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UNVEILBY KATE FINNEMORE

CONCEPT/DESIGN DEVELOPMENT(PAGES 2-5)

FINAL LINE UP(PAGES 6-7)

THE PHOTO SHOOT(PAGES 8-21)

JEWELLERY(PAGES 22-23)

LOOK BOOK(PAGE 26)

MAGAZINE(PAGE 27)

SWING TAGS(PAGES 28-29)

SHOP(PAGES 30-31)

INVITATION(PAGES 32-33)

CONTACT(PAGES 33-34)


SALVADOR DALI EXHIBITION, PRAGUE KEY WORDS:

‘ELONGATION’‘CONCEAL’‘REVEAL’

INSPIRATION FROM GLASS ARCHITECTURE: THE SONY CENTRE BERLINREPEAT PANELS TO CREATEPLEATS

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EXHIBITION SPACE AT THE HAMBURGER BAHNHOF, BERLIN

RETAIL SPACE

DEVELOP PREVIOUS WORK FROM EXTENDED RESEARCH PRACTICES: USE THE GLASS FURNITURE FROM THE RETAIL SPACE. DEVELOP EXHIBITION IDEA OF CONCEALING AND REVEALING GARMENTS

THE DANCING BUILDING,PRAGUE. GLASS ARCHICTURE

‘CONCEALS’ AND

‘REVEALS’

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PLACING PLEATS

DRESS DEVELOPMENT:HOW DO THE PLEATS CONCEAL AND REVEAL?

FINAL DRESS TOILE

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SLEEVE DEVELOPMENT: REVEALING THE PLEATS

TAKING THE SLEEVEIDEAFROMPREVIOUSWORK ANDDEVELOPING TOCONCEALAND REVEAL.ATTACH ELASTICATED CUFF TO ELONGATE

SKIRT DEVELOPMENT

TOP DEVELOPMENT

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TOP

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THE

COLLABORATION WITH HAIR AND MAKE-UP ARTIST FERN DONOGHUE. THE HAIR AND MAKE-UP WAS CHANGED THROUGHOUT THE SHOOT TO CREATE DIFFERENT MOODS. TO BEGIN, A LIGHT DROP THE PHOTOS WITH THE MORE DRAMATIC MAKE-UP WERE USED TO CREATE A MAGAZINE.

INSPIRATION

- DARK EYES - BRIGHT LIPS- SEQUINED EYEBROWS- FEATHERS ON ONE EYE ONLY TO CONCEAL AND REVEAL

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WAS USED, WITH NATURAL MAKE-UP AND BRIGHT LIPS TO REPLICATE THE FLASHED OF COLOUR IN THE GARMENTS. THE PHOTOS WITH THE LIGHT BACKDROP HAVE BEEN USED FOR THE LOOK BOOK.

LOOKS11



FASHION AND JEWELLERYKATE FINNEMORE

-PHOTOGRAPHY

HARRY PSEFTOUDIS-

HAIR AND MAKE-UPFERN DONOGHUE

-MODEL

BROOKE LIVESEY

UNVEIL

THE AUTUMN/WINTER 2010 COLLECTION UNVEIL BY KATE FINNEMORE AIMS TO SLOW DOWN FASHION. INFLUENCED BY ‘CONCEAL’ AND ‘REVEAL’ THE PLEATS AND PANELS ALLOW THE GARMENTS TO OPEN OUT.

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SILK BLOUSE WITH INSERTED PLEATS.THE ELASTICATE CUFFS ALLOW THE SLEEVES TO BE WORN SHORTER, ALLOWING THE PLEATS TO OPEN OUT.

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REVEAL

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CONCEAL

WOOL DRESS WITH INSERTED SILK PLEATS.REVEAL THE COLOURS AND WEAR THE DRESS WITH THE PLEATS HANGING LOOSE. CONCEAL THE PLEATS BY ACCESSORIZING WITH A SKINNY BELT.

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CONCEAL



WEAR AS A TOP....

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OR AS A MAXI DRESS....

WOOL TOP/DRESS WITH SILK PANELS. CAN BE WORN AS A TOP OR DRESS. THE CONCEALED BUTTONS ALLOW THE PANELS TO BE WORN LONGER ORSHORTER

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SILK TOP WITH INSERTED PLEATS

WOOL SKIRT WITH INSERTED PLEATS. THE FLASHES OF COLOUR CAN BE REVEALEDTHROUGH MOVEMENT

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SILK DRESS WITH INSERTED PLEATS.WEAR A BELT TO CONCEAL THE COLOURS; REVEAL BY WEARING LOOSE

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REVEAL ALL

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GLASS NECKLACES MADE USING WARM GLASS TECHNIQUES

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PACKAGING

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COLLABORATION WITH JAS BHACHU

- TIE IN WITH THE CONCEAL AND REVEAL.

- SHOW HOW THE GARMENTS OPEN OUT.

- AN IDEA WAS TO HAVE A CONCERTINA STYLE WHICH WOULD FLOW WELL WITH THE OPENING OUT OF THE GARMENTS.

- THE FINAL DECISION MADE WAS TO HAVE A GATEFOLD STYLE, WHERE ONLY THE ODD PAGE CAN OPEN OUT

- COLLABORATING WITH JAS: ALLOWED FOR A PROFESSIONAL FINISH AND MORE COPIES

LOOK BOOK RESEARCH: STYLES THAT CAN‘CONCEAL’ AND ‘REVEAL’ THE GARMENTS

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TURNING EACH PAGE ‘REVEALS’ HOW THE PLEATS OPEN OUT

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A.

B.

A.

SWING TAG DEVELOPMENT: LASER CUTTER FOR CARD AND PLASTICS

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A. OPEN OUT TO REVEAL THE BRAND NAME AND A SHORT DESCRIPTION OF THE GARMENT. B. LAYERING TO REVEAL FLASHES OF COLOUR

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GLASS FURNITURE

RESEARCH

LAYERS OF GLASS PANELS

THE STORE EXPERIENCE

THE WALLS OF GLASS FORM CORRIDORS THAT CONCEAL THE GAR-MENTS. TO REVEAL THE CUSTOMER NEEDS TO WALK DOWN THE CORRI-DOR TO FIND A DOORWAY WHICH WILL REVEAL THE GARMENT IN ANOTHER CORRIDOR

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DVD OF PHOTO SHOOT: AVAILABLE TO WATCH AT

www.katefinnemore.co.uk

BRAND DEVELOPMENT:

- SIMPLE BRANDING TO TIE IN WITH CONCEPT AND OVER ALL IMAGE.

- CUTTING THE BRAND NAME OUT ON THE LASER CUTTER TIES IN WITH THE ‘CONCEAL’ AND ‘REVEAL’ CONCEPT.

PACKAGING PROTOTYPES

FINAL PACKAGING

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RESEARCH: WAYS FOLDING PAPER

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CONTACT:

www.katefinnemore.co.uk

[email protected]

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