Embed Size (px)
Citation preview
Media & Analytics
Corporate Affairs Training2014
Media & AnalyticsChecklist
2
Corporate Affairs Monthly Highlights
Marketing Activity Marketing AnalyticsMarketing Log - Win / Loss / N/A Notifications
Media Policies & ProceduresSocial Media Marketing GuidelinesSocial Media PolicySpeakers Bureau Speaking Engagement Protocol & RegisterPublic Relations Media Templates
Social MediaFacebook Insights – (Public Partnerships)YouTube Upload Process and Protocol (Public Partnerships)@LendLeaseGroup Twitter Account Lend Lease LinkedInAdobe Social Media Training (Public Partnerships)
Digital MediaLend Lease WebsitePulse
Instructor: Elena Daniel
3
Corporate Affairs Monthly Highlights
Corporate Affairs Monthly Highlights
4
Monthly Corporate Affairs Highlights
Monthly Corporate Affairs Highlights
Marketing Pursuit Activity – Qual, RFQ, Proposal, Presentation Public Relations Activity
Press Releases Ads Brochures Tradeshow Materials Event Attendance Speaking Engagements Sponsorships Media mentions
5
6
Marketing Analytics
Marketing Activity Log Process
Marketing Analytics and Activity LogDocumentation/Links
Marketing Analytics
1Q14 2Q14 3Q14 YTD 4Q140
20
40
60
80
100
120
140
160147 142
112
68
Total Deliverables
7
Marketing Pursuit Deliverables
Marketing Activity Log
8
1. Enter n/a, win, loss, dropped or pending status.
2. Enter the QTR and Fiscal Year in which verbal notification provided.
3. Enter Month, Year which occurred for records.
Media Policies & ProceduresDocumentation/Links
9
Social Media Marketing Guidelines
Social Media Policy Speakers Bureau
External Speaking Engagement
ProtocolMedia Templates Press Release
Activity Log
Speakers Bureau
Service Offerings:Project Management & ConstructionPublic Private PartnershipsDesign BuildDevelopmentInvestment Management
10
Segments/Vertical Markets:Multi-SiteSenior LivingSolarHealthcareLife SciencesResidentialCommercialK-12Higher EducationRetailHospitalityInteriorsGovernment (GSA, VA, other agency)Transportation/AviationMHPIPublic Partnership Projects
Other:SafetySustainability Green RetrofitSustainable DevelopmentBuilding Information Modeling (BIM)Integrated Project Delivery (IPD)ProcurementCost EscalationCost EstimatingBenchmarkingValue Optimization (VE)Quality ManagementDesign ManagementMEP SystemsLEED Associated MEPRebranding Roll-outsDiversityEconomic DevelopmentSocial MediaCrisis CommunicationProperty and Facilities ManagementEnvironmental IssuesDiversityUtilities and Energy Billing
Social Media Policy
Our Social Media Policy outlines the use of social media in work hours and on your Lend Lease computing technology, as well as outside of work hours where social media activity has any reference to, or could have any impact on, the Lend Lease brand and our reputation.
11
External Speaking Engagement Protocol
Global Corporate Affairs protocol requires all external speaking engagements and presentations/content, to require approval by the speaker’s respective manager and Head of Corporate Affairs, Mary Costello.
Please send all external speaking engagements to [email protected] If presentation is planned, all presentations must be sent to [email protected] for
review.
12
Event Date Corporate Affairs Contact
Speaker's name
Speaker's position title
Event Organizer/ Industry Body
Event Name Presentation type Presentation Topic
Media Templates and Press Release Activity Log
13
Media Templates provided for: Americas Project Management & Construction Public Partnerships Development
Press Release Activity Log For Corporate-Level and Major Project/People/Event AnnouncementsBusiness Unit (Corporate, PM&C, Public Partnerships, Development)
Press Release Title
Date Schedulded for Release
Date Released
Type of Distribution (PR Newswire or Local Targeted Publications)
Media Links (PR Newswire only) or # of Impressions (COHN or Public Partnerships only)
List any specific publications reached
Distributed By
Approved By
Approval by Mary Costello to post via Regional Website Link
Corporate Sample 2-Oct-13 2-Oct-13PR Newswire 340 Links Building Design & Construction, Yahoo News, Globe St.
