New Balance Newsletter Q1 2012

New Balance Q1 2012 Newsletter

WHAT IS AMINIMALISTRUNNER?

NEW SEASONNEW TEAM

NEWPRODUCTS

THE 860V2 VOTEDTHE RUNNERS WORLDMAGAZINE EDITORSCHOICE

2012 Q1 Newsletter 1

PRODUCTS

860 V2 Runners World editors choice award 2

New products 4

What is a Minimalist Runner? Minimus 6

NEW BALANCE & FROM OUR PARTNERS

MFC, new season, new team 9

Our athletes achievements, Zatopec 12

2012 Q1 Newsletter2

“The sequel to the 760

boasts ample stability

for overpronators

and Clydesdales. New

Balance reshaped the

shoe’s outsole to put

the foot in contact with

the ground longer, and

added soft rubber to

improve cushioning.


Despite these

changes, the shoe is

somewhat firm and

rigid, especially in the

forefoot, according to

Shoe Lab tests. Testers

noted the stiff ride and

praised the shoe’s snug

heel, but a few felt the

toebox was too wide.

Recommended as a

“stable shoe for big

trodders.”

Recommended as a Recommended as a

“stable shoe for big

trodders.”


2012 Q1 Newsletter4


LIGHT

Miles are no match for NB’s premier neutral

running shoe! Built for maximum cushioning,

performance fit and flexibility, you can count

on the 1080’s ultimate soft ride and smooth

transition from heel to toe. ABzoRB® FL and

N-ERGY® defy whatever pounding you and

your next marathon can dish out, keeping

you running and feeling great on your feet.

N2 is a new bottom unit cushioning technology. It’s a responsive, durable, sustainable cushioning system in a low profile execution.


LIGHTER

New Balance presents our lightest trainer yet! Engineered

from the ground up, the neutral 890 is a new kind of

lightweight shoe, each part designed with purpose. The

full ground contact outsole is just as compatible with

midfoot and forefoot strikes as it is with a traditional heel

strike. Innovative diamond shapes cut in relief from the

extra-durable REVlite midsole provide as much function

as fashion, and the coordinating diamond motif on the

outsole helps with grip and transition.

LIGHTEST

Minimus is a whole new approach to footwear, inspired

by Good Form Running and designed to be worn with or

without socks. The Minimus Road running shoe is

engineered for use on pavement and other varied running

surfaces. Supremely comfortable and extremely lightweight,

the MR10 is taking the running world by storm.

Revlite midsole provides premium responsiveness and durability at a 30% lighter weight than other foams with comparable performance.

2012 Q1 Newsletter6

7

A new running movement based on

the notion that feet perform best

when they’re free to flex as the

human form intended. Without

man- made cushioning and without

inhibition.

The underlying mechanical theory

is based on the fact that shoes can

sometimes prevent the naked foot

from rolling properly through each

step, or the toes from powerfully

propelling the body forward.

There is science that supports this

thinking, yet there are plenty of

skeptics... In fact, the majority of

runners still take issue with forgoing

footwear.

NB Minimus is an industry-leading minimal footwear collection including performance Running, Trail Running and Training products.• Tools for running with better form• Strengthen feet and calves• Increase ground feel and control

What makes them different from traditional shoes?

Stack Height is the total height from

the bottom of the foot to the ground

including outsole, midsole, insert

and additional materials for lasting/

lining. NB Minimus shoes have

approximately half the stack height

of traditional shoes.

Heel to forefoot Drop traditional

shoes have a 12mm drop. All NB

Minimus shoes feature a 4mm drop

or less.

Weight traditional shoes weigh in

at ~12 ounces. All NB Minimus shoes

weigh under 8.2 oz (men’s size 9.5).

Last traditional shoes have a slender

and straight forefoot. NB Minimus

shoes feature a new “natural” last

that is more anatomically correct

with a wider forefoot to allow for

expansion of the forefoot arches.


