RAJENG/2012/44989 n Vol 2 n Issue 12 n Rs 40/- n Jaipur n March 2014 n Design Magazine of ARCH

ArchF ashion forecastingand Design Trends 9

Japanese fashion- Emerging Fashion Icons 14

Colour and Trim-Emozione Italiana 4

Paying itForward 10MENTORING WALK

02 March 2014

LETTERS TO THE EDITORFOR FEBRUARY 2014 ISSUE

Welcome to ‘March 2014 Backstitch’ issue!!

Once again, it is the month of March and withthe International Women’s Day around the cor-ner, ARCH is all set to celebrate the event by

launching the 8th ‘Vital Voices Global Mentoring Walk’in Jaipur on 8th Mar’14. It is the largest mentoring walkin the world and this edition will be flagged-off by ProfLad Kumari Jain, Chairperson, Women’s Commission,Rajasthan. The Mentoring Walk helps to build a beauti-ful & meaningful chemistry amongst mentors &mentees, enabling mentees to share their concerns withmentors who in turn look forward to share their experi-ences and advice, having overcome hurdles in their life& work.

The International Women’s Day is a global event cele-brating the economic, political and social achievementsof women. ARCH firmly believes in the empowering ofwomen individuals by providing an enabling environ-ment to transform them into new-age women entrepre-neurs, and creating more employment avenues for themacross the globe, and making sure those opportunitiesare fair and supportive. This, we believe, will give themthe economic power to change not only their own lifebut that of their family and their community.

The Feb. 2014 Chr-Cha (monthly exchange forum)held at ARCH was an informal yet creative meet ofwomen leaders for ‘Paying it Forward’. Women from dif-ferent walks of life such as Doctors, Entrepreneurs, NGOrepresentatives, etc. gathered together to share theirideas and opinions towards women’s participation in so-ciety.

I am pleased to announce that five of our Fashion &Textile Design students were the ‘only folk standing’ inthe final round in Pune of the “Fiat Emozione Italiana De-sign Contest”. Sujit Kumar, with first prize, is all set foran all expenses paid trip to Milan! And 1st runner up,Vinita Chandwani, returned with a handsome cash prize!

Further, ten Fashion Design students of ARCH will bedisplaying the designer Khadi outfits developed by themat an exhibition being organized by KVIB, Jaipur andscheduled to be held at the Jawahar Kala Kendra underthe flagship of ‘Rajasthan Khadi Fashion Week 2014’. Se-lected designer's dresses will be brought on ramp byprofessional models.

So this month, in the run up to International Women'sDay, we wanted to get your views on the achievementsof the past year and what more could be done.

ARCHANA SURANAEditor-in-Chief

Editor’s note ARCHANA SURANA EDITOR IN CHIEF

Cover Photograph: Archana Surana with her mentor - American media icon Geraldine Laybourne

Dear Editor,As a new reader of Back-stitch magazine, I think itis helping me a lot to learnand explore new areasof design. In the Februaryedition, I got to knowabout the far possibilitiesof the development of thePink City in the Creativeand Cultural industries.The best thing I loveabout Backstitch is that,every edition covers a renowned name ofthe industry, as this time Mr. AmitabhShah.All the best to the Backstitch team.Akshita Airan, Foundation (2nd semester)

Dear Editor,I found the last edition of Backstitch, i, e.the February issue, very delightful. FromArchana Ma'am's visit to Japan, Christianaand her students in Jaipur to the Convoca-tion day in Arch and the Alumni meet. Itfeels very proud to read and be a part ofBackstitch. I hope the number of readersof Backstitch keep on increasing everymonth and also hope that it keeps ongrowing and blooming like a flower.

Abhilasha Saikia,Foundation (2nd semester)

Dear Editor,I have been a regular reader of backstitch.The magazine provides lots of informa-

tion about the latest developments hap-pening in design. It gives a chance toyoung designers to showcase their workwhich is quite encouraging for budding-talents. Surbhi Verma, Jaipur

Dear Editor,I loved the February issue of backstitch.The last issue featured our Arch’s an-niversary and our Convocation event. Themagazine covered the best works of ouralumni. This column was so inspiring forme as a foundation student in design.This column inspired me so much lookingupon my senior’s work and their achieve-ments after studying from Arch. I wouldreally be pleased to read a column dedi-cated to our alumni’s achievements afterthey have entered their professionalworld and the projects they are workingon.

Deeptashree Saha, Foundation (2nd semester)

Rashtriya AmritaHaatFeb 27 - Mar 09, 2014This exhibition- cum- sale is allabout craft, home furnishingand ladies dress material bysmall scale women entrepre-neurs.Jawahar Kala Kendra, JawaharLal Nehru Marg, Jaipur

Dhrupad festivalFeb 28 - Mar 15, 2014Jawahar Kala Kendra in asso-ciation with Vishva DhuvpdGurukul is organizing a 15 daylong Dhrupad musical FestivalJawahar Kala Kendra, JawaharLal Nehru Marg, Jaipur

Run For Change –Women’s Day Spe-cialMar 08, 2014This Women's Day, celebrate

the spirit of womanhood andrun for happiness and healthof Women.Amrudon Ka Baagh,VidhanSabha Road, Sangram Colony,Jyothi Nagar, Janpath, LalKothi, Jaipur

IInd InternationalJaipur Art Festival2014

Mar 19 - Mar 23, 2014 This exhibition- cum- sale is allabout craft, home furnishingand ladies dress material bysmall scale women entrepre-neurs.Hotel Diggi Palace, ShivajiMarg, Jaipur

“The Believers” a pho-tography exhibition byJordi Pizarro.7th March to 30th April11:00 am to 7:00 pm“The Believers” is a body of doc-umentary work by photographerJordi Pizarro which explores reli-gious communities in 10 coun-tries across 4 continents.Instituto Cervantes, 48, Hanuman Road, ConnaughtPlace (CP), New Delhi

Art & Design learningprogram15 Feb- 15 Apr 2014A program to help strengthenand explore the creativity ofthe students using tools ofart,design and lateral ideationbounded together by a curriculum.Truth center for creative excellenceNear Hongkong market,Gurgaon.

Up-coming Events in Jaipur

March 2014 03

Visual alphabet

DESIGNERSA different way to add to your vocabulary and some...

Visual LexiconFashion DesignHaute coutureHaute couture (French term for "high sewing" or"high dressmaking" or "high fashion") refers to thecreation of exclusive custom-fitted clothing. Hautecouture is fashion that is constructed by hand (with-out the use of sewing machines and sergers/overlockers) from start to finish, made from high quality,expensive, often unusual fabric and sewn with ex-treme attention to detail and finished by the most ex-perienced and capable seamstresses, often usingtime-consuming, hand-executed techniques. Couturetranslates literally from French as "dressmaking", butmay also refer to fashion, sewing, or needlework andis also used as a common abbreviation of haute cou-ture and refers to the same thing in spirit. Hautetranslates literally to "high". A haute couture garmentis often made for a client, tailored specifically for thewearer’s measurements and body stance. Considering

the amount of time, money, and skill that is allottedto each completed piece, haute couture garments arealso described as having no price tag - in other words,budget is not relevant. Each couture piece is notmade to sell. Rather, they were designed and con-structed for the runway, much like an art exhibition.

