Moderator Deana Itow Paciolan Presenters Jim Hanauer University
of Mississippi Anne Shires & Erica de Leon University of Texas
Performing Arts Carmie McDonald Fox Theatre Brooke Todare Pursuant
Sports
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#PACnet15 Jim Hanauer University of Mississippi
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#PACnet15 Ole Miss Athletics Foundation Previously the UMAA
Foundation, rebranded 2013 Recent Growth and Success Cash up from
17 million in 2011 to over $30 million projected this year Members
up from 6,648 to over 9,500 this year with goal of 10,000+ next
year Success in capital campaign raising $130 of $150 million goal,
anticipated over $175.5 million in new projects over next 3 years
Online Giving Roughly 35% of donors donate online, up from 20% 3
years ago New member acquisition almost 65% through online Ole Miss
Athletics Foundation 4
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#PACnet15 Renewals Upsell Pledge Reminders and Invoices Quick
Donate GivingFuel.com Paciolans new Quick Donate Crowdfunding/
ScaleFunder Social Media Uses 5 Online Giving at Ole Miss
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#PACnet15 Allow one-stop shopping for tickets and donations
Same deadline as Season Football Tickets 4/30 Link donation in
through season ticket purchase & e-mails Pre-pledging donations
with new annual donations Deep link them to the pledge page Make a
donation 6 Renewals
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#PACnet15 Non Donors New Orders Single game tickets Any eVenue
purchase you have the opportunity to upsell either a membership or
small donation Auto-Add to cart 7 Upsell
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#PACnet15 Monthly Invoicing Pledge Reminders Account Overview
End of Year Giving 8 Pledge Reminders and Invoice
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#PACnet15 One of the most overlooked processes is not being
clear enough with direction Post step-by-step instructions on how
to donate Easy to us, not easy for them 9 Instructions
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#PACnet15 RebelGiving.com Quick Donations No Sign-in Required
Complete on one single screen Simple Paciolan Quick Donate Coming
Soon! Sign in as guest Single Page/Multiple Drives 10 Quick
Donate
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#PACnet15 Crowdfunding Target Younger Generation Developed with
the idea of Kickstarter Perks Donor Wall Social Phenomenon Linked
in to social media Huge Success $225,000 in 24 hours Over 600 new
names/donors 11 Crowdfunding and Scalefunder
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#PACnet15 Social Media Primarily Twitter Secondary Facebook URL
GiveToAthletics.com RebelGiving.com Departmental Tweets Branded
Hashtags #ForwardTogether Opportunistic Quick Donate 12 Social
Media
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#PACnet15 Keys to Success Personalize Name Account # Simplify
Instructions Less pages the better Verbiage & Easy Live Chat
Proactive vs. Re-active You can beat anyone! Be Ready to
capitalize! 13 Google Docs are Awesome
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#PACnet15 Anne Shires & Erica de Leon Texas Performing
Arts
#PACnet15 Save the Fox! 23 The Challenge 1974 threatened with
demolition rise of suburbia Atlanta community pulled together to
save the Fox! This caused perception that the Fox no longer needed
any support
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#PACnet15 Carmie McDonald The Fox Theatre
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#PACnet15 25 The Challenge Top Stop of the Decade Venues Today
Magazine The Best Big Rooms in America Rolling Stone Magazine 2011
Outstanding Historic Theatre of the Year Award League of Historic
American Theatres The #1 Non-residency Venue Worldwide for the
Decade Billboard Magazine Since Weve Been Saved
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#PACnet15 What did we do? Launched a campaign celebrating
success Strategy was to ask the community to join in the success
26
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#PACnet15 Make it easy to give online 27 Friend of the Fox
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#PACnet15 New and Renewed Memberships - $50K in new Memberships
Implemented Online Donations Enhanced Media Visibility and Presence
Number of Event Attendees Relationship Cultivation/Affinity
Building 28 Measuring Success Are We There Yet?
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#PACnet15 Brooke Todare Pursuant Sports
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#PACnet15 ome = rv(of + i) (f + a) ome = online marketing
effectiveness rv = relevance to the constituent of = offer value i
= incentive to take action f = friction elements of the process a =
anxiety elements of the process Copyright 2011 MECLABS (adapted)
Online Optimization Methodology 30
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#PACnet15 Case Study: Alabama Campaign 31
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#PACnet15 Partnering with Pursuant was a major component of the
strategic plan that not only enabled us to reach out to an
important donor segment interested specifically in supporting
womens athletics, but to raise awareness and generate philanthropic
support for years to come.-University of Oregon Athletics The
University of Oregon womens athletic programs had achieved
extraordinary success both on and off the field in the last 10 yrs.
However, like many other athletic programs, a majority of their
budget is generated through transaction-based revenue associated
with ticket premiums. They set a goal to become the best
comprehensive womens athletic program in the country. They
recognized the need to be intentional in their efforts to
specifically raise support for their female athletic programs.
Pursuant addressed this opportunity by launching a comprehensive
initiative aimed at increasing funds and support for womens
athletics. Pursuant worked alongside Oregon Athletics to develop
and launch a fundraising program for womens athletics, Women in
Flight. The Women in Flight campaign was based on a comprehensive
approach to drive donations through two fundamental methods: a
campaign kickoff event followed by a comprehensive digital
campaign. 6 months of strategic planning 1 launch event 6-week
online campaign 205 donors $210,000 in philanthropic revenue
ENGAGEMENTSOLUTION Case Study: Oregon CHALLENGE
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#PACnet15 Case Study: Oregon 33
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#PACnet15 Please complete either the session evaluation form on
your chair or online at http://pacnet.paciolan.com/schedule.
Questions