MUNROLOCKMARKETING YOUR PROPERTY FOR SALES AND LETTINGS

Munrolock Sales and Lettings

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with Munrolock

COVERING THE BROMLEY BOROUGH It is Munrolock’s objective to provide the best service available in Estate Agency. We have firmly established ourselves as one of the most successful agents in the area.

From day one, the two office based Directors, Richard Munro and Darren Lock, had a precise and clear perception of the vital ingredients for a modern estate agency.

The primary focus undoubtably had to be customer service. So from the beginning, Munrolock have set out to ensure we offer the highest quality brochures and the latest technology.

Communication, the key to our success; displays, advertising, leaflets, the telephone, emails, texts, websites, newspapers, brochures and advertising boards. We have it all covered.

We also now use Social Networking to market our properties, as the ability to reach thousands more people quickly and easily exists through this medium.

Preparation

Selling and Letting needs preparation and consistency.

Preparation is the key. Behind the scenes it’s an ongoing mixture of advertising, telephone calls, leaflets, emails and hard work. Without all of this, we would have no applicants to sell or rent to. With no applicants to sell or rent to, we would stop getting properties.

We pride ourselves on being able to identify potential buyers and tenants for properties before we even start marketing a property.

That’s why we are successful in selling and renting a number of properties within a few days.

‘I felt particularly fortunate to have the services of an estate agent with such professional standards of conduct and property knowledge.’

Our Internet Marketing

80% of people use the internet to search for property, so we knew how imperative it would be to make use of the world wide web.

Photo slideshows, Location maps with route planners, satellite views, printable brochures and Floorplans, are on the website brochures for every property.

A Variety of Communication

All our staff are equipped with their own computer, giving instant access to emails, prospective buyers, sellers, solicitors and properties from all our offices.

Viewings and Feedback

We can accompany all prospective buyers and tenants around your property at times to suit you.

Emails with feedback are automatically sent to you along with confirmation of viewings.

WELCOME TOMUNROLOCK AGENCY

WHY COMPUTERS ARE ESSENTIAL

It may not be the first thing you think of when you walk into an Estate Agents office, but next time you do, take the time to look to see if every member of staff has a computer on their desk.

If they haven’t, then how can that agent fully market your property?

Emails, online brochures and software, mean that if someone registers with any member of staff, all members of staff can see the details of that person, can respond to emails and can deal quickly with all enquiries.

How can we make your property stand out?

There are many Estate Agents, both High street and online, offering their services to you.

With each agent having an average of around 20 to 30 properties for sale and for rent at any one time, there is a large amount of competition.

The cheapest fee you can find may sound like the best solution for you, but in reality, the cheapest fee will usually mean the cheapest service. In a market where a property ‘sells’ itself, that may work. However, right now, your property has to stand out to the potential purchasers and tenants out there.

In the next few pages, we explain why we feel we can offer substantial coverage and a unique amount of marketing for your property.

munrolock sales and lettings

RICHARD MUNRODIRECTOR

We create personalised valuation reports to bring with us to your valuation. We give you an idea of price and record it on your report whilst at your property.

At Munrolock, we look into the history of your road, to give you confidence in the valuation we give.

‘THE VALUATION OF YOUR PROPERTY NEEDS TO BE PREPARED FOR TO ENSURE A REALISTIC MARKET PRICE IS GIVEN.’

PREPARING YOUR PROPERTYDon’t worry, we will give you advice on the best way to prepare your property for either selling or for renting.

Make sure that the outside of your house is looking as good as it can be. If any work needs doing, attend to it before you put your house on the market

Agents will always tell you to ‘de-clutter’. You need your property to look as spacious as possible...toys, books, clothes etc piled up around the property give the impression of having no space.

Good photographs are important, as they will entice people to view, so make sure that on the day we come to take photographs, you have made sure each room is available and as clean and tidy as possible.

munrolock sales and lettings

PERSONALISED FOR YOUR PROPERTY

The Sales and Lettings Valuation guides provide all you need to know about marketing through Munrolock.

We also bring along comparable properties that we have sold or rented in your area, so you can have confidence in our ability to give you expert advice.

Our Valuation brochures are based around your property.

We create them and personalize them for your property, so that you know that the information in it, is valuable information and advice solely for you.

JOHN PICOZZI SENIOR MANAGER

Internal and External photographs are taken.

Printed brochures can only use a few photos, but online we can use between 10 to 15 photos.

We have been using floorplans on our brochures since we opened in 2004. they are an essential part of marketing.

Our PDF details are available online and can also be printed.

Measurements and description are also included.

Energy performance certificates are a compulsory part of marketing a property for sale or for rent.

‘PROPERTY PARTICULARS GIVE A DETAILED SNAPSHOT OF YOUR PROPERTY.’

munrolock sales and lettings

PROPERTY SEARCH

Munrolock.co.uk receives thousands of visitors every month.

Whilst the Property Portal websites attract the majority of visitors, our own website also has many visitors every day.

Local people especially, will be aware of our boards and our advertising and will go direct to our site.

All our properties are available on our website as soon as we have the details prepared.

