Media Kit - The Walchli Tauber GroupJNS (run-of-site) 60,000 $1,400 net JNS: Spine pages 2,500 $1,000 net Neurosurgical Focus pages 2,500 $1,000 net JNS: Pediatrics pages 1,500 $1,000

Advertising sales officeThe Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899Fax (443) 512-8909www.wt-group.com

Maura PaolettiSales Manager, AANS ClassifiedExtension [email protected]

Greg PessagnoSales Manager, AANS PublicationsExtension [email protected]

The American Association of Neurological Surgeons (AANS) offers a variety of print and online advertising programs to help

companies target the AANS membership in a direct, meaningful way. These exceptional vehicles provide you with diverse options to

reach the AANS’ members year-round, as well as distinctive programs that allow you to directly focus your message to attendees of

the AANS Annual Scientific Meeting.

Founded in 1931 as the Harvey Cushing Society, the AANS is a scientific and educational association with more than 12,000 members

worldwide. The AANS is dedicated to advancing the specialty of neurological surgery in order to provide the highest quality of

neurosurgical care to the public. Fellows of the AANS are board-certified by the American Board of Neurological Surgery, the Royal

College of Physicians and Surgeons of Canada, or the Mexican Council of Neurological Surgery, A.C.

Table of Contents

Journal of Neurosurgery ............................. 1Print issues ........................................... 1Recruitment advertising ........................ 2Best of JNSPG: 2019 ............................ 3Website advertising .............................. 3

Online advertising ...................................... 4AANS.org ............................................ 4AANS Neurogurgeon ........................... 4JNS eTOCs .......................................... 5AANS E-News ...................................... 5AANS Neurosurgeon eTOC .................. 6AANS Neurosurgeon Newsline ............. 6

Annual Scientific Meeting ........................... 7Annual Scientific Meeting Website ........ 7Annual Scientific Meeting Emails ........... 7

Member Data ............................................ 6Advertising Policies .................................... 9

Contacts

Publishing officeAmerican Association of Neurological Surgeons5550 Meadowbrook DriveRolling Meadows, IL 60008(847) 378-0500www.aans.org

Alice KelseyAssociate Executive Director

Paula KruegerMarketing Manager

Kim SchraderExhibits Manager(847) [email protected]

Media Kit2020

1For questions or inquiries, contact the Walchli Tauber Group, Inc. at (443) 512-8899 2020 Media Kit

Journal of Neurosurgery Print issues

AANS’ Journal of Neurosurgery has been acknowledged for more than a half-century by neurosurgeons and other medical specialists around the world for its scholarly clinical articles, vanguard laboratory research papers, distinguished case reports, savvy technical notes and much more.

Journal of Neurosurgery: Spine and Journal of Neurosurgery: Pediatrics, are also published monthly and are well-respected in their areas of the specialty.

Frequency: Monthly.

Mail class: Periodical class mail/air freight; mails polywrapped third week of month prior to issue date.

Total circulation: 5,138*

*September 2019, USPS Statement of Ownership Management and Circulation from Aug 2018-Aug 2019

RUN OF BOOK (ROB) COLOR RATES

Frequency 1 page 1/2 page 1/4 page

1x $4,645 $3,735 $3,235

6x $4,440 $3,600 $3,110

12x $4,255 $3,455 $3,040

24x $4,145 $3,430 $3,000

36x $4,075 $3,410 $2,945

48x $4,015 $3,395 $2,890

60x $3,965 $3,360 $2,875

72x $3,940 $3,345 $2,860

RUN OF BOOK (ROB) B/W RATES


1x $2,840 $1,930 $1,430

6x $2,635 $1,795 $1,305

12x $2,450 $1,650 $1,235

24x $2,340 $1,625 $1,195

36x $2,270 $1,605 $1,140

48x $2,210 $1,590 $1,085

60x $2,160 $1,555 $1,070

72x $2,135 $1,540 $1,055

INSERT RATES

Frequency 2-page 4-page

1x $8,520 $14,200

6x $7,905 $13,175

12x $7,350 $12,250

24x $7,020 $11,700

36x $6,810 $11,350

48x $6,630 $11,050

60x $6,480 $10,800

72x $6,405 $10,675

Business reply cards: 1x earned B/W rate; larger-size cards 2x earned B/W rate. Accepted when run in conjunction with an advertisement of at least one page. Contact sales representative for sizes, stock and binding requirements. Cancellations will not be accepted after space confirmation date.Larger units, gate-folds, tip-ins, diecuts: Rates upon request.