Jewellery Design Heishi BeadsThe exact meaning of the word heishi (hee shee)is “shell necklace.” Acknowledged to be the mas-ters of creative form which developed out of theirsocietal heritage. Heishi beads are made by slicingthe shell or stone into uniform strips. Then thepieces are nipped into small squares. Each squarethen has a hole drilled in it. The squares arestrung, each material being strung in a separategroup. The strings of squares are smoothed androunded by grinding and rolling the beads. Oncethe beads have reached the rough ground roundstage, they are ready for sanding. The beads aresmoothed and shaped using sandpaper. The stringof finished material is washed and dried in thesun. Then they are polished on a leather belt.

Interior DesignHandrailA handrail is a rail that is designed to be graspedby the hand so as to provide stability or support.Handrails are commonly used while ascending ordescending stairways and escalators in order toprevent injurious falls. Other applications includebathroom handrails—which help to prevent fallson slippery, wet floors—and barres, which serveas training aids for ballet dancers. Handrails aretypically supported by posts or mounted directlyto walls.

Graphic DesignHalftoneHalftone is the reprographic technique that simulatescontinuous tone imagery through the use of dots,varying either in size, in shape or in spacing."Halftone" can also be used to refer specifically to theimage that is produced by this process.Where contin-uous tone imagery contains an infinite range of colorsor greys, the halftone process reduces visual repro-ductions to an image that is printed with only onecolor of ink, in dots of differing size. This reproduc-

tion relies on a basic optical illusion—that these tinyhalftone dots are blended into smooth tones by thehuman eye. At a microscopic level, developed black-and-white photographic film also consists of only twocolors, and not an infinite range of continuous tones.For details, see film grain.Just as color photographyevolved with the addition of filters and film layers,color printing is made possible by repeating thehalftone process for each subtractive color—mostcommonly using what is called the "CMYK colormodel". The semi-opaque property of ink allowshalftone dots of different colors to create another op-tical effect—full-color imagery.

Left: Halftone dots. Right: How the human eye would see thissort of arrangements from a sufficient distance.

Examples of typical CMYK Halftone screen angles.

The Italian Automobile CultureWeek, Fiat Emozione Italiana,was the first contest event to in-

volve Fashion Design Schools in the Au-tomotive domain.

Arch Academy, among all the IndianFashion Schools, was the one that re-acted properly to this call.

The contest for Fashion DesignSchools was concerning the Color &Trim for Fiat Linea in 2020, reproduc-ing, in the project brief, the real in-volvement of Fashion professionals inany interior design projects at CarBrands’ Design Centers.

Trend forecasting is the base of theColor & Trim project to propose therange of colors, patterns, materialswhich will be trend in the year 2020 ofthe “car” launch in the market.

Fashion Schools had a brief of theproject to make them start the ap-proach and develop the Trend Re-search, Persona, Theme board tocomplete with the Interior Design’sColor & Trim proposals.

The completion of the project had tobe done at Fiat Caffe’ in Pune during atwo days workshop guided by Beestu-dio staff, Manchit Rajani, Rahul Shrini-vasan, Rijul Garg, Mr. Emanuele NicosiaMD and Mizuho Tomita, Project Plan-ning Director.

It was a very interesting live interac-tion during the project refinementwhich gave a deeper understanding ofthe meaning of Color & Trim to the Stu-dents.

Some of the works had a very goodfabrics pattern studies which couldmatch with the Fiat Linea personality.

The main Jury Member was Mr.Lorenzo Ramaciotti, the Head of FiatGroup Design, (encompassing Fiat, Lan-cia, Alfa Romeo, Ferrari, Maserati,Chrysler and Jeep), and Mr. Giolito,Head of Fiat Automobiles Centro Stile.

The other Jury Members were Mrs.Talera, Fashion Designer in Pune, Mrs.

Mizuho Tomita, Beestudio’s Researchand Planning Director and EmanueleNicosia, Beestudio MD.

At the final Design Conclave Mrs.Talera gave the trophy and certificatesto the winner and all participantswhich could have interaction with pro-fessionals attending the dinner party atthe end of the night.

Some personalities present at theevent were Mr.Boparai, CEO of FiatIndia, Mr.Ian Cameron, former RollsRoyce design director, Mr.Ajay Sharma,General Manager Tata Automobiles De-sign, Mr. Richard Winsor, chief de-signer of Tata passenger cars and otherprofessionals from Interior design de-partments.

The task of this contest, emphasizedby Arch Academy involvement, is to

make Fashion Design Schools’ studentsaware of the big possibilities of experi-ence in the Automotive field.

While the Western and Japanese Au-tomotive Brands already have fashionprofessionals in the in-house Interiordesign departments, Indian Brands stillhave a lack of ideation and creativity inInterior Design, which is an incredibleshortcoming if we take into considera-tion the great Indian Textile Culture,

with its colour appreciation and thecolour matching skill, none of which isvisible on the exterior or interior of anyof the actual cars on the road in India.

I wish the Arch Academy of Designcould set a specific Automotive Color &Trim department to create those de-signers able to change the actual CarInterior situation bringing the colours’life and happiness which India de-serves.

04 March 2014

Competition EMOZIONE ITALIANA

This FIAT Italian Culture Week, “FIAT EMOZIONE ITALIANA”, is to createawareness about the reality of the automotive environment in Italy. Theevent took place in Pune, as Pune is considered to be the Automobile Capitalcity of India, like Turin for Italy.

Bee Studio Indiaand Italy in asso-ciation with Fiatand with the pa-tronage of theItalian Embassyin India havelaunched thefirst “Fiat

Colour and Trim

Above: Poster of Competition

Sujit Kumar recieving the 1st prize award

Theme board

Emanuele Nicosia

Emanuele NicosiaInternational Car Designer

ARCH students AgantukSingh, Pallavi Gupta, RaviRanjan, Sujit Kumar &

Vinita Chandwani were the finalfive among 10 students who wereselected to report at Fiat Caffe,Pune for the final round of the In-terior Color & Trim Design contestfor the FIAT LINEA for 2020. The initial brief was to create var-ious options for the Interior Color& Trim for the FIAT LINEA for2020.It was requested to develop theproject through A3 format boardsshowing:A- Target people/lifestyle andTrend research for 2020B- Interior theme and Materials,Trim colors, fabrics and patternsC- Ideation by handmade sketchesand CG Interior colors, trim andmaterials layout sketches/render-ingsCompetition for the Design of FiatLinea interiors started with re-search, sketches and doodlings,colour experimentation, variousrendering drafts on our ideas, ex-ploring fabrics with color andtrims for car interiors etc., all ofwhich helped us understand theautomotive world more than weever had, in our lives! This projectled us through working day andnight and gave us a true experi-ence on how a car is embellishedaccording to the consumers needsbefore bringing it on road. Working on refining our colourand trims at the final stage inPune, with a personality likeEmanuele Nicosia who has beenworking for such a long time onautomotive brands like Ferrari,Jaguar, Bugati, Lamborghni andmany more, was a precious expe-rience. He made us feel at homeand proposed a workshop for usback at the Arch Academy of De-sign! Sujit Kumar won the FIRST prize ofRs.15,000 and a trip to Milan,Italy. Vinita Chandwani wasawarded Rs.5000 as 1st Runnerup.Grand, don’t you think??!!