Plenty of photos, floorplans, description, measurements, location map, the epc and also the google streetview, give all the information potential buyers and tenants will need.

PROPERTY PORTALS ESSENTIAL MARKETING

OFFERING THOUSANDS OF VISITORS EVERY DAY

You will always find us on the largest property website, rightmove, but we also feature on many of the other sites, which could include findaproperty, prime locat ion, zoop la , proper tyfinder, mouseprice, propertylive, home, globrix, fish4homes, yahoo, google, timesonline, telegraph and many more.

We’ll make sure your property is automatically emailed to Rightmove’s database of active buyers looking for property like yours.

Plus we are benefitting from Rightmove’s multi- million pound year long advertising campaign meaning more people will see your property.

No Private Sellers allowed

The largest sites, such as rightmove, do not allow private sellers to advertise their properties, giving estate agents a unique marketing tool.

INFORMATION ALL OF THE TIME

Automatic Feeds to Property Portals

The amount of Property Portal websites in the UK is staggering. Many of them do not last very long. The largest websites, such as Rightmove, actually cost Estate Agents a great deal to advertise on.

Many agents can pay over a £1000 per month just to be on one website. So they have to offer good value in return.

Rightmove is without question the largest website and an essential site for any property to be advertised on.

After that, each property portal has its advantages. Zoopla now claims to be the second largest website and is delivering many applicants to us each month.

Every hour 52,549 visits are made to Rightmove and homemovers view 144.986 sets of details.

We’ll make sure your property is automatically emailed to Rightmove’s database of active buyers looking for property like yours.

There are many other websites that our properties appear on, other than the ones listed on the page before, but they change often.

You can be sure that your property is given as much exposure as possible on as many websites as possible.

munrolock sales and lettings

SOCIAL PROPERTY MARKETING

THE MORE PLACES YOUR PROPERTY APPEARS, THE MORE CHANCE OF FINDING A BUYER OR TENANTSocial networking is now an essential tool for Estate Agents all across the UK.

With Twitter the fastest growing social network in history and 40% of the UK population on Facebook, social networking cannot simply be ignored.

With links to properties, videos, latest news etc, we make sure that buyers using the social networking sites are likely to come across your property.

At Munrolock, we understand the power of this and now utilize them to help sell or rent your properties.

Like it or not, use it or not, there is no longer the option to dismiss the impact of social networking sites for business.

SOCIAL NETWORKINGPOWERED BY PEOPLE

WE HELP YOU SELL OR RENT WITH GUIDES FOR SELLERS AND LANDLORDSWe offer guides for all aspects of both selling and renting.

These guides are available for you to download or view on our website.

Guides include information on

‣ E n e r g y p e r f o r m a n c e Certificates,

‣ Conveyancing,

‣ Overseas Landlords,

‣ Tenancy Deposit Schemes,

‣ Inventories,

‣ Landlord Obligations

and much more.

MUNROLOCK SALES AND LETTINGS

MTV STYLE PROPERTY VIDEOS

We can create Property videos, showcasing your property photographs.

Rather than a gimmick, these are proving to be very popular and give viewers about a minute of video for each property.

The videos are placed on our own Youtube page (youtube.com/munrolock), feature on our website and on the property details online.

You can share them with whoever you want to, via email, blog, facebook, twitter or via various other ways.

REBECCA PUXTY OFFICE MANAGER

The Let Only, Rent Collection and Management services all include:

1 Valuations. We carry out a free assessment and valuation of your rental property and may suggest ways to maximize your rental income.

2 Marketing. To promote your property, we take photographs, measurements, draw floorplans and advertise it on the Munrolock website. We also use property websites such as rightmove, zoopla and fish4homes. Your property will also be included in our property listing which is displayed in all of our branches. Board advertising is also available. Photo slideshows, Location maps with route planners, printable brochures, are all on the website brochures for every property.

3 Viewing and feedback. We can accompany all prospective tenants around your property at times to suit you. We confirm all viewings via email and feedback on viewings will also be sent via email.

4 Offers and Tenant Screening. Once suitable tenants have been found and terms of their let agreed, we will apply for a credit reference on your behalf and commence the preparation of relevant documentation.

5 Referencing and Preparation of Tenancy Agreement. Every full reference has the benefit of the following: credit history check, managing agent/landlords reference employment reference (or any other financial income) character reference, tenants database search. This is the ‘usual’ referencing service used for all tenants, and if required, on guarantors as well. The tenancy agreement can be prepared by Munrolock on your behalf and you have the option of adding extra clauses to our standard terms.

6 Rent, Deposit and start of Tenancy. We will collect the first months rent and the deposit (normally six weeks rent) from the tenant on your behalf before commencement of the tenancy.

7 Standing order and forwarding payment. Munrolock collects the deposit and the first months’ rent from tenants before they move in by bankers draft ensuring cleared funds. We will then deduct our fees and any disbursements and the balance will be transferred to you by online banking within 10 days though usually 2-3 days.