COVER/PREMIUM POSITION RATES*

Cover tip $15,000 net per issue

Journal mark $14,000/issue (3-issue min.)

Cover 2 or 4 Earned rate plus 50%

Cover 3 Earned rate plus 25%

Facing first-text/TOC Earned rate plus 15%

*Non-cancellable, 10% penalty applied.

COLOR RATES

Standard $800

3/4 color $1,805

CLOSING DATES*

Issue date Space Material Inserts

January 11/14 11/20 12/12

February 12/10 12/13 1/10

March 1/20 1/24 2/7

April 2/13 2/20 3/9

May 3/16 3/20 4/13

June 4/13 4/16 5/11

July 5/18 5/22 6/12

August 6/15 6/18 7/13

September 7/20 7/23 8/12

October 8/17 8/20 9/11

November 9/14 9/17 10/12

December 10/12 10/15 11/12

*Cancellations cannot be accepted after space confirmation date.

BONUS DISTRIBUTION

Meetings Dates Issue

AANS Annual Scientific Meeting Apr 25-29 April

CNS Annual Meeting Sep 12-16 September


Journal of NeurosurgeryPrint issues (continued)

Recruitment advertising

ELECTRONIC AD SUBMISSION

Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.

Send a high-resolution PDF via email to Roland Keve at [email protected] or Kim Kleinberg at [email protected] if the file is under 25 MB. For larger files or files that cannot be delivered via email, use a file sharing service (Hightail, Dropbox, etc.). Once uploaded, send an email to Roland Keve or Kim Kleinberg.

AD MATERIAL DELIVERY ADDRESS

For insert/outsert material:Dartmouth Printing CompanyAttn: Lisa George (JNS, issue date, quantity)69 Lyme RoadHanover, NH 03755

For all other ad material:Walchli Tauber Group, Inc.Attn: Kim Kleinberg (JNS, issue date)2225 Old Emmorton Road, Suite 201Bel Air, MD 21015

INSERT/OUTSERT REQUIREMENTS

Size Dimensions

2-page insert 8-3/8 x 11-1/8”

4-page insert (supply folded) 8-3/8 x 11-1/8”

Trimming: 1/8” on all sides; margin for live matter 1/2” inside all edges of untrimmed insert.Stock: 70 lb. text stock minimum, 100 lb. maximum.Quantity: 10,000 per issue.

Journal of Neurosurgery Recruitment advertising is featured in the journals acknowledged for more than a half-century by neurosurgeons and other medical specialists around the world for its scholarly clinical articles, vanguard laboratory research papers, distinguished case reports, savvy technical notes and much more.

All classified advertising must be prepaid before the ad can appear in print or online. Payment can be sent by check or credit card. Earned rate discounts and combination rates available.

CLOSING DATES

Issue date Space Material

January 11/14 11/20

February 12/10 12/13

March 1/20 1/24

April 2/13 2/20

May 3/16 3/20

June 4/13 4/16

July 5/18 5/22

August 6/15 6/18

September 7/20 7/23

October 8/17 8/20

November 9/14 9/17

December 10/12 10/15

COLOR RATES

Matched $800

3/4 color $1,805

ONLINE RATES

Online only $450 net per month

Online with print ad $250 net per month

MECHANICAL SPECIFICATIONS

Size Dimensions (bleed) Dimensions (non-bleed)

Spread 16-3/8 x 11-1/8” —

1 page 8-3/8 x 11-1/8” 7-1/4 x 10”

1/2 page (horizontal) — 6-5/8 x 4-11/16”

1/2 page (vertical) — 3-1/8 x 9-5/8”

1/4 page — 3-1/8 x 4-5/8”

Cover tip 8 x 7” maximum —

Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.


