Embed Size (px)
Citation preview
market and media planner 2016
www.roadsbridges.com
A $510 billion mArket
n Paving streets, roads, highways and airports;
n Earthmoving, excavating, grading;
n Bridge construction/maintenance;
n Lighting and safety;
n Striping;
n Snow-and-ice control;
n Roadside maintenance;
n Utility;
n Signage;
n Asphalt production; and
n Concrete production
26,625 Contractors & Producers1
Activities And Functions2
n Municipal, county, state and federal officials;
n Departments of transportation;
n Road and street maintenance personnel, including landscape, snow-and-ice control and traffic safety;
n Airport, bridge and toll-road officials and planners;
n Engineers, commissioners and superintendents;
n Surveying officials and personnel; and
n Terrain mapping and surveying firms
22,863 Government officials1
Activities And Functions2
Complete team reachIn 12 issues each year, Roads & Bridges reaches 62,3601 qualified subscribers — the
total infrastructure team involved in the process of maintaining highways and bridges
in North America. This is your market.
12,872 Consulting engineers1
Activities And Functions2
n Transportation engineering;
n Bridge engineering;
n Lighting and traffic safety;
n Design and structural analysis;
n Materials and components;
n GIS and GPS engineers and technicians;
n Environmental;
n Storm water; and
n Erosion control
Purchase Authority93.3% (58,234)1 of Roads & Bridges subscribers are authorized to recommend, specify or purchase equipment, products and services. These are the industry decision-makers.1 June 2015 BPA Statement 2 Publisher's Own Data
more advertisingProof of the advertising community’s trust in Roads & Bridges is reflected in our 48% market share in advertising pages. Nearly half of the advertising pages placed in industry publications are found, cover to cover, in Roads & Bridges.
Source: Inquiry Management Systems, January 2015-July 2015
more editorialRoads & Bridges delivers two to three times more editorial content in each issue than any of its competitors — content that our readers expect and deserve.
MARkET ShARE leAdermArket DOMINANCE
It all begins with MAX.
mAx—the road to Buying powermaximum audience exposure (maX) is our key to delivering the right message to the right targeted audience. Roads & Bridges interacts with more than 104,400 subscribers/users* on a monthly, weekly and daily basis. our consensus audience database provides the necessary information to build specific profiles and define reader behaviors. with maX, we are able to design and deliver tailored content for very targeted audiences. we know who, what and where industry professionals are interacting with our content, and this powerful tool arms marketers with the data they need to pinpoint their target audience and message with great accuracy. *publisher's own data
I keep up with new products
and technologies through
Roads & Bridges.3
— Roads & Bridges subscriber, Signet
AdStudy, March 2015
42.7%
36.7%
20.6%
Consulting engineers
Government officials
Contractors & Producers
2 Roads & Bridges Market and Media Planner 2016 www.roadsbridges.com 3
Roads & Bridges serves the transportation market, including highways, roads, bridges and overpasses, airports, mass transit and light rail, which at $510 billion* annually is the largest single segment of the $1.08 trillion** construction market. this accounts for 1.6% of the countrys’ Gross Domestic Product (GDP).
40 minutes on average
Roads & Bridges subscribers
spend reading each issue
Signet AdStudy, March 2015,
based on 195 respondents
Custom Solutions
integrated media
lead Generation
research
events
market SegmentationVideoSocial media
web developmentdatabase managementBlogs
websitesnewslettersdigital editionsmagazines
exclusive messagingwhite papersCase Studies
dataContent marketinglead nurturing
retargetingpredictive Behavioral analysis
product/Brand usageadvertising Studies
Focus groupsSubscriber preference
Conferences/Summits/tourson-demand education
webinars
mAX Defines our Unduplicated reachMAX sorts and defines our audience by Roads & Bridges product interaction — magazine, e-newsletters, webinars — and not only tells us what content they engage with, but also defines our unduplicated reach across all platforms. This is information you need to reach a highly qualified target market using a multi-platform marketing campaign.
62k magazine print and digital subscribers
63k unduplicated e-newsletter* recipients
6.7k Roads & Bridges webinar attendees
*Roads & Bridges e-newsletter recipientsn Top 5 Weekly e-news: 48kn Case of the Week: 43kn Product Spotlight: 44k
n Video Alert: 44kn White Paper Alert: 45k
*Publisher’s Own Data, August 2015
*Source: American Road & Transportation Builders Association’s (ARTBA) ”The 2015 U.S. Transportation Construction Industry Profile”
**Source: U.S. Census Bureau The Value of Construction Put in Place Survey (VIP), July 2015
A $510 billion mArket
n Paving streets, roads, highways and airports;
n Earthmoving, excavating, grading;
n Bridge construction/maintenance;
n Lighting and safety;
n Striping;
n Snow-and-ice control;
n Roadside maintenance;
n Utility;
n Signage;
n Asphalt production; and
n Concrete production
26,625 Contractors & Producers1
Activities And Functions2
n Municipal, county, state and federal officials;
n Departments of transportation;
n Road and street maintenance personnel, including landscape, snow-and-ice control and traffic safety;
n Airport, bridge and toll-road officials and planners;
n Engineers, commissioners and superintendents;
n Surveying officials and personnel; and
n Terrain mapping and surveying firms
22,863 Government officials1
Activities And Functions2
Complete team reachIn 12 issues each year, Roads & Bridges reaches 62,3601 qualified subscribers — the
total infrastructure team involved in the process of maintaining highways and bridges
in North America. This is your market.
