Multi -service mobility agency for three industrial parks ... · • Study the mobility of certain industrial parks of the city. ... • Guarantee of availability of another car in

InfomobilityInfomobility andand Flexible Transport Flexible Transport ServicesServices, ,

FirenzeFirenze 2525--26 May, 200626 May, 2006

Programme Programme InterregInterreg III B MEDOCC Axe 3 Measure 4III B MEDOCC Axe 3 Measure 4

AGATA ProjectAGATA Project

MultiMulti--services agency based on telecommunication centres services agency based on telecommunication centres

for the integrated management of mobility and of for the integrated management of mobility and of

accessibility to transport servicesaccessibility to transport services

MultiMulti--serviceservice mobilitymobility agencyagency

forfor threethree industrial industrial parksparks ofof

TerrassaTerrassa



PROJECT AGATA IN TERRASSA

1. Terrassa characteristics

2. Objectives and main actions

3. The on-line agency

4. New services: bus shuttle and carpooling

5. Communication campaign

6. Private sector collaboration

7. Pilot

8. Results




1.Terrassa characteristics






7. Pilot

8. Results



TERRITORIAL CONTEXT



TERRASA AND ITS CIRCULATION MODEL



MOBILITY OF TERRASSA (2005)

Population

Number of vehicles

On active resident population

Located work sites

Self-restrained labour

Trips generated

Motorization index

Modal split

On foot or by bike

In private vehicle

In public transport

200.000

105.000

78.000

68.000

65%

475.000 trips/day

0,58 veh/inh

39.8 %

48.0 %

12.2 %





2.Objectives and main actions





7. Pilot

8. Results



MAIN OBJECTIVES

• To define and create and internet portal that integrates all mobility systems

• Promote the use new technologies as a communication and information tool

• Study the mobility of certain industrial parks of the city



PROJECT SCOPE

ColomColom IIII

Santa Santa MargaridaMargarida Can Can ParelladaParellada



CHARACTERISITCS OF THE INDUSTRIAL PARKS

• Located at the southern part of the city of Terrassa

• Surface = 6 Km2 (2 km wide and 3 km long)

• 6.700 workers (25% women)

• 602 companies



PREVIOUS STUDYSurvey to workers of the Industrial Parks of the Terrassa’s Southern Area

Modal split:

Motorcycle

4%

Private car

77%

On foot

5%Bicycle

2%

Carpooling

8%

Public

transport

4%On foot

Bicycle

Public transport

Carpooling

Private car

Motorcycle



THE NATURE OF THE PROBLEM

• One of the main goals of the Terrassa City Council is to improve the

mobility of the industrial parks areas. In general these areas are

characterized by having a low cover of public transport supply. The target

group in the pilot application of this project are the people who work in the main

enterprises of Can Parellada, Colom II and Santa Margarida industrials parks

located in the South-East of Terrassa.

• The accessibility to industrial areas by urban and interurban public transport is

very poor, and particularly in Can Parellada. This situation causes an increase

in using the private car to access these areas.

• So the flexible mobility service proposed manages efficiently the use of

private cars encouraging the reduction of cars by means of increasing the

occupation rate per car. In all cases that service is a complement of the

existing urban and interurban public transport supply.



MAIN ACTIONS

• To increase transport offer

• To improve the accessibility of some population’s groups who do not

have private vehicle or driver licence such as immigrants, women,

trainees…

• To argue the road safety on displacements.

• To improve worker’s health by stress reduction and less traffic accidents,

reducing sick-leave and work absence.

• To reduce the economical and social costs by:

