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Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1 These slides are the property of the presenter. Do not reproduce without express written consent. Page 1 of 19

Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

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Page 1: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

Reaching 80% Colorectal Screening Rate

by 2018

Michigan Cancer Consortium September 17, 2014

Tom Rich, American Cancer Society

1

These slides are the property of the presenter. Do not reproduce without express written consent.

Page 1 of 19

Page 2: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

The State of Colorectal Cancer

• Colorectal Cancer is the third most common cancer and the 3rd deadliest in the United States

• Colon cancer incidence rates have dropped 30% in the last 10 years

• Nationally: In 2014, an estimated 136,830 new cases are expected to occur, with an estimated 50,310 deaths

• Michigan: In 2014, an estimated 4,570 new cases are expected to occur, with an estimated 1,680 deaths

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These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 3: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

• Collective push to eliminate colorectal cancer as a major public health problem nationwide

• Led by the National Colorectal Cancer Roundtable (NCCRT)

• Pledge commitment to the cause and work together toward the goal of reaching 80% colorectal cancer screening rate by 2018 – Currently, over 100 organizations have

signed the pledge.

3

What is “80% by 18”?

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 4: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

• Nationwide, 65% percent of the population is up-to-date with their recommended colorectal cancer screening

• In Michigan, 69.3% of population is up-to-date with screening

• Almost 1 in 3 adults between 50 & 75 are NOT getting their recommended screenings

American Cancer Society (2014). Colorectal Cancer Facts & Figure 2014-16. Retrieved from http://www.cancer.org/acs/groups/content/documents/document/acspc-042280.pdf.

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The State of Colorectal Cancer Screening

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 5: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

10 events, accomplishments, and decisions have

converged today.

Together, they have created an extraordinary opportunity to achieve our goal of an

80% colon cancer screening rate by 2018.

Why Now?

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 6: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

Ten Drivers of our Colon Cancer Opportunity

1. The new BRFSS report confirms progress

2. The ACA coverage expansion has begun

3. Many financial barriers to screening are being eliminated

4. FQHCS are now reporting colon cancer screening rates as one of the UDS measures

5. Emphasis on quality screening is accelerating

6

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Page 7: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

The Ten Drivers of our Colon Cancer Opportunity (continued)

6. The colorectal screening efforts of the CDC funded 25 states and 4 tribes are maturing

7. The Patient Centered Medical Home (PCMH) has embraced cancer screening

8. We have the tools and teams in place to catalyze a coordinated push

9. An incredible group of organizations, leaders, and advocates have already pledged (or will be)

10. The Assistant Secretary for Health is expecting us to get this done

7

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 8: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

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Background

Colorectal cancer is a major public health problem. It is the

second leading cause of cancer death, and a cause of

considerable suffering among more than 140,000 adults

diagnosed with colorectal cancer each year. However, colorectal

cancer can be detected early at a curable stage, and it can be

prevented through the detection and removal of precancerous

polyps.

Shared Goal: Reaching 80% Screened for Colorectal Cancer by

2018

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 9: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

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Commitment

Our organizations stand united in the belief that we can

eliminate colorectal cancer as a major public health problem.

We have screening technologies that work, the national

capacity to apply these technologies, and effective local models

for delivering the continuum of care in a more organized

fashion. Equal access to care is everyone’s responsibility. We

share a commitment to eliminating disparities in access to care.

As such, our organizations will work to empower communities,

patients, providers, community health centers and health

systems to embrace these models and develop the partnerships

needed to deliver coordinated, quality colorectal cancer

screening and follow up care that engages the patient and

empowers them to complete needed care from screening

through treatment and long-term follow-up.

Pledge

[ Insert Organization ] is embracing the shared goal

of reaching 80% screened for colorectal cancer by 2018.

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 10: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

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“80% x 18”: From Pledge to Practice

• Provider Education • Blue Star • FamilyPLZ • Public Education • Policy Action • Quality • Disparities • 80% by 2018

http://nccrt.org/tools/

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 11: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

Gastrointestinal Endoscopy 2007;65: 757-66

Tools, Resources and Publications

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 12: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

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NCCRT “Toolkit”

• Materials assembled & assessed by

Northwestern (Dr. David Baker)

• CRC outreach and screening

instruction materials:

• Assessed for literacy, quality,

design & accuracy (300+)

• Also developed set of materials to

promote screening among diverse

populations

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 13: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

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• 4 “Essentials” • Regular physician

recommendation • Office screening policy • Office reminder system • Effective communication

• Charts, tools & templates such as

sample office policies, chart prompts.

Clinician’s Guide

http://cancer.org/colonmd

These slides are the property of the presenter. Do not reproduce without express written consent.

Page 13 of 19

Page 14: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

cdc.gov/cancer

CDC Colorectal Cancer Control Program

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Page 16: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

Partner Organizations

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Page 17: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

Partner Organizations

We need every health system, every comprehensive cancer program, every insurer, every hospital, every practice group to

make a commitment to get this done.

These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 18: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

How Your Organization Can Support “80% by 2018”

1. Sign the Pledge: Included in your packet

2. Think and Evaluate: Where could your organization/practice play a role? How can we work together to “operationalize” your pledge?

3. Reach out to ACS for assistance, questions, and resources, etc.

4. Visit the NCCRT website: http://nccrt.org/about/80-percent-by-2018/

5. Recruit, Promote, and Share

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These slides are the property of the presenter. Do not reproduce without express written consent.

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Page 19: Reaching 80% Colorectal Screening Rate by 2018 - …Reaching 80% Colorectal Screening Rate by 2018 Michigan Cancer Consortium September 17, 2014 Tom Rich, American Cancer Society 1

Contact Information:

Tom Rich, State Health Systems

American Cancer Society

Email: [email protected]

Phone: 517-664-1422

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These slides are the property of the presenter. Do not reproduce without express written consent.

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