Saphalta Gurung - Communication Assignment-2

8/2/2019 Saphalta Gurung - Communication Assignment-2

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Creative Arts & Technologies Assessment Brief

BASINGSTOKE COLLEGE OF TECHNOLOGYL3 CREATIVE MEDIA PRODUCTION

MEDIA COMMUNICATORUnit 2: Communication Skills for

Creative Media Production

Date Issued: 10th October 2011 Deadline Date: 2nd March 2012

Assessors: Natalie Jameson

and Scott HaydenMedia Communicator: Saphalta Gurung

Unit 2: Communication

P1 P2 P3 P4 P5 M1 M2 M3 M4 M5 D1 D2 D3 D4 D5

PROJECT BRIEF

You have been approached by Southampton Solent Universitytodemonstrate your understanding of Music Videos by analysinghow a genre has evolved throughout its history before presenting

a Pitch for an Original Music Video concept. The project isdesigned to find individuals with the skills to communicate mediainformation clearly and effectively.

As Universities and Industry highly value the ability to connect with team-mates, clients and/ or anaudience, the purpose of this Assignment is to help you gain the crucial skills to be successful inJob Interviews, leading professional Presentations, and to confidently share your ideas in Meetingsand Pitchs1.

You will receive coaching on how to communicate to an audience from experienced Lecturers,Enjoy Presentings Alan Donegan and other industry professionals2 throughout the Unit.

You will carry out research into your chosen genre of Music Videos and document your work usingVlogs, Podcasts and/ or Written reports on a Blog whilst maintaining a Research blog throughoutthe project.

You will analyse how Music Video Representation, Narrative and Genre has evolved over time anddemonstrate how your findings have informed your Original Music Video concept with sophisticatedtechnology and software to accompany your Presentation.

Good luck.

1At the end of the project you will have a DVD of your performance for your portfolio.

2There will also be Wednesday workshops in F212 from 12:15-17:15 to help you practice and ensure you

have all criteria met.

IV: Natalie JamesonDate: 08/10/11


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Lecturer Feedback

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student Signature: Date:

Assessor Signature: Date:

IV Comments:

IV Signature: Date:


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What you need to do to successfully achieve the projectYou must:

Attend all lessons and be punctual. The evidence below is the basis of the project itself and is used for both interim and overall assessment. Failure to submit your project on the due/review date can limit you to the pass grade only You will need to research wherever possible and use correctly referenced sources.

Learning Outcomes:

Unit 21 Be able to extract information from written sources2 Be able to create a report in a media production context3 Be able to pitch a media production proposal using appropriate technology.

Date Achieved &Tutor initials

1. RESEARCH BLOG MUSIC VIDEOS

To begin you need to create a blog on Tumblr, Blogger or WordPress todocument your work throughout the Media Communicator Project.

You are expected to talk about your progress throughout the project.

You are expected to update your Research blog with relevant links, images,videos throughout the project.

You also need to create Written reports, Vlogs or Podcasts at least once aweek.

Your first blog entry should address the following:

What are your expectations and goals for the project?

What have you found out/ learnt this week? Justify your choice and why you feel it will be of interest to your audience

You are expected to use this blog to document research extracted from thefollowing range of sources:

Use Delicious, Stumbleupon, Books, Magazines, Newspapers and/ orInternet pages to gather information on your research blog

Publish any relevant Tweets or Facebook messages on your

research blog

Now you are required to carry out research and upload/ scan your findingson your blog either by copy/ pasting or uploading a Word/ Google Doc. It isessential that you annotate all research to evidence you taking informationfrom the work:

You must show how you are using your research by ensuring youreference where you found the information

Underline, highlight, write notes and copy/ paste extracts from your

research

Once you have created the Blog and Research blog email the link to:[email protected].

