Quick Reference GuideWhat’s SolidWorks all about?

How do we talk about SolidWorks?

What do we say to our audiences?

What sets us apart?

How do we want people to think about us?

Our elevator pitchOur elevator pitch is how we tell our story concisely. Yes, we have a complex and interesting story, but it can be made simple. Because when it’s simple, it’s easy for our audiences to understand. So the next time you meet someone and they ask what SolidWorks is all about, you’ll know exactly what to say. And they’ll remember it so they can pass it on as well.

SolidWorks provides complete and intuitive 3D solutions, allowing millions of engineers and design teams to transform innovation into business success.

Our taglineOur tagline supports the brand and represents a promise to our users to put them fi rst in everything we do. It should be used thoughtfully and sparingly. While our tagline is a powerful phrase that reinforces our brand, we want to limit its use to instances when it will have the most impact.

Let’s Go Design

SolidWorks is strong in so many ways, but three big ideas set us apart from the competition. Together, they support everything we do. They shape the way we communicate and innovate. They help us look, sound and act different than everyone else in our industry. And they help us focus on what’s most important to our users.

Intuitive ExperienceSolidWorks delivers an intuitive user experience that makes it easy to translate your ideas into reality.

Collective AdvancementSolidWorks brings together the best talent, resellers, user community, and design expertise to create an open and active dialogue that continually propels the industry forward.

Meaningful ResultsSolidWorks always has your goals in mind, continually evolving to provide the resources you need to be personally successful.

We have a lot of audiences. We have external ones—current and prospective users, VARs, and key business decision makers—but we also have a very important internal audience: each other.

Different audiences will require different treatment, but all of our messages should communicate a compelling, unifi ed SolidWorks identity. To break through to our audiences, we have to shift our messaging—what we talk about—in a few simple-yet-powerful ways.

From

Sounding like our competitors

2D vs. 3D

Products and features

Vendor/client interaction

Talking about SolidWorksin a vacuum

To

Sounding like ourselves

Benefi ts of SolidWorks

Meaningful results

Focus on partnership with our users

Talking about SolidWorks as a valuable part of the Dassault Systémes portfolio

SolidWorks has a style all its own. We’re four important things:

CuriousWe take a genuine interest in our users and their ideas. We engage in an ongoing dialogue, asking the right questions within our community to create innovative tools and software.

AccessibleWe’re never out of reach. Our users are constantly connected, and we put them fi rst in everything we do.

PassionateWe love what we do, and it shows. We’re dedicated to helping our users realize their visions of success.

CreativeWe don’t do things like everyone else. We set ourselves apart by bringing our users value that goes far beyond our software.

These traits capture our personality and defi ne our voice. When we communicate for SolidWorks, we want our distinctive personality to shine through.

How does it all come together?In one simple thought: innovative minds, united by design. It’s who we are and it’s why we’re here. We’re partners in shaping the future of innovation alongside our users.

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Custom motorcycle by Redneck Engineering

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