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A Leading F&B Group in Asia Pacific
Pokka Corporation Singapore Limited
2
Leading F&B Group in Asia Pacific
Restaurant Operations in AsiaRestaurant Operations in Asia
17 years of operating experience
Operate a chain of 27 restaurants and food outlets
Wide array of restaurant concepts for a broad spectrum of consumers
Strategically located outlets in Hong Kong, Singapore and Macau
30 years of operating history
Focus on Ready-To-Drink (RTD) Non-Alcoholic Beverage market
Established “POKKA” brand – Top performer in Singapore’s RTD Green Tea
Extensive sales network covering over 50 countries in Asia, Europe and theMiddle East
Advanced manufacturing facilities for high quality beverages
Beverage Manufacturer with Global PresenceBeverage Manufacturer with Global Presence
4
Market Leader in Singapore’sBeverage Industry
Strong brand awareness
Competes mainly in the RTD andJuices segments
Leader in the RTD segment
More than 45%* market share of RTDTea
Among the top 5 brands in the juices
category
Flagship beverage – Carrot Fruit Juice
*Based on Group’s internal estimates
Primed to benefit from trend toward healthier beveragesPrimed to benefit from trend toward healthier beverages
5
Extensive Market Channels in Singapore
IslandIsland--Wide Market PenetrationWide Market Penetration
Major Retailers
• Direct sales to supermarkets, convenience stores and petrol chains
• Attained Captainship for category management of non-alcoholicbeverages in outlets of major supermarkets and petrol chains
Vending Machines
• Strategically placed at shopping centres, offices, factories and bus-stops
• Enhance direct distribution capabilities
Other Retail Channels
• Comprehensive coverage of F&B outlets and provision shops
• Distribution through a joint-venture company to reapeconomies of scale
6
Rising Brand Awareness inOverseas Markets
One of the earliest Singapore-based beveragemanufacturers to enter the overseas markets
Beverage exports accounted for around 30%30% ofGroup revenue in FY2008
EU certified
First local beverage company to exportdairy-based beverages to the EU
Overseas market penetration strategy:
Partner local distributors with establishedsales channels
Joint marketing and promotional activitiesto drive brand visibility and sales
Market Presence in over 50 countriesMarket Presence in over 50 countries
Guinness World Records :Largest inflatable sculpture
Marketing campaign withMiddle East distributor NTDE
7
Strong Manufacturing and R&DCapabilities
Continual investments in state-of-the-art production facilities
Pioneer in Aseptic PET Bottle Filling System
Supports product innovation
Optimises production efficiencies
Continual focus on enhancing capability and efficiencyContinual focus on enhancing capability and efficiency
Qualified R&D personnel
Food technologist from Japan
New product roll-out fordifferent markets
Production capacity of AsepticPET line increased by 30% inFY2008
8
First local beverage manufacturer to be awarded the BRC Global Standardcertification
One of the most stringent industry qualifications
Enables product listings in major hypermarts in the UK and Europe
Superior Product Quality
Attained numerous food quality and safety certifications
ISO 9001:2000
HACCP
ISO 22000:2005
BRC Grade‘A’
EC-approvedEstablishment
Pokka CaféTelford Plaza, Kowloon Bay, Hong Kong
TonkichiCanton Road, Tsim Sha Tsui, Hong Kong
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Flagship Restaurant Brand -‘Pokka Café’
Pokka CaféGrand Century Place, MongkokHong Kong Pokka Café
Grand Tower, MongkokHong Kong
13 Pokka Café in Hong Kong and Macau
Launched first ‘Pokka Café’ in Hong Kong1991
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Specialty Japanese Cuisine - Tonkichi
3 in Singapore, 2 in Hong Kong
1991 1992
TonkichiCanton Road,
Tsim Sha Tsui,Hong Kong
TonkichiTakashimaya,Singapore
Launched first ‘Tonkichi’ in Singapore
Pokka Café
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Steady Expansion of Portfolio
27 modern lifestyle restaurants and food outlets
9 distinctive brands
18 outlets in Hong Kong, 8 in Singapore and 1 in Macau
TonkichiPokka Café