Create Blog

MaintainResearch blog

Enter first blogentry

Email link to

[email protected]

Underline,highlight, writenotes and copy/paste extractsfrom research
mailto:[email protected]:[email protected]:[email protected]


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To achieve this part ofU2/ P2 you need to create a blog and maintaina research blog throughout the project with regular entries and somerelevant information that outlines some progress throughout yourMEDIA COMMUNICATOR PROJECT [IE]

To achieve this part ofU2/ M2 you need to create a blog and maintaina structured, detailed and updated fortnightly research blog whichconveys information about your MEDIA COMMUNICATOR PROJECT and explainsconclusions with clarity

To achieve this part ofU2/ D2 you need to create blog and maintain awell-structured, substantial, and updated (at least) fortnightly researchblog which conveys information with precise exemplification and justifiesconclusions about your MEDIA COMMUNICATOR PROJECT withsupporting arguments

To achieve this part ofU2/ P1 you need to annotate (underline,highlight, copy/paste) relevant information from your Delicious,

Stumbleupon, books, magazine, newspaper or internet page research To achieve this part ofU2/ M1 you need to annotate (underline,

highlight, copy/paste) and write notes about the relevant informationextracted from your Delicious, Stumbleupon, books, magazine,newspaper or internet page research with some precision

To achieve this part ofU2/ D1 you need to comprehensively annotate(underline, highlight, copy/paste) and write detailed, analytical notesabout the relevant information extracted from your Delicious,Stumbleupon, books, magazine, newspaper or internet page research

Due Date:First blog entry = Friday 7th October

Completed Research blog = Friday 2nd March


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2. WRITTEN ANALYSIS

Write a report analysing 3 different music videos discussing how genre,narrative and representation has evolved throughout its history. Youneed to use the following bullet points as structure for your answer:

Genre (e.g. technology, distribution method, codes and conventions,changes over time)

Narrative (e.g. single strand, multi-strand, closed, open, linear,non-linear, enigma, climax, equilibrium)

Representation (e.g. stereotyping, negative; positive presence andabsence of social groups)

You need to submit at least 2 drafts of your Written Analysis

showing evidence of proof-reading and corrections after speaking toyour Lecturer.

Once complete, your 2 Drafts and your Completed Written Report need to beuploaded to your blog AND handed in to your Lecturer as a hard paper copy.

To achieve this part ofU2/ P2 you need to present Written Analysiswhich conveys relevant information to your 3 different music videos [IE]

To achieve this part ofU2/ M2 you need to present a structured and detailed WrittenAnalysis report which conveys information and explains conclusions about your 3different music videos with clarity

To achieve this part ofU2/ D2 you need to present a well-structured and substantialWritten Analysis report which conveys information with precise exemplification and

justifies conclusions about your 3 different music videos with supporting arguments

To achieve this part ofU2/ P3 you need to respond to feedback from your Lectureron at least two separate drafts and make changes to your Written Analysis withoccasional beneficial effects [RL]

To achieve this part ofU2/ M3 you need to respond to feedback from your Lectureron at least two separate drafts and make changes to your Written Analysis withfrequent beneficial effects

To achieve this part ofU2/ D3 you need to respond to feedback from your Lectureron at least two separate drafts and make changes to your Written Analysis withconsistently beneficial effects

At least 2 Draftsof your Written

Analysis

CompletedWritten Report

Due Date: Friday 16th December


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3. POWERPOINT OR PREZI PITCH

Once you have completed your Research Blog and Written Analysis

you need to Pitch an original idea for a Music Video.

In order to present your research professionally you are to use eitherPowerPoint or Prezi

You should consider the following points in your Pitch:

Introduce a Proposal of your original idea for a Music Video Explain your chosen Genre and how your music video idea fits into this genre

(mise-en-scene, camera angles, actors) Explain the Narrative content of your music video and what it will include

(theories/ abstract/ performance) and how it fits into the genre

Explain what types Representation you intend to explore and why Consider costs and requirements of your original idea eg locations, talent,

crew, audience and USP Use visual aids in your Pitch eg animations, video clips, audio clips, clip art,

charts, graphs, screen shots, web pages Discuss copyright issues Use technical language throughout

Remember to use:

Good use of Subject terminology (TIP: Use the bcotmedia tumblr dictionary tag) Interesting visuals, e.g. illustrations, graphics, charts, animations, video clips, audio

clips, charts, screen shots, web pages etc.