12,872 Consulting engineers1
Activities And Functions2
n Transportation engineering;
n Bridge engineering;
n Lighting and traffic safety;
n Design and structural analysis;
n Materials and components;
n GIS and GPS engineers and technicians;
n Environmental;
n Storm water; and
n Erosion control
Purchase Authority93.3% (58,234)1 of Roads & Bridges subscribers are authorized to recommend, specify or purchase equipment, products and services. These are the industry decision-makers.1 June 2015 BPA Statement 2 Publisher's Own Data
more advertisingProof of the advertising community’s trust in Roads & Bridges is reflected in our 48% market share in advertising pages. Nearly half of the advertising pages placed in industry publications are found, cover to cover, in Roads & Bridges.
Source: Inquiry Management Systems, January 2015-July 2015
more editorialRoads & Bridges delivers two to three times more editorial content in each issue than any of its competitors — content that our readers expect and deserve.
MARkET ShARE leAdermArket DOMINANCE
It all begins with MAX.
mAx—the road to Buying powermaximum audience exposure (maX) is our key to delivering the right message to the right targeted audience. Roads & Bridges interacts with more than 104,400 subscribers/users* on a monthly, weekly and daily basis. our consensus audience database provides the necessary information to build specific profiles and define reader behaviors. with maX, we are able to design and deliver tailored content for very targeted audiences. we know who, what and where industry professionals are interacting with our content, and this powerful tool arms marketers with the data they need to pinpoint their target audience and message with great accuracy. *publisher's own data
I keep up with new products
and technologies through
Roads & Bridges.3
— Roads & Bridges subscriber, Signet
AdStudy, March 2015
42.7%
36.7%
20.6%
Consulting engineers
Government officials
Contractors & Producers
2 Roads & Bridges Market and Media Planner 2016 www.roadsbridges.com 3
Roads & Bridges serves the transportation market, including highways, roads, bridges and overpasses, airports, mass transit and light rail, which at $510 billion* annually is the largest single segment of the $1.08 trillion** construction market. this accounts for 1.6% of the countrys’ Gross Domestic Product (GDP).
40 minutes on average
Roads & Bridges subscribers
spend reading each issue
Signet AdStudy, March 2015,
based on 195 respondents
Custom Solutions
integrated media
lead Generation
research
events
market SegmentationVideoSocial media
web developmentdatabase managementBlogs
websitesnewslettersdigital editionsmagazines
exclusive messagingwhite papersCase Studies
dataContent marketinglead nurturing
retargetingpredictive Behavioral analysis
product/Brand usageadvertising Studies
Focus groupsSubscriber preference
Conferences/Summits/tourson-demand education
webinars
mAX Defines our Unduplicated reachMAX sorts and defines our audience by Roads & Bridges product interaction — magazine, e-newsletters, webinars — and not only tells us what content they engage with, but also defines our unduplicated reach across all platforms. This is information you need to reach a highly qualified target market using a multi-platform marketing campaign.
62k magazine print and digital subscribers
63k unduplicated e-newsletter* recipients
6.7k Roads & Bridges webinar attendees
*Roads & Bridges e-newsletter recipientsn Top 5 Weekly e-news: 48kn Case of the Week: 43kn Product Spotlight: 44k
n Video Alert: 44kn White Paper Alert: 45k
*Publisher’s Own Data, August 2015
*Source: American Road & Transportation Builders Association’s (ARTBA) ”The 2015 U.S. Transportation Construction Industry Profile”
**Source: U.S. Census Bureau The Value of Construction Put in Place Survey (VIP), July 2015
Contractor’s Choice awards CCAs honor contractors’ top equipment choices in a broad range of categories. Winners are showcased in the July issue and featured on www.roadsbridges.com. Repeated exposure of sponsors to qualified contractors during the selection process and award announcements.
Roads & Bridges/arra recycling awardsThe top recycling projects in North America are honored each year through this program. Multiple calls for nominations to thousands of industry professionals increase the value of this program’s sponsorship. The winners are announced and editorialized in the February issue as well as featured on www.roadsbridges.com.
top 10 roads and top 10 BridgesThis program recognizes the contractors, designers and owners affiliated with the top road and bridge projects in North America. The october and november issues announce the year’s top projects.
Call-for-nomination promotions and award materials that include sponsor branding enhance the sponsorship benefits for these programs.
top design FirmsOur government officials select the top design firms in the U.S.
oFFiCiAl SPonSor oF ASSoCiAtion AWArDS Roads & Bridges is the official sponsor of two industry associations’ special recognition awards.
ecological Award — National Asphalt Paving Association’s award recognizes excellence in asphalt facility operations.
ibC bridge Awards — presented by Roads & Bridges at the International Bridge Conference. The awards recognize excellence in bridge design and engineering.
Asphalt Today
Partner: National Asphalt Pavement
Association
Published: February
Distribution: 22,000* professionals directly
involved in asphalt production and paving
editorial focus: Asphalt-paving technologies
and methodologies
Safety Today
Partner: American Traffic
Safety Services Association
Published: June
Distribution: 36,000* professionals involved
in construction and maintenance activities
that call for worker safety, work-zone safety
and road safety
editorial focus: Worker, work-zone and
traffic safety with regional project coverage
WINTER MAINTENANCEScranton Gillette Communications A supplement to
INSIDE THIS ISSUE:
Customizing Brine
Sustainable Snow Control
The Toledo Lesson
niCHe mArket/SPeCiAl FoCUS
Supplements
recognition Programseach year, Roads & Bridges recognizes innovative projects, manufacturers,
designers and builders through a series of unique awards programs.
Contact your representative for information on sponsorship opportunities.
Winter MaintenancePublished: September
Distribution: 31,000* contractors and
government officials (DOTs) directly
involved with snow removal, anti-icing
and deicing
editorial focus: Product-driven to help
advertisers showcase their product line
and services to the snow removal,
anti-icing and deicing market segment
CONTRACTOR’S CHOICE
2015
2015 GO-TO LIST
RECYCLING
ARRA
eDUCAtion reSoUrCe
Roads & Bridges Live webinarsAttendees earn professional development hours during these valuable educational webinars on relevant industry topics, led by industry experts.
