INTRODUCTION

• Since the de-licensing in 1991, India has emerged as the second largest automobile market in the world in terms of sales volume.

• Despite the effect of global economic downturn :- As per statistics launched by Society of Indian Automobile Manufacturers (SIAM), the passenger car transactions in domestic market have surged to 145,905 units in January 2010 against the 2009 sales of 110,300 units. In January 2010, the total sales of automobiles grew to 1,114,156 units as compared to the previous fiscal year's 768,698 units sales. This indirectly refers to the 32.28% growth in the domestic car sales.

• The research also probes into the various efforts are taken by both the Indian government and car manufacturers to promote the use of green technology in the country& automobile sector.

Opportunities in Indian Automobile Sector is an outcome of comprehensive research and analysis of the Indian automobile sector. The research team has also attempted to identify various factors that helping India to emerge as the preferred passenger car manufacturing destination in the world. The report also analyses the impact of the union budget FY 2012 on the Indian automobile sector. The team has also mapped the competitive landscape of the sector and tried to shed light on the operations/strategies of the key players. Thus, the information available in the report is expected to enable the target audience in understanding the contemporary industry scenario.

INTRODUCTION OF ALL THE LUXURIOUS BRANDS IN INDIA

PORSCHE

• In 2003, Porsche entered the Indian auto market, using its official agent association named Shreyans Motors Pvt. Ltd. At the start, they were providing their sportscars and SUV in a super premium car segment. In country, they have concluded to begin on a very small scale. Though, they are of the belief that the India’ market potential is immense.

• Earlier Porsche India has 2 importing centers, one in Mumbai and other in New Delhi. Bt now the company has opened dealership centers in Hyderabad, Bangalore, and Chennai.

• They have the confidence that that Porsche is a perfect option for the Indian roads and its climatic conditions.

VOLKSWAGEN

TOYOTA• Established on 6th October, 1997, Toyota motors has pulled the vigilant of Indian

customers to its products. With the full devotion and round the clock services, Toyota tied up with Kirloskar Group by forming Toyota Kirloskar Motor Private Limited. Two shareholders of Toyota Motors are Toyota Motor Corporation holding share of 89% while Kirloskar group is having the share of 11% .

TOP 3 COMPANIES

BMW

MERCEDES BENS(3pointed stars)

AUDI

BRIEF INTRODUCTION TO MERCEDES• German luxury car brand Mercedes Benz had the first-mover advantage when it

started operating in India since 1995. Mercedes was the first foreign luxury carmaker in India, and dominated the market for nearly 15 years. Even with the introduction of several other luxury brands in the last four years, Mercedes managed to control over 50% of the market.

• And, just to be sure, they’ve invested Rs. 150 crore in a new state-of-the-art plant in Pune, which is also rolling out the new S 500L COSTING Rs. 1 crore, is the most expensive car ever assembled in India.

• Periodic assessment is done and at the working team level, short-listing of dealers is done. A small number of dealers are selected to present their case to the Board of Management in Pune, where it has its plant. Goa, Indore , Bhubaneshwar, Surat, Kolkata, Hyderabad and Delhi are areas where we have increased our footprint.

BRIEF INTRODUCTION OF BMW• BMW Established on March 7, 1916.

• BMW entered the Indian car market in the year 2006 with the launch of its first BMW model.

• The company established a sales subsidiary in Gurgaon in 2006 to develop its dealer network.

• In 2007, BMW set up its first state of the art manufacturing unit in Chennai.

• Currently BMW has a network of 14 dealers across the country and plans to add 8 more by the end of 2010 mostly in Tier II cities.

• The company imports most of its critical components from its overseas supply base with only 10 per cent content sourced from the domestic market, which includes seats, leather and door panels.

BRIEF INTRODUCTION OF AUDI• Audi was established by August Horch in 1909.

• They have also decided to start to manufacturing Audi's in India in collaboration with their sister concern Skoda. Skoda already has manufacturing units in India. That way they can cut down on costs.

• Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008.

SALES WISE MARKET SHARE OF LAST THREE YEARS…

YEAR 2008 YEAR 2009 YEAR2010

BMW sold 2908 cars in India

BMW sold 3619cars in India

BMW sold 6246 cars in India

Mercedes sold 3625 Cars in India

Mercedes sold 3250 cars in India

Mercedes sold 5819 Cars in India

AUDI sold 1050 Cars in India

AUDI sold1658 Cars in India

AUDI sold 3003 Cars in India

2009 Indian Luxury Car Market (%share)

SWOT ANALYSIS OF BMW

STRENGHTS WEAKNESSES

OPPORTUNITIES THREATS

1. Targeting the youth segment of young Entrepreneurs.

2. Sporty looks of the car increases its demand.

3. Has strong network of 21 dealers across the country.

4. Overtook the market of Mercedes Benz in 2009.

1. Increase in cost because The company imports most of its critical components

from overseas.

1. Can capture the whole market of Mercedes Benz.

2. Can retain its existence by launching further cheap brands as compared to

upcoming brands of Audi.

1. A good level of competition with Mercedes Benz and Audi.

2. Recent launches done by Audi which can compete even BMW.

SWOT ANALYSIS OF AUDI

STRENGHTS WEAKNESSES

OPPORTUNITIES THREATS

1. Higher cost than BMW cars.

2. Audi has only 3 dealers in India & that

too in Delhi, Mumbai & Bangalore

which is a small number as compared

to BMW which has 14 dealers.

1. Targeting the youth segment.

2. Sporty looks of the car and the 4 rings

increases its demand.

3. New offering of loan system to

potential customers increases its sales.

1. Can capture the whole market of

Mercedes Benz & BMW.

2. Can retain its existence by launching

further cheap brands as compared to

BMW.

1. A good level of competition with

Mercedes Benz and BMW.

2. Recent launches done by Audi which

can compete even BMW.

SWOT ANALYSIS OF MERCEDES BENZ

STRENGHTS WEAKNESSES

OPPORTUNITIES THREATS

1. It works as status symbol of the businessmen.

2. New offering of loan & discount system to potential customers increases its

sales.3. Launched attractive models like E-class.

1. Normal public can not buy.2. Audi has approximately 8 dealers in

India which is less than BMW.

1. Can launch new models cheaper in terms of price & looks which reaches

the young entrepreneurs.2. Re-Capture its market , overtook by

BMW.

1. A good level of competition with Mercedes Benz and BMW.

2. Recent launches done by Audi which can compete even BMW.

RECOMMENDATIONS

THANK

YOU