Market Study-Joan and Edz

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Market StudyMarket StudyBy: Charisse Tadena



A. Product/Service Description ± I. Name

± II. Features/Services

- Wash-Dry-Fold

- Wash-Dry-Press - Pressing

- Dry Cleaning

- Hand Washing

III. Major Users of the Product



B. Demand-Supply Analysis

Demand

- the target market mostly composed of the

residents of Robinsons Homes East, Barangay

San Jose, Antipolo City

±Primary Market

±Secondary Market



DEMAND PROJECTION FOR THE NEXT 5 YEARS

Projected Years Previous Year¶s

Demand (a)

Average Population

Growth

(b) =(a x 1.5%)

Projected Yearly

Demand

(a + b)

2009

2010

2011

20122013

12,480,000

12,667,200

12,857,208

13,050,066.1213,245,817.11

187,200

190,008

192,858.12

195,750.99198,687.26

12,667,200

12,857,208

13,050,066.12

13,245,817.1113,444,504.37



SUPPLY PROJECTION FOR THE NEXT 5

YEARS



NATURE OF COMPETITION

Laundry

Shop

Location Operating

Hours

Estimated

Meters away

Estimated

Daily

Customers

JM Laundry

Shop

Robinsons

Homes East

Monday to

Sunday 300 500 households



DEMAND AND SUPPLY ANALYSISYears Demand

(a)

Supply

(b)

D-S Gap

c = (a-b)

Percent

Unsatisfied

(d)= (c/a)

(100%)

2009

2010

2011

2012

2013

12,480,000

12,667,200

12,857,208

13,050,066.12

13,245,817.11

9,360,000

9,500,400

9,642,906

9,787,549.59

9,934,362.83

3,120,000

3,166,800

3,214,302

3,262,516.53

3,311,454.28

25%

25%

25%

25%

25%



C. 4Ps STUDY

Price

DRY FOLD Price

Comforter 45.00 /kg

Assorted T-shirts, shorts, blouse, sock s,

etc

25.00/kg

PRESSING LIST

Assorted T-shirts, shorts, blouse, sock s,

etc

30.00DRYING - assorted 20.00/kg

Bed Sheets, Curtains, Towels 30.00/kg

Seat Covers with Foam 45.00/kg

Seat Covers w/o foam 30.00/kgWDP 40.00

HAND WASH 55.00

press 75.00

Barong (short or long sleeved) 40.00

Long sleeve (trouser) 40.00

Coat 40.00

Overall/Coat 55.00



DRY CLEANING PriceList

Suit (2 pcs. -Coat and pants 220.00

Long Coat 220.00

Coat-Lar ge 140.00

Coat- Medium 120.00

Coat-Small 110.00

Coat-k id 100.00

Barong Pinya 100.00

barong-Ordinary 90.00

Polo Barong 80.00

Wedding Gown 450.00

Pants 75.00

Sk irt-Long 75.00

Sk irt-small 55.00

Sk irt-Pleated 90.00

LadyC

oat 110.00

Evening Dress 180.00

Dress Ordinary - Long 120.00

Lady Suit (2 pcs) 180.00

Dress Plain 120.00

jack et-Ordinary 100.00

Jack et Lar ge 150.00

Jack et Medium 130.00

Blouse 75.00

Jumpsuit 140.00

Coat w/o lining 120.00

Barong K id Lar ge 65.00

bk id med 55.00

bk id small 45.00

neck tie 30.00

cap 30.00



PLACE



PROMOTION

Leaflets and Flyers

Services Offered

Price List (back)

Company Address and Contact

Number

Business Hours

Business Slogan

´Kame ang bahala sa labahan nyoµ

Tarpaulin

Business Name, Address and Contact

Number

Business Logo

Business Hours

Business Slogan

Services offered



Website Screenshot



D. Factors Affecting the Market

Population Growth

Income changes

Preferences

Prices of Substitute Products

Marketing Tool



Factors Affecting Supply

± Development of Substitute Products

± Entry/Exit of Firm

± Sources/Causes of Production Process

± Improved Technologies



E. Survey Results and Analysis of Data Gathered

The population only covered ages 20-60, which is the age bracket of our business target market. The population size would be: 800

households.

We handed out 267 questionnaires for the respondents using Slovens Formula with a 5% margin of error.























F. Marketing ProgramSWOT analysis

Internal analysis and external business analysis of La Lovehan Ko Laundry Shop

Strengths

-La Lovehan K o Laundry Shop uses an advanced technology for the services

-High profitability of the business because it is more accessible to the mar k et.

-Faster and a more quality output is offered by La Lovehan K o Laundry Shop

-The location of the place has been a business spot before

-The business is located at the main road

-Prices are relatively competitive and accords to what the residents want

-Less investment cost. laundry business does not need a lar ge amount of capital

-Promotion strategies such as leaflets and website is a good one to attract not only the

residents of but also the community outside the subdivision



Opportunities

-Development of the whole subdivision could give La Lovehan K o Laundry Shop more

opportunities to get a bigger mar k et demand

-Demand for laundry business. the growth of the mar k et and their lack of time washing

their own clothes creates a high demand for La Lovehan K o Laundry Shop and yet

competitors do not satisfy a big portion of this damand growth.

-Accessibility. the location of the business is easy to reach by the mar k et

-Supplies accessibility. the supplies needed to operate business can easily get.



Weaknesses

-Lack of experience for the owner tomanage a laundry shop since it is her first

time to invest in this k ind of industry

-Since La Lovehan K o Laundry Shop uses

advanced technologies, maintenance for the machines is quite hard to maintain and

expensive

Threats

-New laundry shops or competitors is a bigthreat to La Lovehan K o Laundry Shop

-Price variation.



Competitive ConditionCompetitive Condition

A. Market Description

B. Product Review

C. Competitive Review

Market Research ResultsMarket Research Results

Sales and Distribution PlansSales and Distribution Plans

± Positioning

± Product Strategy

± Pricing Strategy

Advertising and Sales PromotionsAdvertising and Sales Promotions

Documents

Market Study-Joan and Edz