Extensive brand-building exposure is provided to sponsors through promotions to Roads & Bridges’ print and electronic subscribers before and after the event.
Commercial webinarsPresent your company’s products and services to a qualified audience. Roads & Bridges promotes your webinars in print ads and email promotions, and posts archived webinars on www.roadsbridges.com for repeat viewings.
n White Papers
n Case Studies
n Demonstration Videos
integrAted OPPORTUNITIES
i use Roads & Bridges to stay current
with the latest industry issues and products.
— Roads & Bridges subscriber, Signet adStudy, march 2015
i really like the webinars
that Roads & Bridges
provides. We now need
30 PDH every two years to
keep our license and these
webinars help provide
those PDH at no cost.
— Roads & Bridges subscriber,
Signet adStudy, march 2015
4 Roads & Bridges Market and Media Planner 2016 www.roadsbridges.com 5
2.6
readers on average of each
Roads & Bridges issue
Signet AdStudy, March 2015,
based on 195 respondents
Be an awards program or education event sponsor! For information, contact
your roads & bridges integrated media consultant or Ryan Hanson at 847.391.1059;
Transportation Management & Engineering
Published digitally: Winter,
Spring,** Summer, Fall
Distribution: 21,000 traffic- and
transit-system professionals
editorial focus: The latest news,
expert opinions, technical articles,
case studies and information
relevant to the transportation-
management industry
**Spring issue also will be a print magazine and will be distributed at the ITS America annual meeting.
*Publisher's Own Data
Contractor’s Choice awards CCAs honor contractors’ top equipment choices in a broad range of categories. Winners are showcased in the July issue and featured on www.roadsbridges.com. Repeated exposure of sponsors to qualified contractors during the selection process and award announcements.
Roads & Bridges/arra recycling awardsThe top recycling projects in North America are honored each year through this program. Multiple calls for nominations to thousands of industry professionals increase the value of this program’s sponsorship. The winners are announced and editorialized in the February issue as well as featured on www.roadsbridges.com.
top 10 roads and top 10 BridgesThis program recognizes the contractors, designers and owners affiliated with the top road and bridge projects in North America. The october and november issues announce the year’s top projects.
Call-for-nomination promotions and award materials that include sponsor branding enhance the sponsorship benefits for these programs.
top design FirmsOur government officials select the top design firms in the U.S.
oFFiCiAl SPonSor oF ASSoCiAtion AWArDS Roads & Bridges is the official sponsor of two industry associations’ special recognition awards.
ecological Award — National Asphalt Paving Association’s award recognizes excellence in asphalt facility operations.
ibC bridge Awards — presented by Roads & Bridges at the International Bridge Conference. The awards recognize excellence in bridge design and engineering.
Asphalt Today
Partner: National Asphalt Pavement
Association
Published: February
Distribution: 22,000* professionals directly
involved in asphalt production and paving
editorial focus: Asphalt-paving technologies
and methodologies
Safety Today
Partner: American Traffic
Safety Services Association
Published: June
Distribution: 36,000* professionals involved
in construction and maintenance activities
that call for worker safety, work-zone safety
and road safety
editorial focus: Worker, work-zone and
traffic safety with regional project coverage
WINTER MAINTENANCEScranton Gillette Communications A supplement to
INSIDE THIS ISSUE:
Customizing Brine
Sustainable Snow Control
The Toledo Lesson
niCHe mArket/SPeCiAl FoCUS
Supplements
recognition Programseach year, Roads & Bridges recognizes innovative projects, manufacturers,
designers and builders through a series of unique awards programs.
Contact your representative for information on sponsorship opportunities.
Winter MaintenancePublished: September
Distribution: 31,000* contractors and
government officials (DOTs) directly
involved with snow removal, anti-icing
and deicing
editorial focus: Product-driven to help
advertisers showcase their product line
and services to the snow removal,
anti-icing and deicing market segment
CONTRACTOR’S CHOICE
2015
2015 GO-TO LIST
RECYCLING
ARRA
eDUCAtion reSoUrCe
Roads & Bridges Live webinarsAttendees earn professional development hours during these valuable educational webinars on relevant industry topics, led by industry experts.
Extensive brand-building exposure is provided to sponsors through promotions to Roads & Bridges’ print and electronic subscribers before and after the event.
Commercial webinarsPresent your company’s products and services to a qualified audience. Roads & Bridges promotes your webinars in print ads and email promotions, and posts archived webinars on www.roadsbridges.com for repeat viewings.
n White Papers
n Case Studies
n Demonstration Videos
integrAted OPPORTUNITIES
i use Roads & Bridges to stay current
with the latest industry issues and products.
— Roads & Bridges subscriber, Signet adStudy, march 2015
i really like the webinars
that Roads & Bridges
provides. We now need
30 PDH every two years to
keep our license and these
webinars help provide
those PDH at no cost.
— Roads & Bridges subscriber,
Signet adStudy, march 2015
4 Roads & Bridges Market and Media Planner 2016 www.roadsbridges.com 5
2.6
readers on average of each
Roads & Bridges issue
Signet AdStudy, March 2015,
based on 195 respondents
Be an awards program or education event sponsor! For information, contact
your roads & bridges integrated media consultant or Ryan Hanson at 847.391.1059;
Transportation Management & Engineering
Published digitally: Winter,
Spring,** Summer, Fall
Distribution: 21,000 traffic- and
transit-system professionals
editorial focus: The latest news,
expert opinions, technical articles,
case studies and information
relevant to the transportation-
management industry
**Spring issue also will be a print magazine and will be distributed at the ITS America annual meeting.
*Publisher's Own Data
banner UnitsYour leaderboard, skyscraper or boombox ads rotate throughout the website (max of seven rotations per ad size).
ChannelsSponsorship of all content related to market segments: Asphalt, Concrete, Safety, Maintenance, Bridges, Traffic Management and Earthmoving.