Before you present your PowerPoint or Prezi, you must show your presentation to yourLecturer to be checked and proof-read.

Once complete a Check-list/ Witness Statement and your completed PowerPoint or Prezi will beuploaded to your blog.

To achieve this part ofU2/ P2 you need to create a PowerPoint or Prezi whichconveys some relevant researched information on your topic for your music videogenre [IE]

To achieve this part ofU2/ M2 you need to create a structured and detailedPowerPoint or Prezi which conveys information on your topic and explains researched

conclusions about your music video genre with clarity To achieve this part ofU2/ D2 you need to present a well-structured and substantial

PowerPoint or Prezi which conveys detailed information about your music video genrewith precise exemplification and justifies conclusions with supporting arguments

CompletedPowerPoint or

Prezi

Check-list/Witness

Statement

Due Date: Friday 20th January

4. PROOF-READING

Once your PowerPoint or Prezi is complete you will swap with a class member and proof-readeach-others work:

Check class members work for spelling, punctuation, grammar, clarity of expressionand structure of content.

Proof-read, analyse and feedback constructive criticism to a fellow class member Made adjustments to your PowerPoint or Prezi e.g. relevant spell checking and proof-

reading has been carried out.

WitnessStatement


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Once complete your Lecturer will give you a Witness Statement tobe uploaded to your blog.

To achieve this part ofU2/ P3 you need to proof-read aclass members work and make changes to your ownPowerPoint or Prezi with occasional beneficial effects [RL]

To achieve this part ofU2/ M3 you need to proof-read aclass members work and make changes to your ownPowerPoint or Prezi with frequent beneficial effects

To achieve this part ofU2/ D3 you need to proof-read aclass members work and make changes to your own PowerPoint or Prezi withconsistently beneficial effects

Due Date: Friday 3rd February


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5. PITCH

In the Presentation you need to present your PowerPoint or Prezi in a

professional manner to two Lecturers and the class.

As with the creation of your PowerPoint or Prezi, you will be assessed by aWitness Statement in which your Lecturer will be looking for the bulletpoints outlined in Learner Activity number 3 as well as the following:

Good application of technology, e.g. video screen, projector, audioplayback; preparation of materials

Well-rehearsed/ prepared approach Appropriate register, e.g. authoritative, humorous; clarity of

expression; use of technical language; Maintaining engagement, e.g. eye contact, reinforcement of points,

reference to screen, cue cards Conduct a brief Q+A with your audience at the end of your

performance

The Presentation will be recorded for marking purposes and uploaded toyour blog.

To achieve this part ofU2/ P4 you need to deploy and manage appropriatetechnology to present your PowerPoint/ Prezi [SM]

To achieve this part ofU2/ M4 you need to deploy and manage technology to presentyour PowerPoint/ Prezi effectively and with some imagination

To achieve this part ofU2/ D4 you need to deploy and manage technology to presentyour PowerPoint/ Prezi with creativity and flair and to near-professional standards

To achieve this part ofU2/ P5 you need to employ appropriate forms of address inyour presentation to communicate ideas. [CT]

To achieve this part ofU2/ M5 you need to employ forms of address in yourpresentation to communicate ideas effectively.

To achieve this part ofU2/ D5 employ forms of address in your presentationconfidently and with flair to communicate ideas with impact.

Recording ofPresentation

WitnessStatement

Due Date: Friday 10th February


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6. EVALUATION

To complete the MEDIA COMMUNICATOR PROJECT you are to

conduct a Vlog or Written Report in which the following will bediscussed:

What went well? (give examples) How will you improve next time? What did you learn? Advice for next years students (address to camera and offer

advice)

Once your Evaluation is complete you need to upload the Vlog orWritten Report to your blog.

You will then upload your Vlog or upload and print a hard copy of your Written Report beforegoing through your blog with your Lecturer and ensure you have finished the MEDIACOMMUNICATOR PROJECT.

