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B R A N D B O O K
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 .
3 .R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 3 .
This document expla ins the brand ident i ty in
deta i l and g ives a c lear d irect ion to a l l further
brand express ions .
H E L L O
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 4 .
5 intro
6 vis ion & miss ion
7 core va lues
8 look & fee l
9 target group
10 meet eva
11 target ins ight
12,13 compet i tor market
14 pos i t ioning
15 unique se l l ing point
16,17 aspirat ional reta i l
18 ,19 logo
20 colors
21 moods
22 font
23 tone of voice
24 instagram sty le guide
C O N T E N T
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 5 .
Feel good, be great!
B R A N D I N T R O
Rock Your World i s the contemporary se l f-care brand that makes the benef i t s of crysta l s and essent ia l o i l s access ib le in everyday l i fe
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 6 .
A better world s tarts
by taking care of yourse l f
Making se l f-care an ef fort less
part of ones dai ly rout ine
all we have
is now
V I S I O N
M I S S I O N
7.
C O R E V A L U E S
N O U R I S H I N G Rock Your World provides the tools to
nourish the body, mind and soul.
Enabling personal health and growth.
S M A R TRock Your World acts from the
intelligence found in the
force of nature and inspires an
intuitive way of self-care.
N A T U R A LRock Your World uses pure
natural ingredients only.
Perhaps as nature intented,
the products become part of
ones daily routine.
R o c k Y o u r W o r l d . b r a n d d o c u m e n t .u m e n t . ©W.Green 2018
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 8 .
EDGY
ENERGETIC
POSITIVE
ROCKING
BRIGHT
ORGANIC
L O O K & F E E L
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 9 .
T A R G E T G R O U P
fashion minded, career, urban citi-zens, organic foods, running, yoga, headspace, bedrock, red wine
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 0 .
She wants chi ldren
and l ikes her job
Ful l t ime commercia l manager
Fashion minded, likes
small boutiques and
prefers sustainability &
quality, she wears ‘Love
Stories’ lingerie
Bites off more than she can chew
She wants to travel, but most of all because of
the pressure of the ‘wanderlust’ culture
No time to cook every day, eats ‘Hello
Fresh’, organic, fresh & easy, drinks White
Label coffee or Cold Pressed Juicery
Likes yoga, reads ‘deepak chopra’ knows
that she can manifest her goals
Cares about everything,
forgets herself, easily distracted,
sensitive to external influences
She had a clear life goal in mind, but doesn’t know how to get there
Enthusiast ic , a lot of f r iends , doesn ’ t want to miss out on
socia l act iv i t ies
M E E T E V A
Longing for peace but a l so needs the thr i l l o f a busy l i fe
1 1 .R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018
Despite her consious lifestyle she
lacks time to invest in kindness
towards herself. That peaceful moment
of self-love where she can listen to
her inner needs, is most of the time
neglected because she is too busy
with ‘more important’ things in life.
An hour of meditation or going to a
spiritual center isn’t always feasible.
She rather needs a tool that makes
self-care easy, swift and fun.
T A R G E T I N S I G H T
K i n d n e s s r o c k s !
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 2 .
C O M P E T I T O R SN I C H E
A E S T H E T I C
L O W
A E S T H E T I C
H I G H
M A S S
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 3 .
C O S M E T I C S
S Y N T H E T I C N A T U R A L
S E L F C A R E
C O M P E T I T O R S
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 4 .
P O S I T I O N I N G
Rock Your World fills the
gap between cosmetic brands
(Rituals, Aesop, Herbivore
Botanicals) and the traditional
spiritual shop (Witte Lotus,
Mystiek). Rock Your World
offers spiritual tools for the
modern day woman. The brand
combines the healing force of
nature along with the spiritual
benefits appointed to herbs and
crystals and making it easy to
integrate in modern day life.
Rock Your World is a self-
care brand, which means the
products are meant to get in
touch with your inner beauty
and strength. This sets the
brand apart from competitors
on the market, who mainly offer
cosmetics for beauty purposes.