VideosProduct demonstrations, case studies and other corporate videos on www.roadsbridges.com give visitors 24/7 access to your company. Detailed reader service, video playback and click-through reports produce real ROI and lead generation.
Polls Roads & Bridges’ weekly polls are a high-traffic area, generating click-throughs on sponsors’ links.
blogsSponsorship or participation in blogs on relevant topics establishes your company as an industry leader.
Product Spotlights Monthly email to 48,000 industry professionals announces your new product/service/company info with a color photo and description.
events CalendarParticipating in a live or virtual conference? Be a monthly sponsor on this calendar of industry events.
online Features
Fully responsive and easy to navigate, roadsbridges.com delivers maximum
viewing performance on any device — office desktop, tablet, laptop or smartphones.
e-newslettersevery Roads & Bridges e-newsletter sent to our audience is fully responsive for
optimal viewing of our content — and your advertising message — on any mobile device.
Roads & Bridges, top 5 e-news
Editor’s choice of the Top 5 newsworthy videos, case studies, articles and news items.
Circulation: 48,000 subscribers*
Focus: Weekly updates on the latest industry news and advancements. Reader-service and click-through reports are provided to sponsors.
rates:n 1×: $3,275n 3×: $3,100n 8×: $2,850
Case Studies
Circulation: 42,000 subscribers*
Focus: Tell your success story to our subscribers. One case history per transmission, archived for repeat viewings on www.roadsbridges.com.
rates:n 1×: $2,750n 3×: $2,525n 8×: $2,175
product Spotlight
Circulation: 44,000 subscribers*
Focus: Product photos and description (online at www.roadsbridges.com) are included by category in this monthly email. Sponsors receive timely lead data following distribution.
rates:n 1×: $1,100n 3×: $1,000n 8×: $900
6 Roads & Bridges Market and Media Planner 2016
SponsorshipsChannels:Target your message with ad units on topic-related and channel-specific landing pages. Ads are included in the quarterly channel e-newsletter.
rate: $2,940/quarter or $9,800/year
Commercial Videos: Demonstrate your brand’s problem-solving capabilities and new technologies with an online video alert. Available playback and click-through reports allow you to track ROI and lead generation.
rate: $2,750
editorial Videos:Showcase your products and services in a before-and-after commercial as part of an editorial video sent to more than 44,000 transportation design, maintenance and construction professionals. Use detailed reader service, video playback and click-through reports for measurable ROI.
rate: $4,100
awards programs:Sponsorship recognition alongside top industry projects, products and services throughout the year.
Continuing education:n White papers n Case Studiesn Webinars n Videos
To participate in our website and
e-newsletter programs, contact your
Roads & Bridges integrated media
consultant or Ryan hanson at 847.391.1059.
targeted direct email
digitAl OPPORTUNITIES
www.roadsbridges.com 7
launch new technologies or services, promote webinars and make company announcements in this exclusive email broadcast to our qualified audience. measure the impact of your message with reader-service and click-through reports — and watch your website traffic grow.
rate: $350/m.
targeted direct mail (list rental)use targeted list rental for cost-effective marketing. Choose from highly specific selection criteria to create a mailing list based on your brand’s ideal buying audience.
online “Storefront”exclusive-content storefronts keep your doors open 24/7. includes company logo, profile, contact information, products and product categories, case studies, white papers, videos, news and articles. Roads & Bridges drives traffic to your “online store” with a Storefront e-newsletter and email transmissions.
n Storefront n product Spotlightn Case alert n marketing partnersn white paper program
80% of readers
took one or more actions
as a result of ads/articles
in Roads & Bridges Signet AdStudy, March 2015, based on 195 respondents
WWW.roADSbriDGeS.Com
*Publisher's Own Data
banner UnitsYour leaderboard, skyscraper or boombox ads rotate throughout the website (max of seven rotations per ad size).
ChannelsSponsorship of all content related to market segments: Asphalt, Concrete, Safety, Maintenance, Bridges, Traffic Management and Earthmoving.
VideosProduct demonstrations, case studies and other corporate videos on www.roadsbridges.com give visitors 24/7 access to your company. Detailed reader service, video playback and click-through reports produce real ROI and lead generation.
Polls Roads & Bridges’ weekly polls are a high-traffic area, generating click-throughs on sponsors’ links.
blogsSponsorship or participation in blogs on relevant topics establishes your company as an industry leader.
Product Spotlights Monthly email to 48,000 industry professionals announces your new product/service/company info with a color photo and description.
events CalendarParticipating in a live or virtual conference? Be a monthly sponsor on this calendar of industry events.
online Features
Fully responsive and easy to navigate, roadsbridges.com delivers maximum
viewing performance on any device — office desktop, tablet, laptop or smartphones.
e-newslettersevery Roads & Bridges e-newsletter sent to our audience is fully responsive for
optimal viewing of our content — and your advertising message — on any mobile device.
Roads & Bridges, top 5 e-news
Editor’s choice of the Top 5 newsworthy videos, case studies, articles and news items.
Circulation: 48,000 subscribers*
Focus: Weekly updates on the latest industry news and advancements. Reader-service and click-through reports are provided to sponsors.
rates:n 1×: $3,275n 3×: $3,100n 8×: $2,850
Case Studies
Circulation: 42,000 subscribers*
Focus: Tell your success story to our subscribers. One case history per transmission, archived for repeat viewings on www.roadsbridges.com.
rates:n 1×: $2,750n 3×: $2,525n 8×: $2,175
product Spotlight
Circulation: 44,000 subscribers*
Focus: Product photos and description (online at www.roadsbridges.com) are included by category in this monthly email. Sponsors receive timely lead data following distribution.
rates:n 1×: $1,100n 3×: $1,000n 8×: $900
6 Roads & Bridges Market and Media Planner 2016
SponsorshipsChannels:Target your message with ad units on topic-related and channel-specific landing pages. Ads are included in the quarterly channel e-newsletter.
rate: $2,940/quarter or $9,800/year
Commercial Videos: Demonstrate your brand’s problem-solving capabilities and new technologies with an online video alert. Available playback and click-through reports allow you to track ROI and lead generation.
rate: $2,750
editorial Videos:Showcase your products and services in a before-and-after commercial as part of an editorial video sent to more than 44,000 transportation design, maintenance and construction professionals. Use detailed reader service, video playback and click-through reports for measurable ROI.
rate: $4,100
awards programs:Sponsorship recognition alongside top industry projects, products and services throughout the year.
