ABOUT COPA AMERICAFirst played in 1916, Copa America is the most traditional soccer competition in the world;- It will become the most important soccer competition in the world in 2011; - Copa America is the equivalent of Euro Cup competition and has levels of organization and audience similar to the European event.- Copa America represents one of the most desired titles from the football world and has revealed historical rivalries, intense patriotism and new idols- Will be played from July 1st to july 24th, in Argentina.

WHY MOBILEMedia consumption behavior is moving from passive to active;- Costumers use their phones as a complementary channel to the TV and Online experience;- Media can be consumed anytime, anywhere;- Sports and live events are of main interest;- Worldwide growth in the shift to smartphone devices.

More than 300 million smartphones worldwide;

Access to your content and your brand anytime, anyplace;Innovation and interaction with your customer;New business platform

UNIQUE CONTENT produced speciallyfor mobile

MOBILE TV

OUR SOLUTION

QUALITY OF SERVICE- Usability and user experience- Distribution and delivery- Access to unique content, produced for mobile- Service and availability- Porting for di�erent devices- Quality level of products

BENEFITS- Economies of scale: cost e�ciency through central development- Flexible model: can be aligned with your market needs- Highest level of quality- Plug & Play solution: just need to adapt to your look & feel- Exclusivity for your market- Innovative way to market your brand and content to the costumer- Di�erent business models to explore: pay per download (application), pay per view (match), advertising

COPA AMERICA MOBILE TV is a turn key solution developed by MTRAFFIC in partnership with TV7 (company responsible for capturing and distributing videos of all matches in Copa America), that provides real time access to watch the matches, along with unique content, all produced for mobile feed.

The solution includes:- production of customized application (iphone, android and symbian platforms) with the look and feel of the company, using the best o�-platform structure and functionality;

- Navigation and content optimized for the application screen size; - Live streaming of high resolution videos;- Multi languages (texts and voice): Portuguese, Spanish, English and Japanese;- Integrated notifications: goals alerts, news, beginning of the match;- Features includes: live streaming, highlight video, statistics and pre-analysis of the matches, news, match schedule, download content (wallpaper, ringtones), historic facts and videos

MOBILIZED BY

INTERNATIONALMOBILE FEED

INTERNATIONALTV FEED