Rock Your World is all about
enabling people to harmonize
their personal wellbeing with
tools that are easy to use and
look amazing.
True beauty comes from w i t h i n
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 5 .
U S P
A c o n t e m p o r a r y t a k e o n s p i r i t u a l w e l l b e i n g
S t y l i s h s e l f - c a r e p r o d u c t s f o r m o d e r n d a y w o m e n
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 6 .
A S P I R A T I O N A L R E T A I L
C o s m a n i a
C o n t e n t ( U K )
G o o p ( U S )M e r c i ( F R )
D e l i g h t
S k i n s
O U .
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 7.
A S P I R A T I O N A L R E T A I L
C i t y s t r e e t s p a
Q O h o t e l
C o n s e r v a t o r i u m
Rock Your World wants to sell in national and international stores that
focus on the latest trends regarding wellbeing and lifestyle. The stores
sell high-end natural care products that are either from exclusive niche
brands or mid segmented brands. The stores are located in prime retail
areas and are visited by an internationally orientated audience. Quality
and design are key characteristics for these retail spaces.
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 8 .
L O G O
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 1 9 .
L O G O
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 0 .
C O L O R S
Rock Your World consis t out of s ix
color tones that represent the s ix
moods the products are c lass i f ied to .
C0 M30 Y11 K0 C7 M6 Y27 K0 C31 M30 Y10 K0 C1 M29 Y36 K0 C39 M12 Y12 K0 C27 M10 Y18 K0
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 1 .
M O O D S
Rock Your
Sel f
Rock Your
Mood
Rock Your
Mind
i n s e c u r e d e p r e s s e d s t r e s s e d
b e l o v e b e h a p p y
t i r e d i n s o m n i a r e s t l e s s
Rock Your
Energy
Rock Your
Night
Rock Your
Home
b e s h a r p b e c a l m b e c o m f y
Rock Your World i s des igned to he lp certa in kind of
problems that can occur in the dai ly l i fe of the target
group. Every color represents a mood that he lps
overcome, for example , a rest less energy . ‘ 'be comfy ' ’
i s product range that answers to this rest less energy .
b e z e n
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 2 .
F O N T
a b c d e f g h i j k l
m n o p q r s t u v
w x y x
a b c d e f g h i j k l m n o p q r s t u v w x y x
A B C D E F G H I
J K L M N O P Q R
S T U V W X Y X
A B C D E F G H I J
K L M N O P Q R S
T U V W X Y X
C r i m s o n R o m a n
Crimson Text Semibold
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 2 3 .
T O N E O F V O I C E
‘ S tones to br ing on the good vibes ’d o ’ s
‘You ’re perfect , just accept i t ’d o ’ s
‘ Speciaa l voor hormonale harmonie . ’d o ’ s
‘Keep away those negat ive v ibes s tones ’d o n ’ t s
‘ I t ’ s ok to make mistakes , i t ’ s ok to not be good at everything ’d o n ’ t s
‘ Speciaa l voor vrouwen die z ich hormonaal u i t ba lans voelen. ’d o n ’ t s
E n e r g e t i c
Rock Your World ’ s tone of voice i s pos i t ive
at a l l t imes . No spir i tua l or p i t i fu l b labla but
fresh, s tra ight ta lk ing and empowering words
which appeal to the target audience .
Posi t ive & fresh
Stra ight ta lk ing
Empowering
R o c k Y o u r W o r l d . b r a n d d o c u m e n t . ©W.Green 2018 24 .
I N S T A G R A M
feed rhythem:
The Rock Your World Instagram shows the
followers a balance between the product and how
it’s used, crystals, quotes, inspirational images
from other sources and still images of the product
in a styled composition. Repeat the rhythem (as
shown in the example on the left) to maintain
a calm but dynamic feed. Coordinate the use of
colors and choose the same colorscheme for a set
of 9 posts.
product in use
product s t i l l s
3 out of 9
3 out of 9
1 out of 9
1 out of 9
1 out of 9
crysta l s
quotes
inspirat ion
T h a n k s
y o u r o c k !