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1 Boweman Drive |Beaverton, Oregon 97005 Contact: Richard Todd Public Relations Specialist (800) 806- 6453 [email protected] BACKGROUNDER Nike History: In 1964, Nike was founded as Blue Ribbons Sports and initially operated as a distributor for the Japanese shoemaker, Onitsuka Tiger. In 1971, it officially became Nike Inc. The company was created by Bill Bowerman and Phil Knight. The name Nike comes from the Greek goodness of victory Nike’s fist employee, Jeff Johnson came up with the name. Nike’s first shoes were created inside a waffle iron. Bowerman’s idea for this unique way of making shoes came in 1971 when him and his wife were making waffles for breakfast. This sparked an idea for a grooved pattern on the sole of trainers to help athletes grip running tracks. It became known as the, “Nike Waffle Trainer” which became very popular. Nike Today Today, Nike has grown into one of the elite sports brands in the word. Currently Nike’s largest is not in the United States, but on London’s Oxford Street. To build the entire store, it costs 10.5 million dollars The store was built by using the theme of a town square, and the store spans three levels which and roughly 42,000 feet. The relatively brand started with an 1000 dollar investment and is now worth more than 10 billion dollars. Nike’s Difference Nike’s success has stemmed off staying synonymous wi th pop culture throughout the decades of their existence. Nike’s customers have their choice of many different clothing and shoe products such as sporting jackets, polo shirts, t-shirts, running sneakers, casual sneakers and much more. Apparel and Accessories Nike also has a variety of different basketball sneakers that includes the Hyperdunks which are known for their light material to give basketball players light feet while running, the Air Visi’s and the Prime Hypes. (more)

Nike Backgrounder PR Writing

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Page 1: Nike Backgrounder PR Writing

1 Boweman Drive |Beaverton, Oregon 97005

Contact: Richard Todd

Public Relations Specialist (800) 806- 6453

[email protected]

BACKGROUNDER

Nike History:

In 1964, Nike was founded as Blue Ribbons Sports and initially operated as a distributor for the Japanese shoemaker, Onitsuka Tiger. In 1971, it officially became Nike Inc. The company was created by Bill Bowerman and Phil Knight. The name Nike comes from the Greek goodness of

victory Nike’s fist employee, Jeff Johnson came up with the name.

Nike’s first shoes were created inside a waffle iron. Bowerman’s idea for this unique way of making shoes came in 1971 when him and his wife were making waffles for breakfast. This sparked an idea for a grooved pattern on the sole of trainers to help athletes grip running tracks.

It became known as the, “Nike Waffle Trainer” which became very popular.

Nike Today

Today, Nike has grown into one of the elite sports brands in the word. Currently Nike’s largest is not in the United States, but on London’s Oxford Street. To build the entire store, it costs 10.5

million dollars The store was built by using the theme of a town square, and the store spans three levels which and roughly 42,000 feet. The relatively brand started with an 1000 dollar

investment and is now worth more than 10 billion dollars. Nike’s Difference

Nike’s success has stemmed off staying synonymous with pop culture throughout the decades of their existence. Nike’s customers have their choice of many different clothing and shoe products such as sporting jackets, polo shirts, t-shirts, running sneakers, casual sneakers and much more.

Apparel and Accessories

Nike also has a variety of different basketball sneakers that includes the Hyperdunks which are known for their light material to give basketball players light feet while running, the Air Visi’s and the Prime Hypes.

(more)

Page 2: Nike Backgrounder PR Writing

Nike Backgrounder 2

These shoes are popular on the market for both adults and young athletes, so get out there and

find a pair of Nike shoes that suit your needs!

Athletes linked with Nike:

Only the best athletes team up with Nike and a variety of different athletes are currently with Nike. Some of these current Nike athletes include Lebron James, Carmelo Anthony, Derek Jeter,

Chris Paul and Christiano Ronaldo.

Gift Cards

You can purchase physical and digital gift cards online and can check your Nike gift card balance online for free.

Nike’s Future

Nikes strives to be the best sports-wear company by solving what satisfies our customer’s needs that they couldn’t get somewhere else. Nike continues to grow and looking to always stay on top by satisfying all the needs of the customers.