MICE

A New Paradigm for Tourism

8th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy

Bali, 28 April to 1 May 2014

INDONESIA MICE

Ministry of Tourism and Creative Economy Republic Indonesia April 2014

MICE Development Directorate was set

up

Asia Africa Conference

ICCA Member

1955

1980

Jakarta Convention

Bureau

1996

RI-1 “Indonesia to boost MICE”

2010

MICE Promotion Directorate was

set up

Visit Indonesia

Year

1990 1st UNFCCC

2007

World Ocean Conference and Coral Triangle

Initiative

2009 2011

ASEAN Summit

ASEAN Touris Forum

2012

APEC

2013

2007

History of MICE Industry

MICE, one of 7 thematic

development

2012

Current State of MICE

2008 2009 2010 2011 2012 2013

MICE 190,970 205,037 236,082 251,998 169,243 306,623

TOTAL VISITORS

6,234,497 6,323,730 7,002,944 7,649,731 8,044,462 8,637,725

SHARE 3.06% 3.24% 3.37% 3.29% 2.10% 3.55%

Data : Survey MTCE

0

1.000.000

2.000.000

3.000.000

4.000.000

5.000.000

6.000.000

7.000.000

8.000.000

9.000.000

2008 2009 2010 2011 2012 2013190.970 205.037 236.082 251.998 169.243 306.623

6.234.497 6.323.730 7.002.944

7.649.731 8.044.462

8.637.275

TOTAL VISITORS

MICE VISITORS

Current State of MICE : Convention

Current State of MICE : Convention

8% 8% 7% 5% 4% 3% 3% 3% 3% 2% 2% 1% 0%

0%

-14% -20%

-15%

-10%

-5%

0%

5%

10%

Estimated Size 2011 versus 2012 in % change (UFI)

China 8.996.000

Japan 1.932.750

Hong Kong 876.500

Korea 826.750

India 810.750

Taiwan 629.250

Australia 536.750

Thailand 464.250

Singapore 308.250

Malaysia 296.000

Indonesia 189.750 Vietnam

150.250

Philippines 145.000 Macau

72.500

Pakistan 72.500 Strong Growth

Largely domestic focus

International organisers

looking for opportunities &

partners

Still underperforming due

to lack of capacity

Trade Fair Markets by Estimated net SQM sold 2012 (UFI)

Current State of MICE : Trade Exhibitions

Current State of MICE : MICE Facilities

Jakarta Convention Center

Built in 1992

10th Non-Aligned Movement

Summit in 1992

members of the International

Congress and Convention

Association (ICCA) and AIPC

Bali Nusa Dua Convention Center

4000 available rooms impressive 70,000 sq.m garden landscape and a

breathtaking Balinese architecture of a total 25,000 sq.m building area

The new facilities will include: a total of 3,974 sqm meeting room , 20 breakout rooms, plenary space to accommodate 2,000 people over 4 separated rooms

Jakarta International Expo

Trans Convention Center

largest premium meeting,

conference and exhibition venue

in Bandung

setting for up to 6,000 persons

Total Area 3,250 sqm

JAKARTA INTERNATIONAL EXHIBITION & CONGRESS CENTER

Built in 2016

Total exhibition area of 60,000m²

70 meeting rooms

Parking space for 6,000 cars,

2,000 motorcycles, 150 buses,

marshalling area for 48 trucks

JIExpo has 30 years

experience

held a variety of events in

trade and consumer sectors,

locally and internationally

and across a diverse scale

Indonesia International Expo & Convention Center (IIECC)

Built in 2014

Total exhibition area of

60,000m²

2 Convention Centres

Indonesia MICE Destinations

Medan

Palembang

Makasar

Manado

Padang/ Bukit Tinggi

Bali

Lombok

Balikpapan

Jakarta

Bandung

•Surabaya

Yogyakarta Solo

Batam Pekanbaru

Bintan

Accessibility

Venues

Supporting Facilities

Past- Events

Human Resource

Stakeholders Commitment

Market Priorities

JAKARTA

SURABAYA

YOGYAKARTA

BATAM

BALI

LOMBOK

BALIKPAPAN

PALEMBANG

PADANG

BANDUNG

MAKASSAR

MANADO

SOLO

SEMARANG

BINTAN

MEDAN

Meeting

Incentive

Conference

Exhibition

Skala sedang

Skala sedang

Skala sedang

Skala sedang

Skala kecil - sedang

Skala kecil - sedang

Market Priorities

Economic Corridors of MP3EI – Priority Industries

Banda-Aceh

Medan

Padang

Pekanbaru

Tanjungpinang

Jambi

Bengkulu Palembang

Pangkal Pinang

Bandar Lampung

Jakarta

Serang

Sumatra Corridor

Palm Oil Rubber Coal Shipping Steel

Surabaya Semarang

Yogyakarta

Bandung

Java Corridor

Food and Beverages

Textile Transportation

Equipment

Shipping ICT Defence

equipment

Kalimantan Corridor

Oil and Gas

Coal Palm Oil

Steel Bauxite Timber

Pontianak

Banjarmasin

Samarinda

Sulawesi Corridor

Agriculture Cocoa Fishery

Nickel Oil and Gas

Mamuju

Makassar

Kendari

Palu

Gorontalo

Manado

Bali – Nusa Tenggara Corridor

Tourism Fishery Animal Husbandry

Denpasar (Bali)

