MEDIA PORTFOLIO

P R E S E N T E D F O R :B I L L V A N L U V E NC R E A T E D B Y :K A T B A S T O WL I A M B O N S E RS A N D Y T R U O N GA S H L E Y L I

TEAM MEMBERS

Kat BastowCreated Memorandum of Rationale and slideshow

Sandy TruongCreated media release and survey monkey

Liam BonserCreated marketing letter

Ashley LiCreated final project format and brochure

MEMORANDUM OF RATIONALE

Within this portfolio, the following will be discussed:

• The brochure• The marketing letter • The media release

THE BROCHURE:FRONT

Date: April 14, 2012

Time: 1pm-4pm

1078 Marine Drive,North Vancouver

Spaghetti-Licious Taste-a-Thon!

THE BROCHURE: BACK

is proud to announce its first ever spaghetti-licious taste-a-thon! Come to our location on from

for a free bowl of Boson Pizza's spaghetti with our new

signature sauce! Donations will be gladly accepted and all proceeds go to the Boson Pizza foundation

For more details, please our Facebook website:

http://www.facebook.com/BostonPizza

Our own Canuck, Dave booth, will be at the event to share his thoughts on families in need and the health and well-being of children. Boston Pizza’s food innovator Terry Peters will also be present to give a short speech about the new sauce.

THE MARKETIN

G LETTER

• Our pitch to head office• Importance of high-

quality food products• Market research and

survey results• Spaghetti-licious taste-

a-thon

SURVEY MONKEY RESULTS

W H E N P R E P A R I N G P A S T A S A T H O M E D O Y O U . .

W H E N D I N I N G O U T , D O Y O U P R E F E R A R E S T A U R A N T T H A T M A K E S T H E I R S A U C E S T H E M S E L V E S ?

THE MEDIA

RELEASE

• Promote new sauce - Taste-a-thon event

• David Booth gives a speech-available for photos and autographs

• Terry Peters gives a speech• Boston Pizza red box donation• Event outline 1-4pm

Spaghetti-licious ta

ste-a-th

on

CONCLUSION • Many benefits to

Boston Pizza• We are listening to

our guests• Social

responsibility

THANK YOU FOR LISTENING!