“Gradually shifting to Good form Running product brings you closer to the ground, strengthens the body, improves efficiency & stability” Jason Agosta, Leading Sports Podiatrist

2012 Q1 Newsletter

Thanks to our revolutionary technology, light just got lighter,

without compromising on performance.

Introducing the

890with

newbalance.com.au

WITH long years of experience based in South Australia, Neil Craig brings knowledge combined with enthusiasm to his new role working alongside senior coach Mark Neeld. Here, he shares his excitement at becoming part of the Melbourne Football Club.

Choosing Melbourne over several options“You’ve got to make a decision, and my decision to come to the Melbourne Football Club was based on what Mark’s trying to develop here, and the vision that he has of the coaching structure, and developing this into an absolute high performance winning environment, underpinned by a really high degree of integrity with the way you go about your business.”

“That’s certainly been handed down from the CEO and the board of this football club - high performance, with high integrity, which suits me to an absolute ‘t’.”

Nervous moving to Melbourne?“Absolutely [I was nervous]. It’s not just a decision about me.”“It’s a family decision and I’m no di�erent to anybodyelse. I’ve lived in Adelaide for 32 years and I’ve been in the same house in Adelaide for 32 years and I’ve had to go and look at new houses.“I’ve moved my family over here - all of those things that take you out of your comfort zone, and that’s good for me. It’s always important to be out of your comfort zone - even as a 55 year-old.

“I don’t get anxious, but you’re out of your comfort zone and you want to do things really well for your family and make sure that they’re comfortable and enjoy the city.

“That’s where the Melbourne Football Club has been fantastic. They’ve been welcoming, and helped us find a place to live. “The members need to understand that while they’ve been deprived of onfield success - and that’s what we’re here for - they should feel very proud of what their football club is starting to try and do now, and they way they are trying to treat people. We’ll make some errors, but we have to remember high performance with high integrity is a good mantra for this football club.”

92012 Q1 Newsletter

2012 Q1 Newsletter10

Defining your new role“I know the other thing that the club’s really keen on, and I certainly applaud it, is to be very innovative and to try and make the Melbourne Football Club, where possible, the first to do new things, to be ahead of the pack. If you put those three areas together, it’s a pretty exciting job.”

“There’s another aspect - I love the history of the Melbourne Football Club - members and supporters

of the Melbourne Football Club should be really proud of it - it’s certainly attractive to me as part of my decision to come to this football club.”

What attracted you to Melbourne?“I spent quite a bit of time talking to Cameron Schwab, CEo, and I had a great opportunity to talk to the board of the Melbourne Football Club.”

“Two things struck me from those conversations - the absolute passion that Cameron and the board members have for this football club to improve, and secondly they were up for becoming a high performance environment. That means there are going to be a lot of challenges, and certain confrontations at times - we’ll have to go down that path. For all those reasons, it’s been the right decision for me.

2012 Q1 Internal Newsletter 211

“My career with the SANFL was with a club called Norwood, which is red and blue. Todd Viney spent two years at the Adelaide Football Club, and played a significant role there. I really enjoyed working with Todd - his hardness, his capacity to think, and his preparedness to debate but still work very strongly in a team environment - I know Todd’s got great passion for this football club. I had a little bit to do with Brian Royal - he’s

been in the game for a long period of time, and is highly experienced as a coach, and the Melbourne Football Club is very lucky to have Brian around as well.”

Moving to Melbourne“Adelaide to Melbourne - it’s a country town to a city. And it’s a vibrant city, particularly if you love sport, which I do. We’re based here in the precinct adjacent to the MCG, and just the hive of activity here, with the Tennis Centre, and

the building that’s going on - you’ve got Melbourne Victory, you’ve got Storm - I had an opportunity to meet Craig Bellamy because he was walking past our front door. That doesn’t happen in Adelaide. So, hopefully I can establish another great relationship with Craig, so that I can learn from him as well. I know my family is looking forward to Melbourne, because it’s new, and vibrant, and a big city.”

