Passion and Profits Go Hand and Paw!

Passion and ProfitsGo Hand and Paw!

Central Bark® has franchise opportunities in your area.

DOGGY DAY CARE SALON & SPA SLEEPOVERS MARKET TRAINING

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. Minnesota File No. 4791. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

Barkley Ventures, Inc PO Box 14217, West Allis, WI 53214 | p 866.799.2275 | f 866.398.1349 | centralbarkusa.com

Welcome to Central Bark.

Jackie Jordan and Chris Gaba, founders of Central Bark franchise system, would like to congratulate you on taking the first step toward making your dream of being a business owner and operator a reality. As the corner stone of our operations and business model, our simple day per week client commitment is the result of our unparalleled experience managing dogs in a social setting. Since 1997 and with over two million total dog visits to our system, we have learned more about dogs, dog socialization and dog behavior than any other company in the industry. It is that experience and expertise that sets us apart as the leader of the pack.

We know that maintaining consistency and continuity of care creates not only a home away from home for the dogs in our care, but the safest possible social environment. To us any other way is a risk that we are not willing to take with a dog. For us the “dog” is really the bottom-line and not just a tag line. From the business side, it is about consistent and predictable cash flow and revenue, rather than the spikes and valleys of a traditional kennel operation. And, as a smart business person, who wouldn’t want that!

Central Bark maintains multiple streams of revenue. From grooming to training and retail, business is not limited to only day care and sleepovers. As a one-stop-shop, we are a destination location for anything that a dog owner desires, all under one roof.

So, how did it all get started...where are we today...where are we going in the future...and how might Central Bark be the perfect franchise opportunity for you? We invite you to continue your investigation and due diligence into Central Bark and to see what makes us the leader of the pack in the Doggy Day Care Industry and a franchise that you can be proud to join and be a part of.

— Jackie and Chris


In 1997, Jackie Jordan opened the first Central Bark. Years ahead of its time, when the idea of a “day care for dogs” was still consistently met with skepticism, snickering and head-shaking, Jackie set out to give parents a place their “4-legged children” could play, socialize and, most importantly, be safe and happy.

While for some, dogs were still merely pets relegated to leash time in the backyard and scraps from the dinner table, Jackie knew that, for many people, dogs were moving from the back porch into the house – as members of the family.

She also recognized that dog parents were struggling with caring for their “family members”. Our lives continued to become busier and busier. Dual incomes were the norm. Second jobs were common place. And extended commutes were the rule rather than the exception. Doggy Day Care was created for those families and their dogs.

Seven years later, with three successful locations and aspirations of franchising the concept, Jackie received a phone call from Chris Gaba, also a successful doggy day care owner in Ft. Lauderdale, FL. Having read about Jackie in a feature article in Newsweek Magazine, Chris suspected she may be the kindred spirit he had been hoping to partner with for years. As it turns out, she was!

Jackie Jordan, Chili, Frank and Beans

Chris Gaba, Taz and Sophie

About Central Bark:The Beginning

The FranchiseCombining their years of collective expertise, Jackie and Chris created a completely original, cutting-edge doggy day care concept by pulling from the best practices of their respective individual organizations. The result was Barkley Ventures, Inc, the parent company of Central Bark - a day care concept and proven business model that not only began to immediately redefine the concept of doggy day care, but gave new franchise owners a platform for measurable, duplicable results.

For the next several years, with customers and employees clamoring to run their own Central Bark, Jackie and Chris grew the franchise organically, with little to no advertising.

Then, in 2007, after having successfully proven the concept over 20 times in different locations, Central Bark has set its sights on national expansion. Today, armed

with an unparalleled level of experience in doggy day care, we’ve become the first and largest franchise concept.

Where are we looking to expand?We’re looking to expand strategically wherever we find the right people to own a Central Bark franchise. We’re looking for business savvy prospective owners who share our values and our work ethic, and most importantly, our love for dogs.

All Central Bark franchise owners have two common character traits; sharp business acumen and a true love for dogs. Central Bark offers budding “intra-preneurs” the rare chance to build their own business while following their passion for dogs, a passion that makes every day, even those hectic start-up days, an enjoyable and satisfying one.

States we currently have locations

States we want to grow into

Possible future expansion

About Central Bark:The Franchise

WA

OR

CA

NX

ID

MT

WY

UT

AZ

CO

NM

TX

AK

HI

OK

KS

NE

SD

ND

MN

IA

MO

AR

LA

MSAL

TN

KY

IL

WIMI

INOH

PA

WVVA

NC

SC

GA

FL

NY

VT

NH

MACT

RI

MJDEMD

ME


Teresa Baker Director of Operations

Jackie Jordan Co-Founder

Chris Gaba Co-Founder

Lisa Finke Director of Administration

Karen Landwehr Marketing Coordinator

Steve Antonson Creative Brand Manager

Chris Simnick Franchise Sales

Athena Engstrom Safety & Operations Advisor

Meet your Support team!


$45K Franchise Fee


Start up training through Central Bark University Every franchisee attends Central Bark’s two-week, hands-on and comprehensive training that covers every aspect of owning and operating a Central Bark.

2 weeks of onsite trainingThe capstone to your start-up training is two weeks of onsite field training in your new location where you’ll gain real world experience in final preparations for your successful grand opening!

