Little Mix

Bright colours to attract their target audience

Bold, large text to stand out to their audience

All wearing red lipstick to show they are a group with the same background

Each have their own symbol after their name to show their still unique, however all of the symbols are together under the name to show they are a group

They use the same split screen effect here as they do in their music video

They all have their names next to their picture so the audience can feel closer to them

The direct address from the group make it feel like the audience are more included

The SaturdaysThe band name is large at the top of the poster which establishes the band

All band members are looking away from the camera which may suggest that the band is already well known so do not have to have as large, close up images are Little Mix

The dark colours show that the band may be more sophisticated and have an older target audience and then the colours on their clothes make them stand out more

Rihanna The large image of the singer contrasting the small title of the singers name suggests that she is already well known so therefore does not need to have a large, bold title

A separate image of the CD so the audience know what to look for when they want to buy it

The pose may seem to be quite sexual which suggests that she has a older target audience than a band such as Little Mix

The colour red also suggests what her songs may be about, for example love or revenge which is a more intense subject compared to Little Mix’s bright colours