants during this time.” Kirsty McGregor, Founder of The Corporate Finance experts

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EXHIBITION RATESAccountingWEB Live Expo provides exhibitors with options that meet a range of budgets and requirements.

Space and shell scheme stands are available and there are additional sponsorship opportunities for those companies wanting to maximise their impact at the show and to take part in the pre- and post-show marketing programmes.

AccountingWEB Live Expo will provide a unique audience with budget to spend, the authority to spend and are guided by AccountingWEB on where to spend. Can you afford to miss out?

Please contact the sales team for early bird pricing options available until December 2020.

SHELL SCHEME

£395 persqm

RESERVE YOUR SPACE TODAY!

Louise NichollsSales Director (SIFT Media)

t: 07771 929473e: [email protected]

SPACE ONLY

£365 persqm

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IN PARTNERSHIP WITH AccountingWEB Live Expo is proud to be working with the following Association, Premium and Charity partners:

AAT | Association Partner AIA | Association Partner ICPA | Association Partner ACCA | Association Partner

ACAPP | Association Partner FreeAgent | Premium Partner Intuit Quickbooks | Premium Partner Sage | Premium Partner

TaxCalc | Premium Partner Xero | Premium Partner TaxAid | Charity Partner

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2021 EXHIBITORS INCLUDE AccountingWEB Live Expo is proud to already be working with the following exhibitors:

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SHOW MARKETINGExhibiting at AccountingWEB Live Expo is the most effective way of exposing your company’s products and services to the accounting community. However, a stand space or sponsorship is just the beginning of that relationship.

As a partner of AccountingWEB Live Expo, you will benefit from an extensive industry-wide marketing campaign to the AccountingWEB audience - remember, over 70% of all UK accounting practices are

members of AccountingWEB whilst 70% of our business accounting audience are key financial decision makers.

Contact us for details of our exclusive packages.

● Your branding on the AccountingWEB Live website with promotion on AccountingWEB’s parent site

● Your presence announced on social media

● Your show activity on our Live News channel and weekly AccountingWEB Live newsletter

● Marketing assets and imagery to use in your promotional campaigns

PRE-ACCOUNTINGWEB LIVE*

● Coverage of your event activity on AccountingWEB Live website, parent site and social media

● Opportunity to feature on AccountingWEB Live TV channel

● Dedicated listing in event programme with opportunity to upgrade to a Premium Listing

● Other marketing opportunities: floor tiles, show bag inserts, advertising and more.

DURING ACCOUNTINGWEB LIVE*

● Continued presence on the AccountingWEB Live website and parent site

● Featured in post-event coverage including downloadable AccountingWEB Live Briefing white paper.

POST-ACCOUNTINGWEB LIVE*

"Any show marketing activity will appear on AccountingWEB, the UK's leading independent website for accountants and finance professionals. With 70% of all UK accounting practices members of AccountingWEB plus 70% of our business accounting audience are key financial decision-makers, our audience are your potential customers!"

* Example coverage taken from multiple packages

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RICOH ARENA,COVENTRYOnly 50 minutes from Euston, the centrally-located Ricoh Arena in Coventry is uniquely served to appeal to accountants in the North, Midlands, South West as well as London and Scotland.

With 2,000 free parking spaces, free wifi and state-of-the-art IT and AV support, visitors and vendors alike are guaranteed a superb location.

Boasting the 6,000 square metre Ericsson Exhibition Hall purpose built for events, the Ricoh has won numerous national awards and serviced event organisers big and small since officially opening in 2005.

THE LOCATION

RICOH ARENAJudds Lane, Longford Coventry, CV6 6AQwww.ricoharena.com

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CONTACT US

Louise NichollsSales Director, Sift MediaT: 07771 929473E: [email protected]

#AWEBLiveExpowww.accountingwebliveexpo.co.uk