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-- Proprietary and Confidential -- 1
Putting Big Data to Work
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What is Big Data?
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What Big Data Are We Working With?Mobile device data from ~23% of US and Canadian adults and ~12% of commercial truck trips
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By Itself, Big Data is Not Useful Information –
It is A Mess
Source: Kay, David and Mark van Harmelen, Delivering benefits from the data deluge, Dec 2012, jisc.ac.uk
The Information Explosion
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Origin
Destination
Select Link
Customized, Actionable
Transportation Analytics
Zone
Activity
Congestion
Home/Work
Footprints
With the Right Processing Techniques, Big Data is
Valuable and Useful
Trip Speed
Trip Circuity
Trip Duration
Trip Length
AADT/AAHT
Geospatial Data
Calibration Data
Road Network
Parcel/Land Use Data
Demographic Data
Machine Learning +
Algorithmic Processing
Cloud-Based Software
Platform
Cloud Computing +
Infrastructure
Big Data +
Contextual Data
Demographics
The Wheel of Putting Big Data to Work
What is the Best
Allocation of
Resources to Meet
Our Goals?
Can We Build
Better Travel
Demand Models
for Less?
What Are
Freight Travel
Patterns?
How Can We
Reduce Cut-
Through Trips?
What is
Causing
Traffic in My
Community?
Where Should
We Expand
Transit?
Did Our New
Policy/Project
Actually
Work?Can We
Engage the
Public More
Effectively?
How Do We
Model New
Modes?(TNCs, Flying Cars)
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► Analyze trip volume on select routes by time of day
55% of beach traffic occurs between 1-3PM on Sundays
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► Analyze trip volume on select routes by time of day
55% of beach traffic occurs between 1-3PM on Sundays
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► Identify high-use roadways to prioritize infrastructure investments
35% of trips on I-275 use Exit 44 to Downtown Tampa
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► Identify high-use roadways to prioritize infrastructure investments
35% of trips on I-275 use Exit 44 to Downtown Tampa
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• Insert Latest SL Metrics overview slide
► Scan road segments to determine origins and destinations of trips
55% of trips in the Napa region are internal to Napa County
-- Proprietary and Confidential -- 13► Scan road segments to determine origins and destinations of trips
55% of trips in the Napa region are internal to Napa County
55%
Internal
Trips
Imported Trips
18%
Exported Trips
12%
One-way Intra-
county Trips…
Pass-through Trips
3%
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Thank You!