March 2014 05

EMOZIONE ITALIANA Competition

The FIAT Experience

Theme Board reflecting the styling intent

Agantuk & Pallavi working on fine tuning & refining their solutions at the FIAT Caffe, Pune

Stepping towards the professionalworld this was an intellectual and sat-

isfying experience. I learned that design should be suchthat it can communicate clearly.

Sujit Kumar

Playing with trims and colours forautomotive interiors was interesting

as well as challenging.It was a big achievement and a greatexperience and learning overall!

Vinita Chandwani

First runner-up Vinita Chandwani receiving her award

Forecasting the trend for 2020 Ravi Ranjan receiving his Finalist Certificate

06 March 2014

Open house

Improve!...This is a word that always encourages astudent to do better and better.Students are always keen to showcase their work andthey need feedback for improvement and theirprogress. The word "Open House" for us means a lot,as this is a day when we really get that opportunityof getting expert reviews and a chance to improveour standards.The days before 'Open House' is always full of a lotof work and students are busy completing their workand projects. We, the students of Interior Designing,really find ourselves lucky to attend such OpenHouses, as we not only get to show our work andprojects, but we really get a chance to improve on theareas that are not strong enough. We are thankful toour Director, Mrs. Archana Surana, as she providesus such opportunities where we get exposures topractical knowledgeand get expert feedback. Architects and experts areinvited on Open House day to review our work andthey provide us the best possible way to improveon the areas where we are lacking and we get theknowledge& experience of presenting our work in efficient & in-teresting ways. It is really a great opportunity

to test & improve the presentation skills of studentsand giving them exposure for showcasing their work.Clarity of communication, & keeping an eye & earopen to attention spans, is a must!Overall, the "Open House" day has always been an im-portant day for not only the whole student peergroup at ARCH ( from all streams), but also for the

faculties of all streams of design, as they get to knowabout the students progress and the practice & effi-cacy of the design process. We are thankful for the golden opportunities forturning ourselves from students into designers.

Quaid BalaStudent Interior Design

The open house of thefoundation batch of Arch

was on the 1st day of March. Awonderful way to beginthis month. Our 1st for-mal open house ever inthis institute. For sevenmonths I have been watchingmy seniors putting up every months work onthe boards and preparing themselves in theirbest way. Showcased in this open house wasour assignment towards generating poster de-signs for an animal conservation organisation. Theopen house started with us giving short presenta-tions & briefs of our work, to peer audience & ourfaculty. We put up observational, visualisation

sketches producing various animals using dif-ferent techniques. Then our faculty movedout to observe and critically analyse ourwork and gave us a feedback and neces-sary inputs. The way our work was praised

was so heart warming and overwhelming.We as a batch never expected that we

would receive such good comments, butsomewhere in our hearts we knew we couldrock it!

Form & Space

Interaction and Feedback from the Director Academics Benoy Thoompunkal

TECHNIQUES of Visual Representation

Inside OUTSIDE

1 2

4

5

1 Pata Chitra - Deeptashree Saha2 Expressionism - Urvashi Verma3 Collage - Abhilasha Saikia4.Tribal art - Surbhi Agarwal5 Vector art - Akashita Agarwal

3

Deeptashree SahaStudent, Foundation Studies

Open house

March 2014 07

Kundan Meena & Diamond Jewellery

Kundan Meena and DiamondJewellery Design was show-

cased during the Jewellery OpenHouse at ARCH . A 4 Year Jewellery Design studentat ARCH in his 6th semester, Sahiltook up Tanishq as a brand towork on and Deepika Padukone ashis client. He took his inspirationfrom the rich Tawaif culture ofLucknow. The influence of movieslike Pakeezah and Mughal-E-Azam,the sets of the Mehfil of a Tawaif,the fountains, the palanquins, themarble carving, the rich Islamic ar-chitecture shows in his Jewellerydesigns through his choice of formof carved stones, enamelling and

kundan meena motifs. Intricatelyusing stones like Turquoise,Pearls, Coral, Fire Opal, Blue Chal-cedony, Amethyst alon with UncutDiamonds, Ruby and Emeraldsetc., Sahil interacted with theHead of Design-Tanishq, Mr. Ab-hishek Rastogi for inputs on hisdesigns. Having practiced KundanMeena manufacturing under Mr.Aswini Kala, Visiting Faculty atARCH and having gained practicalknowledge from Mr. Justin ofJewel Ace International during hisinternship, he was successful inhis creations.

Taniya Ajwani's work on Diamond

Jewellery Design was showcasedduring the Jewellery Design openhouse. A student from Delhi,Taniya is in her 4th semester of a3 year Jewellery Design course atARCH. As part of her classroomproject, Taniya has taken cele-brated jewellery designer BinaGoenka as a brand to work on andKareena Kapoor as her client.Taniya took her inspiration fromthe Mughal Islamic decorative mo-tifs found in the Taj Mahal. Sheused colored diamond roughs, andvelvet, carved stones in her jew-ellery designs along with preciousstones such as sapphires, tourma-lines and coral.

What’s Haute ! ! !

Expressive Textiles

“NAZRANA” Earings Designed by Sahil Khandel-wal as part of his Semester 6, Kundan Meena

Mood Board on “Pakeezah” movie for Kundan Meena Jewellery Design Illustrated Kundan Meena Earrings Juror Abhishek Saand of Savio Jewellery interacting with Sahil Khandelwal

Acid dye with two colors and Embellished with chain stitch by Agantuk

Burn Technique surface -Priyanka Agarwal

Layered Applique- Ravi Ranjan

Open house is the center pointof all the students at Arch

Academy of Design, with a fullschedule of thematic presenta-tions, open-discussions, externaljurors giving their valuable feed-back to the students. The purposeof an open-house is to create aplatform where young designerspresent their work to a diverse au-dience. The best part during thesepresentations are the open discus-sions between the speakers andthe spectators. There is so much oflearning involved between variousdisciplines of design - Fashion,Jewellery, Interior, Graphics, etc.Cross discipline learning is an es-sential part of any education.The open house session was fol-lowed by an external Jury session,which was inspected by eminent

industry persons from the field offashion and design, Mr. RahulBhandari - Director, Koelle DesignsPrivate ltd., Ms. Kanupriya Arora -Owner, Kanupriya Design Studioand Mr. Pramod Yadav - Principal,ATDC. The students presentedtheir work in different formats likeboard presentation, power-pointpresentations, documentations,self-created web-pages and gar-ment collections. The Jury mem-bers highly appreciated thestudents' efforts. Mr. Rahul Bhan-dari quoted that the event wasamazing, and that he could see thein-depth research done by the stu-dents & showed much interest inrecruiting students from our fash-ion & textile department. He islooking forward to a long-term re-lationship with our Institution.

Indrajeet Das

Richa Lakwal

08 March 2014

Fashion forecasting is the re-source that helps in predictingtrends in the fashion industry.

