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Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved.

Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

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Page 1: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Promotional GuidelinesKey Findings from the WorldatWork Survey of Promotional Guidelines, 2010

© 2011 WorldatWork. All rights reserved.

Page 2: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Overview

Examine how the current environment impacts employee satisfaction

Discuss the importance of promotional activity within total rewards programs

Discuss current promotional practices survey results

Review implications

Page 3: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Current Environment

Let’s consider current environment within which we are operating

And a question …

Where does promotional activity fit within your total rewards program?

Page 4: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Employee Satisfaction Drivers

Cash

Benefits

Boss Relationship

Work-Life Balance

Promotions / Career Development

Recognition

EmployeeSatisfaction

Page 5: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Job Losses Declining, But Is Real Growth on the Horizon?

Source: Bureau of Labor Statistics – years 2009 – 2010 (data in 000’s)

Avg. monthly increase: +49k

Avg. monthly increase: +138k

Jobs* Lost / Created Monthly Change

* Total non-farm seasonably adjusted

Page 6: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Salary Budgets are Recovering, But Still Historically Low

2.0

2.5

3.0

3.5

4.0

4.5

5.0

5.5

6.0

'90

'91

'92

'93

'94

'95

'96

'97

'98

'99

'00

'01

'02

'03

'04

'05

'06

'07

'08

'09

'10

'11

?

sal

ary

bu

dg

et %

Lowest figure since survey’s

inception

Source: WorldatWork Salary Budget Survey 2010-2011 (exempt salaried budget)

Page 7: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

How Do Organizations Generate Promotional Opportunities?

Organizational Growth

Vacancies as employees leave for other companies

Retirements

Page 8: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Total Rewards Scorecard

Cash Compensation

Benefits

Boss / Subordinate Relationship

Page 9: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Total Rewards Scorecard …cont’d

Work-Life Balance

Promotional Opportunities /Career Development

Recognition

Page 10: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Job Satisfaction Is Declining

40

45

50

55

60

65

'87 '95 '00 '05 '06 '07 '08 '09

% S

atis

fied

45.3

Source: Conference Board

61.1

Page 11: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Intangible Rewards Remain Important

% Greater Focus in Future% Current Focus

Education and training programs

Career / development opportunities

Flexible workarrangements

Nonfinancial recognition

Work climate / culture

Work-life balance

54%

48%

48%

40%

57%

48% 44%

53%

52%

40%

60%

50%

48%

57%

40%

48%

48%

54%

80% 60% 40% 20% 0% 20% 40% 60% 80%

Source: The Hay Group and WorldatWork – Next Reward Practices Survey 2009

Page 12: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Methodology

Survey was sent out to 4,947 WorldatWork members during September 2010

Response rate of about 19%

Demographics of respondents similar to WorldatWork membership as a whole

Page 13: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Definition of “Promotion”

Please select all criteria that are REQUIRED to be considered a promotion. (n= 719)

Increase in Pay Grade,

Band or Level

Addition of Higher Level

Responsibilities

New Title New Department

Other

Page 14: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Definition of “Promotion”

Please select all criteria that are REQUIRED to be considered a promotion. (n= 719)

Increase in Pay Grade,

Band or Level

Addition of Higher Level

Responsibilities

New Title New Department

Other

32% require both

Page 15: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Size of Promotional Increases

“In 2010 (or current fiscal year), what has been the average promotional increase, expressed as a percentage,

for each employee class in your organization?”

Employee Type Average Minimum Maximum Mode1

Nonexempt (hourly) (n=504) 7.1% 0% 45% 5%

Exempt (salaried) (n=584) 8.3% 0% 23% 10%

Officers / Executives (n=380) 9.5% 0% 30% 10%

1 The mode is the number that occurs most frequently in the dataset.

Page 16: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Size of Promotional Increases by Level of Turnover

Organization Turnover Rate

0% - 5% 6% - 10% 11% - 15% 16+%

Nonexempt (hourly) 6.8%

(n=129)7.0%

(n=184)6.2%(n=73)

9.0%1

(n=55)

Exempt (salaried)8.1%

(n=156)8.2%

(n=211)8.1%(n=81)

9.5%(n=58)

Officers / Executives9.5%(n=97)

9.3%(n=136)

9.1%(n=56)

9.8%(n=46)

1 Organizations that reported a turnover rate of 16% or higher additionally report a statistically higher average for nonexempt promotional increase rates.

