• Co-design �nancial and payment processing software with architects and dev team• Enforce solid UX principles, map user journeys and lead design studios• Storyboarding, wireframing, prototype and UI design for web and mobile; HTML5, CSS3, JQuery• Working closely with development team to produce digital solutions using latest technologies• Help to build beautiful products and evangelise user-centred product design

E X P E R I E N C E

A B O U T M E

Old Mutual (Immersion UX on-site team): May 2017 – October 2017

Senior UI/UX Designer

L A R S L I E D B E R GS E N I O R U X / U I D E S I G N E R

E - M A I L

lars11liedberg@gmail.com

P H O N E

+27 82 332 0900

C I T Y

Cape Town, South Africa

F R I E N D S O F D E S I G N

HTML5 / CSS3 & Responsive Design courseCompleted 2013

E D U C A T I O N

S K I L L S

S K Y P E

lars.liedberg

be.net/irukandjiMY WEBSITE

/in/larsliedbergMY LINKEDIN

U N I V E R S I T Y O F P R E T O R I A

BA Fine Arts (Information Design)Graduated 2001

P R E T O R I A B O Y S H I G H S C H O O L

Matriculated with exemption1994

Photoshop

After Effects

Storyboarding

HTML CSS JQuery + JS

Balsamiq Invision

Premiere Pro Flash

Illustrator Sketch

• Lead UX workshops, incl. user journeys, personas; lead design studios with dev team• Prototyping and UI design for web and mobile• Mobile-�rst design using latest technologies: HTML5, CSS3, some JQuery• Development and �nalisation of of Connect brand identity & user experience• Enforce solid design principles and evangelise user-centred product design

DStv Digital Media: Oct 2014 – June 2016

Lead Designer

• Lead designer on various projects, helping Head of Design to manage the design team• Brands: News24, Fin24, and all the Media24 digital channels• Designing UI based on solid UX principles• Scrum master tasks + process planning; mentoring junior designers• Working closely with development team to produce digital solutions using latest technologies

24.com: Nov 2013 – Sept 2014

Senior Digital Designer

• Solid design principles, user-centred design, UX and UI design • Visual communication and information design • Graphic design & print; illustration & storyboarding • Implementation of dev methodologies (eg. Agile and SCRUM) • Web, multimedia & interactive CD design, video (editing, post-production, motion graphics) • Conceptualisation and design brief ful�llment; project management & client liaison • Time management, self-starter, highly motivated team player; work well within a dev team or directly with stakeholders

T E C H N O L O G I E S

I am an experienced senior digital & UX designer with over 15 years experience and a tertiary level

quali�cation. My portfolio showcases work from print to mobile and video. I live for UX and design for the

user. I love to solve user problems & create beautiful interfaces that serve to facilitate and delight.

Richard GrahamHead of DesignDStv Digital MediaTel: 011 686 6559

R E F E R E N C E S

Eric de KockHead of Design24.comTel: 021 468 8464

Andrew SolomonHead of Digital PublishingRamsayMediaTel: 021 530 3348

P A S S P O R T SSwedish & South African

L A N G U A G E SEnglish, Afrikaans, Swedish, Spanish (beginner), Xhosa (beginner)

I am currently working on the UX and UI of Sanlam’s digital products. I lead collaborative design workshops for this and other projects, manage the UX and facilitate reviews with project teams.Wireframing & prototypingUX and UI designInformation architecture

Sanlam (Liquorice on-site team): July 2016 – present

Senior UI/UX Designer