In Africa, due to a fast growing middle class, a rapid urbanization is driving change. The consumption patterns are changing from a vegetable-, to a protein-rich diet. This large-scaled shift urgently requires developments in professional farming and availability of up to date technologies and innovations.

With a hassle-free and low-cost new series of events, VNU Exhibitions is ready to serve your networks with a boutique-style event: Poultry Africa. Sub-Saharan Africa’s first quality Expo in combination with the Leadership Conference and technical best practices.

On 4 & 5 October 2017 Poultry Africa will be organized for the first time ever. Here we aim to enhance your network with: • 1,000 visitors from whole Sub-Saharan Africa• a soon to develop region getting ready to be introduced to new products and innovations

Don’t miss it!

Poultry Africa, Expo & Leadership Conference for Sub-Saharan Africa

More information? Please contact Ms Diána Tóth, diana.toth@vnuexhibitions.com or visit www.poultryafrica2017.com

Origin of visitors

Supported by: Media partners:

Concept outline

First priority visitor countries

Second priority visitor countries

Program

Expo - Boutique Exhibition 2 days 10.00-17.00

Leadership ConferenceTop 100 leading companies in poultry business in Africa 2 days 09.00-17.00

Technical Best Practices Seminar 2 days 13.00-17.00

For a detailed program, visit www.poultryafrica2017.com

Rates

9m2 standard booth € 1,995

12m2 standard booth € 2,195

12m2 upgraded booth € 2,995

16m2 upgraded booth € 3,195

30-minute slot during technical seminar € 500

30-minute slot during Leadership Conference € 1,000

Please note: There is a maximum of 70 exhibitors.

Why Kigali, RwandaTime zone: CET + 1 hourCentral location: within the continentEasy access Kigali: Best reachable city of Africa – Intercontinental flights: the venue is located only 6km from the international airport.

Daily flights of all major airlines. – Continental flights: only 66 minutes flight from Nairobi, Kenya. And 30 minutes from Kampala,

Uganda. No visa required for African guests to travel to Rwanda.Climate: Temperature all year round (24 – 27 degrees Celsius) making Rwanda an ideal destination year-round Safety: Low criminality. (we recommend to always check up to date travel advice before your departure)Medical: Rwanda lies relatively high due to which the danger of diseases is limited. Kigali Convention Centre: – Opened in 2016, brand new up to date facilities – Kimihurura Roundabout, Kigali, Rwanda

Challenges and bottlenecks for development:• Land ownership• Water availability• Lack of farm inputs• farm skills• corruption• power cuts• FX volatility• Infrastructure• Cold storage/chains

350,000

300,000

250,000

200,000

150,000

100,000

50,000

0

-50,000

-100,000Source: Rabobank, Food and Agriculture Organization of the United Nations, USDA, national statistics, 2017

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Production

Import

Export

Economic factors

Source: Rabobank

Import: Mainly west coast, but changing focus

15 years of economic growth has increased average daily income from USD 0.9/day to USD 1.3/day

Countries with expected growth of 6-10% year-on-year between 2015 and 2025

Nigeria Côte d’Ivoire Ghana Ethiopia Uganda KenyaTanzania Mozambique

Market: small, but fast-growing• Most Sub-Saharan processed poultry

product range from 0 to 20,000 tonnes or 10-20% of the market

• Growing importance of modern distribution to enable fast growth

Southern Africa in lead, but shifting• Relatively higher incomes and South

African influence has put Southern Africa in lead, with relatively modern industry

• Focus to shift to East and West Africa with significant investments in the pipeline

Cold chain investments needed• Expansion of processed poultry

product markets will require significant investments in cold chains

• Several investors are tapping into this market opportunity

Equipment still relatively basics• Equipment demand moves gradually

from simpte hand labour and manual slaughter lines to mid-sized processing ranges of up to 2 - 6,000 birds per hour

Rwanda

Mozambique

Kenya

Angola

Côte d'Ivoire

Zambia

Tanzania

Ghana

Sudan

Ethiopia

Uganda

Senegal

Cameroon

Nigeria

South-Africa

Chicken meat production in tonnes Rwanda

Mozambique

Kenya

Angola

Côte d'Ivoire

Zambia

Tanzania

Ghana

Sudan

Ethiopia

Uganda

Senegal

Cameroon

Nigeria

South-Africa

n Nigeria 292,600n Cameroon 73,116n Senegal 65,895n Uganda 65,056n Ethiopia 61,336n Sudan 58,000n Ghana 54,809n Tanzania 54,360n Zambia 47,810n Côte d'Ivoire 50,011n Angola 34,152n Kenya 25,772n Mozambique 24,839n Rwanda 16,304

(South-Africa 1,717,181)

DEMOCRATIC REPUBLIC OF CONGO

UGANDATANZANIA

BURUNDI

Rubavu

Volcanoes National

Bank

LakeKivu Kigali

AkageraNational

Park

Nyungwe National Park

Rwanda highlights

Home to 1/3 of the world’s remaining endangered mountain gorilla population in Volcanoes National Park (two-hour drive from Kigali)

Home to the 1 and only canopy walkway in East Africa – some 70 meters above the Nyungwe Forest floor

4,507 meters to the top of the highest volcano, Mt. Karisimbi

14 species of primates including the mountain gorilla, chimpanzee, golden monkey and many more

227 kmsof breathtaking Congo Nile Trail

1,000+ hills

700+ bird species and 7 Important Birding Areas

151+ animal species

BEACHRubavu is a waterfront town located on the shores of Lake Kivu, one of Africa’s great bodies of water. It is the fifth largest city in Rwanda, offering both dreamy beaches and mountain scenery. At only an hour away from Volcanoes National Park, Rubavu is the perfect place to unwind after trekking adventures

4,000+ hectares of bamboo forest