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Production DepartmentEducation Week6935 Arlington RoadSuite 100Bethesda, MD 20814(301-280-3100)
Education Week prints at 110 line screen on newsprint using a heat set web press. 85 line screen is recom-mended for ads with dark shadows and/or midtones.
Cover wraps print on 70# coated text
Full page: 10 3/4” x 14 5/8”Trim Size
Full page: 9 3/4” x 13 1/2”Live Area
Full page: 11 1/8” x 15”
Offset crop marks by 1/4”
Bleed All Sides
Saddle StitchBinding Method
Minimum 300 dpi for CMYK/Grayscale; minimum 1016 dpi for bitmap images.
Web images at 72 dpi are NOT acceptable for printing.
Images
All spot colors must be converted to CMYK. No Pantone colors will be printed. 2/C ads must be limited to two process colors. B/W ads must be set to grayscale.
Color
■■ Photoshop CS5.5 or lower (TIFF, EPS or JPG only)
■■ Illustrator CS5.5 or lower (EPS only)■■ Pagemaker 7.0 or lower
NO Microsoft Word documents will be accepted.
PC Software
■■ Photoshop CS5.5 or lower(TIFF, EPS or JPG only)
■■ Illustrator CS5.5 or lower (EPS only)■■ InDesign CS5.5
NO Microsoft Word documents will be accepted.
Mac Software
■■ Not embedding all fonts in PDF■■ Using the PDF Writer to create PDF■■ Not converting all text to outline in EPS graphics and not including that font on submitted media
■■ Importing an image in EPS file and not inlcuding that image on submitted media
■■ Including web graphics at 72 dpi in layout
Common Problems
NO Microsoft Word documents will be accepted.
Print ready PDFs are required. All PDF files should be created using the PDF/X-la standard. For more information on creating PDF files, contact [email protected].
If too large to send over email, files may be submitted via FTP transfer. Please contact [email protected], and FTP information will be provided.
File Formats and Media
4/C: 240-250% maximum density.70-80% black, 64% cyan, 53% magenta, 53% yellow. 5% minimum in highlight and 85% maximum in shadow to hold detail.
B/W: Halftones: 5% highlight, 40% midtone, 75% shadow.
All materials supplied should be prepared to allow for a 25-30% dot gain on press.
Recommended Densities
FontsType 1 Postscript fonts only.
TrueType fonts are NOT supported.
Cover WrapsFront cover trim: 10 3/4” x 12 1/2”Front cover bleed: 11 1/8” x 12 3/4” on right, left, and bottom of page
For cover wraps on mailing copies:Back cover needs a white space in the top-right corner for postage measuring 4 5/8” x 2 5/8”
MECHANICAL REQUIREMENTS
EDUCATION WEEK ADVERTISING
See Page 2 for ad size specifications
1
No Bleed: Two pages, trim size 10.75” x 14.625”Live Area: 10.25” x 13.5” + inside edge bleed
Bleed: Two pages, trim size 10.75” x 14.625”+ 1/4” bleed on all sides
Full Page: 10.75” x 14.625”No Bleed Live Area: 9.75” x 13.5”
4/5 Page: 7.75” x 13.375”
Jr Page: 7.75” x 10” 3/5 Page: 5.75” x 13.375”
A: Half Page: 9.86” x 6.5”B: 2/5 Page: 7.75” x 6.5”
C: 2/5 Page: 5.75” x 8.875”D: 2/5 Page: 3.75” x 13.375”
F: 1/5 Page Vert: 3.75” x 6.5” G: 1/5 Page Horiz: 5.75” x 4.25”
E: Executive Col: 5.75” x 6.5”
STANDARD
A
B
E G
F
CD No Bleed: Two pages, each 10.375” x 6.5” + inside edge bleed
Bleed: Two pages, each 10.75” x 7.25”+ 1/4” bleed on top or bottom + both sides
No Bleed: Two pages, each 8.25” x 10” + inside edge bleedBleed: Two pages, each 8.25” x 10.75”
+ 1/4” bleed on top or bottom + inside edge
No Bleed: Two pages, each 10.375” x 4.25” + inside edge bleedBleed: Two pages, each 10.75” x 5”
+ 1/4” bleed on top or bottom + both sides
1/4” bleed on right
1/4” bleed on right
1/4” bleed on all sides
1/4” bleed on right
1/4” bleed on right
1/4” bleed on left
1/4” bleed on left
1/4” bleed on left
1/4” bleed on left
EDUCATION WEEK ADVERTISING
HIGH IMPACT
Required 1/4” Bleed (inside left and right edges of spread)
See Page 1 for detailed mechanical requirements
Optional 1/4” bleed for even bigger impact
Junior Spread
Spread
Appearance in Print
Half Page Spread
Leaderboard Spread
No Bleed
Bleed
No Bleed
No Bleed
Bleed
Bleed
Cover Wraps - Front Cover
Trim size 10.75” x 12.5”+ 1/4” bleed on bottom + both sides
ADVERTISEMENT
AMERICAN EDUCATION’S NEWSPAPER OF RECORD • © 2015 Editorial Projects in Education • $4 edweek.org: BREAKING NEWS DAILY
Education WEEk VOL. 35, NO. 11 • NOVEMBER 4, 2015
1
One Year in Your Classroom Inspires a Child for a Lifetime
For more information on the role of the teacher in student achievement, Mr. Stevens, or to nominate your teacher hero, visit solution-tree.com/Heroes
Allen Stevens Teacher for 17 years Mooresville Graded School District, North Carolina
Our Featured Teacher
Transforming Education Worldwide to Ensure Learning for All
You awaken curiosity and spark
creativity. You ignite a lifelong
passion for learning.
Over the course of your time as a
teacher, you’ll touch the lives of
thousands of students.
And there’s nothing more
important, nothing more
commendable.
Thank you, teachers, for all you do!
15895 PD GEN AD EDWK CvrWrap Allen Nov4_CVR.indd 1 10/20/15 2:34 PM
ADVERTISEMENT
2
Covers 2, 3 and 4 are regular full-page ads:Trim size: 10.75” x 14.625”
+ 1/4” bleed on all sides
Mailing Copies:Cover 4 needs a white space in the top-right corner measuring 4 5/8” x 2 5/8”
Cover 1
