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PING PONG PARLOURProject Overview
The Ping Pong Parlour project transforms empty retail units into social ping pong spaces, allowing people to
take part in physical activity in an informal, fun and non-intimidating environment. Parlours provide a
fantastic way to add a leisure activity to people’s shopping experience and have the ability to attract
thousands of visitors per week from all walks of life.
Ping Pong Parlours are usually unstaffed and provide an informal setting for members of the public to enjoy
a social game of table tennis with others.
Ping Pong Parlours: The Facts
• There is an equal split of male and female visitors
• They appeal to a mixture of ages
• Over 75% of visitors are classed as ‘inactive’
• 99% of visitors would return to the Ping Pong Parlour after their visit
What are Ping Pong Parlours?
Ping Pong Parlours are a really simple, easy way to help you meet your goals and targets.
Parlours can allow you to;
• Increase physical activity levels
• Improve people’s physical and mental health
• Change people’s behaviour and attitude towards sport and physical activity
• Target a mass audience
• Target specific under-represented groups
• Develop social connections
• Combat social isolation
How can Ping Pong Parlours Help You?
Benefits to the Centre
For landlords when Table Tennis England
(non-profit) occupy a unit for up to 3 months.
The parlour model means you can then move
it to other vacant units after the 3 months!
Customers love our Ping Pong Parlours and the
free service provided by the centre. Our feedback
shows that Parlours can increase a shopping
centres footfall and customer spend.
Transform empty retail space by adding a fun,
free asset for the whole community to enjoy.
Show off the potential footfall around a retail
space to prospective tenants.
Gain positive PR throughout the local community
by providing something free to the customer. Our
parlours attract local media attention
“The main reason was to have an extra bit of service in the shopping centre,
we’ve had so much positive feedback through social media, through the
website, and it’s good people recognise the extra bit of service, it just adds a bit more value to the shopping centre”. – John Grinnell, Centre Manager
Data accurate as of 16/01/2019
Visitor Feedback
NPS SCORE:
+76
NPS is a measure of
customer loyalty,
measured on a scale
from -100 to +100. A
positive NPS shows
the customers would
recommend the
project, a good NSP is
considered +50 and
+70 is excellent!
4.7 / 5 star reviews
Likeliness of going
shopping in the Centre:
4.4 / 5
Likeliness of buying food
or drink in the Centre:
4.1 / 5
£31Average Likely
Spend
It gives a great deal of pleasure to an amazing
range of people
It was really fun and made my afternoon when I
stumbled across it
Brilliant idea, brilliant use of space in the shopping
centre
It’s a great idea and great for the community
The best fun I’ve had in ages
I love the Parlour, it’s an amazing idea
The best thing the shopping centre has done
It’s a great way to get to socialise, have fun and get
a bit of exercise as well
Media Coverage
Social Media
Ping Pong Parlours are part-funded by Table Tennis England using Sport England funding. There is a one-off
fee for using the Ping Pong Parlour brand within a Centre, which is currently £600. This fee be paid either by
yourselves or the Centre and includes;
• Up to 3 tables
• 20 bats and 72 balls, which must be maintained at the centre’s own cost
• Print ready artwork for interior and exterior of the unit
• Marketing and PR assistance
• Public Liability Insurance for the duration of the project
• Our expertise, advice and support throughout
The costs of printing and installing internal and external artwork will need be to be covered by yourselves or
the Centre. This one-off fee and can be within different units around the centre – however additional signage
may be needed should the Parlour move location.
Costs
Project Process
Unit(s) approved/declined
and feedback given to
Head Office
Confirmation of approval
given to centre along with
next steps
Partner Agreement
signed by centre and
returned to TTE
Tenancy at Will or
Licence signed by TTE if
required by centre
Invoice sent to the centre
for payment of the fee
(if applicable)
Artwork requirements
provided by the centre for
TTE to design
Print ready artwork
provided to centre, for
printing and installation
Tables delivered to
centre, other equipment
arrives via courier
TTE notify local table
tennis leagues about the
Parlour
Ping Pong Parlour opens!
Site visit completed by
member of TTE staff
Centre shows interest in
Ping Pong Parlour project
Partner Agreement must be signed before artwork can
be designed or equipment sent out.
Once agreement is signed, the Parlour can open in as little
as 2-3 weeks, dependent on artwork installation timeframe.
Project Process
Unit(s) approved/declined
and feedback given to
Head Office
Confirmation of approval
given to centre along with
next steps
Partner Agreement
signed by centre and
returned to TTE
Tenancy at Will or
Licence signed by TTE if
required by centre
Invoice sent to the centre
for payment of the fee
(if applicable)
Artwork requirements
provided by the centre for
TTE to design
Print ready artwork
provided to centre, for
printing and installation
Tables delivered to
centre, other equipment
arrives via courier
TTE notify local table
tennis leagues about the
Parlour
Ping Pong Parlour opens!
Site visit completed by
member of TTE staff
Centre shows interest in
Ping Pong Parlour project
Partner Agreement must be signed before artwork can
be designed or equipment sent out.
Once agreement is signed, the Parlour can open in as little
as 2-3 weeks, dependent on artwork installation timeframe.