1991 1992 Today
Variety of Attractive Brand Concepts to appeal to widerVariety of Attractive Brand Concepts to appeal to widerspectrum of consumersspectrum of consumers
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Pasta CaféTakashimaya, Singapore
Variety of Attractive Brand Concepts
Buono Nuobo Pizza CaféKwun Tong Road,Kowloon, Hong Kong
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Variety of Attractive Brand Concepts
Pokka Café Grill SpecialistNew Town Plaza, Shatin, Hong Kong
Rive GaucheTakashimaya/Plaza Singapura,
SingaporeSpecialty Desserts
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Expertise in Restaurant Operations
Highly experienced management team
Secure attractive locations with high accessibility and human traffic
Track changing consumer tastes and lifestyle trends
Emphasis on quality food and customer service
Innovation in food, contemporary design andambience to maximise consumers’ experience
Central kitchen concept- standardised food quality- reap economies of scale
17
Financial Highlights
629.9%1.07.0Profit to Equity Holders
1.0(Includes special
dividend of 0.5 cents)
0.5- Final
17.8%31.6037.23NAV per share* (Cents)
629.9%
-
273.3%
-
157.2%
15.4%
Change
-
1.15
1.7%
2.5
3.2%
4.6
145.5
FY2007
5.7%Net Profit Margin
7.1%
9.4Net Profit
PBIT Margin
1.7(Special dividend)
Dividend per share* (Cents)
- Interim
8.38Earnings per share* (Cents)
167.9Total Revenue
11.9PBIT
FY2008(S$ mil)
For the financial year ended 31 January*Based on issued share capital of 84 million ordinary shares
18
FY2008 Corporate Developments
Launched newrestaurant outlets
Introduced newbeverage products
Capital investments toenhance operational
efficiency
1 tea, 1 juice and 3 coffeebeverages in Singapore
3 new coffee and 1 teabeverage for export markets
S$0.5 mil to increase automation foraseptic PET line
S$1.7 mil to expand capacity ofHong Kong central kitchen
Beverage divisionawarded ISO22000
certification
New Pokka Café at Kowloon Bay
Launched new brand ‘Pokka Café Grill Specialist’ atShatin
19
91 95 94
4548 51
113
53
0
20
40
60
80
100
120
140
160
180
Other revenue
Restaurant
Beverage
Group Revenue
BeverageRestaurant
FY2008 Total Revenue Breakdown
32% 67%
168146144137TotalRevenue
FY2008FY2007FY2006FY2005
S$ mil
21%
4%
Growth led by Beverage business
New products, increased market penetration, higher vending machine sales
Restaurant sales improved despite fewer operating outlets during FY2008
First doubleFirst double--digit revenue growth in 6 yearsdigit revenue growth in 6 years
Other Revenue1%
15%
20
Analysis by Geographical Market
FY2008 Revenue Breakdown
Singapore,Malaysia
Asia Pacific
EuropeAfrica 1%
MiddleEast
48%
33%
11% 7%
29.5%1.5Africa
13.2%
20.1%
6.7%
19.8%
Y-o-Ychange
11.8Europe
17.3Middle East
55.4Asia Pacific
80.1Singapore,Malaysia
Sales(S$ mil)
FY2008
Higher sales in Singapore onstrengthened market position
Strong growth in the Middle East andEurope due to higher marketpenetration of POKKA beverages
Sales growth across all key marketsSales growth across all key markets
Diversified revenue base withDiversified revenue base withmore than 50% of sales tomore than 50% of sales to
the overseas marketsthe overseas markets
21
2.8
0.5 1.0
7.0
FY2005 FY2006 FY2007 FY2008
7.1%
3.2%
0.7%
3.3%
FY2005 FY2006 FY2007 FY2008
Group Profitability
Profit to Equity Holders jumped 7Profit to Equity Holders jumped 7--foldfold
Cost rationalisation strategy paying off
7.9
FY07
1.4
FY07
10.26.2Segmentmargin(%)
FY08FY08
RestaurantBeverage
Margin expansion due to improved margins ofMargin expansion due to improved margins ofBeverage and Restaurant businessBeverage and Restaurant business
Group PBIT margin
S$ mil
22
Financial Position
20.323.0Trade and Other Receivables
3.0
3.6
0.21
4.5
16.7
14.3
26.5
31 Jan2007
3.3- Long-term
11.4- Short-term
Interest-bearing Loans andBorrowings
11.0Return on Assets (%)
22.5Return on Equity (%)
31.3Shareholders’ Equity
0.03Net Gearing (times)
13.4Cash and BankBalances/Fixed Deposits
31 Jan2008
Balance Sheet (S$ mil)
Positive reserves ofS$4.5 mil for FY2008
Reduced loans andborrowings by S$6.5 mil
Paid dividends of S$1.9mil in FY2008
Repayment of bankloans
23
24
FY2009 Outlook