To achieve this part ofU2/ P2 you need to present an evaluative response to yourPitch which conveys some relevant information and reflection on the project [IE]

To achieve this part ofU2/ M2 you need to present an thoughtful evaluative responseto your Pitch with structured and detailed reflections which convey information andexplains conclusions with clarity

To achieve this part ofU2/ D2 you need to present an evaluative response to yourPitch which conveys well-structured and substantial reflections on your project withprecise exemplification and justification of your conclusions with supporting arguments

Vlog or WrittenReport

Check blog withLecturer to

ensure MEDIACOMMUNICATORPROJECT iscomplete

Due Date: Friday 24

th

February

END OF MEDIA COMMUNICATOR PROJECT CHECKLIST

PROOF-READ ALL OF YOUR WORK

DOUBLE-CHECK THAT ALL STAGES ARE COMPLETE

CHECK THE TRACKING GRID TO ENSURE YOU HAVE THEGRADE YOU WANT

ENSURE ALL LINKS, VLOGS AND PODCASTS PLAY FROMYOUR BLOG

ASK YOUR LECTURER WHAT YOU CAN DO TO IMPROVE YOURGRADE


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CRITERIA LearnerActivity

number

Achieved FEEDBACK

Unit2:Comm

unicationSkillsforC

reativeMediaProduction

P1 Use appropriatetechniques to extractrelevant informationfrom written sources

1 Y Saphu, you have identified and selected information from arange of sources. You have read through and selectedquotes to support your arguments in your posts on differentmedia debates and in your Written Report. You managed toget this criteria via the extension activities in class (e.g.Scroobius Pip, London riots etc.)

M1 Use appropriatetechniques to extractinformation fromwritten sources withsome precision

1 N

DONE

To achieve this you need to select and use information froma range of sources e.g. books and websites to help yourMusic Video Analysis. The quotes extracted need to berelevant and precise in their use e.g. to back up a point youare making.

D1 Use appropriate

techniques to extractcomprehensiveinformation fromwritten sources

1 N

DONE

To get the D1 you need to extract comprehensive information

from written sources e.g. books, magazines, interviews fromTV that are relevant to your essay.

If you select, review and apply information to your writtenanalysis on Hip-hop from at least 5 pieces of information froma wide range of sources that is focused and demonstratesprecision and accuracy you will get the D1

P2 Present a mediaproduction reportwhich conveysrelevant information[IE]

1, 2, 3, 6 Y A written analysis has been produced which conveys relevantinformation analysing three music videos.

M2 Present a structuredand detailed mediaproduction reportwhich conveysinformation andexplains conclusionswith clarity

1, 2, 3, 6 N

DONE

To achieve the M2 you need to look at your essay and takecare to ensure it is structured and detailed.

You need to analyse your three music videos discussingcodes/conventions, genre, narrative and representation withclarity and conciseness.

There is some attempt at observations and exemplification ofideas but you need to pay attention to the model answer anduse it to structure your essay.

D2 Present a well-structured andsubstantial media

production reportwhich conveysinformation withpreciseexemplification and

justifies conclusionswith supportingarguments

1, 2, 3, 6 N

DONE

Saphu, to achieve the D2 you need to look over your finaldraft and ensure that it is well-structured (follows the modelanswers guidelines) and substantial (include genre, narrative

and representation and a conclusion).

Your written analysis report needs to provides preciseexemplification of three music videos with supportingarguments support by a range of media theories e.g.narrative theories like Todorov, Propp, Barthes

You need detailed and in-depth analysis of your three musicvideos which is well-structured and detailed conveyingrelevant information on codes and conventions (e.g. thenorms/ expectations, signs you associate with this genre).

For a Distinction you will support your answers with media

theories rather than just personal opinion.

It is also important to explain the purpose of techniques used(why certain camera shots, mise-en-scene, and editingtechniques are used) and discuss how they are used.


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Justifying ideas in detail and placing them in context withsociety and culture would show a Distinction level ofunderstanding.

It is important to use media language as well please look athttp://bcotmedia.tumblr.com/tagged/dictionary for help withthis/or ask me in/out of lectures..

P3 Review reports tomake changes withoccasional beneficialeffects [RL]

2, 4 Y Two drafts of a written analysis have been submitted whichhave been proof read and annotated. This has then beenreviewed and changes made accordingly. Progress hasclearly been made between these versions demonstratingbeneficial effects.

