Mobility 1

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The Future of Mobility and What it Means for the Software Community?

Moderator:

Maribel Lopez, Lopez Research, LLC

Panelists:

Pankaj

Kedia, Director of Global Ecosystem Programs for MID, Intel

Macario

Namie, Sr. Director of Products, Jasper Wireless

Mark Self , VP, Worldwide Industry Solutions Group, Motorola

SIIA Mobility Webinar Series

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The Next SIIA Mobility Webinars:

How Cloud Computing Changes the Mobile Landscape

Price for SIIA Members: Free, Non SIIA Members: $35Thursday, December 3, 2009 – 2:00pm - 3:00pmEDT

Navigating the New Mobile Application Development andDistribution Models

Price for SIIA Members: Free, Non SIIA Members: $89Thursday, January 21, 2010 – 2:00pm - 3:00pm EDT

For more information, visit: http://bit.ly/siiamobile

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Keynotes:

Lars Dalgaard

CEO, SuccessFactors

Zach Nelson

President and Chief Executive Officer, NetSuite, Inc.Michael Lock

Director, Americas Sales & Operations, GoogleEnterprise

http://www.siia.net/ondemand

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Software & Education Nomination Deadline:October 30th, 2009

www.siia.net/codies

*For more information contact Lisa Mitchell-Brooks,

[email protected]

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SIIA Mobility Webinars Host:

Maribel LopezPrincipal Analyst and Founder

Lopez Research LLCPH: +1 (617) 872-8631

Twitter @MaribelLopezSk/IM: Mardelibre

blog.lopezresearch.com

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THE EVOLVING MOBILE COMPUTINGTHE EVOLVING MOBILE COMPUTING

Pankaj KediaDirector, Global Ecosystem ProgramsIntel Corporation

10.22.09

SIIA Mobility Seminar

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Internet goes Mobile

All Mobile devices => Mobile computers

Intel Mobility Strategy

Evolving Mobile Computing

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HOW WE ENTERTAINHOW WE ENTERTAIN

H O W W E S T A Y

I N F O R M E

D

H O W W E S T A Y

I N F O R M E

DH

O WWE A R E P R O D

U C T I V E

H

O WWE A

R E P R O D

U C T I V E

HOW WE COMMUNICATEHOW WE COMMUNICATE

1.6B1.6BInternet UsersInternet Users

210B210BEmails every dayEmails every day

300K300KBooks on KindleBooks on Kindle

1B1BSearches per daySearches per day

300M300Musers, 50% every dayusers, 50% every day

2B2Bpictures posted/monthpictures posted/month

22B22Bvideos per monthvideos per month

67M67Mvisitors per monthvisitors per month

#2 WW#2 WWservice providerservice provider

Day-to-Day Usages Moving to the Internet

8

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The Internet: Tomorrow

SOCIALSOCIAL

RICHRICH

REALREAL--TIMETIME

DYNAMICDYNAMIC

COLLABORATIVECOLLABORATIVE

LOCATIONLOCATION--BASEDBASED

CONTEXTUALCONTEXTUAL

PERSONALPERSONAL

INTERACTIVEINTERACTIVE

INTELLIGENTINTELLIGENT

MOBILEMOBILEMASHMASH--UPSUPS

CUSTOMIZABLECUSTOMIZABLE

SEMANTICSEMANTICINVISIBLEINVISIBLE

FUNFUN

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The good ‘ole days

Writing

Talking

Taking Pictures

Shopping

Finding PeopleFinding Words

Listening to music

Watching TV10

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My Personal Computer

Talking

Sharing Pictures

Shopping

Search Everything Finding People

Watching TV

Listening to music

Sharing

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My Personal Computing

MY

NOTEBOOK

MY

NETBOOK

MY

MEDIA TABLET

MY

POCKET PC

MY

NAV DEVICE

MY

SMART PHONE

Same rich, visually-compelling PC-like Internet

MY

ENTERPRISE

12

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My Personal Computing

MY

NOTEBOOK

MY

NETBOOK

MY

MEDIA TABLET

MY

POCKET PC

MY

NAV DEVICE

MY

SMART PHONE


MY

ENTERPRISE

E V E R Y M O B I L E D

E V I C E B E

C O M E S A M

O B I L E C

O M P U T E R

E V E R Y M O B I L E

D E V I C E

B E C O M E S A M

O B I L E C

O M P U T E R

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Intel Mobility Strategy


PC Capable Operating SystemPC Capable Operating System

Windows* Vista / XP/ 7 or Linux Windows* Vista / XP/ 7 or Linux --basedbased MoblinMoblin

I N T E L A R C H I T E C T U R EN T E L A R C H I T E C T U R E14

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Ecosystem Opportunities

Hardware

Alwaysconnected /

wireless(3G/LTE,WiMAX)

New display

technologies

New battery

technologies

. . .