John DeLibero
Mary CostelloNo
Social MediaDocumentation/Links
14
Facebook Insights – (Public Partnerships)
YouTube Upload Process and Protocol (Public Partnerships)
@LendLeaseGroup Twitter Account
Lend Lease LinkedIn
Adobe Social Media Training (Public Partnerships)
Facebook Insights
Monthly Total # of Fans - Previous Month
Total # of Fans - April
2014
% Change of Fans
from Previous
Month
# of Users Linked to Website
Atlantic Marine Corps Communities 5,418 5,491 1% - Atlantic Marine Corps Communities at Stewart Terrace 337 346 3% - Atlantic Marine Corps Communities at Tri Command 1,354 1,374 1% -Atlantic Marine Corps Communities at Westover 165 165 0% -Campbell Crossing 5,041 5,110 1% 938 Fort Drum 4,406 4,454 1% 339 Fort Hood Family Housing 6,602 6,716 2% 307 Hickam Communities 2,566 2,597 1% 324 Island Palm Communities 5,036 5,122 2% 365 Knox Hills 2,610 2,655 2% 541 North Haven at Fort Greely 140 143 2% N/A North Haven Communities 1,865 1,833 -2% 90Soaring Heights at Davis-Monthan 1,566 1,603 2% 102 Soaring Heights at Holloman 833 855 3% - The Timbers at Fort Drum 194 195 1% - Tierra Vista at Los Angeles 667 684 3% 112 Tierra Vista at Peterson 943 967 3% - Tierra Vista at Schriever 518 523 1% - Facebook Totals 40,261 40,833 1% 2,904
15
Facebook Insights (continued)
Fort Hoo
d Fam
ily Hou
sing
Atlanti
c Mari
ne Corp
s Com
munitie
s
Campb
ell Cros
sing
Island
Palm Com
munitie
s
Fort Drum
Knox H
ills
Hickam
Commun
ities
North H
aven
Commun
ities
Soarin
g Heig
hts at
Davis-
Montha
n
Atlanti
c Mari
ne Corp
s Com
munitie
s at T
ri Com
mand
Tierra
Vista at
Peterso
n
Soarin
g Heig
hts at
Hollom
an
Tierra
Vista at
Los A
ngele
s
Tierra
Vista at
Schrie
ver
Atlanti
c Mari
ne Corp
s Com
munitie
s at S
tewart
Terrac
e
The Tim
bers
at Fort
Drum
Atlanti
c Mari
ne Corp
s Com
munitie
s at W
estov
er
North H
aven
at Fort
Gree
ly -
1,000
2,000
3,000
4,000
5,000
6,000 5,629
4,712 4,439 4,268
3,834
2,339 2,107 1,691
1,295 1,089 794 707 535 420 280 171 139 121
# of Likes
16
Facebook Insights (continued)
www.googleanalytics.com User name: actusreports Password: actus777
17
YouTube - @LendLeaseGroup
A total of 25 videos uploaded to YouTube @ LendLeaseGroup via Communities – Americas link
Since launch a total of 2,895 views have been completed with top views of Welcome to Fort Drum Communities and Resident Safety videos
18
YouTube Views
• 3,865 views Welcome to Fort Drum Mountain Communities Homes
• 2,227 views Campbell Crossing - Simplified Living, Rich in History
• 1,995 views Campbell Crossing - Pierce Village
• 1,755 views Resident Safety - Lend Lease
• 1,343 views Campbell Crossing - Werner Park
• 1,053 views Slocum Village - Atlantic Marine Corps Communities
• 824 views Campbell Crossing - Drennan Park Town Home
• 816 views Campbell Crossing - McAuliffe Park
• 763 views Binder Oaks - Atlantic Marine Corps Communities
• 624 views Nugent Cove Legacy Homes - Atlantic Marine Corps Communities
• 446 views Grant's Landing Capeharts - Atlantic Marine Corps Communities
• 254 views Atlantic Marine Corps Communities - Resident Energy Conservation Program
• 125 views North Haven - Premier Living for Today's Military Families
• 123 views The Timbers-Fort Drum
19
Twitter @LendLeaseGroup live July 17
20
Tweets Featured @LendLeaseGroupDate Tweet Related Link
July 18 ENR’s Global Best Projects Awards recognizes National September 11 Memorial
bit.ly/15Id8e5
July 19 #DidYouKnow our Washington office was officially recognized as a certified Green Business within Montgomery County
mcgreenbiz.org
July 29 Historic Wainwright Hall on Joint Base Myer-Henderson Hall gets new look and a fresh way to serve service members
1.usa.gov/1b5WITY
August 1 Island Palm Communities celebrating National Night Out on August 6. Building #sustainable & #safe communities
https://www.islandpalmcommunities.com/view.aspx?FolderID=3055&ArticleID=4549
August 2 We're #1 on @BDCNetwork 2013 ranking of the largest multifamily contractors & construction management firms in the US
http://www.bdcnetwork.com/top-multifamily-construction-firms-2013-giants-300-report
