MARKETING YOURSELF 101:

H O W T O S TA N D O U TI N I T I AT I V E F O R M I N O R I T Y E X C E L L E N C E

D I A M O N D H O L L O M A N

THE PLAN

• Revamp your CV

• LinkedIn is your friend

• Get into the Twitterverse!

• Start your own Website (through UNC)

• It’s never too early for a Business Card

• #MajorKeys: Tips for the future

BUT TO START OFF…

• What are your goals? What kind of career can you envision?

• Knowing your career path, or even deciding on a couple will help you focus your marketing efforts and help you curate your personal brand

• But even if you’re unsure, we can get you started on some must-haves today!

REVAMPING YOUR CV

! CV templates online BUT make it your own!

! Crucial elements:! Name, Department, Office/Location, contact

(email)

! Areas of Research

! Education

! Awards and Honors *

! Publications *

! Teaching Experience *

! Conferences/ Presentations/ Invited Panels *

! Professional Service *

! Professional Affiliations *

KEEPING IT UPDATED

• Rule of thumb: aim to add a line every month• Think about all that you do, and put it on your CV

• Keep 2 copies saved on your computer: a Word document and a PDF for easy uploads

• Also save to a flash drive or external hard drive

Let’s update!

LINKEDIN

! A way to connect with professionals and to also see the kinds of jobs available in your area

! Spring for the headshot

! If you can’t get one, ask a friend

! LinkedIn is an extension of your CV

LET’S GO FOR IT!

! LinkedIn.com

! Create a profile

! Follow the prompts (use your digital headshot!)

! Change your URL to something simpler

TWITTER! A way to make semi-personal

connections with other professionals in your field

! Also a way to highlight all that you do

! Don!t be afraid to shamelessly follow (and retweet) scholars

in your field

LET’S DO IT!

! Open the Twitter app on your phone or go to Twitter.com

! Follow the prompts for a new account

! Let @IMEUNC be your first follow!

Tips:

! Have a range of people to follow

! Be creatively professional

! Note your personal brand

YOUR PROFESSIONAL WEBSITE (USING UNC)• A way to showcase all that you do

• Provides a way for people to look up your research in more detail

– “Landing page” – links together your web presence

– Increasingly important as you come close to completing your degree

• Practicing now will help you become a pro at it when you need it most

• Good skill to add to CV/LinkedIn (Managing Wordpress pages is increasingly becoming a necessary and valued skill)

LET’S START IT!

! http://web.unc.edu

! “Create a Site”

! Enter your ONYEN and follow prompts

BUSINESS CARDS

Is it too early? NO!!

• Great for conferences, research symposiums, your presentations or any time you MIGHT meet a professional…so they’re great now!

• Some of the smaller ordering packages require you to order a minimum of 100 cards, so make sure you have a status on the card that will be valid for at least 6 months

• UNC has a card template

• But feel free to be creative

• If you want a different template, there are other companies out there, such as…

LET’S GET IT STARTED!(VIA VISTAPRINT)! Vistaprint.com! Play around with their templates! I used a UNC logo that I found online =)! SO MANY TEMPLATES so be sure to

choose something that represents you, and that you can see yourself handing out to other professionals

! Name matters – it’s your brand! It should match the name you plan to publish with and the name on your other marketing platforms

! Put all of your marketing platforms on your business card

#MAJORKEYS

• Your Brand, Your Way

• Keep it all updated!

– Every month or so, stop in to make sure your LinkedIn, website, and CV are up-to-date

– Check your Twitter daily or as often as possible

Questions?

diamond2@live.unc.edu

diamondveholloman.web.unc.edu

LinkedIn: Diamond Holloman

Twitter: @diamondholloman

THANK YOU!