Software

Rich,Intuitive UIs

Innovativeapps

Widgets

Video,music,gaming

. . .

OEMs

ODMs

Next GenHandhelds /

SmartPhones

End-to-endintegratedsolutions

App Stores

. . .

Service

Providers

Newbusiness

models

OpenInternet

Richcontent andservices

App Stores

. . .15

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PankajPankaj

KediaKedia

[email protected]@intel.com

Facebook Facebook

www.facebook.com/pankajkedia007 www.facebook.com/pankajkedia007

Twitter Twitter

www.twitter.com/pankajkedia www.twitter.com/pankajkedia

LinkedInLinkedIn

PankajPankaj

KediaKedia

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The Future of Mobility and What it Means forthe Software Community

Macario Namie

Senior Director, Product Marketing10/22/09

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CONFIDENTIAL Jasper Wireless, Inc. 18

Founded 2004

Deliver M2M Platform toMobile Operators and Enterprises

Helping Maximize Revenue

and Profit from M2M

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CONFIDENTIAL Jasper Wireless, Inc. 19

Traditional M2M

Consumer Devices

Over 75M

ConnectedDevicesWorldwide…

…but the potential

is Billions

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Building a Device is Different than Building an App

Standard OS

Standard Devices

Standard APIs

Great Documentation

Clear Business Models

Proven Distribution Channels

Focus on What You Do Best:Your App

Dozens of OS’s

Every Device is Custom

No Common APIs

What Documentation?

Unproven Business Models

Distribution?

Need to Be a Wireless Expert

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Six Considerations

1. When will the connected device be launched?

• Certifications, Performance Assurance testing…

2. Where will the connected device be marketed and sold?

•

Roaming? Multi-network support?

3. What is the optimal business model?

• How is service sold? Where? On device?

4. What will the user experience be like?

• Activations, service provisioning…

5. How will remote devices be supported?• Diagnostics? Visibility into network, app performance…

6. How will costs be controlled?

• Bandwidth consumption, overage controls…

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Great Resources

• Network Operator’s solution engineering / certification

teams

• If you represent a good sales opportunity…

• Module (modem) vendor• Make sure you use a pre-certified model if deploying in North

America

• Coming soon…AT&T M2M Developer program

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THANK YOU

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Prepared for Maribel Lopez by Mark Self

October 20 th , 2009

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Business Priorities

2009 2008 2007 2006 2005

Improving business processes 1 1 1 1 2

Reducing enterprise costs 2 5 2 2 7

Improving enterprise workforce effectiveness 3 6 4 * 6

Attracting and retaining new customers 4 2 3 3 3

Increasing the use of information/analytics 5 8 7 6 8

Creating new products or services (innovation) 6 3 10 9 1

Targeting customers and markets more effectively 7 9 * * 9Managing change initiatives 8 12 * * 12

Expanding current customer relationships 9 7 * * 11

Expanding into new markets or geographies 10 4 9 * 4

Consolidating business operations 11 13 14 * 15Supporting regulation, reporting and compliance 12 14 13 * 16

Creating new sources of competitive advantage 13 11 8 * 5* Item was not included this year

Ranking Business Priorities Selected By CIOs as

one of Their Top Five Priorities in 2009

CIO priorities shifted substantially in 2009…cost cuts and improved processes ramped upand innovation and new business’ focus faded.

CIO Priorities – 2005 - 2009

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2%5%

22%

44%

27%

4%6%

10%

43%

37%

2007 2009

StronglyDisagree

SomewhatDisagree

Neutral SomewhatAgree

StronglyAgree

Q: “Mobile technologies are more important to my organizationtoday than they were last year.”

Over 8 in 10 surveyed mobility decision-makers stated that mobility is moreimportant today than it was last year; 10% more “strongly agree” than previously.

Enterprise Mobility Attitudes

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Q&A

Macario NamieSr. Director of Products

Jasper [email protected]

Mark Self

VP, Worldwide Industry Solutions Group

[email protected]

Maribel LopezPrincipal Analyst and FounderLopez Research LLCPH: +1 (617) 872-8631

Twitter @MaribelLopezSk/IM: Mardelibreblog.lopezresearch.com

Pankaj [email protected]

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Documents

Mobility 1