Marketing Mash Up€¦ · QR stands for “Quick Response.” These codes are scanned by smart phones for a variety of marketing purposes. QR Codes –Get Tracking. QR Codes –Get

Marketing Mash‐UpMore than Macaroni Picture Frames

Presented by

Ryan ThompsonCreative Services Manager

What you’ll learn today• A little about Creative Services at MACC• Tips, tricks, and fresh ideas• Latest marketing news and ideas from MACC

A little about Creative Services• Four employees

• Create and print bill inserts• Create and coordinate the distribution of direct

mail pieces• Development of other printed material• Develop and maintain client websites

Pam West Kristi Rounds JoEllen Maras

More about Creative ServicesIn 2012, Creative services has…• Served 100 clients• Printed half a million bill inserts• Mailed 25,000 direct mail pieces• Developed seven client websites

More about Creative ServicesIn 2012, Creative services has…• Served 100 clients• Mailed 25,000 direct mail pieces• Developed seven client websites• Printed half a million bill inserts• Placed side by side, they’d stretch all the way to here:

Marketing Mash‐Up Advertising IdeasThree keys to successful advertising campaigns

Advertising Ideas – Three keys for a solid advertisement

1. Keep it simple! – the best ads promote a single product or idea.


“Always imagine that a child is going to read your advertisement and then turn to another child and tell that other child what you sell and why someone should buy it from you.” – Author Brian Tracy




2. Make sure there is a hook – Get a “hook” into your customers with a strong incentive and call to action.


“The stronger and bolder you can make your incentive the more pulling power it will have, especially if the incentive is based on a well known product or service” – Authors James Stephenson and Courtney Thurman





3. Make sure you’re advertising to the right people – Find your target market to really make your advertising pay off.


50 to 70 percent of an advertising campaign’s success depends on the customer list!– Author John Coe


Telecom examples of selling to the right people…1. Those who aren’t using your most profitable

services…such as higher Internet speeds. 2. For video services…those who left a year or two ago.3. For security services…farmers or others who have

valuable equipment in remote locations.

**Customer Master can help with this process**

Remember…1. Keep it simple2. Use a hook3. Send it to the right people


Marketing Mash‐Up Get Tracking!

QR codes and how they can help your company

QR Codes – Get Tracking

So what is a QR code?QR stands for “Quick Response.”

These codes are scanned bysmart phones for a varietyof marketing purposes.



QR Codes – Get TrackingHow many people use smart phones?49.7 percent as of March 2012Business Insider, July 3rd


So how does a telecommunications company use a QR code?1. Tracking advertising effectiveness

‐ Create multiple codes and landing pages‐ Give customers an incentive to use the code‐ Track hits received on the landing pages‐ You’ll then know your most effective ads


So how does a telecommunications company use a QR code?2. Program them with your phone number for inclusion on marketing material.

3. Include QR codes on door tags or yard signs during new equipment build outs.


So how does a telecommunications company use a QR code?4. Print them on your bills or inserts, then link them to your eBill page.


How do you make a QR code?1. Some QR applications allow you to make them in your phone for export.2. There are a variety of web‐based tools –qrcode.kaywa.com works well.

Marketing Mash‐Up Bill Insert Bingo!

Drive customers to your Facebook page, website,

or office.

Bingo! – We have engaged customers

What is bill insert bingo?1. Bingo “cards” and instructions are

inserted into your company’s bills.2. Numbers are drawn and then posted on

Facebook, websites and in offices.3. Customers get their numbers and then

bring winning cards to your office to claim their prize.


Why should we offer bill insert bingo?1. The game engages customers and

increases interaction with your company. 2. Interaction comes in the form of

Facebook likes, website hits, and office visitors.

3. Interactions can eventually be leveraged to increase sales.

4. Multiple chances at good publicity!


Success StoryOne MACC client offered a “bingo” game and increased their Facebook likes by 46% in one month.


How do bingo cards get into the bills?1. MACC’s Creative Services Team has a

formula to create the bingo cards. 2. We can use the cards on artwork you

provide or create it for your company.3. Each statement then receives its own

customized insert.


Bingo card example


Your work effort for bill insert bingo?1. Provide guidance on the creation of the

bingo cards2. Purchase prizes and a device to

randomly draw numbers3. Publicize the game4. Post the numbers to Facebook, your

website, etc

Marketing Mash‐Up Every Door Direct MailBigger postcards and smaller postage expense for your next

direct mail campaign

Every door direct mail – BIG POSTCARDS

A few examples


A few examples


A few examples


A few examples


Background on the every door program1. The program started a few years back to

boost business mail 2. Allows for large or odd‐shaped mail to be

sent at reduced postage rates3. Postage as low as 14.5 cents per postcard4. Some restrictions apply


Program benefits1. You can’t miss the cards2. Who doesn’t want to reduce postage??3. No mail list needed4. No e‐mail list needed5. No worries about CPNI


Ideal situations for every door direct mail1. Brand new service when you need a splash2. When you need to reach non‐customers3. Announcing service in a new community


Some restrictions apply1. Must send to entire zip codes or designated carrier routes

2. Must meet artwork restrictions– 11.5 x 6.125 to 15 x 12 inches with a thickness of .007

3. Lowest postage requires hand delivery to local post offices


Where do I start?1. Contact MACC’s Creative Services Team2. Let us know the communities, postcard topic,

and timeframe3. We’ll provide an estimate and artwork

Typically it takes a week start to finish.