The fashion forecaster must bring to-gether his or her own knowledge offashion design and history with con-sumer business information. Designfirms and retail markets use forecast-ing services to predict trends in colorand fashion.Identifying a trend is a continuous ef-fort of compiling observations. It re-quires a lot of curiosity and interest ina wide array of subjects ranging fromart and design, reaching over to sci-ence, technology, socio-economics,

food as well as travel to name a few.Whilst gathering facts, at the root of itis also a personal intuition and an eyefor what's next, that can't be taught ornecessarily explained. Once you seethere is a flurry of images with one par-ticular thread running through, it'svery easy to see this is a trend, al-though sometimes a single image canbe so powerful that it triggers an in-stant conviction. With trends that arevery present on Internet, in magazines,often stemming from the streets or thecatwalks, it's easy to see they mighthave a 1 to 2 year cycle. Whereas sometrends are very forward thinking – forexample the breakthrough in scientifictextiles – that they require more in-depth investigation, risk taking as wellas brain storming with experts fromvarious fields of research, the final ele-ment to keep in mind is that some

trends are perennial and so em-bedded in our common lan-

guage that they never fullygo away, for example fiftiesfashion or military inspired

clothing.7 Steps in Developing aForecast1. Identify the basic factsabout past trends and fore-casts.2. Determine the causes of

change in the past.3. Determine the difference be-

tween past forecasts and actualbehaviors.

4. Determine the factors likely to affecttrends in the future.

5. Apply forecasting tools andtechniques while paying at-

tention to issues of accu-racy and reliability.

6. Follow the forecastcontinually to deter-mine reasons for sig-

nificant deviationsfrom expectations.7. Revise the forecastwhen necessary.

Color Forecasting Color forecasters hope to

give both consumers and

professionals some direction in theseemingly endless choices they havewhen selecting fabrics and finishes. Todevelop color forecasts teams researchtrends they see across multiple indus-tries throughout the year and thensearch for repeating themes that willbe translated into palettes. Dependingon the company, forecasts are intro-duced at strategic times of the year,and sometimes up to 18 months in ad-vance.Color Forecast 2014: We're going backto nature with dawn-inspired hues andtaking cues from technology with me-chanical tones that are full of vibrance.The design community is getting awake-up call! The earth and its scienceare both lending their best to the colorforecast of 2014. While preserving cul-tural history with its rich, intense col-ors, there are also new shades that areinspired by technology and the worldthat is ever-growing around us.

Trend Forecasting Trend: Can be emerging, building ordeclining; it has identifiable similaritiesacross information sources. (Styles, de-tails, etc); Characterized by a buildingawareness among consumers.Trend Analysis: Detects short & longterm trends that affect businessprospects.Uses all of the mentioned tools:• Fashion Scan• Consumer Scan• Fashion Analysis

• Social and Economic TrendsEach retailers trend forecasting variesand is mainly dependent upon whetherthe company is a wholesale brand orprivate label developer. Larger compa-nies such as Forever 21, have their owntrend departments where they followthe styles, fabrics, and colors for theupcoming seasons. A company with itsown trend department has a better ad-vantage over those who do not becauseits developers are able to work to-gether to create a unified look for theirsales floor. Each seasonal collection of-fered by a product developer is the re-sult of trend research focused on thetarget market it has defined for itself.Different from developers, merchandis-ers have much more experience in buy-ing and are knowledgeable in whatconsumers will be looking for. The de-signer takes the particular trends andthen determines the styles, silhouettes,and colors for the line and garmentswhile creating an overall theme for theparticular season.The importance of Forecasting: • Accurate forecasting makes it possi-ble for the fashion industry segmentsto prepare for and meet consumer de-mand with products that will be ac-cepted and purchased.• Keen worldwide competition in-creases the importance of accuratetrend identification.

Compiled by Karan KhuranaExpert in Fashion Marketing

Fashion forecasting Identifying a trend is a continuous effort of compiling observations. It requires a lot of curiosityand interest in a wide array of subjects ranging from art and design.

The fashion forecastermust bring together his orher own knowledge offashion design and his-tory. Design firms and retail markets use

forecasting services topredict trends in color.

Trends

March 2014 09

Anew year means a fresh start, andwhat better way to kick off 2014

than by updating the look of yourhome. All it takes are a few simplechanges to breathe life into familiarspaces. This year’s interior designtrends are all about creating dramaticimpact from simplicity, because thelooks are simultaneously more boldand more accessible than ever before.We’ve carefully chosen 10 of the mostprominent trends for you to try. Notcheesy, not overdone, these trends aresophisticated enough to stick aroundfor a long time to come.Saturated colors

Leave gray, beige and greige in therearview mirror in favor of deeply-sat-urated hues like navy and plum. In fact,navy is considered a new neutral for itsability to blend with other colors andstyles. If a darker shade on the wallseems too scary, start with a piece offurniture like a sofa or sectional asyour focal point and work from there.

Rich fabrics

Leave behind simple cottons and linensand embrace the luxurious velvet,earthy suede and even textured cor-duroy. These fabrics are sophisticatedyet durable, and can hold up to thedarker color schemes popular for2014.

Modern takes on classic patternsFloral patterns are in and always willbe—just not your grandma’s florals.House Beautiful suggests taking a bold

approach, mixing patterns to modern-ize the overall look. Shop for funkytakes on classic chintz and toile to keepthings fresh.

High style at low prices

Haute design trends have never beenmore affordable, thanks to retail inno-

vations including collaborations withfamous designers. Stores like Targethave upped the ante by providing af-fordable trends to the masses whilethey’re still “au courant”. Now, evennon-designers are totally in the know.

Goodbye matchy-matchy

Armed with more availability andknowledge of design trends than everbefore, 2014 consumers can take big-ger risks. We all know that harmoniouscolors don’t have to match, and thesame goes for pattern finishes. Don’t beafraid to bring different colors, texturesand finishes into your space. You’ll be

surprised at how far you can push theboundaries and still create a cohesivelook.

Think outside the style box

The confidence to try bold trends andmix finishes means a broader interpre-tation of design styles. There is nolonger a need to place styles in fixedcategories like “traditional”, “rustic”, “in-dustrial” or “country.” Homes in 2014will represent an eclectic array of sty-listic influences. Picking items thatspeak to you individually will keep youfrom conforming to a rigid or overdonelook.

Meaningful accessories

Less is more when it comes to decora-tive objects around the house. 2014will leave behind kitschy, purposelessaccessories. Choose objects, artworkand photos with personal significanceto keep your decorative collection fromgetting out of hand.

Natural elements

Natural materials are incorporated notjust into wall art, but fabrics and fur-nishings, too. Cowhide is making a bigappearance in the textile realm in a va-riety of colors and applications.

Compiled by Karan KhuranaExpert in Fashion Marketing

DESIGN TRENDSfor Interior Design in 2014

Sculptural artworkBranch out beyond framed prints and make your 2014 art collection standout. Sculptural pieces add dimensionality to your walls. A range of materialsand textures like felt, horn, ceramic and even macramé create unique focalpoints and conversation topics.

