Press Advert Research

By Kirsty Lever

Symbolic of the uprising of the working class/ a revolution - This may attract the working class audience who may want a revolution themselves

Advertising the tour for the Cd album Viva La Vida Tour

Advertising release date of the album. Also advertising the bands website

Advertise different ways to get tickets for the tour

MTV Logo

The Text Viva la Vida looks to be painted. It has been used in both advert and CD cover. It stands out from the picture and to the audience as the white contrasts with the darker undercover

The red colour from the flag is very bright and stands out which would help attract audiences.This red colour is shown in the advert, CD cover and music video.

Key Image - a painting "Liberty Leading the People" which is of the french revolution

Revolution can be seen as rebellion against authority. This may attract the younger audience who are often rebellious against authority

They have a # shape the advert this is to advertise their new album #3

The CD cover Advert and music video have a common imagery. This is the artists in the dark with specks of light.

Advert has used the same image as the popular single from the #3 album - 'Hall of Fame'

The Advert has used the image from the single above but it also advertise the Album cover. This means the audience will be able to recognise their new album and know what to look out for

Advertises Record Label - Sony Music Logo

They have used the same font for both the advert and CD cover

Advertises the Bands Website

Advertise different ways to get tickets for the tour

Advertise the tour dates

Advertises the Albums Name

Advertises the Dates, and the bands website

Amazon Logo

The Key - The sunset colours. The beach, the ocean and the Palm Trees

The CD cover and the advert both have the bands name at the Top and Album name at the bottom

Both the advert and front cover are simple not much text, more imagery.

As you can see the Advert image is different to the album Cover. However there are some similarities for example they have their instruments in both the cover and advert as well as the music video.

There are many windows in the front CD cover and a window on the back of the CD cover. This advert is split in four like a window

The Sigh No More video is partly in the field this matches the Advert where they are in a field

Has a review said by NME

Advertises some of the songs on the Album Advertise

the Record Label - Island Logo at the bottom