…to better withstand current economic and industry concerns:
Global economic slowdown dampening consumer and business sentiments
Competitive conditions
Rising operating costs – raw materials, rental, utilities, staff costs
Build on encouraging sales growth in FY2008
Maintain focus on cost rationalisation and cost management
Improve profitability of operations
Build stronger financial position
Key Business ObjectivesKey Business Objectives
25
Growth Strategies – Beverage Division
Strategies/Drivers for FY2009Strategies/Drivers for FY2009
Expand production capacity of Aseptic PET line (+25%)
Launch 2 to 3 new beverages in growth markets
Local Market Overseas Markets
Capitalise on captainshipstatus and expand
vending machine network
Strengthen distributionnetwork and
brand visibility
26
Growth Strategies – Restaurant Division
Enlarged central kitchen in Hong Kong
Seek promising locations to open newoutlets in current markets
Explore and create new brand concepts
Strategies/Drivers for FY2009Strategies/Drivers for FY2009
(doubled capacity to supportup to 30 restaurants)
27
Investment Highlights
Leading F&B group in Asia Pacific
Established market position and reputation in the Ready-To-Drink (RTD) Non-Alcoholic Beverage segment in Singapore
World-wide distribution network spanning more than 50countries across Asia, Europe and the Middle East
Strong portfolio of restaurant outlets and brands in HongKong, Macau and Singapore
Diversified revenue base with more than 50% of sales fromoverseas markets
Improving profitability through focus on cost management andoperational efficiency
28
This presentation contains certain statements that are not statements of historical fact, i.e. forward-looking statements.Investors can identify some of these statements by forward-looking items such as ‘expect’, ‘believe’, ‘plan’, ‘intend’,‘estimate’, ‘anticipate’, ‘may’, ‘will’, ‘would’, and ‘could’ or similar words. However, you should note that these words
are not the exclusive means of identifying forward-looking statements. These forward-looking statements are based oncurrent expectations, projections and assumptions about future events. Although Pokka Corporation (Singapore)Limited believes that these expectations, projections, and assumptions are reasonable, these forward-lookingstatements are subject to the risks (whether known or unknown), uncertainties and assumptions about Pokka
Corporation (Singapore) Limited and its business operations.
Some of the key factors that could cause such differences are, among others, the following:
•changes in the political, social and economic conditions and regulatory environment in the jurisdictions where we
conduct business or expect to conduct business;
•the risk that we may be unable to realise our anticipated growth strategies and expected internal growth;
•changes in currency exchange rates;
•changes in customer preferences and needs;
•changes in competitive conditions in the F&B industry and our ability to compete under these conditions;
•changes in pricing for our products; and
•changes in our future capital needs and the availability of financing and capital to fund these needs.
Given these risks, uncertainties and assumptions, the forward-looking events referred to in this presentation may not
occur and actual results may differ materially from those expressly or impliedly anticipated in these forward-lookingstatements. Investors are advised not to place undue reliance on these forward-looking statements.
Investors should assume that the information in this presentation is accurate only as of the date it is issued. PokkaCorporation (Singapore) Limited’s business, financial conditions, results of operations and prospects may have changedsince that day. Pokka Corporation (Singapore) Limited has no obligation to update or revise any forward-looking
statement, whether as a result of new information, future events or otherwise, except as required by law.
Safe Harbour for Forward LookingStatements
Pokka Corporation (Singapore) Limited39 Quality RoadSingapore 618810www.pokka.com.sg
Investor Relations ContactOctant Consultingtel (65) 6220 [email protected] or [email protected]