Trends

10 March 2014

Chr-cha V

This Chr-cha was a meeting point for allcreators and Woman Leaders aroundJaipur to voice opinions on anything thatmatters & to value women’s participa-

The Chr-Cha event is a unique initiative by the ‘ArchAcademy of Design’ that provides a friendly and in-dependent community forum for exchange of knowl-

edge among diverse stakeholders (Design Professionals/Institutions, Development Professionals, Industry Players/Associations, Govt./ Non-Govt. Organisations, Academicians,Art & Craft Practitioners, Researchers, Policy Makers, etc.)to share their ideas, concepts, and opinions with each otheron different thematic areas – all this over Tea & snacks.

This month, the topic was “Women Leaders – Paying itForward”.

This Chr-cha was an informal creative meet of womenleaders to discuss what “Paying it Forward” entails. Womenfrom different walks of life such as doctors, entrepreneurs,Social activists, designers, human right members etc; gath-ered together to share their ideas and opinions towardswomen participation in society.

In this context, the Vital Voices - Global Mentoring Walkto be conducted on 8th March 2014, to coincide with Inter-national Women’s Day, was also discussed. This mentoring

walk was started by an American media icon, founderand former CEO of Oxygen Media, Geraldine Lay-bourne, who saw mentoring as a direct path to leadershipand a way to empower young women professionals.

The event focuses on bringing together establishedwomen leaders and emerging women leaders to walk to-gether and share their ideas, experience and expertise

Nidhi Agarwal, a consultant who has been a mentor in ear-lier walks, said, “It is not easy to balance life. I always focusmy teachings on work-life balance so I think women need tohelp women to empower them”.

Dr Anita Bhandari, ENT specialist, and an earlier mentortoo, shared her previous experience and talked about how itinfluenced her life, because ‘we always believe in taking butit always feels happier in giving.’

50 successful ladies attended the event. Ms ArchanaSurana oriented them with a lot of energy and told them howit makes you feel good in sharing your strengths with othersand how this platform will take them to another level in so-ciety.

‘My FM’ is the radio partner for this year’s Mentoringwalk. They will cover success stories of 16 successfulwomen mentors during a period of 8 days. The mentor-mentees profile will go online through the medium of JaipurWomen’s Blog where they can share their experiences andsuccess stories.

All the participants were filled with energy and enthusi-asm and wanted to give their full support and cooperationto make this year’s mentoring walk a huge success

Abhilasha SaikiaFoundation (2nd Semester) Interior Design (4years)

Flag Bearer Ms. Archana Surana addressing the Women Leaders gathered for the ChrCha

Mentors Actively Listening

Women Leaders“Paying it forward”

Photography- Surbhi Verma

Sharing her desire to celebrate Interna-tional Women’s Day on 8th March 2014,Ms. Archana Surana, Director, ARCH Acad-

emy of Design and Vital Voices Lead Fellow and2014 Global Women's Mentoring Walk FlagBearer, said “We are organizing the ‘Vital VoicesGlobal Mentoring Walk’ at Central Park, Jaipur.”

Going further she said that this concept andinitiative was derived from her Mentor - Amer-ican media icon, Geraldine Laybourne, founderand former CEO of Oxygen Media, wholaunched mentoring walks to empower youngwomen professionals in New York City andacross the United States. She added that thiswould be the 4th Mentoring Walk being organ-ized in India.The Mentoring Walk will be organ-ized in 42 countries worldwide this year, on 8thMarch, by women leaders who are a part of theVital Voices Network. The 2014 Vital VoicesGlobal Mentoring Walk on 8th March is pre-sented by Global Sponsor, The Bank of America.

The Global Mentoring Walk is an opportunityto highlight the importance of women’s leader-ship, and to accelerate the impact of womenleaders through mentoring. Surveys show thatindividuals who have been mentored are 59%more likely to pay it forward in the same fashion.In fact, women are more likely to mentor oth-ers—when compared to men, 65% of femalementees continue the cycle.

Vital Voices is the leading non-governmentalorganization (NGO) founded by Former SenatorHillary Clinton that identifies, trains and empow-ers emerging women leaders and social entre-preneurs around the globe, enabling them tocreate a better world.The overall goal of this Global Mentoring Walk is:1. To value women’s participation in society.2. To recognize the importance of “paying it

forward” by giving back to others in the community.3. To promote lasting mentoring relationships be-tween emerging and established women leaders.4. To demonstrate a belief in the importance ofwomen’s leadership & participation in society.5. To instill the values of mentoring in risingleaders who can give back to future generations.6. Provide aspiring women professionals withthe support & guidance they need to fulfill theirgoals.

50 Mentors & 50 Mentees from differentwalks of life will participate in the event and willbe paired as per the interest areas. Prof Lad Ku-mari Jain, Chairperson, Women’s Commission,Rajasthan, will be the honorable chief guest forthe day.

March 2014 11

Mentoring walk

2013 Mentoring Walk, Jaipur Mentors and Mentees of the Global Ambassadors Program in Mumbai, 2012

Chavi Rajawat, 2012 Mentoring Walk A 2012 Mentoring Walk at Mumbai

Her Excellency, Margaret Alva, Vital Voices award recipient, with our Team

With Mentor Geraldine Laybourrne,Founder of Oxygen Media

The Art of Giving

We need to unitewomen to organ-ise them, be-cause when theyare organised,they find a voicefor themselvesMargaret Alva, Governor Govt of Rajasthan

12 March 2014

Women power REENA LATH

Ihave known Archana for over adecade, and the most striking quality

about her is her openness and willing-ness to go beyond the norms and thelimitations that we all are constantlysurrounded with; along with her beliefthat each one of her students have thepotential to be and express the best!

I started my gallery along with myhusband Abhijit Lath, in 2004 inKolkata ( my mother-in-law ran AkarPrakar in Jaipur as a furniture storeand later as a gallery for many yearsbefore us.) We have come a long wayfrom our first show in Kolkata to ourlast one of senior master S.H. Raza,which travelled to Chennai, and we arenow looking to host it in New York. Re-cently we have been selected as one ofthe top 500 galleries worldwide byBLOUIN ARTINFO. In order to propa-gate the arts and spread the knowledgeof arts within the Indian community wehave been publishing 'art Varta' maga-zine, which is a biannual magazine dis-cussing contemporary art. Of late theart scenario has been seeing the entryof designers making a mark as artistsin various galleries and art Auctions.Does this mean that the boundariesseparating design and contemporaryart & craft are fast dissolving?

BOLD STROKES

Recently we have beenselected as one of the top500 galleries worldwideby BLOUIN ARTINFO. Inorder to propagate thearts and spread the

knowledge of arts within the Indiancommunity we have beenpublishing 'art Varta'magazine, which is abiannual magazine

discussing contemporary art.

