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New Paradigm of
Regional E-commerce Order Fulfilment Centre –
Where and How?
Alaina Shum General Manager, Aviation Logistics
Airport Authority Hong Kong
Cross-border E-commerce is continuing to Grow, particularly in Asia-Pacific
502
918
67176
2014 2020
51
1345
2014 2020
15 526
2014 2020
558
1,525
71
476
2014 2020
93
43
13% 19%
25%48%
33%60% 12%
31%
2014 2014
2014 2014
2020 2020
61
6
53
2014 2020
140
10%
37%
2014 2020 2020 2020
North America Western Europe Mid-Eastern Europe
Latin America Middle East & Africa Asia-Pacific
Global Cross-border B2C E-commerce transaction value (US$ billion)B2C E-commerce B2C Cross-border E-commerce
Source: “Cross-border E-commerce B2C Growth and Its Impact”, Accenture Analysis, 2018 1
402
674
73216
2014 2020
18%32%
2014 2020
Cross-border E-commerce has boosted volume of parcels in the past decade but the Recent Trend …
2
40
60
80
100
120
140
160
180
200
220
240
260
280
300
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Index (year 2006=100)
HKIA general cargo, express cargo and airmail growth (2006-2017)
Source: Airport Authority HK (Jul-Sep 2018 are provisional statistics)
Airmail
Express Cargo
General Cargo
CAGR 2006-2017
2018 (Jan – Sep)
YOY%
+2%
+6%
+10%
-3%
-6%
+4%
Sino-US trade war
Increase in UPU terminal dues for
China outbound mail
E-tailers tapping into logistics
market
Complicated consumer needs
Market Dynamics affecting Cross-border E-commerce Delivery
Efficiency Competition
and More
CostShipment Flow
3
Integrators’ partnership
Photo source: Clarabridge; Nigeria Political Economist; UPU; Recode; The STAT Trade Times
Cross-border E-commerce Delivery Model
HK Regional Order Fulfilment Centre
4
Hong KongCustomer
Small Parcel
Air Freight
Direct Ship by Express Delivery
Hub Ship by Air Freight-and-Express Delivery
TaiwanCustomer
Hong KongCustomer
Small Parcel
Small Parcel
Icon source: Freepik; Vignesh Oviyan from www.flaticon.com; shutterstock; Vectorstock; Freeimage;
Alibaba’s World-class Digital Logistics Center at HKIA
• Joint venture led by Cainiao Network, Alibaba’s logistics arm
Target Completion: Mid-2023
5Source: Airport Authority HK
• US$ 1.53 billion investment
• Supports SMEs in global cross-border e-commerce
• GFA of 380,000m², HK’s 3rd largest warehouse
• Adopts state-of-the-art technologies for sorting and order fulfillment centers, handling tens of millions of parcels every year
• An incremental cargo volume of 1.7 million tonnes per annum when in full capacity
Why HKIA?
Excellent Connectivity World’s Freest Economy Efficiency and High Standard
• 1,100+ Daily flights
• 120+ Airlines
• 220+ Destinations
• 5 hrs reaching half of world’s population
• Proximity to PRD via HZMB
• Free port• Well-established legal, financial,
banking and insurance system
• 24 hrs Customs clearance
• Accept cargo up to 3 hrs before departure
• IATA CEIV Pharma Partner Airport
• All 3 cargo terminals are
GDP and TAPA Class A certified
Alibaba’s Target Delivery time:
24 hrs within China
72 hrs around the World
6Source: Airport Authority HK
1 3 5
Expansion of Cargo and Mail Facilities at HKIA
DHL Central Asia Hub Expansion Redevelopment of Air Mail Center
Photo source: Meinhardt Group 7
Establishing E-commerce Regional Order Fulfillment Centre
WHERE?
HOW?
8Icon source: Freepik from www.flaticon.com
Thank You