• Reducing vehicle use

• Reducing traffic accidents during commuter mobility

• Less fuel consumption will help to reduce greenhouse gases

emissions to the atmosphere

• Increasing parking spaces availability






3.The on-line agency




7. Pilot

8. Results



THE ON-LINE AGENCY



THE ON-LINE AGENCY



List of all companies

located at the industrial

parks of Can Parellada,

Colom II & Santa

Margarida

THE ON-LINE AGENCY



THE ON-LINE AGENCY



Page showing the

access map of recommended routes for

freight transportation distribution

THE ON-LINEAGENCY







4.New services: bus shuttle and carpooling



7. Pilot

8. Results



NEW SERVICES: THE SUTTLE BUS

22:33

22:05

21:33

NIGHT

19:00

18:48

18:36

18:2418:1

218:0

017:4

8

17:36

17:2

4

17:1

2

17:0

0

16:48

16:3

6

16:2

4

16:1

2

16:0015:4

815:3

615:2

4

15:1215:0

014:4

814:3

6

14:2414:1

214:0

013:4

8

13:36

13:2

4

13:1

2

13:0

0

AFTERNOON

9:00

8:488:368:248:12

8:007:487:367:24

7:127:006:486:36

6:246:126:005:40

MORNING



NEW SERVICES: CARPOOLING



• All drivers participating in the carpooling Agata pilot will have the

following advantages for free during 6 months:

•• Insurance for the carpooling driversInsurance for the carpooling drivers

•• Guarantee of availability of another car in case of emergency (2Guarantee of availability of another car in case of emergency (24h 4h

maximum)maximum)

The Agreement CITY COUNCIL – LIBERTY SEGUROS was approved and signed on the 30th

of March 2006

NEW SERVICES: CARPOOLING








5.Communication campaign


7. Pilot

8. Results



COMMUNICATION CAMPAIGN• The final material printed was:

• 10.000 leaflets

• 300 posters (A2 papers)

• 20 panels (A2 hard posters which can be hanged on the wall with hooks)

• 100 posters (A3 papers)



The leaflet



The leaflet



The poster (A3) Poster and panel (A2)









6.Private sector collaboration

7. Pilot

8. Results



PRIVATE SECTOR COLLABORATION

From January to May, the City Council celebrated meetings with the largest companies’ managers as well as each company committee.

• These meetings aimed to present the Agata website and the shuttle service and to ask them for their collaboration.

11 companies were visited: 7 accepted to finance the project:

Nifco Products, Nifco Products, ParcParc VallèsVallès, , RieterRieter SaifaSaifa, , LaboratorisLaboratoris MiretMiret, ,

LaboratoriosLaboratorios LabianaLabiana, Checkpoint and Kern , Checkpoint and Kern PharmaPharma• These are the largest companies located in Can Parellada, Colom II

and Santa Margarida, with 1.605 employees. .

Through these meetings, interesting ideas and suggestions arose

concerning further communication possibilities and the incorporation of other

potential companies.



The shuttle’s route has been

planned considering the largest

companies location.



In addition to the meetings with the largest companies’ managers, the contact with the worker’s unions has also been very important and continuous:

CCOO and UGT’s industries’ representatives

They are the real link to the workers since they are workers too.

•The objective of those meetings was the inner communication with the workers by word of mouth to ensure the real promotion of the website, the carpooling service and the shuttle service to current and potential users.

•Furthermore, the suggestions and ideas of the assistants were very useful to prepare and decide the best communication tools and development.




The City Council also talked to the CECOT (Confederació Empresarial

Comarcal de Terrassa) and the Terrassa’s Chamber of Commerce as

they have contact with many medium and small companies and it would

be a useful tool to disseminate the Agata project as well as the new

shuttle service to all workers of the industrial parks.

They agreed to collaborate by sending a letter and a leaflet to all their associates.











7.Pilot

8. Results



PILOT

A demo of theAgata website

AGATA was presented on the 30th of March, the same

day, the PRESS CONFERENCE was done



The main objective of this event was to present the website AGATA and also the shuttle service to the

industrial parks of Can Parellada, Colom II and Santa Margarida.

The press conference was really successful as many journalists as well as people from the industrial parks involved attended to the event.

Moreover, the meeting also served to....

PILOT



...sign the agreements between the different parts of

AGATA project:

• Largest companies of the industrial parks

• Liberty Seguros Agreement

PILOT



Press articles:PILOT



Evaluation of the AGATA Agency: SATISFACTION SURVEY to the users!!

There is a reward for the users who answer the survey:

participating in a raffle of a mp3 device of 1GB.

PILOT



AGATA’sSatisfactionSurvey form

PILOT



The shuttle bus’ and park&ride opening was made on 18th of April 2006, at the FGC’s station of Les Fonts.