Reena Lath with Raza

RICHA LAKWAL Women power

Dyeing to sustainRicha Lakwal

NIFT Hyderabad, India organ-ized a three day InternationalConference on Fashion, Retailand Management on 9th, 10thand 11th, January 2014. TheConference started with ourNational song VandeMataram. Dr.GHS Prasad,Chairperson of the confer-

ence, gave the background perspectives of the Con-ference. Dr. N. J. Rajaram Director of the Conferencewelcomed the gathering and highlighted the impor-tance of the event. I was honoured to be present on the occasion toshare my Research paper on the second day of theconference, where, on the topic- “Sustainability” therewere 10 papers listed for presentation and 9 paperswere presented by the respective authors. The ses-sion was chaired by Dr. Harigovind Mishra and Co-Chaired by Dr. Y. Malini Reddy.My Research Paper is Published in the book - Reflec-tions-2014 “Contemporary Issues and Trends inFashion, Retail and Management” (ISBN: 978-81-7800-297-2) under the title, "Dyeing to Sustain: “En-couraging Eco Conscious Lifestyle & SocialResponsibility" and was presented The Research Paper is suggestive of an integrated de-sign intervention based on a triple bottom line ap-proach (social, economy, environment) and includesmultiple interventions – • Sensitization & orientation of Textile industry, Arti-san communities, Government & global Consumersfor the use of natural products, • Organized cultivation & aggregation of natural dyesources (backward linkages), • Scientific processing for dye extraction & storage,Standardization of production norms/ procedures toattain desired color palette for making hi-fashionproducts (horizontal linkages)• Branding, Packaging & Market promotion (verticallinkages) All this, to ensure occupational health and safety of

the artisans, position green textile products in hi-fashion markets, augment its marketability world-wide, provide sustainable livelihood solutions tomarginalized communities, and reduce the impact ofchemical dyes on the ecosystem.The challenges will be in the adoption of improvedpackages of practices which may be slow due to theprevalence of age old traditional practices or resist-ance to change. Artisans may not readily accept longterm skill-training as they are displaced temporarilyfrom their bread earning jobs which is the commer-cial production of natural dye products. Consumer’sresponse to the natural dye products may be slowdue to high price. Logistical problems are anticipatedduring the pilot level implementation of the interven-tion.The methods involved in the whole process will beStandardization of Natural dye wherein, a ‘HeritageCraft Incubation Centre’ is setup with the use of Hy-brid variety of seeds of the plants from which naturaldyes are extracted. Introduction to the Color Palettefor Natural dyes will be done. The second step will beto orient Workshops & Skill Training to Educate toSustain, and also to motivate farmers/ tribal SHGs, inthe cultivation & collection of dye sources and im-proving their post harvest value addition practices.The third step will be maintaining the Supply Chainmechanism. Here, Quality Control, developing Dyeinghouses and Promotional Outlets for eco-heritagecrafts, etc. will be incorporated. The next step will beto connect to the market where we connect local toglobal. The important step will be Branding and Pro-motion with the Introduction to the Natural Dye Kit,Literature/Catalogue, and Packaging/Product Range.The research paper provides an opportunity to ex-

amine possibilities for experimentation and innova-tion. It will bring together different stakeholdersacross the globe, right from the producers (base ofthe pyramid) to the end-consumers who have an in-terest in heritage crafts & green handcrafted prod-ucts, and are quality/eco/fashion conscious andsocially responsible. Thus, in order to address thesechallenges and to provide tangible & sustainable so-lution to the indigenous heritage craft industry, there

is a dire need to re-invent the sector and devise prag-matic strategy for the overall benefit of the stakehold-ers/communities at large.The eminent panelists expressed their views on thewell-researched & presented themes and shared theirthoughts & experience with the delegates. The daywas concluded with a Cultural programme and theconnecting dinner for the Invitees, delegates andother dignitaries.

The curtain came down on the third day with theclosing ceremony. The three days International Confer-ence created a meaningful impression on the partici-pants through its systematically organized PlenarySessions, Workshops and Technical Sessions. In viewof this, it is recommended to the organizers, that Re-flection should be continued every year on the currentissues of the Industry. It is a great platform to mobilizeAcademicians, Industry and Researchers to reflect onissues and help the Industry for sustainability.

Aim is to translate the passionfor our ethnic crafts and busi-ness ideology into satisfying ca-reer opportunities for the handblock printing, tie-dye & hand-loom-weaving craft artisans, byimproving the craft value chainto help revive and sustain eco-

heritage textile craft

Research Paper presentation at theInternational Conference at NIFT,Hyderabad on Fashion, Retail & Manage-ment.

Encouraging Eco- Conscious Lifestyle and Social Responsibility

March 2014 13

14 March 2014

Japanese fashion

Yōhji YamamotoYohji Yamamoto is an award win-ning and influential Japanesefashion designer based in Tokyoand Paris. His signature oversizedsilhouettes in black often featuredrapery in varying textures. Ya-mamoto is known for an avant-garde spirit in his clothing,frequently creating designs far re-moved from current trends.

The cultural attitude of designers towards fabric and form in the east isin marked contrast to western fashion design ideals. In time- honouredtradition, they exploited the full width of their loosely woven and pre-washed fabrics to create over- size garments that moved sensually withand independent of the wearer.

Emerging Fashion Icons

Y's is the first brand Yohji Ya-mamoto dealt from 1972.The

origin, based on the concept thatwomen wear the clothes of men ismaking clothes with a sense of val-ues that will not be drained in thetimes, to women who work free-standing. There is a silhouette cut-ting and commitment, make use ofthe texture of the material, a feelingof air which lies between the clothesand the body of a person born bywear, quantity feeling, makingclothes cherish the balance is beingconducted. Yamamoto has beenquoted as saying: "they musthave so many angry youngpeople. Being a fashion de-signer or an artist, you haveto be angry." The real artis making people happy,but also asking questions about soci-ety."

Y's continues tocreate clothing de-parting from an an-tithesis againstexisting values, withan avant-garde spirit.Y's P i n kL a b e l " has al-ways caught fresh,up-to-date feelingsin its design. Now,it proposes"TAKESHI KOSAKAby Y's Pink Label" toinnovative dresserswho favor embel-lished design. Geo-metrical patterns,distinctive lace withdiamonds cut out,detailed botanicalprints in darkpalette, powerfulcubic pleats aresome of the key-words of this2014SS season.The collection is full ofideal items to give a playfultouch to monotone looks.

March 2014 15

Japanese fashion

Issey MiyakeIssey Miyake is a Japanese fashion de-signer. He is known for his technology-driven clothing designs, exhibitionsand fragrances. In the 1960s, he de-signed for Givenchy in Paris, afterwhich he designed for Geoffrey Bean inManhattan. In 1970, Miyake startedhis own design studio. During the1970s, he toyed with avant-garde East-ern designs. In the 1980s, he beganusing technology new East meets Westtextiles. He started Pleats Please in1993 and A Piece of Cloth in 1999.Fashion Miyake’s unwavering ap-proach to creation is the freedom tohave ideas, unconstrained by any pre-existing rules or framework, and to beable to make them realities through atenacious process of research and ex-perimentation. Miyake works in a man-ner that not only advances his ownideas but also cultivates skills in thepeople around him, constantly pushingboth the tradition and the evolution ofdesign. designer This brightly coloredgraduation pleats series was inspiredby images of changing sky scenes. Em-ploying soft materials, these items re-alize wearing comfort that's gentle onthe skin and you can enjoy wearingthem with a T-shirt feeling.