2012 Q1 Newsletter


Brett just completed his first year as a senior athlete after

placing 8th in the World Juniors 1,500m last year. This is

always a difficult phase but Brett is coping well as shown by

his victory in the 1,500m at the zatopek Classic in December

2011. He has also set personal bests over 800, 1,500m ,

3,000m, 3,000m steeplechase and 5,000m in 2011. He has

his mind set on claiming a 1500m spot in the Australian

olympic team this year.

Brett just completed his first year as a senior athlete after

Brett Robinson – Age 20

THE 860V2 VOTED

THE RUNNERS WORLD

MAGAZINE EDITORS

CHOICE

13

Alex Rowe - Age 19

Matt Gibney - Age 23

Massive talent having run 1.46.28 for 800m this year when he was

still 18. Has had problems with injuries since then as often happens

to developing talent. But with patience and gradual progression

with his training has the ability to become one of the best middle

distance runners in the world. If it comes together for him in 2012 he

could be one of the youngest on the London olympic team but this

boy doesn’t need to be rushed trying to make that happen. The key

is to develop him so that he is strong enough to resist the injuries –

and then watch him fly.

Matt has just returned from studying in the USA where he attended

Villanova University on scholarship. Gibney made a name for himself

there by twice anchoring his Villanova team to victories at the

famous Penn Relays. He is yet to become widely known in Australia

but with a 3.38.34 1,500m personal best he will be one of the prime

contenders for the Australian olympic 1,500m squad.

2012 Q1 Newsletter

one of the most consistent athletes in Australia and a prolific

winner of road races around the country. He has won all the

main road races in Australia including the Sydney City to

Surf but is now focussed on the marathon for the London

olympics. Marty recently improved his marathon by a minute

to place 8th in the Fukuoka marathon in Japan in 2:12.23

– just 23 secs shy of the Australian olympic standard but

well under the IAAF olympic standard of 2:15. Marty will run

the London marathon in April and try to run inside 2:12 to

confirm a place on the Australian team for London.

Had a tremendous 2011 – won the Australian 5k and defended

his Australian 10k title at the zatopek on Saturday night to

ensure he will be selected for 2012 London olympic team

in the 10,000m. However the highlight was setting the

Australian 10,000m record of 27.24 in Stanford in May. He

also had another super run in Melbourne when he chased

down Bernard Lagat over 5,000m to make him the 2nd

fastest Australian at that distance behind Mottram with 13.10.

His focus for 2012 will be the London olympics 10,000m

where he will be chasing a medal.

ne of the most consistent athletes in Australia and a prolific

. He has won all the

Martin Dent - Age 32

Had a tremendous 2011 – won the Australian 5k and defended

atopek on Saturday night to

Ben St Lawrence


2012 Q1 Internal Newsletter 22012 Q1 Internal Newsletter 2

Introducing the

1080newbalance.com.au

Thanks to our revolutionary technology, the 1080V2 premium

neutral cushioning offers a responsive, durable and light performance .

with

2012 Q1 Internal Newsletter1

Emily Brichacek - Age 21

Kaila McKnight

Emily showed herself to among the most talented young female

runners in the world with a 11th place finish at the World Cross

Country Junior race 2 years ago. Since then Emily has had to battle

several injuries but in 2011 finally started to put consistent results on

the board. Emily won the national cross country for the first time

and won the Australian 10,000m title at the zatopek Classic in a

personal best of 33.02. If she continues to improve Emily will have

a real shot at an olympic berth this year. She is incredibly tough –

in october this year she won the Burnie 10k road race after being

knocked over by a motorcycle during the race.

Has improved enormously in the last 2 years. Represented Australia at

the World Cross Country and at the World Athletics Championships.

Made the semi-final in the World Championships 1,500m in Daegu

and with the olympic qualifying standard already achieved she will be

aiming to get to the final in London in the 1,500m. Kaila is also going

to attempt to qualify for the 5,000m in London. Has the ability to

become an Australian record holder in 2012.


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New Balance Newsletter Q1 2012