Plan de Colocacion de Medio.xlsx

7/26/2019 Plan de Colocacion de Medio.xlsx

1/20

Plan de Medios para Television Octubre 2015 / Pasta Dental Glist

Programa HorarioEsta

cin

!ating

"#

are 1 2 $ % 5 & ' ( ) 10 11 12 1$ 1% 15 1& 1' 1( 1) 20

* + " D , M M- * + " D , M M- * + " D , M

Despierta .mrica 0(00am a 1100am 5 0&% 10)$ 1 1 1 1 1 1

no m3s no 0&00am a 0(00am 2 00( 1(' 2 2 2 2 1 2 1 1

El s#o4 del medio da 1200pm a 0200pm ) %1 5&1 1 1 1 1 1 1 1 2

6ue 7oc#e 1100pm a 1200am 15 0% 1$2 2 1 2 1 1 2 2 1

M3s !oberto 1200pm a 0%00pm 11 1(2 10)& $ $ $

8ine Tele .ntillas *unior 0(00am a 1000am 2 1($ 1155 2 2 2

,a 9amilia Peluc#e 0&00am a 0'00am 5 00& 1&$ % % 2

Total


2/20

er

21 22 2$ 2% 25 2& 2' 2( 2) $0 $1

8osto TotalM- * + " D , M M- * + "

1 1 1 1 10 ):02'00 )0:2'000

1 1 1 1 1 1 1 20 &:00000 120:00000

1 1 1 1 1$ 1$:22500 1'1:)2500

1 2 2 2 1) 11:000 20):00000

$ 12 $':50000 %50:00000

2 2 10 %:500 %5:00000

2 2 1% $:00000 %2:00000

1:12(:1)500

8antidad

de cu;a

8osto de

cu;a


3/20

Plan de Medios para Television 7oviembre 2015 / Pasta Dental

Programa HorarioEsta

cin

!a

ting

"#

are 1 2 $ % 5 & ' ( ) 10 11 12 1$ 1% 15 1& 1' 1(

D , M M- * + " D , M M- * + " D , M M-

De E


4/20

Glister

1) 20 21 22 2$ 2% 25 2& 2' 2( 2) $08osto Total

* + " D , M M- * + " D ,

2 2 2 21 10:00000 210:00000

1 1 1 2 15 &:00000 )0:00000

2 2 ( 5:50000 %%:00000

1 2 1 2 1 1& 5:000 (0:00000

1 1 2 1 1 2 1' 1%:5(000 2%':(&000

1 1 1 2 2 1% 10:500 1%':00000

(1(:(&000

8antidad

de cu;a

8osto de

cu;a


5/20

Plan de Medios para Diario Octubre 2015/ Pasta Dental Glister

Programa "eccin 8olor1 2 $ % 5 & ' ( ) 10 11 12 1$ 1% 15 1& 1' 1( 1) 20 21 22 2$

* + " D , M M- * + " D , M M- * + " D , M M- * +

HoA +ivir Ma;ana $ B 10 9ull 8olor 1 1 1 1 1 1 1 1

,istin Diario ,a +ida Ma;ana $ B 10 9ull 8olor 1 1 1 1 1

El 7acional Tarde Tarde $ B ' 9ull 8olor 1 1 1 1 1 1

Total

Horrario

del dia

8olumnapor

Pulgada


6/20

2% 25 2& 2' 2( 2) $0 $18osto Total

" D , M M- * + "

1 ) $0:00000 2'0:00000

1 & &':(5)00 %0':15%00

1 ' $(:0$'$0 2&&:2&110

)%$:%1510

8antidad

de cu;a

8osto de

cu;a


7/20

Plan de Medios para Diario 7oviembre 2015 / Pasta Dental Glister

Programa "eccin 8olor1 2 $ % 5 & ' ( ) 10 11 12 1$ 1% 15 1& 1' 1( 1) 20 21

D , M M- * + " D , M M- * + " D , M M- * + "

HoA +ivir Ma;ana $ B 10 9ull 8olor 1 1 1 1 1

,istin Diario ,a !ep>blica Ma;ana $ B 10 9ull 8olor 1 1 1 1

El 7acional !eportaCe Tarde $ B ' 9ull 8olor 1 1 1 1 1 1

Total

Horrario

del dia

8olumnapor

Pulgada


8/20

22 2$ 2% 25 2& 2' 2( 2) $08osto Total

D , M M- * + " D ,

1 1 1 ( $0:00000 2%0:00000

1 1 1 ' 5%:(1000 $($:&'000

1 1 ( %5:'&200 $&&:0)&00

)():'&&00

8antidad

de cu;a

8osto de

cu;a


9/20

Plan de Medios para !adio Octubre 2015 / Pasta Den

Programa Horario Estacin!a

ting

"#

are 1 2 $ % 5 & ' ( ) 10 11 12 1$ 1% 15 1&

* + " D , M M- * + " D , M M- * +

El ma;anero 8on ?oli 0'00am a 0)00am 6 )%5 9M $)5 %&2 2 2 1 2 1 2 2

El Mismo Golpe 0500pm a 0($0pm ol 10&5 9M %55 %' 2 2 1 2 2 1 2

,a "alsa 8aliente 0$00pm a 0500pm 8aliente 10%1 9M 2$& 2'5 1 1 1 1 1 1

El !itmo de la Ma;ana 0&00pm a 1000am !itmo )&5 9M 2$' $%$ 1 1 2 1 2

"obre un par de Tacones 0200pm a 0$00pm "tudio ((5 9M %( 5&1 1 1 1 1

"olo para muCeres 1200pm a 200pm ol 10&5 9M %$5 %' 1 2 1 1 2

Total


10/20

al Glister

1' 1( 1) 20 21 22 2$ 2% 25 2& 2' 2( 2) $0 $18osto Total

" D , M M- * + " D , M M- * + "