Lombok

Kupang

Papua – Kepulauan Maluku Corridor

Food agriculture Copper Nickel

Oil and Gas Fishery

Sofifi

Ambon

Sorong Manokwari

Timika

Jayapura

Merauke

Palangkarya

National MICE Strategy

Destination Development

Industry Development

Promotion Development

Fostering MICE development in 16 destinations : • Capacity building • Coordinating the local stakeholders for

destination development (infrastructure etc)

• Bidding support • Event support • Tradeshow

• Capacity Building : training • Facilitating certification for corporate and

professionals

Institution Development • Indonesia MICE Alliance

MICE Supporting Agencies

Association

Government

MICE

JCNEB Jakarta

Convention and Exhibition Bureau

MICE related Association

ITPB Indonesia Tourism

Promotion Board

Regional Tourism

Promotion Board

Education Institution

Universities & Vocational

Institution

Central Government

IECA Indonesian Exhibition

Companies Association

PHRI Indonesia Hotel and

Restaurant Association

ASITA Association of The Indonesia Tours &

Travel Agencies

SIPCO Society of Indonesia

Professional Convention Organizer

INCCA Indonesian Congress

and Convention Association

Media Industries National

Standardization Bureau

Supporting Agency for MICE

Ministry of Tourism and Creative Economy Secretariat General

Directorate of Industry

Development

Directorate of MICE and Special Interests

Development

Directorate of MICE and Special

Interests Promotion

DG of Media, Design & Science Based – Creative

Economy

DG of Art and Culture Based –

Creative Economy

DG of Tourism Marketing

DG of Tourism Destination

Development

International Relations Bureau

Center of Education and

Training

Data and Information

Center

Professional Certification Center

Tourism & Creative Economy Resource

Development Agency

MICE Supporting Agencies

Ministry of Tourism & Creative Economy

Collateral Material

DG of Tourism

Marketing

RoadShow Trade Shows

Souvenirs

Networking

Performance Reception

Help Desk

Event Support

Delegate Boosting

Promotion

ICCA UFI

SITE

Site Inspection

Famtrip Bidding

Center of Education &

Training Database &

Research

Competency Standard

Training

DG of Destination

Development

Dit of MICE Development

Special Events Development

Data Base & Research

Product Development Capacity

Building

Capacity Building

Dit of Industry Development

Standardization

Data Base

Secretariat General

Research & Development

In-house training

International Relations

Benefits of MICE and Major Events

MICE : APEC 2013

• 5.250 officials delegates • 1.500 business delegates • 3.000 journalists

MICE : APEC 2013

• Nation Branding • Networking & business contacts • Business negotiations • Transfer of knowledge • Destination exposure • Capacity Building

Tourism & Cultural Promotion

International Cycling Race

Integrating multi-sectors and multi-regions development • Infrastructure improvement (roads,

bridges, drainages, sanitation, electricity, internet, telecommunication, airports, seaports)

• Facilities Development (hotels, banks,

transportation, tour & travel, restaurant)

2009 2010 2011 2012 2013 2014

4 regions 10 regions 12 regions 14 regions 17 regions 18 regions

7 days 9 days 10 days 10 days 11 days 13 days

4 stages 6 stages 7 stages 7 stages 7 stages 9 stages

462 km 551.7 km 739 .3 km 854 km 1000 km 1200 km

Boosting the local economic

development

Destination Image

Number of international Visitors

Hotel Occupancy

Sport Tourism

MICE Destination Promotion

Collateral Material

DG of Tourism

Marketing

RoadShow Trade Shows

Souvenirs

Networking

Performance Reception

Help Desk

Event Support

Delegate Boosting

Promotion

ICCA UFI

SITE

Site Inspection

Famtrip Bidding

MICE Capacity Building

• Certification Program - Professional Certification

- Corporate Certification

• Socialization & Workshop (Technical Assistant) to

local Stakeholders

Challenges

• Recognition of business events (MICE) as key economic

growth sector

• Integrated support from Government

• Development of Integrated Venues & Precincts

• No CVB

• Human Resource Development (gov and industry)

Future Plans for MICE in country

• Put MICE on National Development agenda

• Build Indonesia Convention and Exhibition Bureaus

• Capacity building program for Indonesia MICE

stakeholders

• Strengthening cooperation with industries

Thank You

Terimakasih

Rizki Handayani Director of MICE and Special Interest Promotion Ministry of Tourism and Creative Economy Republic Indonesia