Motion in weavesTextile is one of the most pervasive art forms. Their materials range from ethereal silkto immutable stainless steel threads. It was one of the first crafts to be industrialized.The innovative aesthetics and practices of Japanese textile designers have had an ex-traordinary impact on fabrics, fashion, and interior design throughout the world. Thesedesigners have combined ancient Japanese craft traditions with industrial techniqueswhile working with textiles and to produce masterful effects.

Photographs By Archana Surana

16 March 2014

Japan

“Continuous innovation makes tradition, but it is more important to know how to innovate” Theequation used at Miyashin: Technique x Knowledge x Creativity = Liberation from regulation

The Bunka Gakuen University, hosts ofthe 16th IFFTI conference in Tokyo,took the member participants on a se-lect industry tour on the last day of theconference.The tour was an extremely wonderfulexperience and was conducted verywell.Miyamoto Textiles (Miyashin) was pur-chased in September 2012 by BunkaGakuen to become the Bunka FashionTextile Research Center. Before this,the company had a long history of de-velopment and production, for famousJapanese brands such as Issey Miyake,Yohji Yamamoto, Mina Perhonen, toname a few and some of its materialsare exhibited in the permanent collec-tion in The Museum of Modern Art(MoMA)..At Sugimoto Pleats we had a chance tosee the entire fabric pleating processfrom fold design to execution. In this60 year old company they create bothhand-pleated and machine- pleatedfabrics. The owner of the factorywalked us through the subtle differ-ences, and told us a bit about thechanges in the production methodsover the years.Noguchi Senko (Noguchi Dyes) is afamily-run Indigo Dyeing operationthat has been in business for eight gen-erations. They started as dye makers,but now they also make stencils and dothe prep work as well.We not only had the opportunity to seethe dye vats, and to see the house inwhich they did all of the stencil work,but also got to individually indigo dyea sample print! The Digital Human Research Center isa facility which engages in develop-ment and applications of that allow formeasuring, analyzing, simulating andpredicting human functions.In a collab-oration study with Bunka Fashion Col-lege, they have developed a newdressmaking dummy based on the av-erage dimensions of actual humanbody forms.

Compiled by Benoy Thoompunkal

The Digital Human Research Center Innovation at Miyamoto Textiles (Miyashin)

At Miyamoto Textiles (Miyashin), now the Bunka Fashion Textile Research Center Complex Pleat Design in Paper form

At the Noguchi Senko (Noguchi Dyes)A - new body form design; B - the old one. Note the slant on the hemline

The new dummy (left) and a traditionaldummy (right)

Industry and Education

hand in hand

March 2014 17

After graduating in the year 2005 from theJewellery Design Department of the ARCHAcademy of Design, Rita Verma, a resident

of Agra worked with Arihant Jewels and Birla Jew-els as a Designer for two years. Soon after, she wasoffered employment at the Oriental Gemco. Pvt.Ltd. in the capacity of Head of Production and De-sign Department.

Oriental Gemco. Pvt. Ltd. is a Jaipur based jew-ellery house selling high end Fine Jewellery to theUSA and European markets. Their jewellery ispicked up by the celebs of Hollywood.

Rita's work at Oriental includes Supervision ofthe Design Department, Selection and Finalizationof Design, Monthly Production Planning, Supervi-sion on Product Development, Mapping ProductionProcess,Quality Checking of Final Product, and theFinished Goods hand over to the Logistic Depart-ment for Export. Working with Oriental Rita trav-elled four times to the Hong Kong Jewellery andWatch Fair to interact with customers at the Ori-ental Gemco booth at the fair.

Rita was chosen as Best Alumni, ProfessionalPractices 2014 in the recently held Convocation &Alumini Meet at ARCH. She has been very active in

recruiting students from ARCH every year for Ori-ental Gemco. She has also been a juror regularly inthe juries at ARCH and has brought her employerMr. Pravesh Nigam to the college to show the workof the students.

Arch Alumni

Creating Headlines

She did her course in Interior

design from Arch Academy of

Design in the year 2005

From STUDENT to DESIGNER

Anupama Rana has always been a very hardworking,dedicated and aspiring student and has made herway through the professional field of interior design-

ers very gracefully.This year in the 14th Convocation of theArch Academy of Design she recieved the well deserved BestAlumni award, under the Best Entrepreneur category.

A Post Graduate in Zoology from the Rajasthan University,Anupama took up her course in Interior Design from ARCHand & subsequently trained under Architect Ashish Jain,after which she joined Sanskriti in 2005 for a part time job.

In 2011, she continued into full time involvement with In-terior Design by opening her own consultancy.

Anupama Rana is a founder principal of her company ‘TheDesign’. With a range of highly regarded & successful com-mercial, hospitality and residential interiors projects, shehas accomplished great results in 4 years by focusing onmeeting challenges and the delivery of best quality & in-

spired outcomes to clients.Serving the public sector as well as institutional, commer-

cial and private clients since 2011, ‘The Design’ built a rep-utation for successful results with a progressive designapproach, delivering creative and appropriate solutions fora broad range of projects in urban design, architecture andbuilding interiors. Through innovation, technology and per-sonal attention the practice, she says, aims to provide a sus-tainable human environment for clients seeking highquality, & cost effective results. Starting with one computerand a small single room, the company has now grown manyfold and employs 3 junior designers and 1 supervisor andall drawings are computer generated!

Some of the prestigious & interesting projects that she hascompleted include the Wind Resort in Jaisalmer and theTiger Machaan Resort in Swai-Madhopur, amongst a host ofhigh budget residential & commercial commissions.

Rita VermaHead of Designand Production,

OrientalGemco.pvt.ltd,

JaipurAlumna Arch

2005

18 March 2014

Uplift project

For a three year project “Urban PoorLivelihood Innovations through Fi-nance & Training” (UPLIFT) to sup-port 10,000 fashion jewelleryartisans in Jaipur.The ACCESS Development Serviceswhich is implementing the projectand ARCH Academy of Design havesigned an MOU where ARCH will bea partner to implement –• Skill Development Programmes(metal craft) for semi-skilled/ underemployed jewelry craft artisans tobuild their capacity in terms of prod-

uct design & technology to enhancetheir livelihoods,• Design interventions for develop-ment of dedicated range of fashionjewelry to capture newer markets,• Classroom and Diploma projectsfor Design Students to expose themto Craft clusters, provide an oppor-tunity to have hands-on experienceof working directly with craft arti-sans, and have better understandingof craft culture & traditions, therebybenefitting 725 jewelry craft arti-sans in developing their design &

product sense and providing skill ac-creditation/certificates to recognizeand certify the skill possessed by theartisans along with providing place-ment to the trainees in relevant in-dustries.Module: StampingDuration: 3 days, 4 hrs. A dayEligibility: Craftsmen, Designers, Entrepreneurs

The Michael and Susan Dell Foundation, USA. Is providing

funding support

Jaipur Jewellery Artisan Development

Sanjay Joshi and Indrajit Das

In order to meet the immense demand ofskilled workforce in Jewelry industry inJaipur and improving the craft Value

Chains, ARCH has collaborated with ACCESSDevelopment Services (not-for-profit devel-opment organisation) to fill the gap by wayof providing skill, design & technology up-gradation trainings to target craft artisans &micro-enterprises engaged in the manufac-turing of fashion jewelry. It is noteworthythat ARCH is also identified as Skill Knowl-edge Provider for vocational courses in Jew-elry Design by All India Council of TechnicalEducation (AICTE).