Size Dimensions

1 page 7-1/4 x 10”

1/2 page (horizontal) 6-5/8 x 4-11/16”

1/2 page (vertical) 3-1/8 x 9-5/8”

1/4 page 3-1/8 x 4-5/8”

DISPLAY RATES


1x $2,785 $1,895 $1,400

6x $2,585 $1,760 $1,280

12x $2,400 $1,620 $1,210

24x $2,295 $1,595 $1,170

36x $2,225 $1,575 $1,120

48x $2,160 $1,560 $1,065

60x $2,115 $1,525 $1,050

72x $2,095 $1,510 $1,035

ELECTRONIC AD SUBMISSION

Classified ads may be submitted as a high-resolution PDF. If a PDF is not available, please send a Microsoft Word file to [email protected] and WTG will create the advertisement at no additional charge.


The Journal of Neurosurgery (JNS) website contains all articles published since 1944. One year–five years post-publication are freely accessible. Advertising impressions may be targeted to just JNS: Spine, just JNS: Pediatrics, or just Neurosurgical Focus (neurosurgery’s only topic-based online-only journal).

Neurosurgical Focus topics for 2020 include: Pediatric Brain Tumor: Evolving Treatment Strategies (Jan), Brain Mapping (Feb), Neurosurgical International Education (Mar), Surgical Treatment of Epilepsy (Apr), and Evolution of the Science of Practice (May). Future topics will be placed here when available.

Geotargeting ad impressions by state or country available for additional cost. Contact your sales representative for details.

Journal of NeurosurgeryBest of JNSPG

Website advertising


728x90 pixels 200 KB limit



REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. Expandable ads are accepted for the 728x90 and 970x90 positions.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

300x250

728x90

728x90

DOMESTIC (U.S.) WEB SITE RATES*

All contracts are sold on a share-of-voice (SOV) model, split into 20% shares per month. Contracts are non-cancellable. Impressions listed below are estimates based on historical data from Google Ad Manager.

Placement Impressions Cost

JNS (run-of-site) 60,000 $1,400 net

JNS: Spine pages 2,500 $1,000 net

Neurosurgical Focus pages 2,500 $1,000 net

JNS: Pediatrics pages 1,500 $1,000 net*Contracts may be cancelled with a minimum of 30-days notice with no penalty. With less than 30-days of written notice, advertiser is responsible for any contracted media to be served in full.

The Best of JNSPG: 2019 is released in April by the Journal of Neurosurgery Publishing Group. The issue will be on display during the AANS Annual Scientific Meeting and distributed with the May editions of Journal of Neurosurgery, Journal of Neurosurgery: Spine, and Journal of Neurosurgery: Pediatrics.

Issue content will consist of a selection of the 10 most accessed articles from the 2019 issues of Journal of Neurosurgery, Journal of Neurosurgery: Spine, Journal of Neurosurgery: Pediatrics, and Neurosurgical Focus.

Advertising can be interspersed between articles.

Distribution: 5,700 (500 at AANS Annual Scientific Meeting, 200 at CNS Annual Meeting, and 5,000 mailed with JNS issues).

RUN OF BOOK RATES

Size B/W Color

1 page* $2,135 net $3,500 net

1/2 page* $1,510 net —

Cover 2 — $4,200 net



Cover tip — $15,000 net

CLOSING DATES*

Space Material

2/14 2/20

Reserved ads will not be accepted after the material due date, and will still be invoiced. All signed contracts and confirmation forms are non-cancellable after the space closing date.


Size Dimensions (bleed) Dimensions (non-bleed)

1 page 8-3/8 x 11-1/8” 7-1/4 x 10”

1/2 page — 3-1/8 x 9-5/8”

Cover tip 8 x 6” maximum —

Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.


