Rmm Project New

8/2/2019 Rmm Project New

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Maruti Suzuki Background

Maruti Suzuki India ltd. commonly referred as Maruti, is a subsidiary company of

Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of

the India passenger car market as of march 2011. Maruti offers a complete range

of cars from entry level Maruti 800 and Alto , to hatchback Ritz, A-star ,Swift ,

Wagon-R , Estillo and sedans Dezire, Sx4, in the 'C' segment Maruti Eecho and

Sports Utility vehicle Grand Vitara .

It was the first company in India to mass-produce and sell more than a million cars.

It is largely credited for having brought in an automobile revolution to India. It is

the market leader in India, and on 17 September 2007, Maruti Udyog Limited

was renamed as Maruti Suzuki India Limited. The company's headquarters are

located in New Delhi. In February 2012, the company sold its 10th million vehicles

in India.

Maruti Suzuki is India and Nepal's number one leading automobile manufacturer

and the market leader in the car segment, both in terms of volume of vehicles sold

and revenue earned. Until recently, 18.28% of the company was owned by

the Indian government, and 54.2% by Suzuki of Japan. The BJP-led government

held an initial public offering of 25% of the company in June 2003. As of 10 May

2007, the government of India sold its complete share to Indian financial

institutions and no longer has any stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981, though the

actual production commenced in 1983 with the Maruti 800, based on the Suzuki

Alto k 10 car which at the time was the only modern car available in India, its only


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competitors- the Hindustan motors and Premier Padmini were both around 25

years out of date at that point. Through 2004, Maruti Suzuki has produced over 5

Million vehicles. Maruti Suzukis are sold in India and various several other

countries, depending upon export orders. Models similar to Maruti Suzukis (but

not manufactured by Maruti Udyog) are sold by Suzuki Motor Corporation and

manufactured in Pakistan and other South Asiancountries.

The company exports more than 50,000 cars annually and has an extremely large

domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004,

was the India's largest selling compact car ever since it was launched in 1983.

More than a million units of this car have been sold worldwide so far.

Currently, Maruti Suzuki Alto tops the sales charts. Its manufacturing facilities are

located at two facilities Gurgaon and Manesar south of Delhi. Maruti Suzukis

Gurgaon facility has an installed capacity of 350,000 units per annum. The

Manesar facilities, launched in February 2007 comprise a vehicle assembly plant

with a capacity of 100,000 units per year and a Diesel Engine plant with an annual

capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities

have a combined capability to produce over 700,000 units annually.

Manufacturing facilities

Maruti Suzuki has two state-of-the-art manufacturing facilities in India. Both

manufacturing facilities have a combined production capacity of 1,250,000

vehicles annually.

Gurgaon Manufacturing Facility: - The Gurgaon Manufacturing Facility has

three fully integrated manufacturing plants and is spread over 300 acres (1.2 km2).

All three plants have an installed capacity of 350,000 vehicles annually but

productivity improvements have enabled it to manufacture 700,000 vehicles

annually. The Gurgaon facilities also manufacture 240,000 K-Series engines


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annually. The entire facility is equipped with more than 150 robots, out of which

71 have been developed in-house. The Gurgaon Facilities manufactures

the 800, Alto, WagonR, Estilo, Omni, .Gypsy

Maruti Suzuki India Limite

Type Public

Traded as BSE: 532500

NSE: MARUTI

BSE SENSEX Constituent

Industry Automotive

Predecessor(s) Maruti Udyog Limited

Founded 1981

Headquarters New Delhi, India
http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=532500http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=MARUTI&section=7http://en.wikipedia.org/wiki/BSE_SENSEXhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/File:Maruti_Suzuki_Logo.svghttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/BSE_SENSEXhttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=MARUTI&section=7http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=532500http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_800


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Key people ShinzoNakanishi

(CEO & MD)

Products Automobiles

Revenue 37,522 crore (US$7.49 billion)(2010-11)

Net income 2,288 crore (US$456.46 million)(2010-11)

Employees 6,903 (2011)

Parent Suzuki Motor Corporation

Website www.marutisuzuki.com
http://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Automobileshttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Suzuki_Motor_Corporationhttp://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://en.wikipedia.org/wiki/Suzuki_Motor_Corporationhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Automobiles


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Research objective

Primary objective

To find the reason behind the decline in sales of Maruti Suzuki.

Secondary objective

What factors affecting sales? What is the customers perception from Brand Maruti? What is the customers expectation from Brand Maruti? What is the purchase decision making criteria of customer while making

purchase decision?

What is customer level satisfaction of the Maruti Suzuki?


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Research Methodology

1. Research Design

The research design of the project is descriptive as it describes data and

characteristics associated with the population availing Maruti Suzuki Car.

SURVEY DESIGNThe study is a cross sectional study because the data were collected at asingle point of time by the Car Dealers of the Maruti Suzuki.

RESEARCH PERIODResearch work is only carried from 1 to 2 weeks.

2. Sampling Design

Sampling refers to selecting some of the elements in a population by

which one can draw conclusions about the entire population.

PopulationPopulation is finite number of elements which the researcher is going to

target in particular area. All Car Dealer of Maruti Suzuki in Lucknow

city form the population for the study.