Continuing education:n White papers n Case Studiesn Webinars n Videos
To participate in our website and
e-newsletter programs, contact your
Roads & Bridges integrated media
consultant or Ryan hanson at 847.391.1059.
targeted direct email
digitAl OPPORTUNITIES
www.roadsbridges.com 7
launch new technologies or services, promote webinars and make company announcements in this exclusive email broadcast to our qualified audience. measure the impact of your message with reader-service and click-through reports — and watch your website traffic grow.
rate: $350/m.
targeted direct mail (list rental)use targeted list rental for cost-effective marketing. Choose from highly specific selection criteria to create a mailing list based on your brand’s ideal buying audience.
online “Storefront”exclusive-content storefronts keep your doors open 24/7. includes company logo, profile, contact information, products and product categories, case studies, white papers, videos, news and articles. Roads & Bridges drives traffic to your “online store” with a Storefront e-newsletter and email transmissions.
n Storefront n product Spotlightn Case alert n marketing partnersn white paper program
80% of readers
took one or more actions
as a result of ads/articles
in Roads & Bridges Signet AdStudy, March 2015, based on 195 respondents
WWW.roADSbriDGeS.Com
*Publisher's Own Data
editorial missionRoads & Bridges magazine provides engineers,
contractors, producers and government
officials with the latest advancements in the
road and bridge industry, timely news
coverage and important information on
products beneficial to the jobsite or office.
JAnUAry FebrUAry mArCH APril mAy JUne JUly AUGUSt SePtember oCtober noVember DeCember
Ad Close & materials Due 12/9/15 1/12/16 2/8/16 3/11/16 4/12/16 5/16/16 6/13/16 7/15/16 8/15/16 9/15/16 10/13/16 11/10/16 Ad Close &
materials Due
industry report Cyber Security Region Report:
The Great PlainsInfrastructure and Climate Change
Region Report: The Southwest
Region Report: The Upper Great Plains
industry report
Special Feature Focus
Concrete 2016 Recycling 2016 Asphalt 2016System
Preservation State of the Bridges 2016 Project Updates
Contractor,s Choice
AwardsCity Streets
DOTs and UAVs
State of the Industry Special Feature Focus
Safety 2016 NAPA Awards Equipment Mid-Year Forecast Project Innovation
Pavement & materials
Concrete/Cement
Asphalt Recycling Asphalt Pavement Chip Seals Airport Pavement Super Pavement highway Pavements Complete Streets International Streets Pavement Trends Low-Volume Roads Pavement &
materials
equipment Concrete Demolition, Recycling, Reclaiming
Asphalt Plants, Pavers and Compaction
Dozers Loader Backhoes Attachments and Light Equipment
Skid Steers and Utility Vehicles
Trucks
Excavators Wheel Loaders Aerial Lifts & Cranes Motor Graders equipmentSweepers
Safety Work Zone/Personal Protection Retroreflectivity RWIS ATSSA New Products
Showcase Shared Road Safety Intersection Safety Safety Research Safety
Pavement & roadside maintenance
Concrete Repair Winter Maintenance Asphalt Maintenance
Pavement Preservation
Drainage and Erosion Control Winter Maintenance Vegetation
Management Urban Street Repair Accelerated Maintenance
Storm-Water Management Signage & Striping Dust Control
Pavement & roadside
maintenance
bridges Precast Bridges Mega Bridges Bridge Design Signature Bridges Bridge Rescue Accelerated Bridges Cable-Stay Bridges Bridge Maintenance International Bridges Bridge Construction Interstate Bridges Timber Bridges bridges
technology Video Surveillance Laser-Guided Equipment Tablet/Apps Software Pavement/Bridge
Monitoring technology
tm&e Transit Signal Priority Open Data Smart Intersections Congestion Management Winter ITS Mass Transit Traffic Signals Car and Bike Shares V2I Communication Light Rail ITS Apps Rural ITS tm&e
Supplements Special Sections
Source Book We
Case Book
SupplementsSpecial Sections
Show Distribution
World of Concrete World of AsphaltWorld of Asphalt APWA Snow
IBCAPWA Show
DistributionTraffic Expo Work Truck Show ITS America
Value Added Signet AdStudy Case Studies Product Portfolio Signet AdStudy Case Studies Product Portfolio Value Added
editoriAl CALENDAR
8 Roads & Bridges Market and Media Planner 2016 www.roadsbridges.com 9
Full-service outlet for custom contentNeed company collateral? Ad design? Educational
videos? Market research? Live or virtual events?
A rehabbed website? Our in-house creative team is
at the ready to deliver custom content and market data
that help you up your game. Learn about all the options
from your integrated media consultant.
RECYCLING
ARRA
Winter mAintenAnceASPHALT TODAY SAFETY TODAY
editorial missionRoads & Bridges magazine provides engineers,
contractors, producers and government
officials with the latest advancements in the
road and bridge industry, timely news
coverage and important information on
products beneficial to the jobsite or office.