1 2 1 2 2 1 2 2$ %:&0000 105:(0000

2 2 2 2 2 22 $:$0000 '2:&0000

1 1 2 2 2 1% $:)0000 5%:&0000

1 2 2 1 2 15 2:'(((% %1:($2&0

2 1 1 1 1 2 1 1 1% 1:10000 15:%0000

1 2 2 1 2 2 1' 1:20000 20:%0000

$10:&$2&0

8antidad

de cu;a

8osto de

cu;a


11/20

Plan de Medios para !adio 7oviembre 2015 / Pasta Dent

Programa Horario Estacin!a

ting

"#are 1 2 $ % 5 & ' ( ) 10 11 12 1$ 1% 15 1&

D , M M- * + " D , M M- * + " D ,

El ma;anero 8on ?oli 0'00am a 0)00am 6 )%5 9M $)5 %&2 1 2 1 2 2 2

El Mismo Golpe 0500pm a 0($0pm ol 10&5 9M %55 %' 1 1 1 1 1 2 1

,a "alsa 8aliente 0$00pm a 0500pm 8aliente 10%1 9M 2$& 2'5 1 1 1 1 1

El !itmo de la Ma;ana 0&00pm a 1000am !itmo )&5 9M 2$' $%$ 2 1 2 1 2 2 1 2 1 2 2

"obre un par de Tacones 0200pm a 0$00pm "tudio ((5 9M %( 5&1 1 1 2 1

"olo para muCeres 1200pm a 200pm ol 10&5 9M %$5 %' $ 2 2 2 $

Total


12/20

al Glister

1' 1( 1) 20 21 22 2$ 2% 25 2& 2' 2( 2) $08osto Total

M M- * + " D , M M- * + " D ,

1 2 2 1 2 1( %:&0000 (2:(0000

2 1 1 1 1 1% $:$0000 %&:20000

1 1 1 1 1 1 11 $:)0000 %2:)0000

2 2 2 2 1 2 2 2 $$ 2:'((($ )2:0$1$)

2 1 2 2 2 2 1& 1:10000 1':&0000

2 2 1 2 2 2 2$ 1:20000 2':&0000

$0):1$1$)

8antidad

de cu;a

8osto de

cu;a


13/20

Programacion de !adio Octubre 2015 / Past

Programa Horario Estacin1 2 $ % 5 & ' ( ) 10 11 12 1$

* + " D , M M- * + " D , M

El ma;anero 8on ?oli 0'00am a 0)00am 6 )%5 9M

El Mismo Golpe 0500pm a 0($0pm ol 10&5 9M

,a "alsa 8aliente 0$00pm a 0500pm 8aliente 10%1 9M

El !itmo de la Ma;ana 0&00pm a 1000am !itmo )&5 9M

"obre un par de Tacones 0200pm a 0$00pm "tudio ((5 9M

"olo para muCeres 1200pm a 200pm ol 10&5 9M

Total

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14/20

Dental Glister

1% 15 1& 1' 1( 1) 20 21 22 2$ 2% 25 2& 2' 2( 2) $0 $1

M- * + " D , M M- * + " D , M M- * + "

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15/20

Programacion de !adio

Programa Horario Estacin1 2 $ % 5 & ' ( ) 10

D , M M- * + " D , M

El ma;anero 8on ?oli 0'00am a 0)00am 6 )%5 9M

El Mismo Golpe 0500pm a 0($0pm ol 10&5 9M

,a "alsa 8aliente 0$00pm a 0500pm 8aliente 10%1 9M

El !itmo de la Ma;ana 0&00pm a 1000am !itmo )&5 9M

"obre un par de Tacones 0200pm a 0$00pm "tudio ((5 9M

"olo para muCeres 1200pm a 200pm ol 10&5 9M

Total

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16/20

oviembre 2015

11 12 1$ 1% 15 1& 1' 1( 1) 20 21 22 2$ 2% 25 2& 2' 2( 2) $0

M- * + " D , M M- * + " D , M M- * + " D ,

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17/20

Programacion de Televisin Octubre 2015

Programa1 2 $ % 5 & ' ( ) 10 11 12 1$ 1% 15 1& 1'

* + " D , M M- * + " D , M M- * + "

Desperta .mrica

no M3s no

El "#o4 de Medio Da

6ue 7oc#e

M3s !oberto

8ine tele .ntillas *unior

,a 9amilia Pelu#e

Total

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18/20

1( 1) 20 21 22 2$ 2% 25 2& 2' 2( 2) $0 $1

D , M M- * + " D , M M- * + "

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19/20

Programacion de Televisin 7oviembre 2015 / Pasta Dental Gli

Programa1 2 $ % 5 & ' ( ) 10 11 12 1$ 1% 15 1& 1'

D , M M- * + " D , M M- * + " D , M

De E


20/20

ter

1( 1) 20 21 22 2$ 2% 25 2& 2' 2( 2) $0

M- * + " D , M M- * + " D ,

215.M

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Documents

Plan de Colocacion de Medio.xlsx