Responding to the podcast feedback I gave you on yourPrezi in lesson (Proof-reading Witness Statement) has alsohelped you achieve the P3 criteria (as evidenced on your

tumblr).M3 Review reports tomake changes withfrequent beneficialeffects

2, 4 Y Your re-drafting of the written analysis demonstrates frequentchanges to work. You have made improvements to the levelof detail and structure particularly evident in the final draft.

D3 Review reports tomake changes withconsistentlybeneficial effects

2, 4 N Your final draft does not yet show that you have read mycomments and made the changes to improve your essay.

If you read the comments and respond to them you willachieve the D3 and, eventually, produce a piece of workwhich produces little/no errors.

Remember, the reason you submitted two drafts of your

written analysis was so you could demonstrate that draftinghas benefitted your written work to a higher level.

It is important to be precise with the language, format,structure and grammar in future so you can produce workwith little/no errors, Saphu.

To develop your Distinction in future use the HarvardReferencing System more accurately I will help you withthis in our next Unit.

P4 Deploy and manageappropriatetechnology to pitch a

media productionproposal[SM]

5 Y A Prezi has been used to pitch an idea for a music videoappropriately.

M4 Deploy and managetechnology to pitch amedia productionproposal effectivelyand with someimagination

5 N A Prezi has been used to pitch an idea for a music videoeffectively with some imagination such as video clips andimages.

D4 Deploy and managetechnology to pitch amedia productionproposal with

creativity and flairand to near-professionalstandards

5 N A Prezi has been produced pitching an idea for a musicvideo. Technology was utilised effectively and included videoextracts and images to explain points that were made tonear-professional standards. The structure was sound and

flowed effectively to support presentation.

To improve to a Distinction utilise the Prezi programme moreeffectively by reducing the amount of text in each section,
http://bcotmedia.tumblr.com/tagged/dictionary%20for%20help%20with%20this/http://bcotmedia.tumblr.com/tagged/dictionary%20for%20help%20with%20this/http://bcotmedia.tumblr.com/tagged/dictionary%20for%20help%20with%20this/http://bcotmedia.tumblr.com/tagged/dictionary%20for%20help%20with%20this/http://bcotmedia.tumblr.com/tagged/dictionary%20for%20help%20with%20this/


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and use more images/ screenshots.

If you utilise the Prezi programme more effectively byidentifying key words being discussed to support what youare explaining on each slide (e.g.high-lighting/ framing keysections) you can enhance your grade.

P5 Employ appropriateforms of address in amedia productionpitch to communicateideas. [CT]

5 Y You have presented an idea for a music video for Hip-hopusing a Prezi to support your ideas and explanations.

You expressed your intensions for the music video clearlyincluding detail on genre, narrative and representationdemonstrating an excellent level of understanding of codes,conventions and semiotics.

Our class debates and the many Vlogs we have recorded inclass have also helped you meet this criteria well done.

M5 Employ forms of

address in a mediaproduction pitch tocommunicate ideaseffectively.

5 N Saphu, your mode of address was clear and concise whilst

pitching an idea for a music video. However, in order to do somore effectively in the future you need to perform in front ofan audience as your presentations skills are good, Saphu.

In order to get the M5 you need to record a Vlog or Podcastin which you clearly communicate how your music video ideawould use genre, narrative and representation.

D5 Employ forms ofaddress in a mediaproduction pitch withflair to communicateideas with impact.

5 N In order to achieve the D5 it is important not to read from thescreen as this can distract the viewer from listening to yourideas.

I understand that it is difficult to do this when nervous but, asIm sure you understand, this can demonstrate a lack of

confidence in delivery which can in turn distract from theexcellent content that you were providing the audience with.

In future cue cards when delivering your presentation and/ orrehearse your presentation to develop your confidence whenpresenting.

To improve to a Distinction identify at least 3 techniques toengage the audience through body language as a Vlog orPodcast.

Documents

Saphalta Gurung - Communication Assignment-2