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Sampling UnitSampling Unit is the single unit of the population. Car dealer of Maruti

Suzuki form the sampling unit of the study.

Sampling TechniqueThe selection of the respondents was done on the basis of convenience Sampling

based on the non-probability method of sampling. Since, in our research, we are

selecting all Car dealer only which belongs to Lucknow city area. They are

countable and very limited in number; therefore we can easily conduct our study

according to our convenience.

3. Sample size

Sample size is the size of sample drawn from the population which is the true

representative of the research. Since in our research, the population which we have

selected is very much less therefore the sample size is same as of the population.

4. Analysis Techniques

For the purpose of analyzing, raw data was summarized in a master table and

from this table the results have been carried out. The questions having multiple/

alternative choices were analyzed by taking percentages. In the case of questions

on likert scale, the mean scores were calculated.


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In case of ranking questions the total score has been added and final ranking is

given by calculating mean. In case of checklist questions the average of total no. of

responses was calculated. In case of explanatory questions, the general suggestions

were summarized.


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HYPOTHESIS TAKEN

In our study we have taken certain assumption in order to attain the objective and

to draw the conclusion.

The Hypothesis in our research is as follows:-

Car Dealer has accurate information of the customer. Car Dealer has all the knowledge of the market and knows each and every

aspects of Car Industry.

The result of this study is based on the Lucknow city only but will beuniformly applicable throughout the country.

The customer shares there all mindset with the Car dealer without anyhesitation and reluctance.


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QUESTIONNAIRE

1. NAME

--------------------------------------------------------------------

2.FROM HOW LONG YOU HAVE BEEN DEALING WITH CARS

1-3 YEARS 4-7 YEARS ABOVE 7 YEARS

3. CITY

DELHI MUMBAI OTHER

4. WHO IS YOUR MAJOR CUSTOMER

BUSINESS MAN STUDENT SERVICE OTHER

5. WHO IS YOUR KEY CUSTOMER

MALE FEMALE

6. WHICH RANGE OF CARS IS MORE PREFERED

LESS THAN Rs.4 LAKHS LESS THAN Rs.6 LAKHS MORE THAN Rs.6

LAKHS


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7. WHICH MODEL OF MARUTI SUZUKI IS MORE IN DEMAND

ALTO ZEN ESTILO

WAGON-R SX4

OTHER

8. ARE THE CUSTOMERS SATISFIED WITH THE PRESENT VERSIONS OF MARUTI

SUZUKI

9. ARE CUSTOMERS SATISFIED WITH AFTER SALES SERVICE

10. DO YOU WITNESS FALL IN REVENUE AFTER MANESAR PLANT LOCK OUT

YES NO

11. DID YOU FACE STOCK-OUT SITUATION DURING THE LOCK OUT PERIOD

AGREE DISAGREE
http://en.wikipedia.org/wiki/File:Customer-satisfaction-scale.pnghttp://en.wikipedia.org/wiki/File:Customer-satisfaction-scale.pnghttp://en.wikipedia.org/wiki/File:Customer-satisfaction-scale.pnghttp://en.wikipedia.org/wiki/File:Customer-satisfaction-scale.png


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12. ARE YOU SATISFIED WITH THE CUSTOMERS RESPONSE TOWARDS NEW

PRODUCT LAUNCH

13. ARE YOU SATISFIED WITH THE ADVERTISING CAMPAIGNS TAKEN BY MARUTI

SUZUKI

14. HAVE YOU EVER THOUGHT OF SWITCHING MARUTI DEALERSHIP WITH

OTHER AUTOMOBILE COMPANY

YES NO

15. DO YOU THINK ADVERTISING INFLUENCE END COUSTOMERS PURCHASE

DECISION?

YES NO CANT SAY

16. DO YOU KNOW WHO IS BRAND AMBASSADOR OF MARUTI SUZUKI ?

IF YES, NO
http://en.wikipedia.org/wiki/File:Customer-satisfaction-scale.pnghttp://en.wikipedia.org/wiki/File:Customer-satisfaction-scale.pnghttp://en.wikipedia.org/wiki/File:Customer-satisfaction-scale.pnghttp://en.wikipedia.org/wiki/File:Customer-satisfaction-scale.png


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THEN NAME____________________________

17. WOULD YOU LIKE TO GIVE SOME SUGGESTIONS

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RECOMMENDATIONS AND SUGGESTION

I would like to suggest MARUTI SUZUKI to work on their advertisementsand make them effective.

MARUTI SUZUKI must target middle class only not premium products likeMARUTI ALTO.

MARUTI SUZUKI has still scope of improvements in their value addedservices like after sales service .

MARUTI SUZUKI must continuously watch the competitive environmentand customers.


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BIBLIOGRAPHY

www.WIKIPEDIA.COM www.google.com www.autocarindia.com Hindustan times (newspaper) Business today( fortnight magazine) Principles of Marketing XI Edition

By: - Philip Kotler & Gary Armstrong

Consumer BehaviorBy: - Leon G. Schiffman, Leslie, Lazar Kanuk

Marketing By: - Michael J. Etzel, Bruce J. Walker

Advertising theory & practicesBy: - Chunawalla, Kumar, Sethia, Subramanian, Suchak
http://www.google.com/http://www.google.com/http://www.google.com/


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Rmm Project New