Notably, ACCESS Development Services &ARCH has earlier worked collectively duringthe JJADe project (Jaipur Jewelry ArtisansDevelopment Project) implemented by AC-CESS to strengthen Jaipur Jewelry valuechain. In furtherance to achieve the commongoal, Arch has signed a MoU with ACCESS inSeptember 2013 for providing technical sup-port to UPLIFT (Urban Poor Livelihood Ini-tiative through Finance & Trainings) projectbeing implemented by ACCESS wherebyARCH, as a strategic project partner, is im-parting various short/ long term trainingprogrammes in Design, Technology & Skilldomains which includes hands-on Skill train-ings, Design workshops, Classroom andDiploma projects.

The overall objective of the ‘ARCH-ACCESSjoint initiative’ under the aegis of ARCH Proj-ect Cell is to create a skilled workforce to ad-dress the increasing demand of JaipurJewelry industry by equipping 725 Jewelrymaking artisans/ micro-enterprises (residingin urban/ semi-urban craft dense clusters ofJaipur city) directly with improved technicalskills to enable them enhance the design as-pect, productivity & quality of their productsso as to compete with the changing marketdemands and aspirations. In the process, itwill provide ARCH to have greater outreachto the marginalized craft communities andan opportunity to develop customized short-term modules strictly as per the needs of thecraft artisans/ micro-enterprises & industry.Above and beyond, the Design students willexperience a rich exposure to craft clusters& a chance to interact directly with grassrootartisans to understand the indigenous craft& cultures of our country, intently.

Stamping Jewellery in white metal andbrass designed and crafted by the Jew-ellery design students of ARCH, underthe UPLIFT Projects with ACCESS atMadh ka Kuan, Jaipur.

Mr. Vipin Jain, CEO ACCESS Development Services, with Ms. Alka and Ms.Shweta inter-acting with the students of ARCH at the Jewellery lab.

Contemporary rings made of white metalin stamping technique designed by ARCH

Stamping (also known aspressing) includes a vari-ety of sheet-metal formingmanufacturing processes,such as punching using amachine press or stamp-ing press, blanking, em-bossing, bending, flanging,and coining. This could bea single stage operationwhere every stroke of thepress produces the de-sired form on the sheetmetal part, or could occurthrough a series of stages.The process is usually car-ried out on sheet metal,but can also be used onother materials, such aspolystyrene.

Management

March 2014 19

In the current scenario of globaliza-tion many apparel retailers arebuilding strong supply chains to

gain advantage over their competitorsby offering the best value to their cus-tomers. The supply-chain management(SCM) has become very critical to man-age risk, dynamism, and complexitiesof global sourcing. A totally integratedsupply chain is required for the com-pany to get gain the maximum benefits.The objectives of the supply chain andthe performance measurements needto be understood in order to build themost effective supply chain. Perform-ance measurements provide an ap-proach to identify the success andpotential of supply management strate-gies. One major aspect of the SCM is toselect the right sources of supply in theglobal business environment that cansupport corporate strategy. Consider-ing the rapidly changing market condi-tions and customer seeking the bestvalue, long-term relationships with thevendors became very critical in the ap-parel industry. Therefore the apparelretailers are looking for the vendorswho can provide the best cost in thefastest way. Such a relationship is re-garded as partnership since it includesactivities such as information sharing,joint product design, or sharing storagespaces.

What is Supply chain Management? All stages involved, directly or indi-rectly, in fulfilling a customer requestit includes manufacturers, suppliers,transporters, warehouses, retailers, andcustomers.The Present scenario: In today's worldof business, the environment has un-dergone drastic changes, and has be-come more competitive than everbefore. With the increasing reach ofmedia, and globalization of business,one country’s products are available inother countries in a wink. SCM aids theorganization to evaluate their entireoperation, and restructure it in such a

way, that, they can focus on its corecompetencies. Selecting the appropri-ate system of SCM will not only en-hance the company’s market position,but also provide them with strategicdecisions in choosing the right part-ners, manpower and resources. One ofthe very prominent examples in ap-parel sector is ZARA. While Zara’s orig-inal stores were in Spain, today it hasstores throughout Europe, the Ameri-cas, the Middle East, and Asia. Today,Zara can replenish existing items in aslittle as two weeks. The companyspends almost nothing on advertisingand uses the savings to support highercost of producing in Spain. Zara’s suc-cess proves the theory that if a retailercan forecast demand accurately, farenough in advance, it can enable massproduction under push control andlead to well managed inventories, lowermarkdowns, higher profitability (grossmargins), and value creation for share-holders in the short- and long- term.

The Future of SCM: Information tech-nology has become a very vital part of

a successful SCM system and has creptin step by step, beginning with elec-tronic invoicing, computerized ship-ping and tracking and automatednotifications that were advanced bycompanies like FedEx and UPS. In thenext several years you will be hearingmore about Supply Chain Sustainabilityor the Green Sustainable Supply Chain.A Green Sustainable Supply Chain canbe defined as "the process of using en-vironmentally friendly inputs andtransforming these inputs throughchange agents - whose byproducts canimprove or be recycled within the ex-isting environment. This process devel-

ops outputs that can be reclaimed andre-used at the end of their life-cyclethus, creating a sustainable supplychain." The whole idea of a sustainablesupply chain is to reduce costs whilehelping the environment. Further onthe apparel industry has immense so-cial impacts on the developing nationswhere the merchandise is produced.Fast fashion has left no space forstrengthening social compliance of theindustry on the whole. Moreover beinglabor intensive industry it becomes allthe more vital to delve into this issue asthe future of our industry largely de-pends on mass production from the de-veloping parts of the world. The recentincident in Bangladesh is a live exampleof extremely poor social complianceleaving the supplier and the workers indifficult situations. The benefit of im-plementing a green sustainable supplychain is that we can improve the prof-itability of our company and help theenvironment. Green can not only beprofitable, but the right thing to do.

Compiled by Karan KhuranaExpert in Fashion Marketing

ManagementOne major aspect of the SCM is to select the right sources of supply in the global business

environment that can support corporate strategy.

Supply Chain

Zara can replenishexisting items in aslittle as two weeks.The company spendsalmost nothing on

advertising and usesthe savings to sup-port higher cost ofproducing in Spain.

Editor in Chief: Archana Surana

Editorial Advisor: Benoy Thoompunkal

Patron: Dhirendra Jain

Printer, Publisher and Owner Archana Surana, Published from ARCH Academy of Design, 9, Govind Marg, Malviya Institutional Area, Malviya Nagar, Jaipur-17, Printed at Classic Art Printers, Jaipur

Production Manager: Sheetal Karamchandani

College Campus: 9, Govind Marg, Malviya Institutional Area, Malviya Nagar, Jaipur-17, Ph: 91141-4060500/02/03, Mob: 91 9414070678

Design Team: Himanshu Saxena,

Surbhi VermaEditorial Team: Abhilasha Saikia, Akshita Airan, Deeptashree Saha