MODULE 2

TYPES OF INNOVATION

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CONTENT

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The definition of innovation is:

The creation of new or improved knowledge with potential on implementation to business, with positive impact and market acceptance.

Keywords:new/improved knowledge, implementation to business.

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1. What can lead to innovation

Think ...simple

Think ...simple

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1. What can lead to innovation

1. What “is” innovation

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1. Types of innovation

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The“WHEEL” or “RING” of innovation

1. Types of innovation

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This is a traditional coffee shops

2. Think innovative –exercise

Imagine now a “Cybercafe“, based on ICT progress.

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Damascus - Siria Wien- Austria

Internet café

Cybercafe, based on ICT progress

LapcoffeeWi-Finetwork

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3. Types of innovation

Details of each 6 types of business innovation

… involves a wide spectrum of original concepts, including development ofdevelopment of: - new ways of doing business, - new business models, - business application of technology and communications, - new management techniques, environmental efficiency, - new forms of stakeholder participation, telecommunication, transport and finance.

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The innovation rests not only in the technology, but in the business model itself.

Business innovation has 4 stages of implementation.

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Stages of business innovation

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4

... is the implementation of a new organisational method in

the firm’s business practices, workplace organisation or

external relations.

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Strategy innovation is about creating customer customer valuevalue in order to meet newly emerging newly emerging customer needscustomer needs, add additional value and create new markets and new customer groups.

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Example: Blue Ocean Strategy 

• Why strategy innovation?

You should respond by

adopting a new approach to

strategy, one that combines:

… speed, openness, flexibility, forward-focused

thinking.

speed, openness, flexibility, forward-focused

thinking.

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In China, some doctors are paid monthly

when their patients are healthy. If you are

sick, it‘s their fault, so you don‘t have to pay

that month. It‘s their goal to get you healthy

and keep you healthy so they can get paid.

Doctor s aren’t paid Doctors are paid

Doctors are paid

Strategy innovation example

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Toilet paper - example

A product innovation is the introduction of a good or a service that is new or significantly improved with respect to its characteristics or intended uses.

http://www.davison.com/creators/category/product-innovation/

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Types ofproduct innovation

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Having 3 minutesHaving 3 minutesto write an idea to improve to write an idea to improve

this product :this product :

Having 3 minutesHaving 3 minutesto write an idea to improve to write an idea to improve

this product :this product :

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Possible solution:

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“The implementation of a new or significantly improved speed production or delivery method”. Significant changes in techniques, equipment and/or software are involved.

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3D View interface

1913Cars were built individually by hand

Car mass production

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Principles:• interchangeable parts;• continuous flow;• division of labor;• wasted effort.

Benefits:• productivity;•wage growth (from 2.5 $/h to 5.0 $/h);•raise of company profit (from $30 ml. in 1914 to $60 ml. in 1916);•attraction of best mechanics.

New verb: “to Fordize”(to standardize in the interests of efficiency and mass production)

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Technology innovation: implemented technologically new products and processes and significant technological improvements in products and processes.

Explosive technology

Implosive technology

Technology innovation

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3D Hologram projection

Discussion

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This is marketing or technology innovation ?

4. Innovation connections

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The attitude to look beyond the current reality and

become something we are not yet.

There is no motivation without future vision, and

without motivation there is no possibility to innovate, to

undertake, to assume new risks.

Having a future vision allows venturing to exercise our

creative thought.

“Creative personality is made, not born”http://es.fpdgi.org/upload/projecte/aprender-a-emprenderesp.pdf

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Attitude and future vision

Thank you!Thank you!

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