Second Screen TechA Product of Promotional Communications, LLC

650 Halstead Ave.

Mamaroneck, NY 10543

(914) 381-1632

What is Second Screen Tech?

-The use of a Smartphone while also viewing

-Reality ( concert, sporting event, entertainment)

-Television or other media

What is Second Screen Tech?

• A great way to provide interactivity with an event/ timeslot between consumers

and your product.

o TV programs broadcast live tweets and comment.

o Synchronization of audiovisual content via web advertising

o Applications that extend the content information.

o Shows that add on their websites, content devoted exclusively to the second screen

o Applications that synchronize the content being viewed to the portable device.

o Video game console playing with extra data, such as a map or strategy data, that synchronize with the content being viewed to the portable device.

o TV discovery application with recommendation, live content, personalization.

Where consumers are

moving towards...

What more traditional forms

of media advertisements are

falling behind...

Interconnectedness between an audience/ consumers and the market.

Potential for…

1. PromoSend Wifi.

2. Second Screen apps.

3. Being a part of the show.

4. Connecting to fans.

5. Spreading the word.

What this translates to?

• The ability to reach out with

event/ media specific ads to

maximize reaching ones

target markets.

A November (2012) report

from Nielsen shows that

40% of Americans use

their smartphone or tablet

while watching TV at least

once a day, and 85% do so

at least once a month.

Retargeting a user on a second screen.

• …might know that I visited a retailer’s site on my

home computer, and show me an advertisement

on my smartphone at work the next day

• only 1%of U.S. advertising dollars in 2011 were

spent on mobile devices, even though these

devices account for an average of 10% of people’s

media consumption time.

Today, the channel is unveiling its latest experiment:

a partnership with social-video startup Spreecast to

provide live, multi-screen video feeds during the

upcoming Critics' Choice Movie Awards. "More than

three-quarters of our viewers are engaged with a

second screen while they're watching TV," says Dan

Sacher, VH1's VP of digital

The app lets users identify a

song simply by holding their

phone up to the music. The

app then turns that sound into

a kind of fingerprint that it

sends to a database in the

cloud, which then identifies the

song based on the fingerprint

and sends the name back to

your phone.

The bigger opportunities for the company, however, are coming from its expansion

into new areas, like TV and advertising.

• Shows on MTV and Bravo and programs like The Glee Project and Spike TV’s

Guys Choice awards have started using the Shazam system to let viewers

unlock additional content online, by similarly holding their phones up to their TVs

at specific moments in the programs when the Shazam logo appears.

• In 2012, Old Navy placed a big bet on the Shazam approach. They ditched the

traditional ads they’d run for the past two years, the ones featuring those talking

mannequins, and instead are whipping out music videos featuring a made-for-

the-campaign pop group.