Marketing Mash‐Up Promoting Landline ServiceA few ideas to help maintain

your landline counts

Landline service – Reasons to not cut the cord

Make sure customers know the benefits of landlines in emergency situations.1. A fairly recent story aired in Des Moines that

discussed the dangers of relying on cell phones alone when calling 911.


http://whotv.com/2011/10/31/911‐knowledge‐channel‐13s‐dan‐winters‐investigates‐how‐smart‐your‐smart‐phone‐is‐in‐an‐emergency/


Make sure customers know the benefits of landlines in emergency situations.2. We’ve compiled a list of the benefits of landlines for use by our customers.

Marketing Mash‐Up Stock Photo Tips

Putting your dots in a row

Stock photos – Putting your dots in a row

It’s all about the dots1. Image resolution is measured in dots per inch

or DPI. 2. If an image’s DPI is too low, it can look

pixelated or fuzzy.3. Images for printing should be 300 dpi.4. Images for the web are usually 72 dpi.


It’s all about the dots – 300 dpi


It’s all about the dots – 72 dpi


How can you tell an image’s DPI1. If it’s from a Stock Photo service, it should be

listed in the details or properties.


This image could be more than 11 inches wide on the web, but less than three inches when printed


2. Another way to see an image’s dpi.


When the dots matter1. Bill inserts or on‐bill ads2. Brochures, flyers, just about any printed piece3. Bill logos – same rules apply4. Websites 5. A word of caution

Stock photos – Putting your dots in a rowGood resources stock photos1. Microsoft 2. 123rf

Marketing Mash‐Up News from MACC

News from MACC

Sign‐up for marketing reminders1. Short‐email newsletter that reminds you of

important dates for on‐bill ads and inserts. 2. We’re flexible, but meeting deadlines helps

control costs and reduces errors.3. Sign up today or use the online form on the

client pages. 4. Also…if you’re not getting other MACC

Communications, sign up for those too!

News from MACC

Creative Services is on Facebook1. Deadline for monthly items plus

special events and offers2. Telecom marketing and

advertising ideas3. Fun seasonal topics4. Someone who “Likes” us during

MBTC is going to win a prize

News from MACC

Creative Services is on FacebookSearch for MACC Creative Services on Facebook

News from MACCIt’s easy being green…with eBill1. Nationally, companies with EBPP

average around a 15% usage rate.2. We want to increase our clients’

usage rate to 15% or more!3. On average, clients can save $1,000

a year on postage alone by achieving a 15% usage rate.

News from MACCBenefits of increased eBill usage for your customers1. Based on the concept of paperless

billing2. Easier filing of electronic documents3. Automatic e‐mail reminders of bill

readiness4. Easy online access to archived bills5. Less paper clutter in the mail box

News from MACC

Benefits of increased eBill usage for your company1. Reduced postage expense2. Fewer delinquents thanks to scheduled payments3. Less time spent processing payments4. Your company receives its money in less time

News from MACC

Go Green material1. We have developed ideas and artwork to promote

eBill usage.2. Communication methods include inserts, on‐bill

ads, custom envelopes, and website banners.3. Many feature incentives, such as a drawing to win a

Kindle Fire or a $5 credit.

News from MACC

Ready to get more customers to Go Green?

www.maccnet.com/gogreen

News from MACC On‐bill ad holiday special!1. Two ads for $200 – November,

December, or January bills2. Notify us by October 15 3. Any ads – submitted, gallery, or we

can create a custom ad4. On‐bill ads work! In one case, by a

three‐to‐one margin over the local newspaper

5. Visit the Client Pages or contact your MACC Account Manager

News from MACC New quarterly newsletter offering for our clients!1. We can develop and print quarterly

newsletters for your company2. Based off a standard template3. You can develop content or we can

create it for you4. A great way to consistently promote

your company and its services5. Designed to make it EASY for you!

News from MACC Newsletter Design Options




News from MACC

Newsletter Tip…• Make a contest out of hidden newsletter

phrases, images, or phone numbers

• People will pay more attention when they have a chance to win something!

• Doesn’t have to be big…$5 credits work well!

Thanks for attending!Questions about any of this information?

Contact me at [email protected] 402‐533‐5381

Documents

Marketing Mash Up€¦ · QR stands for “Quick Response.” These codes are scanned by smart phones for a variety of marketing purposes. QR Codes –Get Tracking. QR Codes –Get