JAnUAry FebrUAry mArCH APril mAy JUne JUly AUGUSt SePtember oCtober noVember DeCember
Ad Close & materials Due 12/9/15 1/12/16 2/8/16 3/11/16 4/12/16 5/16/16 6/13/16 7/15/16 8/15/16 9/15/16 10/13/16 11/10/16 Ad Close &
materials Due
industry report Cyber Security Region Report:
The Great PlainsInfrastructure and Climate Change
Region Report: The Southwest
Region Report: The Upper Great Plains
industry report
Special Feature Focus
Concrete 2016 Recycling 2016 Asphalt 2016System
Preservation State of the Bridges 2016 Project Updates
Contractor,s Choice
AwardsCity Streets
DOTs and UAVs
State of the Industry Special Feature Focus
Safety 2016 NAPA Awards Equipment Mid-Year Forecast Project Innovation
Pavement & materials
Concrete/Cement
Asphalt Recycling Asphalt Pavement Chip Seals Airport Pavement Super Pavement highway Pavements Complete Streets International Streets Pavement Trends Low-Volume Roads Pavement &
materials
equipment Concrete Demolition, Recycling, Reclaiming
Asphalt Plants, Pavers and Compaction
Dozers Loader Backhoes Attachments and Light Equipment
Skid Steers and Utility Vehicles
Trucks
Excavators Wheel Loaders Aerial Lifts & Cranes Motor Graders equipmentSweepers
Safety Work Zone/Personal Protection Retroreflectivity RWIS ATSSA New Products
Showcase Shared Road Safety Intersection Safety Safety Research Safety
Pavement & roadside maintenance
Concrete Repair Winter Maintenance Asphalt Maintenance
Pavement Preservation
Drainage and Erosion Control Winter Maintenance Vegetation
Management Urban Street Repair Accelerated Maintenance
Storm-Water Management Signage & Striping Dust Control
Pavement & roadside
maintenance
bridges Precast Bridges Mega Bridges Bridge Design Signature Bridges Bridge Rescue Accelerated Bridges Cable-Stay Bridges Bridge Maintenance International Bridges Bridge Construction Interstate Bridges Timber Bridges bridges
technology Video Surveillance Laser-Guided Equipment Tablet/Apps Software Pavement/Bridge
Monitoring technology
tm&e Transit Signal Priority Open Data Smart Intersections Congestion Management Winter ITS Mass Transit Traffic Signals Car and Bike Shares V2I Communication Light Rail ITS Apps Rural ITS tm&e
Supplements Special Sections
Source Book We
Case Book
SupplementsSpecial Sections
Show Distribution
World of Concrete World of AsphaltWorld of Asphalt APWA Snow
IBCAPWA Show
DistributionTraffic Expo Work Truck Show ITS America
Value Added Signet AdStudy Case Studies Product Portfolio Signet AdStudy Case Studies Product Portfolio Value Added
editoriAl CALENDAR
8 Roads & Bridges Market and Media Planner 2016 www.roadsbridges.com 9
Full-service outlet for custom contentNeed company collateral? Ad design? Educational
videos? Market research? Live or virtual events?
A rehabbed website? Our in-house creative team is
at the ready to deliver custom content and market data
that help you up your game. Learn about all the options
from your integrated media consultant.
RECYCLING
ARRA
Winter mAintenAnceASPHALT TODAY SAFETY TODAY
industry COMMITMENT 2016 RATES
Staff Columnists
bill WilsonEditorial Director, Associate Publisher
Bill has been covering the infrastructure industry for 16 years and has won nine Robert F. Boger awards. In 2015, Roads & Bridges was a Neal Award Finalist and an ASBPE Regional Bronze Award Winner.
[email protected] 847.391.1029
brian budzynskiManaging Editor
Brian joined the Roads & Bridges editorial team in 2014 and manages the content for TM&E.
mary ellen ShoupAssociate Editor
Mary Ellen joined the Roads & Bridges team in 2015. She has a bachelor
,s
degree in journalism from DePaul University with a focus in multimedia reporting.
David matthewsRoads Report
David Matthews has followed the transportation industry for more than 12 years. his unique sense of humor has turned Roads Report into one of the most-read R&B sections.
larry CaudleLaw: The Contractor’s Side
Larry Caudle specializes in construction law and government contract law, focusing on heavy/highway construction.
DeDiCAteD eDitoriAl teAm
Professional sales consultants with their extensive experience in publishing and deep knowledge of the industry, the Roads & Bridges integrated media consultants are your best resource for marketing packages that ensure you are found in every search platform utilized by your customers.
ryan HansonGroup Publisher, V.P.
[email protected] 847.391.1059
rick Schwer Senior Vice President
[email protected] 847.391.1048
mike SwansonIntegrated Media Consultant
Midwest Territory: IL, IN, kY, MI, Oh [email protected]
brandon WilliamsonAssociate Publisher
Midwest/West Territory: Ak, AZ, CA, CO, hI, IA, ID, kS, MN, MO, MT, ND, NE, NM, NV, Ok, OR, SD, TX, UT, WA, WI, WY Canada: AB, BC, MB, NT, NU, Sk, [email protected] 512.739.2102
bill blackIntegrated Media Consultant
East Territory: AL, AR, CT, DC, DE, FL, GA, LA, MA, MD, ME, MS, NC, Nh, NJ, NY, PA, RI, SC, TN, VA, VT, WV Canada: NB, NL, NS, ON, QC, PE International [email protected]
clAssiFied Ads
Donna AlyClassified Sales Manager [email protected] x13
rePrints
Adrienne millerSales & Marketing Assistant [email protected]
ad Size 1× 3× 6× 9×
1-5” $160 $155 $145 $135
6-8” 155 145 140 125
9-10” 150 140 135 120
11-15” 140 130 125 115
16-20” 135 125 120 110
21-30” 125 120 115 105
RoAdS & BRIdgeS DiSPlAy rAteS
ClASSiFieD rAteS
Cost per column inch.Three columns per page, column width is 21/2”
DiSPlAy ClASSiFieD rAteS
Cover 2—add 15% Cover 3—add 10% Cover 4—add 20%Gatefold Cover—Contact publisherSpecial Positions (other than covers)—plus 10%; check with publisher for availability.
black & White—subtract $1,800 per pagematched Color—add $1,000 per page2-Color—subtract $800 per page
ProFeSSionAl CArDSSingle Card (1 col. × 1”) $710Double Card (1 col. × 2”) $915
DemoGrAPHiCS Demographic-run ads are available. Please contact sales representative.
inSertSContact publisher for insert rates and specifications.
