PUBLIX 1326 MARCH MADNESS- 600CS

While conducting my annual review with Alan (GM) and Louis (SM) I utilized the RDDM report to gain my display.

I shared with them the success we’ve had throughout 2014 as well as the gaps. In doing so, it shined a bright light on the potential this store has for 2015.

Overall, 1326 was up 2.8%, exceeding district and regional growth. Placing 3rd in their market in total volume growth percentage. Great news for growth is always a plus but when it comes down to it, if you’re not first, you’re last.

I moved on to share my success with Publix 681. Only 5 miles down the road, they finished 8.4% up for the year! Leaving a 5.6% gap to 2nd, a much greater for the stores closing in on them.

Both Alan and Louis are competitive so they were curious as to why a store almost 3 times as small were up so much; two words, permanency and consistency. Furthermore, I explained that 681 is always supporting co-ops and ad items. That if Chris (SM) see’s a value in a package that fits his store, regardless of the square footage the store has, he makes that executive decision to keep that display, weather on co-op or not.

This then led me into a March Madness conversation, reminding them on all the activity we will have during that time. I also mentioned that last year we didn’t have much support which was a huge volume miss.

Most importantly, 12pks, a volume driver, was only up 1.5%, while 1305 was up almost 16%! Curious as to why, I shared that I spoke to Dan Oliver, who they both know, who shared with me that not only is 1305 an Albertson's conversion store much like 1326, but they also do pallet drops, creating huge COD. After sharing that, I convinced both Alan and Louis that more COD was another step forward to growth and I was able to gain a 600cs display which will be maintained through March Madness.

Although this is good size display, I’m pursing additional packages, keeping a focus on DRIVE 5.

Smartwater / Mini Can Placement

In addition to March Madness I was able to secure a Smartwater 1L rack as well as a mini can display.

I recently had 1L Smartwater placed in my shadowbox. Listening to advice from my counterparts, Smartwater was not the best package based on my location. With the shadow box being in the snack aisle, I swapped the 1L Smartwater out with mini cans which made much more sense (OBPPC).

That being said I was left with Smartwater, and reviewing Margin Minder, Publix 1326 was up 26% YTD, I, nor the store could not afford to go without it.

I showed Alan the Smartwater rack, and I was able to place it the next day. In conclusion, in order to increase growth for 2015, I’ll continue to share

stewardship with both Alan and Louis to gain additional placements throughout the store.

Competition Info/ Racks George had mention this in Tuesdays

meeting but just a reminder I’m seeing Propels new water. A very similar look to the Smartwater bottle. So far seeing this placed in dump bins at Winn Dixie.

1L Smartwater rack- Publix 1326