THE SHUTTLE’S OPENING

The major of Terrassa, the head of the mobility department of the City Council, and

representatives of the regional government and FGC.



All representatives were invited to make a test ride on the shuttle bus




Local press

article published

after the

inauguration.











7. Pilot

8.Results



• Increase employees’ awareness in relation to the necessity of offering alternative transport systems different from the private car: they even finance part of the shuttle’s shortage!!

• The AGATA project confirmed that Can Parellada, Colom II and Santa Margarita did not have an acceptable transport offer: it was necessary to improve it

• AGATA gathered information about the interests of different stakeholders such as employees, neighbours, temporary jobs, etc.

SHORT-TERM RESULTS



MONITORING

• AGATA WebsiteGender average:

April = 384 consults Women = 60%May = 203 consults Men = 40%

• Bus shuttle passengersSince the service opening on April 18th, the service has reachedthe number of 75 passengers/day. It’s expected that the number of passenger arises to 225 passengers/day until the end of the pilot project.

• Carpoolers registered at the service: 6 people

SHORT-TERM RESULTS



SATISFACTION SURVEY

SHORT-TERM RESULTS

Only 16 people answered the questionnaire, due to this small sample size,

the results are not significant.

The modal split of the people who are answering the questionaire is:

on foot: 10.3%

by bicycle: 7.6%

Public transport: 59.1%

private vehicle: 20.5%

car pooling: 2.5%



USERS’ VIEWS

Website opinion• Easy to use

• Good information

• New transport public combination’s offer

Shuttle opinion

“The bus shuttle’s service is an incredible change. Before this, the journey Barcelona –

Terrassa by RENFE and Bus 7 has a duration of 1 hour 30 minutes. Now, by FGC +

shuttle bus, I arrive to my work centre with only 55 minutes”

“In my opinion, the bus shuttle’s service it’s a great idea, because we could arrive to our

work centres by FGC and bus. And it’s also good for the trainees who are too young to

have drivers license. I hope it will be successful”

SHORT-TERM RESULTS



The Agata website can help women approaching the employment market. At present, only 25% of the total workers of the concerned industrial areas are women. Furthermore, women are often those with less availability of a car.

As this is an important objective of the Agata Agency and the City Council, we have added a system into the website that will allow us seeing if we were successful.

Monument to the worker woman.

Terrassa

LONG-TERM RESULTS



The shuttle bus as a Flexible Transport Service

• According to the definition of FTS, the bus shuttle that is now under operation can not be considered as a really flexible service.Nevertheless, once confirmed the feasibility of the service, theCity Council could consider its transformation into a FTS in order to cover the transport demand of companies located close to the current shuttle bus stops.

• The web portal with carpooling service can be considered a genuine FTS. At this point, the City Council has to develop the institutional supporting structure of the on-line agency i.e. to consolidate the financial scheme for economic sustainability.

LONG-TERM RESULTS



A new study to improve the transport offer in Can Parellada, Colom II and Santa Margarida is currently being developed.

This study will:

• Allow the improvement of the accessibility and security,

• Include proposals for the companies to impulse actions focused in favouring more sustainable transports (parking lots for carpoolers, bicycle parking, etc.).

• Provide an added value to the Agata Agency, making it more useful and informative for a longer time period.

LONG-TERM RESULTS



AGATA will also help defining the figure and role of a MOBILITY MANAGER.

This figure should:

• Be in charge of the control of the Agency, expand it towards all the

industrial parks of Terrassa or even, for a larger area, and maintain it

• Work on the integral improvement of the mobility conditions in the

three industrial parks currently under study,

• Be financed by the industrial park companies (as it is defined in the

“Catalonian Mobility Law”),

At present and during the pilot phase, the City Council is doing this work but we are working to see how this could be managed in the near future.

*as we don’t have any experience on the Mobility Manager issue, we would be

grateful if anyone of you could give us some advice.

LONG-TERM RESULTS



THANKS FOR YOUR ATTENTION

Susi López

Servei d’Acció en Mobilitatwww.terrassa.org

[email protected]

Documents

Multi -service mobility agency for three industrial parks ... · • Study the mobility of certain industrial parks of the city. ... • Guarantee of availability of another car in