Online advertisingAANS.org

AANS Neurosurgeon

The AANS website, aans.org, features a wide range of unique content, including patient information; the latest course information, meeting updates and program news; the Find a Board-certified Neurosurgeon database tool; a Career Center; and much more.

Estimated total number of impressions per 25% SOV is 50,000 for a U.S.-targeted campaign using all ad positions over the course of a full month. Impressions are estimates based on historical data. Geotargeting ad impressions by state or country available for additional cost. Contracts are noncancellable. Contact your sales representative for details.

300x250

300x250

DOMESTIC (U.S.) WEB SITE RATES

All contracts are sold on a share-of-voice (SOV) model, split into 25% shares. Contracts are non-cancellable.

Contract Length SOV Cost

Annual 25% $1,000 net per month

Monthly 25% $1,400 net per month



REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. Expandable ads are accepted.


The AANS Neurosurgeon website, aansneurosurgeon.org, is an online publication that presents timely, relatable and thought-provoking content to a growing readership. Interesting features, informative columns, AANS-specific articles, news and more are included that address the art and science of neurosurgery. With a new theme introduced quarterly, articles written by well-known and up-and-coming names in the field address issues related to legislation, the neurosurgical workforce, practice management and more. The article release schedule is designed to bring readers fresh content each month, giving advertisers ongoing exposure.

Page views: 14,492 per month worldwide

Unique visitors: 8,978 per month worldwide

Averages based on statistics reported by Google Analytics (Jul 2018 to Jun 2019).

728x90

300x250




REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag.



All contracts are sold on a share-of-voice (SOV) model, split into 25% shares. Contracts are invoiced in full when the campaign begins. Contracts are non-cancellable.

Contract length SOV Cost

Monthly 25% $500 net

Quarterly 100% $3,500 net

Annual 25% $4,800 net


AANS E-News is distributed electronically to AANS members and provides the latest information on courses, programs, upcoming meetings and educational offerings, as well as products, services and benefits available only to AANS membership each month.

Total sent: 8,948 per issue

Open rate: 37.43%

Averages based on statistics reported by AANS (Aug 2018 to Jul 2019).

JNS eTOCs AANS E-NewsOnline advertising

REQUIRED EMAIL FILES

Advertisers must provide a JPG or static GIF, and a click-through URL. No 3rd-party tags can be accepted.


728x90 pixels 50KB limit

728x90

728x90

EMAIL RATES

Position Cost

Top 728x90 $1,200 net per issue

Middle 728x90 $900 net per issue

Exclusive package $2,000 net per issue

CLOSING DATES*

Edition Space Sends

January 1/2 1/31

February 2/3 2/28

March 3/2 3/27

April 4/1 4/24

May 5/1 5/29

June 6/1 6/26

July 7/1 7/31

August 8/3 8/28

September 9/1 9/25

October 10/1 10/30

November 11/2 11/20

December 12/1 12/18

*Cancellations will not be accepted after the space closing date.

Each month, neurosurgeons receive the Journal of Neurosurgery eTOC, Journal of Neurosurgery: Spine eTOC, Journal of Neurosurgery: Pediatrics eTOC, and the Neurosurgical Focus eTOC. The eTOCs are sent weekly with the initial release of titles during the first week of publication month.

Total sent (JNS): 2,194 per issue

Total sent (JNS: Spine): 2,005 per issue

Total sent (Neurosurgical Focus): 559 per issue

Total sent (JNS: Pediatrics): 740 per issue

728x90

728x90

EMAIL RATES

Position Cost

Top 728x90 $1,200 net per issue

Bottom 728x90 $600 net per issue


728x90 pixels50KB limit

300x250 pixels



CLOSING DATES

Contracts due two weeks prior to email send date, materials due one week prior to email send date.


A distribution channel for each new issue of AANS Neurosurgeon, the AANS Neurosurgeon eTOCs are electronic tables of contents emailed directly to the inboxes of neurosurgeons, fellows, residents, medical students, nurse practitioners and other advanced practice providers.

