I have decided to do an advert for the brand “Herschel” as it is a successful brand among my demographic of 16+ people. They create whole page adverts with the only writing on show being their logo either layered on top, like the advert above. Or actually visible from the infamous backpack like on the photo on the left.

Both photos are also quite vibrant and colourful. Although the left photo is mostly grey, there are still bursts of colour like from the straps on his backpack or the models shoes. The bottom photo is extremely colourful in contrast, with the green of the forest illuminated by the sunlight and a detailed pattern on the bag.

I chose this photo from my photo shoot as it was the most in focus photo, and has the blank wall space on the left which I could layer the ‘Herschel’ logo on top of it. The Herschel logo is also visible on the bag but as it is a medium to long shot, you cannot see this very clearly.

I cropped this photo slightly, and edited it by increasing the brightness and contrast under ‘image’ so as it would be a bright and colourful photo. This also makes it look like an actual Herschel advert as from my research I know n this is typical of the Herschel brands style of marketing

I then downloaded a Herschel logo from the internet to layer over my photo

FIRST MOCK UP OF ADVERT