Let only plus Rent Collection also includes:Munrolock sets up a standing order for the tenants to pay monthly into our account. We will then pass the rent on to you. A statement of account will be emailed to you each month. If the tenants fail to pay or there are issues with the rent collection, we will chase the tenants with our usual means which include telephone, emails and letters. We deal with outstanding rent in a legal manner, which means if payment continues to be outstanding and you have to take legal proceedings against the tenants, there will be a detailed record of the chase methods used to try to collect the rent from the tenants.

Management Service includes all of the above and also:Munrolock will act as your tenants’ contact for all property management issues. This will also involve us arranging estimates if needed and organising repairs. We also arrange the gas safety each year. Dealing with tenant’s issues on property matters can be very time consuming and whilst some properties require very little intervention from us, others require alot of attention. The management service is that safeguard to stop the landlords having to spend much of their time dealing with usually quite small issues. We use our selection of contractors for our maintenance issues.

LANDLORDS MANAGING AND LETTING

INFORMATION FOR LANDLORDS

munrolock sales and lettings

A letting agent can introduce and vet prospective tenants, prepare tenancy agreements, advise on and arrange inventory and condition reports and changes to utility accounts and council tax.

They can also collect the rent and pay the money to your account.

The agent can also pay bills on behalf of the landlord and inspect the property, recommending, overseeing and accounting for necessary maintenance, repairs and redecoration.

This is called a management service and the agent will usually charge an additional monthly per cent of the tenant’s total rent.

The extent of the services may vary from agent to agent and much will depend on what your own requirements are.

For example, do you just want an agent to find you a tenant, or do you want an agent to manage the whole term of the rental agreement from start to finish

The majority of letting agencies will offer both letting and full management services, but talk to several and negotiate and understand their terms before deciding which agent or agents to instruct.

Make sure you know which services you are getting and what you're paying for, either as part of a package or as extras.

Ask about 'To Let' boards, online advertising on their website and on portals like Rightmove.co.uk, Zoopla and Primelocation.com, magazines and their own marketing ideas.

BOARDS SALES AND LETTINGS

They are a way for an Estate Agent to advertise their company, this is true, however the advantage of this is it attracts more potential buyers and tenants, meaning a greater chance of getting your property under offer.

If you are looking for as many ways as possible to find buyers and tenants, then having a board should be the first thing you ask for.

We email constantly all day, but in between we spend our time on the telephone. It is still the quickest and easiest way to deal with many enquiries.

Our telephone system is even set up, so that when someone who is already registered with us calls, all their details appear on all staff’s screens before

they even pick up the phone.

Telephone numbers do not need to be dialed, just a click of a button is needed. If we are all on the phones? Rather than an answerphone, you will go through

to a real person who will take your message.

BOARDS ATTRACT APPLICANTS, WITH MANY PROPERTIES WITH BOARDS HAVING THREE TIMES THE AMOUNT OF VIEWINGS

THE TELEPHONE, AS IMPORTANT AS IT HAS EVER BEEN.

Why tell you the software we use? We believe it is important for you to know that we utilize the best tools we can find.

Dezrez gives us all the tools we need to deal with applicants, properties, viewings, our diary, viewing reactions, mailing out properties...and much more.

DEZREZ ESTATE AGENCY SOFTWARE

DARREN LOCK!DIRECTOR

CUSTOMER FEEDBACK

‘Your team has been quite exceptional as the single most important part of the service

was the personal involvement of the various team members. You have an exceptional formula and working practices which will take you a long way.’

‘Your company has got to be one of the best I have ever used. I have found your staff to

be extremely helpful and competent. I wish all estate agents were of the same quality. If I am buying or selling a property in the future I won’t hesitate to contact your office

again.’

‘I felt particularly fortunate to have the services of an estate agent with such

professional standards of conduct and property knowledge.’

MEMBERS OF THE PROPERTY OMBUDSMAN

Their role is to provide fair and reasonable resolutions to disputes between members of the public and estate agents who are members of the TPO Scheme or who have registered with the TPO under the Office of Fair Trading (OFT) Approved Estate Agents Redress Scheme.

munrolock sales and lettings

Our Premium Display service on Rightmove helps attract quality buyers and reduce void periods because on average it generates:

‣ 34% more views than a standard listing ‣ 21% more enquiries than a standard listing

We can upgrade your property to a Premium Listing on Rightmove which increases interest in your home by highlighting your property with:

‣ A larger listing box ‣ Bigger text ‣ Choice of multiple photos that rotate or 1 larger photo ‣ Attention-grabbing silver background ‣ Selection of eye catching red stickers to choose from

SALES

LETTINGS

PROPERTY MANAGEMENT

CONVEYANCING

ENERGY PERFORMANCE INVENTORY SERVICES

OWN PROPERTY WEBSITE

ONLINE PROPERTY VIDEOS

ONLINE MAGAZINES

FEATURED PROPERTIES

munrolock sales and lettings

BECKENHAM OFFICE22 High Street, Beckenham, Kent, BR3 1AY

Tel: 020 8663 9000Fax: 020 8462 5055

HAYES OFFICE31 Station Approach, Hayes, Bromley, Kent, BR2 7EB

Tel: 020 8462 8080Fax: 020 8462 5055

Website: www.munrolock.co.uk

Email: admin@munrolock.co.uk