AANS Neurosurgeon topics for 2020 include: World of Neurosurgery (Mar), and Education (June).


Open rate: 35.20%

Averages based on statistics reported by AANS (Sep 2018 to Jun 2019).





728x90

EMAIL RATES

Position Cost

728x90 $1,500 net per issue

CLOSING DATES*

Edition Space Sends

March 2/17 3/17

June 5/15 6/16

September 8/14 9/15



AANS Neurosurgeon Newsline AANS Neurosurgeon eTOCOnline advertising

AANS Newsline E-Newsletter features articles from AANS Neurosurgeon regarding newly released research on noteworthy advancements in the field of neurosurgery, as well as other news items that are pertinent to the neurosurgical community. The latest articles are included in each email, providing original content written by neurosurgeons for neurosurgeons. The semi-monthly Newsline e-newsletter is distributed to the AANS Neurosurgeon audience, providing advertisers the opportunity to reach neurosurgeons and neurosurgical practitioners in conjunction with timely, relevant news and information.

Total sent: 15,113 per issue (two issues per month)

Open rate: 35.03%

Averages based on statistics reported by AANS (Aug 2018 to Jul 2019).





728x90

728x90

EMAIL RATES

Position Cost

Top 728x90 $1,600 net per month

Middle 728x90 $1,300 net per month

CLOSING DATES*

Emails are sent twice monthly; typically during the first week and third week. Contracts and materials due on the 15th of the preceding month.



Website advertisingEmail advertisingAnnual Scientific Meeting

The AANS Annual Scientific Meeting Website is dedicated to the AANS Scientific Meeting, and includes the latest updates on registration, housing, new programming and more. Supported with dozens of promotions up until the start of the meeting, it supplies attendees with all they need to know about the programs and events taking place around the meeting. Advertisers also will receive a value-add placement during the launch of the following year’s AANS Annual Scientific Meeting website.

Limited to five advertisers. Estimated total number of impressions is 70,000 for a U.S.-only campaign running for twelve months, beginning July 2019.

Page views: 454,994 per year

Averages based on statistics reported by Google Analytics (Jul 2018 to Jun 2019).

The AANS will distribute several AANS Annual Scientific Meeting E-newsletters to highlight and promote the scientific programming, social events and various other activities taking place. In addition to video messages and updates on new educational opportunities being offered, these newsletters supply a unique, exclusive, above-the-fold opportunity for advertisers to reach their target audience. Newsletters are distributed in the middle of each month unless otherwise noted.


Open rate: 29.96%





728x90

728x90

300x250

EMAIL RATES

Position Cost

728x90 $1,500 net per issue

CLOSING DATES

Edition Space Sends


Feburary 1/20 2/4

March 2/21 3/9

April 4/2 4/17

300x250 MECHANICAL SPECIFICATIONS



REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. Expandable ads are accepted for the 728x90 and 970x90 positions.



All contracts are sold on a share-of-voice (SOV) model, split into 20% shares. Contracts are invoiced in full when the campaign begins. Contracts are non-cancellable.

Contract length SOV Cost

Annual 20% $3,000 net


Journal of Neurosurgery: Spine, Reader Feedback Request

Bar graphs reflect findings from a Journal of Neurosurgery Publication Group Survey Monkey questionnaire sent in August ‘18 to spine -identified surgeons from the AANS database. 126 surgeons completed the JNS: Spine questionnaire.

Member Data

MEMBERSHIP BY PRIMARY SUBSPECIALTY

Spine 36%

Cerebrovascular 15%

Neuro-oncology 12%

Pediatric 10%

Functional 5%

Trauma 4%

General neurosurgery 5%

Epilepsy 3%

Skull base 5%

MEMBERSHIP BY PRACTICE

Neurosurgical Practice (2-5) 22%

Neurosurgical Practice (6-20) 31%

Neurosurgical Practice (21+) 3%

Multi-specialty (2-5) 22%

Multi-specialty (6-20) 12%

Multi-specialty (21+) 12%

Solo Practice 7%

AANS ANNUAL SCIENTIFIC MEETING ATTENDANCE BY CATEGORY

Physicians 68%

Residents 15%

Medical Students 9%

Advanced Practice Providers 7%

Other 1%

Source: 2019 AANS Annual Scientific Meeting attendance, total 3,263 attendees.