August 6 Four Fort Campbell High School Students receive Lend Lease Community Fund BlueStar Scholarships
http://www.clarksvilleonline.com/2013/07/12/four-fort-campbell-high-school-students-receive-lend-lease-community-fund-bluestar-scholarships/
August 10 Lend Lease Awarded State-of-the-Art Healthcare Center by Department of Veterans Affairs
http://www.prnewswire.com/news-releases/lend-lease-awarded-state-of-the-art-healthcare-center-by-department-of-veterans-affairs-217756071.html
August 11 Time-lapse construction of @IcahnMountSinai Leon & Norma Hess Center for Science & Medicine by Lend Lease
August 12 Our US team are proud winners of @SMPSNational Marketing Communications Award for Corporate Identity
http://www.smps.org/uploadedFiles/SMPS/Content/Recognition/MCA/2013%20MCA%20Winners.pdf
August 16 Proud to have earned a 2013 @ENERGYSTAR Leadership in Housing Award. Promoting energy efficient construction
http://www.energystar.gov/index.cfm?c=bldrs_lenders_raters.pt_leadership_housing_awards_recipients
August 19 A topping out ceremony for our #luxury #condominiums at 50 United Nations Plaza marking progress toward completion
http://www.rew-online.com/2013/07/17/zeckendorfs-top-out-50-united-nations-plaza/
August 22 Lend Lease proud to be Silver sponsor of upcoming @Greenbuild Expo in Philadelphia, PA - November 20-22, 2013
http://www.greenbuildexpo.org/sponsors/2013-sponsors.aspx
August 26 Welcome Rich Steimel & Pat Quintiliano to our Health-Care division New York http://enr.construction.com/people/promotions/2013/0812-university-of-california-san-diego-names-al-pisano-of-uc-berkeley-as-next-engineering-school-dean.asp
August 30 Check out what we built at the @Canstruction Event at New York State Fair on August 24
http://bit.ly/14dHnZf
September 4 4 Lend Lease New York projects received recognition in ENR New York's Best Projects competition
bit.ly/15ufdJR
21
Tweets Featured @LendLeaseGroupDate Tweet Related Link
September 11 Fort Hood Family Housing USA host annual golf tournament on Sep 13 #community http://bit.ly/17Wuk0M
September 11 Uni of Nth Carolina, Bell Tower Genomics Bldg receives Award of Merit for ENR Southeast Best Projects 2013
bit.ly/1aDayx2
September 18 Project Milestone on Winthrop Uni Hospital’s New Research and Academic Center
http://bit.ly/1eQhZTw
September 25 Our US Community Fund & Birdies for the Brave: charity golf event benefiting military programs
bit.ly/1fE8Ye6
October 8 James Stawniczy, Head of Sustainability for LL USA nominated as a Board Member for U.S. Green Bldg Council:
bit.ly/1bUqTL5
October 9 Major construction project to replace Beaufort military housing Lend Lease USA
http://bit.ly/1bGVCP5
October 21 James Stawniczy, Head of Sustainability for LL USA nominated as a Board Member for U.S. Green Bldg Council
bit.ly/1gZWNsE
October 28 @ABCofCarolinas acknowledged Lend Lease with its Platinum Safety Training and Evaluation Process (STEP) award
http://bit.ly/HlJNja
November 22 $44 million in major renovations to military family housing projects on Oahu, Hawaii from 2016
November 23 Krista Sprenger & Sarah Baresel served as panelists for the annual Urban Land Institute’s Conference in Chicago, IL
Dec. 7 Leo Bandini appointed new Business Development Director/Vice President for the LA office
bit.ly/197A9Mh
Dec. 12 Started work with @IHG on first Staybridge Suites® hotel on a U.S. Military installation at Fort Belvoir
bit.ly/18GuVXf
Dec. 24 Recently, the first On-Post Candlewood Suites Opened on Fort Riley http://bit.ly/1c53wvo @IHG
Dec. 25 Great Lakes 'Women at Lend Lease' recent site tour at Northwestern Memorial Hospital Outpatient Care Pavilion project
pic.twitter.com/4qBTxrisEv
22
Tweet Examples
23
Adobe Social Media Monitoring Service
New Media Monitoring Service – begin usage in late-November with training with Adobe held Adobe Media Training with PP held on Dec. 13. Monitor Lend Lease corporate related news via social media sites including Facebook, Twitter, etc. Monitor Lend Lease competitor’s via social media Monitor Public Partnerships Facebook Portfolio sites
24
Adobe Social Media Monitoring Service
25
