Digipak Research

Magazine Adverts

UltraviolenceBlock capitals for the title of the album and the release date.

Italic font for track list.

Mid shot of Lana Del Rey herself. All in black and white apart from the flame and her lipstick.

Very little light. More light on the right side of the photo rather than the left.

The black and white and red of the font reflects the photograph.

Black background makes the text and font stand out.

Electra HeartWhite for all the words on the poster, including the release date.

Close up on her face for the main photograph.

A certain effect is put on the photography to make it look more pop arty, rather than it just looking like an actual photo.

Background fades from black to white then back to black.

The main focus of the poster is the singer herself and the font at the top.

A Perfect Contradiction

The original album cover on the left hand side.

Difference in fonts between the name of the artist and the album description.Both fonts are in white.

Varieties of light across the whole poster.More light on the left side which is the original album cover.

The layout is landscape rather than portrait.

Pure HeroineBlock font for all of the writing on the poster.

A picture of the album on the poster.

Mid shot of Lorde.

Very little light. Gets darker towards the right side of the photo where it leads into the writing.

Landscape rather than portrait.

Black background, so everything stands out more.

Caustic Love

Mid shot/close up of the singer but not in colour, with a blue/greyish hue.

Main colours are Blue/grey, white and black.

Block capitals for the titles and smaller for the newspaper recommendations and ‘out now’

Stars in the same colour as the picture of Paolo Nutini

Landscape again

Background is black again.