4-Color 1× 3× 6× 9× 12×
2-page Spread $19,910 $19,390 $18,760 $18,145 $17,805
Full page 11,215 10,930 10,420 10,190 9,990
2/3 page 8,860 8,655 8,360 8,095 7,955
1/2-page island 8,085 7,900 7,645 7,390 7,260
1/2 page 7,455 7,300 6,980 6,845 6,715
1/3 page 5,950 5,830 5,670 5,510 5,415
1/4 page 4,345 4,325 4,290 4,230 4,195
1/6 page 3,530 3,505 3,480 3,445 3,400
Asphalt Today
ad Size 1× 3× 6× 9×
2/3 page $2,480 $2,420 $2,340 $2,230
1/2 page 2,210 2,145 2,100 1,985
1/3 page 1,655 1,615 1,580 1,495
1/4 page 1,195 1,170 1,130 1,070
1/6 page 1,000 970 950 895
SUPPlement 4-Color rAteS
TM&E digital edition
TM&E print (Spring edition)
ad Size 1× 2× 3× 4×
2-page Spread $3,740 $3,550 $3,390 $3,230
Full page 2,010 1,900 1,810 1,720
1/2-page island 1,330 1,255 1,195 1,140
1/2 page 1,210 1,150 1,090 1,030
1/3 page 905 855 815 775
1/4 page 730 685 650 620
ad Size 1×
2-page Spread $10,095
Full page 5,770
1/2-page island 4,065
1/2 page 3,760
1/3 page 3,005
1/4 page 2,560
ad Size 1×
Full page $6,515
1/2 page 3,800
1/3 page 2,785
1/4 page 2,235
products & Service ad Section
1,000
Safety Today,Winter Maintenance
ad Size 1×
Full page $5,070
1/2 page 3,040
1/3 page 2,230
1/4 page 1,795
products & Service ad Section
935
Gross Rates:
10 Roads & Bridges Market and Media Planner 2016 www.roadsbridges.com 11
you may have met the Roads & Bridges editorial team at industry events throughout the years. if you haven’t met these hard-working, award-winning editors and columnists, meet them now.
industry COMMITMENT 2016 RATES
Staff Columnists
bill WilsonEditorial Director, Associate Publisher
Bill has been covering the infrastructure industry for 16 years and has won nine Robert F. Boger awards. In 2015, Roads & Bridges was a Neal Award Finalist and an ASBPE Regional Bronze Award Winner.
[email protected] 847.391.1029
brian budzynskiManaging Editor
Brian joined the Roads & Bridges editorial team in 2014 and manages the content for TM&E.
mary ellen ShoupAssociate Editor
Mary Ellen joined the Roads & Bridges team in 2015. She has a bachelor
,s
degree in journalism from DePaul University with a focus in multimedia reporting.
David matthewsRoads Report
David Matthews has followed the transportation industry for more than 12 years. his unique sense of humor has turned Roads Report into one of the most-read R&B sections.
larry CaudleLaw: The Contractor’s Side
Larry Caudle specializes in construction law and government contract law, focusing on heavy/highway construction.
DeDiCAteD eDitoriAl teAm
Professional sales consultants with their extensive experience in publishing and deep knowledge of the industry, the Roads & Bridges integrated media consultants are your best resource for marketing packages that ensure you are found in every search platform utilized by your customers.
ryan HansonGroup Publisher, V.P.
[email protected] 847.391.1059
rick Schwer Senior Vice President
[email protected] 847.391.1048
mike SwansonIntegrated Media Consultant
Midwest Territory: IL, IN, kY, MI, Oh [email protected]
brandon WilliamsonAssociate Publisher
Midwest/West Territory: Ak, AZ, CA, CO, hI, IA, ID, kS, MN, MO, MT, ND, NE, NM, NV, Ok, OR, SD, TX, UT, WA, WI, WY Canada: AB, BC, MB, NT, NU, Sk, [email protected] 512.739.2102
bill blackIntegrated Media Consultant
East Territory: AL, AR, CT, DC, DE, FL, GA, LA, MA, MD, ME, MS, NC, Nh, NJ, NY, PA, RI, SC, TN, VA, VT, WV Canada: NB, NL, NS, ON, QC, PE International [email protected]
clAssiFied Ads
Donna AlyClassified Sales Manager [email protected] x13
rePrints
Adrienne millerSales & Marketing Assistant [email protected]
ad Size 1× 3× 6× 9×
1-5” $160 $155 $145 $135
6-8” 155 145 140 125
9-10” 150 140 135 120
11-15” 140 130 125 115
16-20” 135 125 120 110
21-30” 125 120 115 105
RoAdS & BRIdgeS DiSPlAy rAteS
ClASSiFieD rAteS
Cost per column inch.Three columns per page, column width is 21/2”
DiSPlAy ClASSiFieD rAteS
Cover 2—add 15% Cover 3—add 10% Cover 4—add 20%Gatefold Cover—Contact publisherSpecial Positions (other than covers)—plus 10%; check with publisher for availability.
black & White—subtract $1,800 per pagematched Color—add $1,000 per page2-Color—subtract $800 per page
ProFeSSionAl CArDSSingle Card (1 col. × 1”) $710Double Card (1 col. × 2”) $915
DemoGrAPHiCS Demographic-run ads are available. Please contact sales representative.
inSertSContact publisher for insert rates and specifications.
