7/30/2019 Referencing and Citation Style

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REFERENCES:

Bibliographic references in the text appear like [1, 2 ...], using square brace.

References should be numbered consecutively in text. See complete example below:

Old StyleTextOnline shopping is a modern mode of shopping where the customers visit various sites, choose the product to

 purchase, order the product, made payment through credit card or bank transfer and finally the seller delivered the

 product to the consumer (Venkatesh and Bala, 2008). Now a day it becomes a prominent mode of shopping due to

the exponential growth of internet (Brown, Pope and Voges, 2002). There are many discrete benefits for the

customers to purchase electronically that includes a wide range of products available over internet, the customerscan compare prices easily, they can save their time and many other costs like travelling cost ( Argozzi, 2007). The

electronic shopping will dominate the traditional shopping due to advancement in information technology and

customer’s interest in this new mode of sho pping (Oinas, 2002).

References (References are in order from A to Z)

Argozzi, R., P. (2007). The legacy of the technology acceptance model and a proposal for a paradigm shift. Journal

of the Association for Information Systems, 8(4), 244 – 254

Brown, M., Pope, N. & Voges, K. (2003). Buying or browsing? An exploration of shopping orientations & online

 purchase intention. European Journal of Marketing, 37(11), 1666-87.

Oinas, P. (2002). Towards understanding network relationships in online retailing. International review of Retail,

Distribution & Consumer Research, 12(July), 319-355.Venkatesh, V. and Bala, H. (2008), "Technology Acceptance Model 3 and a Research Agenda on Interventions,

Decision Sciences, 39(2), 273 – 315

New Style

TextOnline shopping is a modern mode of shopping where the customers visit various sites, choose the product to

 purchase, order the product, made payment through credit card or bank transfer and finally the seller delivered the

 product to the consumer [1]. Now a day it becomes a prominent mode of shopping due to the exponential growth of 

internet [2]. There are many discrete benefits for the customers to purchase electronically that includes a wide range

of products available over internet, the customers can compare prices easily, they can save their time and many other costs like travelling cost [3]. The electronic shopping will dominate the traditional shopping due to advancement in

information technology and customer’s interest in this new mode of shopping [4].

References

1.  Venkatesh, V. and Bala, H. (2008), "Technology Acceptance Model 3 and a Research Agenda on

Interventions, Decision Sciences, 39(2), 273 – 315

2.  Brown, M., Pope, N. & Voges, K. (2003). Buying or browsing? An exploration of shopping orientations &

online purchase intention. European Journal of Marketing, 37(11), 1666-87.

3.  Argozzi, R., P. (2007). The legacy of the technology acceptance model and a proposal for a paradigm shift.

Journal of the Association for Information Systems, 8(4), 244 – 254

4.  Oinas, P. (2002). Towards understanding network relationships in online retailing. International review of 

Retail, Distribution & Consumer Research, 12(July), 319-355.

Further Guidelines

1.  If there are more than one citations then :

For Example:

7/30/2019 Referencing and Citation Style

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Therefore, the perception of electronic usefulness influences the customer attitude and drives him to perform the

 behavior (Akhlaq and Ahmed, 2011; Chiu et al., 2009; Davis, 1989).

New Citation Style in the Text

Therefore, the perception of electronic usefulness influences the customer attitude and drives him to perform the

 behavior [1-2-3].

2.  If any citation repeats then

For Example

It is normal that the customers are anxious about the possible risk associated with new technology and this

 perception of risk influence their adoption of new technology (Keeney, 1999). Regarding customer perception, there

are many risks involved in electronic shopping and it is refers as Electronic Risk (Davis, 1989). This perception of 

risk with new electronic medium significantly influences their intention to use the new medium of shopping ( Park,

Lennon and Stoel, 2005; Lue, 2002; Keenay, 1999).

New Style

It is normal that the customers are anxious about the possible risk associated with new technology and this

 perception of risk influence their adoption of new technology [1]. Regarding customer perception, there are many

risks involved in electronic shopping and it is refers as Electronic Risk  [2]. This perception of risk with new

electronic medium significantly influences their intention to use the new medium of shopping [3-4-1].

3.  Some Modifications in the Reference List

Old Style of Reference

Liao, Z., and Shi, X. (2009) Consumer perceptions of internet-based e-retailing: an empirical research in Hong

Kong. Journal of Services Marketing , 23(1), 24-30.

 New Style of Reference

1.  Remove the Bracket (parentheses) of the publication year 

2.  Don’t Italic the Journal name 

3.  Remove comma after the Volume and Issue and add colon : 

New Style

Liao, Z., and Shi, X. 2009 Consumer perceptions of internet-based e-retailing: an empirical research in Hong Kong.

Journal of Services Marketing, 23(1): 24-30.