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Trying to figure out how to rock your presonal brand online? Join Katie and Fayza from Schipul as they spill rock star's secrets. Learn how to listen, respond and connect, experiment with your brand online and more!
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Rock Out Your Personal Brand
How Social Media Can Help YOU Go Platinum
Katie Laird & Fayza A. ElmostehiSchipul - The Web Marketing [email protected] & [email protected]
Tuesday, October 20, 2009
Our Show’s Set List:
Rock Star 101
Social Media
Rock Star Royalty
Backstage
at the After Party
Tuesday, October 20, 2009
Unique + stand out from crowd
Experiment until they get it right
Listen, respond and connect
Why a Rock Star?
Tuesday, October 20, 2009
HE ROCKS OUT: CHAD OCHO CINCO
www.ustream.tv/ogochocinco
www.twitter.com/ogochocinco
WHO: Chad Javon Ochocinco (born Chad
Javon Johnson).
WHERE: Cincinnati, Ohio.
WHAT: American football wide receiver
for the Cincinnati Bengals of the National
Football League.
WHY: He rocks his love for his fans like no
professional athlete truly has.
Tuesday, October 20, 2009
SHE ROCKS OUT: AUDREY KAWASAKI
www.audrey-kawasaki.com
www.twitter.com/audreykawasaki
WHO: Audrey Kawasaki
WHERE: Los Angeles, California
WHAT: Painter and erotic artist, known for
her distinctive, erotically-charged
portrayals of young women.
WHY: She rocks her artistic flair as if she’s
your best friend, sharing behind the scenes details and insider first looks.
www.myspace.com/audreykawa
www.flickr.com/photos/shelovesjewwww.facebook.com/audreykawasaki
http://i-seldom-do-.livejournal.com
Tuesday, October 20, 2009
the Sounds of the WebGrooving to
Tuesday, October 20, 2009
Blogging + The Beatles
Tuesday, October 20, 2009
SHE ROCKS THE BLOG OUT: HEATHER ARMSTRONG, A.K.A. DOOCE
WHO: Heather Armstrong or “Dooce”
WHERE: Salt Lake City, Utah
WHAT: American blogger who discusses
such topics as depression,
motherhood, skin cancer, and religion. She was fired from her job as a web designer in
2002.
WHY: She’s a fearless, rockin’ writer.
www.dooce.com
Tuesday, October 20, 2009
So how do YOU rock the blog out?
Play up your passions
Release fresh stuff regularly
Build your fan base and talk with ‘em
Tuesday, October 20, 2009
Facebook + Beyonce Tuesday, October 20, 2009
HE ROCKS FACEBOOK: CHRIS PENN
WHO: Christopher Penn
WHERE: Boston, Massachusetts
WHAT: Producer of the Financial Aid
Podcast and Chief Media Officer of the
Student Loan Network.
WHY: He knows how to make a boring
subject rock.
www.facebook.com/cspenn
Tuesday, October 20, 2009
So how do YOU rock Facebook out?
Befriend everyone you know
Entertain, educate, enlighten
Don’t ignore what the crowd is doing
Tuesday, October 20, 2009
MySpace + Dave Matthews
Tuesday, October 20, 2009
SHE ROCKS MYSPACE: LILY ALLEN
WHO: Lily Allen
WHERE: London, England
WHAT: British recording artist who
created an account on MySpace and posted demos after labels
showed no interest in her music.
WHY: She wanted a music career, and
MySpace made her career rock.
www.myspace.com/lilymusic
Lily Allen has already been called the poster-girl of the MySpace
generation - in fact, The Observer wrote about her briefly two months ago
with reference to the revolutionary community networking site. She says the response to posting pictures and her blog
and a handful of her tracks on the site was “amazing.”
-The Observer, May 2006
…Allen, a savvy 21-year-old Brit whose readymade press stories - to the UK
tabloids she's the "potty-mouthed, pint-sized pop diva, daughter of actor Keith Allen"; to the broadsheets, she's the queen of MySpace, having
captured a sizable audience after posting her demos on the social-networking site - and charming debut
LP Alright, Still made her an overnight success at home.