1 day per week commitmentThis simple 1 day per week commitment is the corner stone of our operations and business model and the result of our many years of experience managing dogs in a social setting. With over a million total dog visits under our belt, we have learned more about dogs, dog socialization and dog behavior than any other company in the industry. It is that experience and expertise that sets us apart from the pack.

BarkStart™From area location to zoning approval, this one-of-a-kind Pre-Training coaching program holds your hand through every detail of your new business start-up.

BarkSource™Fast Track Opening and Build-out is a one-stop-shop designed to take months off the opening process.

Bark Your Territory™A simple, fast and convenient process that provides the full compliment of your interior and exterior signage. Again, you are freed up to focus on the really important things, like building your business!

Barkware Software™This is the industry’s only Doggy Day Care Management software. This software mirrors our operation and manages the POS, record keeping, documentation, history, daily communications, financials, reporting…everything that will make your day a breeze.

Doggy Socialization Management Matrix™Fondly referred to as the “Matrix”, this proprietary tool helps you manage your two legged charges, so they can focus on our four legged customers! This Human Resource module will support you in training, managing and retaining your hourly employees in a way that empowers them.

Barkley’s Tailend Site™We have created this versatile back-end communications tool for our Franchisees as a vehicle for them to stay connected as a system. It allows franchisees to collaborate, share ideas and work together toward our common goal of providing Central Bark services to the 75 million dogs in America.

“The Central Bark Franchise allowed me to take my love and passion for dogs and dream of owning my own business and make it into a reality.”

- Erin Donner, Owner, Central Bark Wauwatosa, WI and Westside, WI


BITES™Barkley’s Information Technology & Electronic Media Support takes the “bite” out of everything having to do with your computer system, website or Information Technology! With one call you gain access to a team of technology experts supporting and guiding you through any computer challenge.

Central Bark University™Central Bark maintains a commitment to continuing education, training and development through our Central Bark University. Through CBU we are constantly learning and developing training tools for our franchisees, both our two-legged and four-legged customers and the communities that support us.

Forever Home™ Foster Dog ProgramOur stores all work with local dog shelters and rescue organizations to foster dogs in-house at our facilities. The idea is to create a positive environment for a foster dog that will prepare the dog for it’s “Forever Home”.

Marketing AssistanceWith the support and guidance from our Central Bark marketing team, our franchisees are trained in Central Bark’s proprietary marketing method and are given access to our proven industry-leading marketing tools and collateral.

Distinctive Image and Interior DesignFun and functional, our interiors combine the best of our tradition with a happy, vibrant theme reflecting the spirit of our model. Franchisees are able to incorporate into the facility their personal style and personality while staying within the parameters of a standardized Central Bark theme.

You’ll also receive...• Operations and Marketing Manuals• Name, Trademarks, Logos• Employee Interviewing/Hiring Module• Quality Controls• Designated Territory• All necessary operational documents

As members of the Central Bark Franchise Network, all of our franchisees receive...

On-going SupportOur Support Team is available to our franchisees with direct access to experts in every aspect of a Central Bark franchise. Whether you’re calling for marketing advice, staffing guidance or help addressing dog issues, our Support Team provides the advice you need when you need it.

Preferred VendorAll of our franchisees enjoy “economies-of-scale” savings. We manage vendor relationships and are able to pass discounts on to you and provide our locations with top-notch distribution channels.

Plus...• Research and development• New product introduction• Administrative backup and support• Company newsletter• Online training seminars• National training conferences

Bottom Line...As a Central Bark Franchisee, you’ll be part of a proven system which has been refined and improved for over 14 years. You’ll be in business for yourself, not by yourself.

“We had the passion to open our own dog day care, but Central Bark helped us figure out what we were missing; what we called the “X Factor.” From conception and to date, Central Bark has been with us providing guidance, support and new innovative ideas to help grow our business.”

- Laura and Kevin Bloss, Owners, Central Bark, Grayslake, IL


As a member of our national marketing Co-op, all of our franchisees receive...

Regional and National BrandingThe power of the collective is never more apparent than it is through our National Marketing Fund. Designed to allow Central Bark franchisees to have access to marketing venues that aren’t typically available to small business owners, our National Marketing Fund is spent entirely on behalf of the franchisees.

Marketing Development and GuidanceAs you master our marketing strategies, you’ll want to develop new and creative ways to reach out to your local market. As you grow your business, you’ll have complete access to our library of flyers and brochures, coupons and direct mail pieces, newspaper and periodical literature and much, much more.

• Radio & TV Spots• Billboards• Public Relations• Yellow Pages• National Accounts Program• Event Sponsorship• Website Marketing• Ad Specialty Items• Sales Scripts & Presentations


Pawsitively considering Central Bark? The next few steps will guide your way...

Step 1 Our franchise development specialist will begin the initial qualification process with you to help both parties determine if there is an initial match.

Step 2 Fill out the Central Bark franchise candidate application online at www.centralbarkfranchise.com/apply.

Step 3 Once qualified, you will receive Central Bark’s Franchise Disclosure Documents for your review. Franchise Screening, Discovery and Due Diligence Process begins.

Step 4 Once the disclosure documents are received, the qualification process will continue and an executive phone interview will be scheduled between you and the principals of Central Bark.

Step 5 Discovery Day! Meet other franchise owners.

Step 6 You’ve made it! Documents are signed. Congratulations!

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. Minnesota File No. 4791. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.



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