AANS ANNUAL SCIENTIFIC MEETING MEDICAL ATTENDANCE

United States 78%

International 18%

Canada & Mexico 4%

Source: 2019 AANS Annual Scientific Meeting attendance, total 3,263 attendees.

MEMBERSHIP BY CATEGORY

North American Neurosurgeons 31%

Medical Students 22%

North American Residents 16%

Int’l Neurosurgeons 6%

Int’l Residents 5%

Associate and Allied 3%

Other 15%

CLINICAL USEFULNESS

Journal of Neurosurgery: Spine 68%

Spine 26%

The Spine Journal 5%

Clinical Spine Surgery 3%

Journal of Spine Surgery 1%

MOST COMMON SURGICAL PROCEDURES

Spinal decompression 30%

Spinal fusion 28%

Minimally invasive 23%

Deformity 3%

MOST PURCHASED PRODUCTS

Spinal fixation instruments 76%

Surgical implants 71%

Rigid fixation/plating systems 59%

Image-guided nav. systems 54%

Dura substitutes 47%

Bone growth stimulators 39%

Computer hard/software 26%

Video equipment 12%

PREFERRED FORMAT

Print 57%

Online 39%

PDF 4%


Acceptance of Advertising

All advertising is subject to publisher’s approval. The AANS reserves the right to accept, reject, or cancel any advertisement at any time if it is deemed not to be in keeping with the publication’s standards and to evaluate ad copy to ensure that it does not contain misleading statements or information contrary to AANS policy. All advertisements must clearly identify the advertiser and the product or service being offered and must be clearly identifiable to the reader as advertisements. Drug advertisements must include the full generic name of each active ingredient, and all must be listed for nutritional products. An analysis of contents must be included in advertisements for infant formula.

Claims that include statistical statements or clinical studies must be based on studies by qualified individuals and documented by specific references. Articles accepted for publication but not yet published may also be used, but the name and date of issue of the journal involved must be furnished. Documentation based on scientific exhibits or personal communications are not acceptable; all promotional claims must have complete citations.

All inserts are subject to approval by the editor. Copy must be supplied to the WTG production department prior to printing inserts. Allow three weeks for approval.

Material Specifications

It is the advertiser’s/agency’s responsibility to provide ads according to the publication’s specifications as provided in this document. WTG, the publisher and printer are not responsible for the reproduction of advertisements not provided to the correct specifications.

Earned Rate Discount

Earned rates are given to advertisers based on advertising frequency within a 12-month period. Advertisers may combine space units run in JNS, JNS: Spine and JNS: Pediatrics. The earned rate is determined by the number of insertions. A cash discount of two percent is applied to annual contracts paid prior to January 1.

Agency Commission (15%)

Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable.

Advertising Policies

The Walchli Tauber Group is a successful publisher's representation

firm that specializes in collaborating with scientific and medical

societies and publishers. WTG has extensive expertise in selling print,

digital, convention, and other unique opportunities to advertising

agencies, physician recruiters, pharmaceutical companies and device

manufacturers. Our experience and diverse medical offerings provide

a unique benefit to all of our partners.

PartnershipsOur publishing partners include some of the most influential medical societies and medical publishers in the world.

MeetingsWTG handles a full portfolio of advertising for the most prestigious medical conferences, meetings, and symposia.

Documents

Media Kit - The Walchli Tauber GroupJNS (run-of-site) 60,000 $1,400 net JNS: Spine pages 2,500 $1,000 net Neurosurgical Focus pages 2,500 $1,000 net JNS: Pediatrics pages 1,500 $1,000