-Pitchfork, November 2006
Tuesday, October 20, 2009
So how do YOU rock out MySpace?
Make it your main online stompin’ grounds
Vary your media, and vary it often
Be your own publicist
Tuesday, October 20, 2009
LinkedIn + John Coltrane
Tuesday, October 20, 2009
SHE ROCKS LINKEDIN: MONICA DANNA
WHO: Monica Danna
WHERE: Houston, TX
WHAT: PR, Social Media butterfly and event planner all star with a passion for the
arts, Houston community and people.
WHY: She struck out on her own with a new business, but never let a traditional 9-5 stop her from networking, connecting, keeping in touch and promoting what she’s all about.
www.linkedin.com
Tuesday, October 20, 2009
So how do YOU rock out LinkedIn?
Network, network, and then network some more
Score a full-bodied profile, and give and receive recommendations
Start industry groups and discussions, and lead the pack
Tuesday, October 20, 2009
Flickr + Ani DiFranco
Tuesday, October 20, 2009
SHE ROCKS FLICKR: REBEKKA
WHO: Rebekka Guðleifsdóttir
WHERE: Hafnarfjörður, Iceland
WHAT: A photographer who was named “The Web’s Top Photographer” by the Wall Street Journal.
Her Flickr images led to her creating and
appearing in a Toyota advertising campaign.
WHY: She took up photography as an artistic hobby and totally rocked it.
www.flickr.com/photos/rebba
Tuesday, October 20, 2009
So how do YOU rock out Flickr?
Post your work regularly – to your profile and to groups
Spread the comment love
Mingle with the locals and coordinate offline events
Tuesday, October 20, 2009
Twitter + Lady GaGa
Tuesday, October 20, 2009
HE ROCKS TWITTER: ASHTON KUTCHER
WHO: Ashton Kutcher
WHERE: Los Angeles, California
WHAT: American actor and former
fashion model best known for playing
Michael Kelso in the Fox sitcom That ‘70s Show. He’s also the most followed user
on Twitter.
WHY: He loves and respects his fans, and
rocks out his relationships with them
via Twitter.
www.twitter.com/aplusk
"Individuals are becoming consumers
and (the) editors of the media," Kutcher said.
"It has and will forever change media."
Tuesday, October 20, 2009
So how do YOU rock out Twitter?
Use the @ key, and use it often
Sing the praises of more than just yourself
Think before you tweet
Tuesday, October 20, 2009
YouTube + Britney Spears
Tuesday, October 20, 2009
SHE ROCKS YOUTUBE: JUSTINE EZARIK A.K.A.“iJUSTINE”
WHO: Justine Ezarik or “iJustine”
WHERE: Los Angeles, California
WHAT: A viral video comedienne, freelance
web designer, and lifecaster best known for her love of Apple
products and her 300-page phone bill.
WHY: She loves technology, and she
knows how to rock it.
www.youtube.com/ijustine
Tuesday, October 20, 2009
So how do YOU rock out YouTube?
Keep your ditties short, sweet, and all-ages
Cross-pollinate other social networking sites for the largest crowd appeal
Regularity – not necessarily frequency – will keep ‘em cheering for an encore
Tuesday, October 20, 2009
Consider this ((( think, plan, listen )))
Tuesday, October 20, 2009
I am a figment of your online imagination.
Tuesday, October 20, 2009
Stand out amongst your peers(for better or for worse)
Tuesday, October 20, 2009
You gotta do the talking yourself.It’s a conversation.
Tuesday, October 20, 2009
Behold…the buzz!What are people talking about? How do you find it?
Tuesday, October 20, 2009
Get the right instruments. Make beautiful music.
Tuesday, October 20, 2009
Find your inner rock star
Know, grow, and show your networks
Plan for the future
Tuesday, October 20, 2009
Thanks for rockin’ with us!
✓ Katie LairdSchipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie
✓ Fayza A. ElmostehiSchipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext 531
Personal brand: www.schipul.com/fayza Blog: http://fayza.me Twitter: www.twitter.com/fayza Flickr: www.flickr.com/fayza
Wanna see these slides again? Find ‘em here: www.schipulcon.com/presentations
Tuesday, October 20, 2009
