Mahindra Rural InitiativePresented By Anup kumar Ojha MBA
IV1/3/2012 Usha Martin Academy 1
Introduction Mahindra & Mahindra Limited (BSE: 500520) is
the flagship company of the Mahindra Group, a multinational
conglomerate based in Mumbai, India. The company was set up in 1945
in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra
and J.C. Mahindra and Malik Ghulam Mohammed. After India gained
independence and Pakistan was formed, Mohammed emigrated to
Pakistan where he became the nation's first finance minister. The
company changed its name to Mahindra & Mahindra in
1948.1/3/2012 Usha Martin Academy 2
Mahindra GroupMahindra Group Mahindra Ugine Steel Tech Mahindra
Mahindra Satyam Mahindra & Mahindra Limited Mahindra Gujarat
Mahindra Navistar Mahindra Renault Limited Mahindra Tractors REVA
Mahindra Holidays & Resorts Mahindra Aerospace Mahindra &
Mahindra Financial Services Limited
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History Mahindra & Mahindra was set up as a steel trading
company in 1945. It soon expanded into manufacturing
general-purpose utility vehicles, starting with assembly under
licence of the iconic Willys Jeep in India. Soon established as the
Jeep manufacturers of India, M&M later branched out into the
manufacture of light commercial vehicles (LCVs) and agricultural
tractors. Today, M&M is the leader in the utility vehicle
segment in India with its flagship UV Scorpio and enjoys a growing
global market presence in both the automotive and tractor
businesses.1/3/2012 Usha Martin Academy 4
Mahindra & Mahindra Limited
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2 Major Mahindra & Mahindra Divisions2.1 Automotive 2.2
Components 2.3 Defense 2.4 Energy 2.5 Farm Equipment 2.6
Aerospace
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Mahindra is the top-selling tractor brand in the world by
volume.
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Farm EquipmentMahindra Tractors Mahindra & Mahindra began
manufacturing tractors for the Indian market in the early 1960s.
Today, it is one of the top three tractor companies in the world
with annual sales totaling more than 150,000 tractors. It has
expanded its offerings to include farm-support services via
Mahindra AppliTrac (agri-mechanization solutions), Mahindra
ShubhLabh (seeds, crop protection, and market linkages and
distribution), and the Samriddhi Initiative (agri-support
information and counseling).1/3/2012 Usha Martin Academy 8
Mahindra Rural Initiative in Energy sector The future of India s
economic growth depends largely on reliable energy sources and
infrastructure. Unfortunately, we are currently suffering from an
energy shortage. And it is only expected to increase unless we work
to develop affordable renewable energy technologies (RETs) and
start using manageable and available resources whenever
possible.1/3/2012 Usha Martin Academy 9
India s energy shortage A recent report by Mahindra s Centre for
Rural Information and Insights identified our energy problems, as
well as regions in India where RETs are successfully creating
opportunities for future growth in sustainable energy development.
They report that India is currently facing an energy shortfall of
10.3 percent 15.4 percent during times of peak demand. And as the
economy and population grow, India s energy needs will only get
steeper.1/3/2012 Usha Martin Academy 10
The Centre for Rural Information and Insights continues by
spotlighting several areas of concern: Energy consumption is on the
rise for everyday necessities in rural India. Energy was once used
primarily for cooking in rural communities. Domestic consumption
for leisure/entertainment is increasing due to an increase in
energy-based entertainment and communication devices, such as
computers and televisions. Agricultural subsidies and initiatives
encourage increased energy consumption. Though its relative share
of energy consumption is falling, agriculture is consuming more and
more energy in absolute terms. At 22 percent of total energy
consumption, it is the thirdlargest consumer of power in
India1/3/2012 Usha Martin Academy 11
Rural Initiative Integrated Rural Energy Programme, to meet
minimum domestic energy needs through a cost-effective mix of
various energy sources, with options for meeting the requirements
of sustainable agriculture and rural development with a focus on
environmental considerations and renewable energy.
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Rural Initiative Biogas-based Distributed/Grid Power Generation
Programme, to make natural energy available for small-capacity
activities like cooking
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Rural Initiative The Wind Resource Assessment Programme, to
catalyze the commercialization of on-grid wind power by providing
monitoring and wind mapping. So far, 31 states and union
territories have been covered by 1,244 wind monitoring and mapping
stations, and 233 potential sites for wind farms have been
identified.1/3/2012 Usha Martin Academy 14
Nanhi Kali Anand Mahindra founded Nanhi Kali in 1996 out of the
conviction that empowering women through education would have a
tremendous positive impact on the nation in the long run. Girls'
education correlates with a reduction in child and maternal
mortality, improvements in child nutrition and health, lower
fertility rates, better economic production, and female
empowerment. Through Nanhi Kali, Mahindra hopes to play significant
role in shaping India's future by empowering girls through
education.
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Thank [email protected]
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