Ride Ataxia Style Guide

Ride AtaxiaBrand Style Guide

pg. 1

Ride AtAxiALogo Style Guide

PHILADELPHIA OCT. 25 2009

PRESENTED BY:

PRESENTS


PRESENTED BY:



pg. 2

1.0 the MARk


pg. 3

1.1 VARiAtions

Color Logoon White

Color Logo on Black

Black and White Logoon White

Black and White Logoon Black


pg. 4

1 in.

1.2 CoRReCt UseThe lockup, as provided, should never

be skewed, altered, or changed from it’s

original shape. Copy should always be

set behind the “ride” script, and should

never be moved or scaled in relation to

one another.

The logo mark may be scaled together

proportionally in size and may be used

as large as desired, however, the logo

should never be used smaller than an

inch in width.

Correct Uses


pg. 5

1.3 inCoRReCt Use

Logo should never be scaled unproportionally in size

Never apply a stoke or use a heavier weight font

Logo should never use colors different from those outlined

Size proportions between the two words should never change


pg. 6

Two colors have been chosen to be used for

Ride Ataxia. Those two colors should be used

in combination with one another, and should

be the prediminant colors for Ride Ataxia

branded identity.

Four color palettes have been provided at

right. The Black and White palettes should be

used to replace the respective colors when

printing in color is not possible.

PMS 312 C

PMS 312 C

C:96 M:0 Y:11 K:0

R:0 G:175 B:219

Hex: 00AFDB

C:96 M:0 Y:11 K:0

R:0 G:175 B:219

Hex: 00AFDB

C:0 M:0Y:0 K:10

R:230 G:230 B:230

Hex: E6E6E6

PMS Process Black90% opacityC:0 M:0 Y:0 K:90

R:66 G:66 B:66

Hex: 231F20

Blackat 30%

Blackat 30%

PMS Cool Gray 2c

Blackat 90%

Blackat 10%

Colors on White

Colors on Black

Black and White on White

Black and White on Black

1.4 ColoR


pg. 7

2.0 eVent-sPeCiFiC MARk


pg. 8

2.1 VARiAtions

Color Logoon White

Color Logo on Black

Black and White Logoon White

Black and White Logoon Black


pg. 9

1.5 in.

2.2 CoRReCt UseThis logo is intended to be used in place of the

individual “Ride Ataxia” logo for use in all Philadelphia-

specific event branding. The lockup, as provided,

should never be skewed, altered, or changed from it’s

original shape. All elements of this logo should maintain

their relationship to one another, and should never be

moved or scaled in relation to one another.

The red markings overlaying the “bell” graphic should

always be set to blend setting “Multiply”.

The logo mark may be scaled together proportionally

in size and may be used as large as desired, however,

the logo should never be used smaller than an inch

and a half in width.

Correct Uses


pg. 10

2.3 inCoRReCt Use

Logo should never be scaled unproportionally in size

Never apply a stoke or use a heavier weight font

Logo should never use colors different from those outlined

Size proportions between the two words should never change


pg. 11

Three colors have been chosen to be used for the Ride Ataxia Philadelphia event. These three colors should be used in combination with one another, and should be the only colors used for Ride Ataxia Philadelphia branded materials.

Four color palettes have been provided at right. The Black and White palettes should be used to replace the respective colors when printing in color is not possible.

PMS 312 C

PMS 312 CPMS 1805 C

C:96 M:0 Y:11 K:0

R:0 G:175 B:219

Hex: 00AFDB

C:96 M:0 Y:11 K:0

C:0 M:91 Y:100 K:23

R:0 G:175 B:219R:191 G:49 B:26

Hex: 00AFDBHex: BF311A

C:0 M:0Y:0 K:10

R:230 G:230 B:230

Hex: E6E6E6

PMS Process Black90% opacityC:0 M:0 Y:0 K:90

R:66 G:66 B:66

Hex: 231F20

Blackat 50%

Blackat 65%

PMS Process Black10% opacity

Blackat 70%

Blackat 90%

PMS 1805 C

C:0 M:91 Y:100 K:23

R:191 G:49 B:26

Hex: BF311A

Blackat 30%

Blackat 10%

Colors on White

Colors on Black

Black and White on White

Black and White on Black

2.4 ColoR


pg. 12

abcdefghijklmnopqrstuvwxyz

AbCdeFghijklMnoPqRstUVwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHijKLMNoPqRSTUvWxYz

Avant Garde BT Medium

Avant Garde BT Book

Two typefaces are provided to be used for

all Ride Ataxia branded materials.

Avant Garde BT Medium should be used as

a headline typeface. This typeface can also

be used as a tertiary typeface for callouts

within body copy.

Avant Garde BT Book is the secondary

typeface and should be used for subhead

and body copy.

No other typefaces should be used for Ride

Ataxia branded materials.

3.0 t yPe


pg. 13

4.0 FilesBelow are a set of files that are in a folder

entitled “RA_Assetts”. This contains both

the aforementioned logos, as well as an

accompanying set of artwork that can be

used for any accompanying imagery.


pg. 14

Filename: RA_MainLogo_4c_white.ai Filename: RA_MainLogo_4c_black.ai

Filename: RA_MainLogo_bw_white.ai Filename: RA_MainLogo_bw_black.ai

4.1 Files


pg. 15

Filename: RA_PhillyLogo_4c_white.ai Filename: RA_PhillyLogo_4c_black.ai

Filename: RA_PhillyLogo_bw_white.ai Filename: RA_PhillyLogo_bw_black.ai

4.2 Files


pg. 16

4.3 Files

Filename: RA_Infinity.psd Filename: RA_Kyle.psd


pg. 17

4.4 Files

Filename: RA_Bike.tif Filename: tire.eps

ride

ataxia

tube


pg. 18

4.5 sPonsoR logos

Filename: Dasani_1color.eps

Filename: Dasani_4color.eps

Filename: Powerade_1color.eps

Filename: Powerade_4color.eps


pg. 19

4.6 sPonsoR logos

Filename: FARA_1color.eps

Filename: FARA_4color.eps

Filename: BrownCald_1color.eps

Filename: BrownCald_4color.eps


pg. 20

4.7 sPonsoR logos

Filename: outback_1color.eps

Filename: outback_4color.eps

Filename: CHoP_1color.eps

Filename: Sierra_1color.eps

Documents

Ride Ataxia Style Guide