C A S E S T U D Y

Popular Auto Brand Lowers Cost Per Action By 49.1% While Saving 10 Hours Per Team Member

P A I N P O I N T SC O M PA N Y S N A P S H O T

Before coming to Unified, the Brand was experiencing:

Company Vertical:

Social Spend:

Company Size:

# Business Units:

Number of Social Teams/Agencies:

Customer Type

Number of Line Items:

Auto

$40MM

200,000+ Employees

6

2Software & Managed

Services

314+

# Unified Platform Users:

Avg. Daily Time Spent In The Unified Platform:

52

22 minutes

inefficient campaign execution

missed opportunities

wastedtime

as a result of slow reporting and lack of transparency into social

advertising initiative results.

spent on needless manual tasks, such as tracking line items,

swapping out creative, creating Excel reports, etc.

due to disjointed communication between the brand and its creative and media agencies.

The Popular Auto Brand wanted to test a new tactic without wasting resources.

C A S E S T U DY

I n the capricious world of social advertising, marketers are constantly

experimenting with new strategies. But testing new methods, which

may or may not succeed, consumes one of a brand’s most valuable

resources—time. In order to be successful, The Brand needed two main

t hings: complete transparency into campaign data and real-time line

items, and a single source of intelligence from which their media

agency, creative agency, and brand teams could work.

T he Auto Brand wanted to test Facebook’s Messenger Ads, the newest

promising ad format at the time that engaged 46.0% of US Facebookers

at least once a week. Marketers prepared an A/B test to compare the

effectiveness of Messenger Ads versus Feed Ads, which, as the names

suggest, run in the Messenger app and Facebook feeds respectively.T H E S E T U P

T H E C A M PA I G N

The Brand leveraged four features in the Unified Platform to solve their goals.

FEATURE(S)

With the Partner Connector , all teams

accessed the same campaign data,

eliminating silos, communication errors,

and inconsistent analysis.

GOAL

Eliminate insufficient

campaign execution

and communication

between the media

agency, creative

agency, and brand

teams.

GOAL

Ensure transparency

into real-time

campaign data

to keep on top of

opportunities that

arise during the

course of the flight.

FEATURE(S)

The Pacing Dashboard enabled

teams to view and analyze real-time

campaign, ad account, ad group,

and creative data, allowing them to

capitalize on ad hoc opportunities.

GOAL

Eliminate wasted time

on manual tasks, such

as tracking line items,

swapping out creative,

creating Excel reports,

etc.

FEATURE(S)

Paid Intelligence eliminated the

need for manual reports, and

could be accessed on demand. The

Optimizer automatically adjusted

budget, removing the need to do so

manually by going into individual ad groups.

Ultimately, the Unified Platform empowered marketers to save time,

lower campaign costs, and use on-demand intelligence to determine that

Messenger Ads were more effective than Feed Ads.

T H E I N T E L L I G E N C E

R E S U LT S

10 hours 13 days

49.1% 48.4%

1 key finding

saved per personby eliminating manual taskswith the Pacing Dashboard

and Optimizer

fewer for executives to receive final report with Unified’s Paid

Intelligence than industry average of 2 weeks

lower cost per clickwith Messenger Ads

than benchmark by leveraging the Pacing Dashboard and

Optimizer

lower cost per actionwith Messenger Ads

than benchmark by leveraging the Pacing Dashboard and

Optimizer

regarding the effectiveness of Messenger Ads over Feed Ads by

leveraging the Pacing Dashboard and Paid Intelligence

Unified brings clarity and control to social advertising investments. Our data

and intelligence platform collects, connects, and enriches social advertising

data, providing marketers with unprecedented ownership and transparency.

It gives them access to the information and intelligence they need to make

informed decisions about their social investments, reduce risk, and increase

their bottom line. Our team of experts ensures data quality, optimizes

investments, and helps clients succeed on all levels of social advertising—

including enabling them to become experts themselves. Unified has offices

in New York City, Los Angeles, and San Francisco. For more information, visit

www.Unified.com or follow @Unified on Twitter.

CONTACT US

sales@unifi ed.com

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A B O U T