Adobe Social Media Monitoring Service
Monitor Lend Lease corporate related news via social media sites including Facebook, Twitter, etc. Monitor Lend Lease competitor’s via social media Monitor Public Partnerships Facebook Portfolio sites
26
Adobe Social Media Monitoring Service
27
Digital MediaDocumentation/Links
28
WebsitePulse
Website Management – AmericasUnited States and Mexico
29
Website - Project Information
Overview Americas project Information on the Lend Lease website will be routinely monitored. New projects may be
rotated/added quarterly. Corporate Affairs team will be contacted to review existing projects and suggest removal or addition of new projects for their respective areas. Please contact Elena Daniel if any changes should be made on existing projects featured on the website.
General Rules Corporate Affairs team to nominate projects to add or confirm what projects should remain on website Corporate Affairs team to provide Elena Daniel the name of Senior Executive on the project Elena Daniel will reach out to Senior Executive, and attach project sheet, including images Senior Executive must approve project as a website featured project including narrative and images Senior Executive to forward an email to their client contact asking for written approval to feature project on our
website Corporate Affairs to ensure required permissions are or have been obtained to use images on website Once written client approval is received Elena Daniel will upload project online Corporate Affairs to routinely monitor their featured projects on website and provide any required changes
Other Notes Hero projects on website must include good quality photography, with preferably at least 3 views. A link to the www.lendlease.com cannot be used on non-company sponsored sites.
30
Website – Office Profiles
31
Services Experience Recent Awards Contact
Pulse – Launched November 8
Mobile Access Quicklinks A - Z Spotlight Projects Interactive Likes and Comments
32
Pulse – Quicklinks A-Z
A to ZCompany Store – AMEREnablonEnterpriseOne - (E1)Gift Register – AMERGMRs Means & Methods Emergency Notification Procedure - AMER ICT StoreLLAERS Expense Reporting – AMER LLAnywherePrequalification & Invitation to Bid (For use by Americas) Policies & Procedures - AMER Project History System (PHS) – AMEROffice Disaster Recovery Plans – AMERSteLLarSafety Signage Catalog - AMER Travel - AMER
33
Direct access to some common links used by Americas region employees (hyperlinks included for your use).
You may want to add these in your “favorites”.
Pulse - Phase 2 Update
Phase 2 progress will go live by end-May 2014
Introducing Construction & Infrastructure (Aus)
tools and resources
Improved site search
Personalisation/preference settings
Supporting Japanese and Chinese language
news items
Internet Explorer 8 performance fix (released)
A to Z improvements
Phase 2: Release May 2014
Phase 3: Release July 2014
Phase 4: Release Aug-Sept 2014
Phase 5: Release October 2014
In April, we launched the new Finance microsite
on Pulse
In April – Americas had the 2nd largest Pulse
activity with over 71,000 visits
34
Pulse Phase 1 – 5 Timeline
35
Pulse Spotlight ProjectsOne 57 and Privatization of Army Lodging
http://pulse.lendlease.com/featured-project/one57
http://pulse.lendlease.com/featured-project/one57
Digital Media & AnalyticsQuiz
37
Q: How often should do I update the marketing activity log win/loss status?A: As soon as you are verbally notified.
Q: What is required for a project to be featured on the Lend Lease Website?A: Approval from Sr. Project Executive or Project Director and written approval
from the client.
Q: What do I need to do if I am aware of an external speaking engagement that was secured by a person in my office?
A: Notify the speaker of the external speaking protocol and info. required. If a presentation is involved, must be reviewed prior to the event by Elena Daniel.
Q: Is it okay for you to post Lend Lease related news on your personal social media site?
A: No. However retweeting or following Lend Lease on your twitter account is permitted.