4-Color 1× 3× 6× 9× 12×
2-page Spread $19,910 $19,390 $18,760 $18,145 $17,805
Full page 11,215 10,930 10,420 10,190 9,990
2/3 page 8,860 8,655 8,360 8,095 7,955
1/2-page island 8,085 7,900 7,645 7,390 7,260
1/2 page 7,455 7,300 6,980 6,845 6,715
1/3 page 5,950 5,830 5,670 5,510 5,415
1/4 page 4,345 4,325 4,290 4,230 4,195
1/6 page 3,530 3,505 3,480 3,445 3,400
Asphalt Today
ad Size 1× 3× 6× 9×
2/3 page $2,480 $2,420 $2,340 $2,230
1/2 page 2,210 2,145 2,100 1,985
1/3 page 1,655 1,615 1,580 1,495
1/4 page 1,195 1,170 1,130 1,070
1/6 page 1,000 970 950 895
SUPPlement 4-Color rAteS
TM&E digital edition
TM&E print (Spring edition)
ad Size 1× 2× 3× 4×
2-page Spread $3,740 $3,550 $3,390 $3,230
Full page 2,010 1,900 1,810 1,720
1/2-page island 1,330 1,255 1,195 1,140
1/2 page 1,210 1,150 1,090 1,030
1/3 page 905 855 815 775
1/4 page 730 685 650 620
ad Size 1×
2-page Spread $10,095
Full page 5,770
1/2-page island 4,065
1/2 page 3,760
1/3 page 3,005
1/4 page 2,560
ad Size 1×
Full page $6,515
1/2 page 3,800
1/3 page 2,785
1/4 page 2,235
products & Service ad Section
1,000
Safety Today,Winter Maintenance
ad Size 1×
Full page $5,070
1/2 page 3,040
1/3 page 2,230
1/4 page 1,795
products & Service ad Section
935
Gross Rates:
10 Roads & Bridges Market and Media Planner 2016 www.roadsbridges.com 11
you may have met the Roads & Bridges editorial team at industry events throughout the years. if you haven’t met these hard-working, award-winning editors and columnists, meet them now.
www.scrantongillette.com
GenerAl reGUlAtionSAgency CommissionRecognized agencies are allowed 15% of gross billing provided they supply us with final files and the account is paid within 30 days of invoice date (no cash discount). 1.5% charge per month on accounts 30 days or more in arrears. For annual contracts paid in advance, there is a 5% discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, engravings, printing, reprints, backup of inserts, tip-ins and all other special-handling requirements. In the event of nonpayment, the publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work on the part of the publisher.
rate Protective ClauseIf and when new rates are announced, advertisers will be protected throughout the duration of their annual schedules, provided the schedule is placed prior to the effective date of the rate increase.
Publishers’ Copy Protective ClauseIn consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy or any other statutory or common-law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys’ fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.
Production ChargesAny changes, additions, deletions or corrections made to an advertisement at the request of the advertising client or agency will be at the expense of the client and/or agency.
Short rates and rebatesAdvertisers will be short-rated if, within a 12-month period from the date of their first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.
Contracts and Copy ConditionsAdvertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof. Advertiser and advertising agency agree to indemnify, defend and save harmless the publisher from any and all liability for content of advertisements printed.
Advertising that Simulates editorial ContentAdvertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at top or bottom.
regulations not Stated elsewhere in rate CardSee specific and detailed references in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).
Cancellation of ordersCancellation of orders must be in writing and will not be accepted after closing dates.
mAilinG inStrUCtionSAdvertising material, contracts and insertion orders should be sent to: Traffic Department, Roads & Bridges, 3030 W. Salt Creek Lane, Suite 201, Arlington heights, IL 60005-5025; 847.391.1005; F: 847.390.0408
AD Art UPloAD inStrUCtionSFor instructions and additional format information, visit www.scrantongillette.com/adart
ACCePteD DiGitAl FormAtSPress-optimized PDF using Acrobat Distiller’s PDF/x-1a job options is the required format (300 dpi, CMYk color). PDFs prepared for use on the web are unacceptable.
Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
RoAdS & BRIdgeS
mechanical SpecificationsPublication trim Size: 9” × 103/4” • Printing: Web offset binding: Perfect Bound; SWOP specifications apply.
Ad SizesLive matter should be kept 1/8” from gutter. All live matter should be kept 3/8” from trim edge. 1/8” will be trimmed from head, face and foot.
SCrAnton Gillette CommUniCAtionS’ inFrAStrUCtUre teAm
Space unit Specification
non-bleed Bleed
two-page Spread 171/4” × 10” 181/4” × 11”
Full page 8” × 10” 91/4” × 11”
2/3-page Vertical 51/4” × 10” 53/4” × 11”
1/2-page Spread 161/2” × 47/8” 181/4” × 51/2”
1/2-page Vertical 37/8” × 10” 41/2” × 11”
1/2-page horizontal 8” × 47/8” 91/4” × 51/2”
1/2-page island 51/4” × 73/8” —
1/3-page Vertical 21/2” × 10” 3” × 11”
1/3-page Square 51/4” × 47/8” —
1/4 page 37/8” × 47/8” —
1/6 page 21/2” × 47/8” —
Width × Depth
Space unit Specification
non-bleed Bleed
Full page 71/2” × 101/4” 81/4” × 11”
1/2-page horizontal 7” × 47/8” 81/4” × 51/2”
1/4 page 37/8” × 47/8” —
Width × Depth
AD MATERIAL guidelines
Connecting buyers and sellers with exceptional content and data
12 Roads & Bridges Market and Media Planner 2016
SUPPlementS
mechanical SpecificationsPublication trim Size: 8” × 103/4” • Printing: Web offset binding: Perfect Bound; SWOP specifications apply.
Ad Sizes