Page 17: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Determination of Promotional Increases

Pay range for the new position

Rates paid to other employees similarly situated within the organization

External pay data, if available

Qualifications of the individual, compared to the qualifications of other employees in the same job within the organization

Performance level of the individual being promoted

A fixed percentage increase for most promotional increases

Number of pay grades between the old position and the new position

Whether the promotion involves a change from nonexempt to exempt classification

66%

60%

36%

30%

29%

21%

19%

8%

Option

Page 18: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Number of Promotions Down

3 A paired sample t-test demonstrated a statistically significant difference between annual promotions given in 2009 and 2010 (p<.000).

4 A value of 98 was submitted and considered excessive. This value was excluded from the analysis.

“What percentage of employees were promoted in 2009 (or last fiscal year)? Please specify as a percentage of the number of total employees.” (n= 477)

“What percentage of employees does your organization usually promote on an annual basis? Please specify as a percentage of the number of total employees.” (n= 441)

Employee Type Average Minimum Maximum Mode2009 or last fiscal year promotions 7.0% 0% 40% 5%

Typical annual promotions 8.1%1 0% 35%2 10%

Page 19: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Funding of Promotional Increases

“How does your organization fund promotional increases? (Check all that apply.)” (n= 600)

We budget for promotional increases separate from other pay increase budgets.

We budget for promotional increases as part of our merit budget.

We pay for promotional increases with vacancy savings (savings from vacant positions or during recruitment).

We pay for promotional increases with salary savings (hiring at a lower rate than previous incumbent). We budget for promotional increases as part of another budget. Please specify budget.

We pay for promotional increases out of merit budget, but merit budget is not inflated to cover promotional increases.

We pay for promotional increases out of another budget, but the other budget is not inflated to cover promotional increases.

44%

24%

22%

16%

13%

13%

8%

Option

Page 20: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Coordinating Promotions with Merit Increases

“How are merit increases managed for promoted employees?” (n= 620)

Promoted employees are eligible for nearest merit increase.

Merit increase is included in promotional increase.

Promoted employees are eligible for a prorated merit increase.

Promoted employees are ineligible for a merit increase until next cycle.

Other

46%

17%

16%

7%

15%

Option

Page 21: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Coordinating Promotions with Bonuses

“How are bonus or incentive payouts calculated for employees who have received a promotional increase?” (n= 579)

Prorate of previous and new rates

New rate of pay and new bonus rate, if applicable

Previous rate of pay and previous bonus rate

Current rate of pay and previous bonus rate

Previous rate of pay and new bonus rate

43%

29%

4%

3%

1%

Option

Other 19%

Page 22: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Frequency of Promotions

“How often are employees eligible for a promotion?” (n = 613)

Page 23: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Timing of Promotions

“When do most promotions in your organization occur?” (n= 622)

Page 24: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Promotions Have Positive Effect on Motivation and Engagement

Extremely negative /negative effect

No effect or neutralExtremely positive /positive effect

6%

6%

33%

36%

62%

59%

Page 25: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Communicating Promotional Policies

“What is your organization’s approach to the communication of promotional guidelines or policy?” (n= 622)

Other

We communicate the guidelines to employees only when they are

involved in a promotion.

We want every employee to fully understand the guidelines and policy.

The guidelines and policy are mostly to guide HR and management; we will share with employees when they ask.

Page 26: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Promotion as an Attraction Tool

“Does your organization feature or market the promotional opportunities (or activities) as a key employee benefit when

attempting to attract new employees?” (n= 614)

Yes34%

No66%

Page 27: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Organizations Should Consider Lateral Increases

“Are employees typically eligible for a promotional increase when moving laterally?” (n= 622)

Yes8%

No57%

It depends onthe position

35%

Page 28: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

Summary

There are several forces in the workplace impacting employee satisfaction

Organizations should consider their ability to provide promotional / career development opportunities to their employees relative to other total reward elements

Communication of promotional programs is “low hanging fruit” to increase engagement

Page 29: Promotional Guidelines Key Findings from the WorldatWork Survey of Promotional Guidelines, 2010 © 2011 WorldatWork. All rights reserved

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